Chapter 526. Breeze and Waves
In the afternoon.

Many hotpot restaurants in the mountain city put up banners.

It says "Big sale on pea noodles, buy one get two free", "Order the hot pot base and get pea noodles for free", "Increase the quantity of pea noodles without increasing the price, one serving is equivalent to two", "The people of Sichuan and Chongqing are connected by heart", "Pea noodles are unsaleable, help XX village"

Different stores have different activities, but they are all centered around big promotions for Wandoudian, and the discounts are very substantial.

It also clearly stated that the store was helping farmers who grew peas, and it also stated which store was helping which village.

This is called clear details and no empty talk.

Inside and outside the store, as long as there is a TV or screen, in addition to playing their own promotional videos, they will also play TV news at regular intervals, as well as CCTV's agricultural reports at the beginning of the year, interspersed.

This is called rectification of name, endorsement, and setting of tone.

It’s just the beginning of winter and it’s very cold. The skin on my body has not yet adapted to the winter temperature and I feel particularly cold.

Plus, it's cold and damp, and cold air seeps out through the gaps between bones.

When I passed by, I saw through the glass the bubbling red oil in the hot pot, with puffs of hot steam and white mist rising.

As I approached the door, the spicy aroma penetrated my nostrils.

There is a huge banner hanging above the head promoting discounts and sales.

Just tell me who can withstand it.

No one, no one!

Customers came in droves and soon the store was full.

The red oil hot pot was set up, with a thick layer of dried chilies and green and red peppercorns floating on it, which made outsiders tremble with fear when they saw it.

Some people even ordered a shuangyuan hotpot specifically for cooking peas.

For the sake of pea noodles, even the clear soup pot can be compromised, which shows its status in the hearts of Sichuan and Chongqing people.

Pea noodles are a must-order for every table.

And when serving the dishes, I have to ask more or less, "How many peas are there this year? Are you serious? Is there a time when peas are unsalable?"
Different questions represent different groups of people and different views.

Every time this happens, the waiter or the owner will give a few explanations.

"Don't listen to what they say. There is no medicine. It's just that the production is too high."

Pointing at the TV in the store, he said, "It's all in the news. There's a new variety this year, and the yield is so high that the price has come down. Farmers who planted the original variety can't sell their peas at a high price. If they leave them in the field, they'll get old, and even if they sell them, they won't be enough to pay their wages."

Then he pointed to the XX village on the banner at the door and said, "That village always supplies vegetables to our store. Several households grow the original variety of peas, which are not selling well now, so they came to us for help. They said that as long as they don't lose money, it's fine. Since they said it, we bought it. We can't keep it, so we decided to hold a promotion so that everyone can eat it together. It's hard to grow it, so it feels good to eat it."

Some customers were unsure whether to accept the offer, while others were worried.

"Alas, low grain prices hurt farmers, and too much grain is not good either."

"What's wrong with this? It just suddenly increased this year. The breeders didn't expect the yield to be so high, and the farmers didn't react. The farmers in that village said that when the new seeds are available, they will also plant them separately, and the beans will be beans. It's just that this year is a bit difficult."

"Yeah, how can I survive it?"

"What to do? Eat it. Eat it while it's cheap. In previous years, peas cost ten yuan at this time, or at least seven or eight yuan, but this year they're only three or four yuan. It's just that we produce too much and can't sell it. We can just eat it all. Are you afraid that you'll get fat if you eat too much of it?"

Either way, people in Sichuan and Chongqing have a good attitude and can grasp the key points right away.

The guest laughed and said, "That's a good idea. Give me another serving of pea dumplings."

"What are you coming for? It's a gift!"
-
Those who work in the catering industry are all good at speaking.

This set of words had been discussed in advance, and it flowed smoothly.

This collective promotion was also discussed in advance.

Wang Shaopeng gathered a group of partners in the name of visiting the origin site.

Some other related ones are also recommended.

For example, the agricultural technology stations of local agricultural science academies, the agricultural companies cooperating with the agricultural science academies, and the people like Yang Bingcheng who Luo Yihang had helped, they invited the purchasers and hot pot restaurants that supplied them.

Tours, explanations, and delicious food and drinks are provided.

Wang Shaopeng explained the matter at the dinner table and got everyone's agreement on the spot.

We have been cooperating for more than half a year, and we are local. Promotion is something we have to do, and it would be better if we can do something bigger together.

Besides, this is a good deed, and it will give you face if you tell others about it.

There are only benefits and no harm. Why not do it? Just do it.

Under the influence of alcohol, everyone started talking about how to do it, when to do it, how big the scale should be, and even everyone had summarized the speaking style.

Collective action will naturally lead to a great success.

As more and more banners were hung, business became more and more popular. Other people in the catering industry could no longer sit still and became jealous.

They started to do the same out of jealousy, hanging banners, promoting sales, and even learning the sales tactics. Anyway, pea dumplings are cheap now, so they just give them away. By attracting a few more tables of customers, all the costs can be recovered.

Within a few days, the number of hotpot restaurants offering promotions increased from a dozen to dozens, and then to two or three hundred.

Even the small noodle shops on the street would add a lot of peas to the noodles.

And the news spread through word of mouth among store owners, customers, and their colleagues and neighbors.

The sales of peas in the vegetable market have also increased.

Such excitement will naturally attract the attention of the media.

Then there was another round of visits.

But this time, the one that came directly was the provincial TV station.

They visited vendors in the vegetable market, the hotpot restaurant that first initiated the movement, citizens buying vegetables, and pedestrians on the street.

The program is a step up from the last county-level TV station program.

People elevated the theme and gave it a name, "Supporting Farmers with Food."

The show was on the evening news.

The banner was made overnight.

Early the next morning, all the hotpot restaurants promoting Wandoudian hung up a new banner that read "Support Farmers with Food".

The screens inside and outside the store also scrolled the previous day's news.

The loudspeakers were shouting, "You eat, I eat, farmer Wang won't sell his cow.", "Eat more vegetables, stay healthy, Zhang's kids can go to school.", "You eat more, I eat more, Li's grandma has dentures."

Crazy and funny.

It makes people feel warm at heart when they hear it.

When the TV station saw this, they were surprised to see that their program was so effective, had such a huge response, and received such an enthusiastic response.

Then let’s continue.

People's livelihood programs are launched.

This time it is not limited to the urban area.

Start expanding outward, visiting growers and vegetable distribution centers.

As well as the Academy of Agricultural Sciences, Agricultural Technology Extension Center, and food and vegetable regulatory departments.

There is also the hotly-anticipated experimental base for the new pea variety "Xiaoman No. 1" and its director Wang Shaopeng.

Conduct more in-depth research and provide more concise reports.

After these programs were broadcast, they aroused more responses and discussions.

Like a stone thrown into calm water.

Circle after circle, expanding bigger and bigger...

(End of this chapter)