Chapter 525 521. The small one leverages the big one
If there is any difference between Hanyun and the previous network department.

The biggest difference is that more resources can be mobilized, not just the Internet.

And the tentacles can reach even to the smallest details.

a few days later.

Tianhan Portal - "The authoritative portal Tianhan window".

A comprehensive report on Tianhan's innovative enterprises was published, in which a section introduced Qingyin Agriculture and mentioned that the new edible pea variety "Xiaoman No. 4.0" bred using the world's leading breeding technology has entered the multi-point and multi-regional trial planting stage, and has passed the approval of the Food and Drug Administration and is allowed to be put on the market.

We believe that with its super high yield and low cost, it will surely enter thousands of households in the Sichuan and Chongqing regions, and deliver affordable and safe vegetables to the general public this winter.

After this report was published.

The website editor distributed the content to local media in Deyang, Zhenba and other places through the integrated media platform, inquiring about its authenticity and expressing the desire to do continuous reporting. He hoped to provide some photos of local supermarkets and markets where citizens were happily buying "Xiaoman No. 1" pea beans, so as to jointly publicize and spread positive news about the city.

The director of livelihood programs at a county-level TV station under Deyang saw the distribution.

It feels interesting.

I asked around the office, asking people who often buy groceries if they knew that there were cheap peas.

The answer I got was different from what was reported.

Some say that the cheap ones are all sprayed with pesticides, some say that they are rushed for the pesticides, and some say that they bought them because they were cheap. They felt okay when they ate them, but they felt uncomfortable a few days later.

Anyway, it’s not a serious thing. People nowadays have black hearts, blah blah.

The director was puzzled, so he called Tianhan.

The call was transferred to Hanyun.

When the matter was mentioned, Hanyun was puzzled and said it was impossible. It has been on the market for more than half a year. CCTV even reported it at the beginning of the year. It is a new variety. They checked when writing the report and found the approval number from the Food and Drug Administration.

What’s more, the planting base is right in your Deyang. You will know if you go and take a look.

For county-level television stations, topic selection has always been a headache. Now we see a topic that should be somewhat popular.

The director really went there.

According to the address given by Hanyun, we found Wang Shaopeng.

Wang Shaopeng had been informed in advance and was warmly received.

I took them to see the experimental fields first. There were large fields of peas growing very well.

It also explains why the growth is so good and the yield is so high. The beans are not grafted, and all the nutrients are supplied to the growth of leaves. The plant is not picky about the soil and the daily management is simple. Among the three major fertilizers, nitrogen, phosphorus and potassium, nitrogen fertilizer can fix nitrogen by the legumes themselves, and phosphorus and potassium are almost not needed, so the cost is naturally much lower.

Afterwards I watched the harvesting and the packaging and transportation to the market. I didn't see any use of medicine or soaking anything. It was just the normal harvesting and pinching of buds.

Finally, Wang Shaopeng took the initiative to mention that the price was much lower this year, with the retail price being less than four yuan and the purchase price at the farm being just over two yuan.

Their new variety is still okay, but growers of traditional varieties are almost losing money.

The director asked, "Is it because there is a rumor that spraying pesticides and accelerating ripening are unsafe?"

Wang Shaopeng shook his head and replied, "That's not the main reason. Rumors about spraying pesticides only appeared after the price dropped. This is the pain after the emergence of new varieties. The output of Xiaoman No. 1 is too high and the cost is too low, which objectively suppresses traditional varieties. After all, tens of thousands of tons were produced in a few months, and rigid pricing cannot be controlled."

Finally, he added: "Technology is developing too fast now, and agricultural technology is also developing rapidly. There are countless new varieties launched every year. It is understandable that ordinary consumers' awareness is still stuck in the past."
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After visiting the circle, the director actually published a report when he returned, and he did a pretty good job.

There are visits to local vegetable markets, pea farmers, and Wang Shaopeng's side. The report is divided into three consecutive episodes.

Well, it's a little lacking in professionalism, as the "Xiaoman No. 1" variety that does not produce beans was used as an example to refer to a seedless watermelon.

In fact, if I were to give examples, amaranth and spinach might be more appropriate.

These two were originally eaten as seeds, either for oil extraction or eaten directly.

Later, they gradually evolved to eat leaves.

It's just that the beginning was a bit far away, when they were wearing leaves and holding stone axes and wooden spears. It was tens of thousands of years ago.

We only know this through archaeological discoveries.

All in all.

The report was broadcast and the director was widely praised in the station.

But among the citizens, there was little reaction.

All local TV stations are like this, few people watch them.

but it does not matter.

This is just one of them.

There are so many counties and cities in Sichuan Province, and so many local media. If only one or two out of ten of them become interested, it would be no small feat for them to publish a report.

And there is also Tianhan.

Tianhan Hanyun Media initially only reprinted reports, then changed to quoting a passage from its own report, and later directly sent people there to run around everywhere.

I don’t know where they get the energy from, they want to run to eight places a day, going to the vegetable market and visiting farmers.

It’s nothing special, just travel expenses + bonus.

When the media in Sichuan Province saw this, they were shocked and thought, here comes the news.

Even though I know it is a variety bred by you, you can't come to our place every day.

Look at what you are reporting!
"Tianhan local enterprises cultivate new varieties of peas, leading a new dietary reform in Sichuan Province"

Damn, we have been eating pea beans for hundreds and thousands of years, how come you are the one leading the way!

Magic Pea Tips, a Fresh Fragrance for Winter Tables

In a report of one thousand words, eight hundred words are about how it was cultivated by your company.

There are also "This winter, the people of Sichuan and Chongqing received a great gift from Tianhan", "The perfect embodiment of the family ties between Sichuan and Han"

A lot of them just know how to brag, not objective at all.

It is said that food tastes better when you rush to eat it.

When the Sichuan and Chongqing media saw what the people from Tianhan were doing, they were very surprised.

I immediately couldn't sit still.

Reports continued to come out.

"Recent Changes on Citizens' Tables", "Reasons behind the Falling Price of Peas", "Vegetable Farmer Lao Zhang: If I Can't Sell at a Good Price, I Might as Well Feed Pigs", "The King of Winter Vegetables in the Past Is Now a Disaster"

On both sides, you write one article, I write one article, and we report the pea-shaped top in a race.

The result is that although they are all local media, the large volume is enough and they are starting to have an impact bit by bit.

It has become a small hot spot recently.

In addition, after the integration in the past few years, county and city-level radio stations, newspapers, new media, etc. have all been incorporated into the integrated media center.

Local media are qualified to become information sources in the integrated media center, with the aim of achieving resource integration, content integration, publicity integration, and interest integration.

Therefore, these reports were uploaded layer by layer.

Finally, it appeared in provincial news.

The news is on at noon.

In the afternoon, the second step of "Our Lady Plan" has been officially launched!
(End of this chapter)