Chapter 524. Price War

On the way back, Xiao Zhao was still teasing Luo Yihang in front of him.

"Look at Mr. Zheng, he has several big villas. Boss, you are richer than Mr. Zheng, right? Why don't you even have a house? You are living in my grandfather's house."

"Sometimes I really think you're a weirdo. You don't hang out, you don't buy a car or a house, and you don't even have many designer items. All you do all day is play with cats and play the piano. Uh, sometimes you even play the flute."

"He's also addicted to martial arts. Oh, and he's also into carving."

"Hey, you have a lot of hobbies, but why are they all so weird? You don't look like a rich person at all..."

Luo Yihang said: "How can I have money? I have spent all my money on paying you salaries and bonuses. And Wenying is more ferocious than a money-eating beast. She spends money faster than throwing bundles of money into the fire."

"No." Xiao Zhao said that the excuse was wrong, "If you have no money, just buy a house easily."

"I am just selecting a site for my home. Once I have chosen one, I will build one."

"Hahahaha, big boss, worth hundreds of millions, with several companies under his name, do you think it's a bit inappropriate to associate you with the word homestead?"

"Okay, okay, you work hard, and if you do well, your boss will give you a big villa next year."

"I do a lot of work."

"No, if you don't work hard and he doesn't work hard, when will the boss be able to change his car? Work overtime at night, hold meetings, and brainstorm!"

"Ah! Another meeting after get off work..."
-
We chatted nonsense all the way back to Ping'angou.

Luo Yihang told Xiao Zhao and Luo Shaoan to do what they were supposed to do.

I went home first.

As for the meeting after get off work? Just kidding, Luo Yihang himself hasn't sorted out his thoughts yet, what can he use to hold a meeting?

After arriving home, Luo Yihang took a bath first to wash away the dust from the journey.

Then he called Zheng Huan.

I have to apologize for Xiao Zhao.

No matter what, it is inappropriate to say bad things about someone else's son in front of him.

But Xiao Zhao's way of thinking is a little different, or he sometimes can't react to other people's identities, such as confronting the cricket boss in person, quarreling with Teacher Xu, and talking about someone else's son in front of his father today.

Is this what the new generation of humans are like? Is there already a generation gap?
Luo Yihang didn't understand and didn't plan to ask Xiao Zhao to change it, so it was up to him as the boss to make up for it afterwards.

After expressing my apologies over the phone.

Zheng Huan was good-tempered and didn't mind at all. Instead, he tried to persuade Luo Yihang, saying that it was normal for capable people to have a weird temper, as they might look at things differently from ordinary people.

This is true. Wenying has never felt embarrassed when asking for money.

He also said that Miss Zhao was very smart and capable. She sorted out the matter that had confused his son for several months in a short time.

Luo Yihang replied no, no, she just had a quick mind, like a blind cat catching a dead mouse, she was lucky today and came up with an idea on the spot, which would normally take her several days.

Versailles, Zheng Huan said he didn’t want to listen.

He changed the subject and said that he would try his best to preserve the peas and make them into ready-to-eat products. If that didn't work, using the fresh food platform would also be an option.

Their fresh food platforms sell fresh milk and vegetables, and their turnover is very fast. If they use modified atmosphere packaging, the peas can remain fresh for three or four days. In larger cities and regions with good business, the fresh food platforms can fully handle the turnover.

At worst, we can just find a few more.

It is indeed a way.

After Luo Yihang hung up the phone, he pulled out a piece of paper and wrote it down.

Gradually I have some ideas...
-
The next day, as soon as I got to work.

Luo Yihang gathered people together, held a meeting and brainstormed.

I first introduced what I learned about Wandoudian during this trip to Deyang.

Luo Yihang looked at everyone and spoke solemnly.

"First, use up the extra pea yield."

"Second, we cannot let the blame for the low grain prices hurting farmers be placed on us."

"There are only these two requirements!"

After that, I wrote these two lines on the whiteboard, setting the tone for today's meeting.

