Chapter 696 691. One Thousand Becomes Thirty Thousand
Luo Yihang flipped through the plan and found several reports.

The first picture is the national ice cream (including popsicles, ice lollies, etc.) consumption curve over the years, which has reached new highs year after year.

The following description says,
The national ice cream consumption reached 2020 billion yuan in 1470, and the market size exceeded 2021 billion yuan in 1600, ranking first in the world. It is estimated that by 2027, the national ice cream market size will reach 2061 billion yuan.

In addition, the seasonal changes in sales volume in the ice cream market are gradually weakening.

Although ice cream is a seasonal food, more than 70% of consumers eat ice cream in winter.

This shows that ice cream consumption is no longer limited to the summer, but is gradually becoming a year-round consumption choice.

The reason for this trend is the development of online sales channels.

Before 2020, online sales accounted for only 5% of ice cream sales, but after 2020, the proportion of online sales increased fourfold. Especially in winter, compared with before 4, it increased by 2020%.

The main driving force behind consumers’ choice of online consumption.

Including the development of cold chain logistics.

Changes in consumer preferences: The demand for cooling foods has shifted to diversified demands for health, deliciousness and novel experiences. In particular, 13% of consumers will focus on health factors when purchasing ice cream, and their attention to sugar reduction and scientific ingredients is gradually increasing. See the next chapter for details.

Brand merchants innovate flavors.

Social media and internet marketing.

Instant retail model, namely online supermarkets, hourly delivery, etc.

High-end trend: As consumers' tastes improve, the high-end ice cream market is experiencing rapid growth.

And the health factors in consumer preferences.

There is another table in the next section.

健康食品市场正经历快速增长，2015年市场规模达到6500亿元，2020年超过8000亿元，预计到2025年将达到11408亿元。

I saw Luo Yihang finished reading the report.

Ke Shaotong continued, "Tang Dun Dun sweet potatoes are fully capable of taking on two fast-growing markets, especially health. Sweet potatoes are whole grains, which represent health. In addition, last year's finished ice mashed potatoes, after adding various flavor ingredients, had a calorie content of 80 to 100 calories per 0 grams. The 240-sugar ice cream made from raw milk, cream, milk powder, and maltodextrin also has a calorie content of more than calories."

“The gap is as much as three times.”

“So our slogan could be that you can eat ice cream even when you’re on a diet.”

Ke Shaotong has finished speaking.

Luo Yihang thought for a while.

We discovered that there is a vast market, practical advantages, and attempts made last year.

The right time, right place and right people.

It seems that it can be done.

"What are the details?" Luo Yihang asked again.

Ke Shaotong glanced at Liu Piaoliang again.

Liu Piaoliang stretched out her fingers and rubbed them, "Money."

very good, very powerful.

But it costs money.

"How much do you need?" Luo Yihang asked.

"A lot, starting at 50 million." Liu Piaoliang quoted a really large number, and explained, "We are the only one who has this thing now. We should be one step ahead. We should first establish the stick, establish the brand, take the lead in establishing brand recognition, build competitive advantages, and even control pricing power. What is this called?"

Liu Piaoliang didn't remember it for a moment and looked at Ke Shaotong.

Ke Shaotong sighed secretly and answered for him: "The first-party advantage in marketing."

Liu Piaoliang smiled at Ke Shaotong, turned around and repeated, "Yes, the first-come-first-served has the advantage. We are the first to try it."

The reasons are quite good.

Luo Yihang nodded, counting on his fingers silently, fifty million, is that enough working capital?

Liu Piaoliang spoke again, interrupting Luo Yihang: "Brother Luo, we don't have to pay for this money ourselves, and we can't pay for it ourselves."

Luo Yihang stopped his finger and cast a questioning look, but immediately reacted, "Are you talking about attracting investment?" "Yes." Liu Piaoliang gave a thumbs up, "My brother Luo is smart."

Luo Yihang said lightly: "Get lost."

Whether he can speak or not, what does it mean to be smart? That’s what I’m talking about: Ma Xiaoguai.

Got criticized.

Hey, Liu Piaoliang feels comfortable.

He coughed, straightened his posture, and said seriously, "This is what I think. We can't do this alone. We don't have enough sales channels and logistics channels. We need to involve more companies. First, we can share the financial pressure, and more importantly, we can exchange resources."

"I know that Luo's Qingyin Agriculture has too many sensitive issues and cannot be divided into shares. So we, Qiao Xiaomao, will do it. I don't care. We can find a few more shareholder allies, which will be useful when it goes public in the future."

Everyone today is thinking very far ahead.

After the general direction is agreed upon.

Luo Yihang, Liu Piaoliang and Ke Shaotong were bored in the office all day.

Discuss the details.

To build this brand, what scale needs to be achieved; which shareholders are suitable; how many business lines should be developed; how to arrange personnel; and how to design products.

After discussing everything, Ke Shaotong went to modify the plan.

Liu Piaoliang and Luo Yihang chatted all night long.

The most important issue, equity, was discussed behind closed doors.
-
in a blink.

Two days later, another meeting came.

A center director named Xie came from the Sichuan Academy of Agricultural Sciences; there were also two managers for marketing and technology promotion positions in the subordinate technical service company.

Luo Yihang, Chu Jie, Shi Juan, Liu Piaoliang, Ke Shaotong and Xiao Zhao from Qingyin Agriculture came to take minutes of the meeting.

By the way, there is also Wang Shaopeng, who is also on Luo Yihang’s side.

Everyone gathered in the conference room of Qingyin Agriculture, sitting in a circle and having a great time.

After the two sides introduced themselves to each other and exchanged a few polite words, the meeting began directly.

I came here today to discuss some matters, and there was no leadership speech.

Luo Yihang presided over the meeting and first introduced the trial planting area, yield, and especially sales of Tangdundun.

The market response is good. Not just good, but very good.

Chu Jie also added on, talking about the reactions on the Internet, the rate of favorable comments, the number of searches and the number of interactions.

I read a few more highly praised comments.

Oh, the meeting atmosphere is good.

If we have achieved something, everyone will be proud of it.

And when the first step is completed, we will get into the main topic.

Luo Yihang opened the PPT and introduced his plan.

Director Xie's eyes widened and he said tremblingly, "Boss Luo, the second regional trial planting will increase by 30,000 acres at once? Isn't that a big step? To be safe, how about we stick with the Xiaoman No. 1 plan?"

The first trial planting of Xiaoman No. 1 was 200 acres, the second trial planting was 3,500 acres, and the third trial planting was 10,000 acres.

The fourth plan, which is being implemented this year, is 20,000 acres. The scope is no longer limited to three southwestern provinces and one city, but has been expanded to eight provinces and cities.

This is also a normal step in expanding the trial planting of a new variety.

Luo Yihang’s plan was to directly increase it from one thousand to thirty thousand.

This is the trial scale for a serious staple food crop.

It's quite exciting to think about it. Luo Yihang hasn't grown 10,000 mu of first-class crops yet...

(End of this chapter)