Chapter 430 426. A Group of Old Fat Sheep

Finish this sentence.

Kah, the head of the cultural and tourism department, whose face was already green, got even greener this time...

When it came to the third item in the brackets, Luo Yihang pressed it again.

This time it’s awesome, a lot of lines popped out all at once.

"Features are the easiest to understand. Food is a feature, souvenirs are a feature, beautiful scenery is a feature, the pandas and golden monkeys in Tianhan are a feature, Qizi is a feature, Wuhou Temple is a feature, the thousand-year-old ginkgo tree is a feature, the sweet osmanthus fragrance that fills the city in September and October is a feature, the Gou Gou opera, Duangong opera, community fire are features, embroidery, rattan weaving, medicinal materials, agricultural products, these are all features. Tourists come here to play and experience these things."

Finally, Luo Yihang clicked again.

All the previous lines disappeared.

Zoom in and return to that formula.

"The cost-effectiveness, human relations and characteristics mentioned in the brackets are the basis for the development of tourism now. The kind of travel style where you sleep on the bus and take photos when you get off the bus is outdated. Now is the era of experience."

Luo Yihang said finally.

Luo Yihang then continued to flip through the pages of the PPT, using charts, cases, and comparisons to explain in detail which tourist cities have been popular and which have been unpopular in recent years, what has happened to each of them, what they did well and what they did poorly, and then corresponded them with the three items in the formula.

It is also suggested that the three items are additive, and if quantified by points, if the total score reaches a certain standard, it will attract tourists.

If one item is particularly outstanding, it doesn't matter if the other two items are reduced.

But there is a limit to this. When one item is particularly bad and falls into negative territory, it will be useless no matter how high the other two items are.

For example, (think for yourself.)
It is well-founded, with theories and data.

Secretary Wang nodded repeatedly after hearing this, and the business people attending the meeting also sat up straight and took it seriously.

After Luo Yihang finished explaining the three additional items in brackets.

Secretary Wang suddenly asked, "What is network fission? Why is it multiplication?"

Luo Yihang explained: "Like I said just now, information flows very fast now, and that's the Internet. The fission here is not like the atomic bomb. It's the concept of the Internet, spreading from one user to multiple users. In layman's terms, one person tells ten, and ten people tell a hundred."

“Something can spread to a very large user base in a very short period of time.”

“That’s the power of the Internet.”

"But." Luo Yihang changed the subject, "Network fission itself does not produce content. It is an amplifier of content. It is based on the three addition contents in the previous brackets, so it is multiplication."

"But." The second but came, "regardless of whether the amplifier is good or bad, if after our operation, the multiplication coefficient is 100, then if the sum of the first three terms is positive 10, it can be expanded to 1000; correspondingly, if it is -10, then after amplification, it will become negative 1000."

The concept is easy to understand, but everyone present expressed doubts about its effectiveness.

Just as Luo Yihang said, in this day and age, the Internet is no longer mysterious. It is no longer a high-tech product, but has become an everyday thing.

Most of the business owners attending the meeting have tried to open their own promotional accounts, open online stores, do live broadcasts, find network operators, and even find internet celebrities to promote their products, but the effect cannot be said to be zero, but it can only be said to be completely useless.

A lot of money was spent, but except for a few like Zheng Haowei, almost no one did a good job.

To the extent that now when they hear about online promotion or product promotion, they just treat it as a scam.

Secretary Wang actually had the same doubts. But when Luo Yihang discussed it with him before, he said he could use a case study, using the opera as a pilot.

So Secretary Wang directly proposed it and said easily: "Mr. Luo, is there any case that can be used as a reference for this fission you mentioned?"

"Of course." Luo Yihang answered, and then took out his mobile phone and connected it to the projection screen. "Last month, because the elders in my family have a connection with the Gugu opera, I came into contact with the city's intangible cultural heritage Han tune Gugu, and found that the Nanzheng Gugu Opera Troupe was struggling to survive and lacked audiences. Half a month ago, I started to help the troupe with online publicity."

I briefly explained the background.

Luo Yihang opened Xiaodoudou on his mobile phone and searched for the account of [Han Diao Gu Gu-Tao Tao].

"This actor was the main promoter in the first phase. He operated for half a month, released 17 videos, invested 300 marketing accounts, accumulated 11,000 fans, and received 210,000 likes."

At this point, Luo Yihang waved his hand and said, "But these data are not important. Fission is not about this."

But now this data has caused surprise to many participants.

A boss in his fifties couldn't help but interrupt Luo Yihang and asked, "Seventeen videos in one week can get more than 10,000 fans? Really half a month? How much did Mr. Luo spend on promotion?"

"Hmm?" Luo Yihang asked curiously, "These are all real data. We spent a lot on promotion, more than 20,000 yuan."

"Twenty thousand?" The boss couldn't help but exclaimed.

"Yes." Luo Yihang confirmed again.

Hearing this, the boss was so angry that he forgot the occasion and slammed the table and cursed, "Fuck, I hired an operator. I spent more than 200,000 yuan in half a year, but he only has 5,000 fans. The sales he brought in are not even a fraction of the money he spent!"

Several CEOs nearby offered their comfort.

"It's okay, it's okay. I lost more than 400,000 yuan. It's useless."

"I found a fucking online media, a lecturer, for 30,000 yuan. I gave him gifts and flattered him, and asked him to run the business for me. He charged me 700,000 yuan. In two months, I got 1 million followers. When I started live streaming to sell goods, 12 people came in, and that was cumulative."

My goodness! Those who heard it were sad, those who listened to it cried, and the venue suddenly became chaotic and turned into a grievance meeting.

All the bosses present here, as long as they have thought about engaging in online marketing, including Zheng Haowei who has done a good job, have been cheated.

The number ranges from hundreds of thousands to tens of thousands.

These bosses who are in their fifties, still able to accept new things and working in traditional industries, are simply a group of old fat sheep.
-
Luo Yihang clapped his hands and asked everyone to be quiet, and then he continued speaking.

He opened the account of [Han Diao Gu Gu-Xiao Xiao] again, "This is our second promoted account. The promotion period is one week. We have published eleven works. The current number of fans is..."

At this point, Luo Yihang was stunned.

Luo Yihang's original plan was to first introduce the profiles of the three accounts in turn, showing that the number of fans was still small, and then introduce the posted content while having his own account tagged, return to the homepage to slide to show the frequency of related content appearing, and then talk about how to fission.

When I was making the plan yesterday, it hadn’t exploded yet, and it hadn’t gone viral, so I had to make it a little more complicated and focus on storytelling.

As it turned out, it was just such a coincidence.

My little account exploded...

(End of this chapter)