The requirements are not high, but they are not easy.

The main reason is that this time it is not a matter of Qingyin Agriculture alone, but involves an entire industry.

I've never done this before, so I don't know where to start.

It doesn't matter.

After everyone understood the requirements, Luo Yihang started talking about what he had done.

"I went to Zheng Haowei yesterday, hoping to solve the problem of peas being transported abroad by means of ready-to-eat or convenient foods."

"Zheng Haowei has agreed to develop the product and conduct marketing promotion."

"But there are many difficulties and it may not be successful. So this item still needs to be determined."

"And President Zheng suggested yesterday that we could try the fresh food e-commerce platform. I think it should be feasible and can be taken into consideration."

After saying this.

Everyone started brainstorming based on the topic.

At the beginning, I just talked about some points, putting forward one idea after another, but I rejected them one by one.

Either it can't be completed or it's too detailed to be helpful.

If you can't form a system, you won't be able to grasp the core.

To use Xiao Zhao's words yesterday, there is no main plot.

At the end of the conversation, we just overturned everything that had happened before.

We began to analyze the reasons that led to this situation.

In fact, although the unit yield of "Xiaoman No. 1" is large, the planting area is small. Compared with previous years, the increase in supply today is not very exaggerated, not several times the amount.

But why did the price plummet?
After repeated analysis, we found that it was because of the continuous supply of "Xiaoman No. 1" that the high prices of peas in the early stage were offset.

After being listed early, Wandoudi did not reach the expected price after entering the market, causing panic, which then triggered a sell-off, a price collapse, and a vicious cycle.

“So, boss, you created a price war.”

Xiao Zhao's complaint cleared up the mystery.

As for the price war, just deal with it according to the method of resolving price wars.

The reason for a price war is generally that competitors are trying to gain market share.

But this time it is the peas that have seen a reduction in cost.

None of this matters.

After finding the sample, put yourself in the position of being "competed" and you will have an idea.

How to deal with price wars?
Provide differentiated products - instant pea noodles convenience food.

Optimizing the supply chain - fresh food e-commerce platform should be one of them.

Customer relationship management, improving customer loyalty - cooperating hot pot restaurants, supermarkets; ordinary citizens.

Brand building - if necessary, the brand is "Xiaoman No. 1", and it also has to deal with smears and whitewash.

Market segmentation - local? foreign?

Flexible pricing strategy - cross it out.

Collaboration and alliances — internal? external?

Value innovation—empathy, compassion, pride?
Communication strategy - It is about the second one, the public, opponents, partners. Authority!
Slandering competitors - that's what rivals do, kill them! (Xiao Zhao warns you once)
[Core] [Most Important] [Turn over the Table] Expand the market - if the cake is bigger, there will be no need to compete for market share.

Everyone spoke one after another, listing possible strategies to deal with price wars.

Pick up what you can use and write it on the whiteboard.

The entire whiteboard is filled with writing.

A total of ten items were listed.

One item did not count because Xiao Zhao insisted on writing it down and was given a warning.

And Luo Yihang was lucky enough to catch a dead mouse, and when he went to Zheng Haowei, he really did find two things that were related.

It's just that as we chatted, we always felt something was awkward.

I'm the one who initiated the price war, why do I feel like I'm helping the other side come up with ideas to deal with me?
"Ahem." Chu Jie coughed twice and stood up. He walked to the front and said loudly, "Is your idea clear? Let's start refining the plan today and complete it within three days. Time waits for no one."

"The code name for this operation——" Chu Jie turned around and wrote four big words at the top of the whiteboard, "Operation Holy Mother!"

"Eh?" Luo Yihang was stunned for a moment. There was something else behind his words.

After everyone left, Luo Yihang called Chu Jie, "What do you mean?"

Chu Jie showed a playful smile on his face and replied: "Boss, that's what you think. Don't worry, virgin is a good word, it doesn't have a bitch connotation..."

(End of this chapter)