Chapter 402 398. Food Needs Communication

Forget it, let’s talk about outsourcing later.

Luo Yihang originally wanted to suggest finding a private media company.

Even an advertising agency will do.

But on second thought I decided to give it up.

There are too many official rules, and there aren’t many companies in the city that do a good job.

When Liu Piaoliang was working on the packaging for the Cute Kitten, she had looked for advertising companies and new media in the same city, but they were all terrible. They had no design and no ideas, and had no advantages other than low fees.

If we let these companies make videos, I'm afraid the things they produce will not be as professional as those made by TV stations.

It’s okay for outdoor advertising, with an old foreign man standing in the middle and giving a thumbs up.

There is really no one that has a sense of design and is fashionable and trendy.

Liu Piaoliang later found a designer from the provincial capital, and later used the same designer for the maomao head.

Although the fee is a bit more expensive, the finished product is beautiful.

Jobs like design and aesthetics still have to be found in big cities.

So, Luo Yihang didn't say anything, just smiled at Secretary Wang and skipped over this part.

He continued his analysis, saying: "New media all focus on a hot spot. A hot spot is a point that suddenly explodes, and then spreads across the board."

"Then how can we create a breaking point?" asked Secretary Wang.

"Well..." Luo Yihang smiled bitterly and shook his head, "You really stumped me. This is a bit mysterious. No one knows what will explode."

Secretary Wang also smiled, with a curious look on his face, "But I see your company's promotion has created a lot of hot spots, such as bait, candy, and recently peas. Do you have any experience?"

"It can't be called experience. The bait was that we were smeared and we responded passively; Wandou used the power of CCTV; only Candy was intentional, with a long preparation, and reserved an Easter egg when designing the product, which was the mint-flavored chewing candy."

Luo Yihang briefly explained the reasons, and then explained: "But it was only these three times that it became popular. The other konjac, foot bath medicine packs, and braised meat seasoning packs were only popular in the private domain, but they did not go beyond the circle."

If you don't count it, you won't notice it. Strictly speaking, three out of five products exploded. This ratio would make other manufacturers jealous if it were made public.

Secretary Wang nodded as he listened, "That is to say, we need to make adequate preparations and rely on the power of authoritative media, and leave the rest to God, right?"

Quite humorous.

"Strictly speaking, that's not the case. Most of the time, the explosions happened without any preparation." Luo Yihang wanted to explain further, but, "It's better to be prepared than unprepared."

"Okay, Xiao Luo, if our city wants to develop tourism, how should we develop it and where should we start?" Secretary Wang waved his hand.

Even Xiao Luo was called.

Luo Yihang organized his words and put on armor for himself.

"Secretary Wang, I'm in the agriculture and food business, and the only thing I can think of is to start with food. Among all the food, drink and entertainment, food comes first. There's a joke that when young people go out to play, they're just like on a train, eating and eating. Besides sightseeing, they eat."

Secretary Wang nodded repeatedly and praised him, "Xiao Luo is very insightful."

Then he said, "I have also considered starting with catering, but there is a problem with our city's traditional snacks. The most famous is of course the dough, but dough is available throughout the province and is too simple. Tourists can't take the high-speed rail and drive a long distance just to eat a bowl of dough. Other walnut buns, rice noodles, etc., are not well-known."

Start with food, use delicious food to attract people, and then follow up with other tourist attractions, accommodation and shopping. This logical chain is easy to think of.

It seems that Secretary Wang has thought about this a long time ago.

But the local food and snacks in Tianhan really don’t have any special features, or they are not very outstanding.

Not rich enough, and a bit simple.

Let alone the cuisine, there are not many local specialties. The main reason is that the resources have been abundant from ancient times to the present, and it has always been very closed, so the people living here just live a simple life and don't lack food.

There is no communication with the outside world, and no desire to develop delicious food internally.

Ding Rui told Luo Yihang that when Ding Rui's grandfather came from the capital to build the third-line factory in the late 1960s, the locals didn't even eat pig livers and pig hearts.

That was the sixties.

Grandpa Ding Rui and his group of people from the capital bought pig livers, pig hearts and other offal from their fellow villagers. They could buy a bunch for just one cent, and the pig lungs were even given away for free.

I bought it and set up a big pot, sprinkled the seasonings I brought from home, and made stewed meat if I had sesame seed cakes and tofu, and if I didn't have any, I made steamed buns. It was so delicious that I gave them the food and kept talking about it for decades.

Later, the local villagers learned from this and raised the price from one cent to two cents, and finally to five cents.

Finally, the locals also learned to eat offal, and the price became almost the same as in the capital. The good days were over.

When Ding Rui talked about this, Luo Yihang also asked her grandfather. Her grandfather said that people didn't eat offal in the past. The offal from slaughtering pigs and cows was either fed to dogs or used for fishing. They thought it was fishy and smelly, so they wouldn't cook it.

Later, when the third-line factories were being built, it was discovered that people from the north who came here actually spent money to buy them. They were so pleased that they made a lot of money.

Then the villagers will help build factories and start large-scale production.

Grandpa Gou Gou and Grandpa Luo Yihang learned the skills of making offal.

But they ate it very rarely. In Luo Yihang's impression, the number of times his family cooked offal, such as pig liver, large intestine and beef offal, could be counted on one hand.

Offal is rarely seen in restaurants and hotels in the city.

Etc., etc……

Luo Yihang seemed to have caught something...

Food requires communication.

There has been a lot of communication in recent years.

During the Anti-Japanese War.

Three-line time.

People from all over the country came.

Stayed there for quite some time.

Just like Luo Yihang's family, Ping'angou, they have been influenced by many northern customs, such as eating dumplings on important occasions, liking fried things, eating fried pepper sprouts for spring flavor, and knowing how to cook offal.

Ding Rui's family, the workers from the third-line factories who came from the imperial capital, were also influenced to eat hot pot, noodles, and vegetable tofu.

Ding Rui's favorite dish is spicy hot pot lamb slices dipped in sesame sauce, chive sauce and tofu.

and so……

"Secretary Wang, our city should have delicacies from all over the country. I'm afraid there are many ways of eating that are combined with local food, but they have not been widely spread. If we can discover them, it should be quite effective."

Secretary Wang was curious, "We still have this? A lot of it?"

"There may be a lot." Luo Yihang replied, "In the 1960s and 1970s, during the Third Front Construction, hundreds of Third Front factories moved here, hundreds of thousands of people came from all over the country. Each factory has one to several local support villages. With more exchanges and mutual learning, I'm afraid many new dishes will be produced."

Then Luo Yihang recounted his experience.

As he spoke, his thoughts became clearer and he had an idea...

(End of this chapter)