Chapter 355 351. The Birth of a Candy

The documentary "The Birth of a Candy" is very popular.

In addition to raising the sales of the cat head series of candies to a new level.

Daily sales have steadily exceeded 10,000 pieces.

Also, the documentary features a large number of beautiful scenery and products of southern Shaanxi and Tianhan.

Tianhan’s publicity department was the first to be stunned by this overwhelming wealth.

The Tianhan Culture and Tourism short video account was opened after Secretary Wang took office. Unlike the previous clocking in for work, it is only updated three times a week, and the content is particularly official about work status.

I edited eight documentary clips in one day, and I worked on it for a week straight.

The number of fans of the "Tianhan Culture and Tourism" account was successfully increased from three digits to four digits, reaching more than one thousand.

After that the cultural and tourism department happily went to take credit.

The documentary "The Birth of a Candy" began to be broadcast on Tianhan TV, and a follow-up story was produced proactively.

For example, if you interview peach farmers, you ask them whether their income has increased, what difficulties they have encountered, how good the harvest is, and so on and so forth, but no one is paying attention.

Next.

Provincial TV stations also began reporting the incident, using edited footage in their news programs.

Then it’s time to go to the Star Satellite Video Channel.

Even the Changbai Forest Farm held a special seminar to discuss the significance of the Internet era to the development of the forest farm.

The old state-owned enterprise hidden in the mountains finally looked up into the distance after working hard.

The result of the seminar was.

Jiang Zhiquan happily told Luo Yihang that he finally got some convenience and obtained a warehouse of the forest farm in BJ City, as well as tens of thousands of yuan in start-up capital.

With the help of the documentary "The Birth of a Candy", I opened an online store to sell honey.

In order to promote the business, Jiang Zhiquan also opened a short video account to take pictures of bees, flowers, and the scenery of the forest farm.

Luo Yihang also instructed the Internet Department to use the official account to help promote him and do some interaction.

This gave Jiang Zhiquan a good start in his career as a live streaming seller.

A documentary.

This brought Qingyin Agriculture into the mainstream vision for the first time.

Within the province.

Just go in, I can’t see what use it will be for now.

Anyway, after a series of reports, sales have not changed much.

Nowadays, selling goods still depends on the Internet.

The purpose of the documentary "The Birth of a Candy" is not mainly to sell goods, but more to provide a quality certificate or trust endorsement after entering the public domain.

After all, no one except the die-hard fans would want to watch the live broadcast replay for several days and dozens of hours.

The second step Chu Jie prepared was to actually sell the goods.

Very traditional internet celebrity promotion.

It’s not the kind of sales promotion that involves shouting slogans, performing acts like “Can there be a discount?”, “How much will it be reduced?”, “Is this price okay?”

Instead, UP hosts who post video reviews, unboxing, and discover good things will continue to target young people.

Luo Yihang continued to mobilize his cash ability.

Business orders and samples flew out quickly.

The money given is sufficient, and there are no requirements for the review content. There is no need to rack your brains to think of advantages, nor to cover up disadvantages. All you need is a fair review, even if it means pointing out disadvantages.

He can be regarded as a conscientious sponsor in the review industry.

There is only one thing, I need your help to play a meme.

Chu Jie added one more thing to the traditional internet celebrity promotion - creating memes.

Some time followed.

On various video platforms, major review bloggers have started reviewing candies one after another and at the same time.

They use their own styles, be it exaggeration, rigor, speaking with data, or cross-comparison, anyway, they examine the new candy from Maomaotou from all aspects.

This is generally the case.

"Recently, there is a kind of candy that has become very famous. Everyone says it is incredibly delicious. But is it true?"

Clank. A box was thrown over.

"I bought it and let everyone taste it..."

Blah blah blah, the packaging is like this, the ingredient list is like this, the taste is like this.

The packaging is cute, but it seems a bit over-packed.

The ingredient list is clean, but are the ingredients worth the price?

And the taste...

As soon as it entered the mouth, everything was as if petrified, and then there was a strange scream, and praises burst out like a machine gun, it didn't seem like an act.

Finally, he pointed at the tip on the jar and made a mockery.

"This is the most useless warning. How can this candy last for 40 days after opening? I can finish it in four days!"

Their fans kept giving likes and laughing.

[The acting is getting better and better]

[It doesn’t look like acting (dog head)]

【Be worthy of the sponsor】

After reading these comments, many review bloggers came out to say that this was not an act. They said, "I don't have acting skills. This review is absolutely based on my conscience. I swear to God."

No one who has truly tasted the candy made by Mao Mao Tou will not be impressed.

Some bloggers even spent their own money to get Maomaotou's hot sauce and konjac juice for another round of evaluation.

When their fans saw this, they wondered why it was so exaggerated, could it really not be acting?
Either spend money or participate in a lottery, and then try the cat head candy you get.

They were equally impressed and came back to apologize, proving that what the blogger said was true.

This candy will definitely not last for 40 days. Four days is just bragging. My jar only lasted for four hours!

The most useless warning phrase has also gradually spread and has been included in some strange collections...
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The third step of promotion.

The main body is various food bloggers.

Didn’t the previous review say that these ingredients are worth the price?

Luo Yihang asked Professor Shen Hua to come up with a simple production process.

In fact, it is a process used in a small number of laboratories.

The process is not as long as thirty steps, it is simplified to only a dozen steps, and can be made with common tools.

Then I sent the craft to food bloggers.

Of course, business orders were also sent at the same time.

Then, just like the review, a large number of videos of replicating the cat head candy began to appear.

Most bloggers chose sweet orange gummies.

Because making gummy candy has an extra step, which is extracting pectin from orange peels.

The entire production process only involves a few types of materials.

But it's for the food bloggers to keep busy, with all kinds of bottles, jars, thermometers, pressure gauges, pots and pans spread all over the table.

There were also several car accident scenes.

Netizens who watched the video said that some money should be earned by others.
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There are two steps, after the videos of the two types of bloggers are released.

But it produced an unexpected effect.

Because the cat head candy tastes good enough and the ingredient list is clean enough.

There are also documentaries, and the raw materials shown are of high quality.

It is durable, delicious and nutritious.

Therefore, it attracts a large number of mothers.

Take the candy on the cat's head as a reward.

If the child does housework, reward him with one can; if the child does homework without urging him, reward him with one can; if the child gets good grades in the exam, reward him with a whole can.

Also, reward yourself...

[Family members, who understands? There is a troublemaker at home, crying or making trouble every day, which drives me crazy. Fortunately, I have a cat head. A lollipop can buy two hours of peace and quiet. I am so happy.]

(End of this chapter)