Chapter 277 The Situation is Very Good

Liu Zhicheng nodded. In fact, Lu Jianhua had already reported his work to him.

“This location is great! It’s backed by Dong’an Market, with Xiaowei Hutong to the east and Jinyu Hutong to the north.

If we have a modern shopping mall that attracts many tourists, then we must also satisfy the tourists' rest needs, that is, we need a hotel.
This is called a 'comprehensive commercial center', or an urban complex. So, we also want to invest in a five-star hotel here!"

The city official said: "There should be no problem with this investment. The mainland is in need of economic development at this time. We welcome Hong Kong compatriots like Mr. Liu to come and invest!"

Liu Zhicheng smiled and said, "Then shall we include this project in the discussion?"

The municipal official nodded and said seriously, "Of course!"

In just one morning, Liu Zhicheng came up with two projects, which made the officials in Beijing secretly amazed.

Of course, everyone can see that Huangpu Group has already established an office in Beijing.

During the period, Liu Zhicheng said to Lv Jianhua: "This hotel can consider introducing the Marco Polo brand, and can also cooperate with the Baoli Group."

Liu Zhicheng has a very good relationship with the senior management of the Poly Group, and the Whampoa Group and the Poly Group have also cooperated on a project, namely Huijing Garden in Kowloon, Hong Kong.

This project made Baoli Group earn a lot of money. Baoli Group conservatively estimated that it would make 20 billion.

This was undoubtedly a huge cake for a mainland enterprise, especially a mainland enterprise in the early 1990s.

Baoli Real Estate will be a large real estate company in the mainland in the future, and it will not be wrong for Huangpu Group to cooperate with them.

Lu Jianhua immediately said: "I've got it in mind!"

Liu Zhicheng nodded. He only needed to select the projects in the mainland and then hand them over to Lu Jianhua.

in the afternoon.

Liu Zhicheng arrived at Sanlitun without stopping, still accompanied by a large group of people. The capital city attached great importance to him.

When all the businessmen in Hong Kong were still waiting and watching, Liu Zhicheng came!
If Beijing does not treat Liu Zhicheng well, then Hong Kong businessmen will not dare to come to the mainland to invest, because Liu Zhicheng is the leader of Hong Kong's business community.

Because of this, many of the officials accompanying Liu Zhicheng were important officials with direct access to the imperial court.

Now, when the mainland needs foreign capital to help develop its economy, the importance of Liu Zhicheng's identity is self-evident.

Liu Zhicheng carefully inspected Sanlitun and finally came to an area of ​​more than 10 square meters selected by Lu Jianhua and others.

"Leader, we want to buy 6 square meters of land here to build a commercial center. We want to create a low-density 'Huangpu Plaza' consisting of more than a dozen commercial buildings. We want to position this place as a fashionable, artistic, and modern commercial center."

Officials in Beijing found it incredible. The mainland did want to invest, but they did not expect that the richest Chinese man would propose three projects in a row in one day. It was like a big cake falling on their doorstep.

The city official said: "Mr. Liu is a distinguished guest. We will seriously consider the investment you proposed."

Liu Zhicheng smiled and said, "I am not a guest, boss. I am going home to invest."

The officials all laughed. The reason why the top leaders chose Liu Zhicheng was mainly because he was very patriotic.

The inspection went very smoothly. Liu Zhicheng completed three projects in one go. In the final analysis, it was all premeditated.

He has come to the capital many times, and every time he has conducted investigations, but it has only been brought up now.

That evening, after the banquet with the host party in Beijing, Liu Zhicheng immediately convened the senior staff of Huangpu Group (Huaxia) for a meeting in the hotel.

Liu Zhicheng said: "Now that the mainland has been reformed, the cooperation model is no longer restricted to a 50-50 split, and the mainland must take the initiative.

Therefore, in our cooperation with Dong'an Market Group, we will take a dominant position and our equity share cannot be less than 60%.

Dong'an Market is equivalent to our department stores in Hong Kong. To put it bluntly, it will be eliminated sooner or later. When the time is right, we will buy their shares.

In this way, the entire Xindongan Market will become ours. Then, we will operate the Xindongan Market in a modern shopping center model!"

In the early stage, one building was allocated to Dong'an Market to continue operating traditional department stores, and the remaining buildings were modern shopping centers. The two were connected by corridors to serve as a traffic diversion tool.

In the past, if you provided land from the mainland, you could get 5% of the rights and interests, but this is no longer possible now.

Dong'an Market only provides land, and the maximum share cannot exceed 40% because the construction cost is much higher.

What’s more, it is now truly open. If we don’t consider fairness, it can still be called open!

Everyone nodded and wrote it down on paper!
At present, it is unrealistic to prevent Dong'an Market from operating a central cashier department store model in the 'New Dong'an Market (Building)'.

After all, Dong'an Market is a big brand in Beijing. Together with Beijing Department Store, Xidan Shopping Mall and Longfu Building, it is known as the "New Four Major Department Stores" in Beijing.

But time and society will teach this traditional department store model a lesson!
Facts have proved that only the modern shopping center model - collecting rent from shops and having shops operate independently - is the right model.

The senior staff of Huangpu Group (Huaxia) have to admire their boss's foresight.

The cooperation has not started yet, but the boss has already planned for the future.

Lv Jianhua said: "Okay, we'll write it down!"

Next, Liu Zhicheng explained the details that need to be paid attention to in Marco Polo Hotel and Huangpu Plaza.

Of course, this doesn’t mean that he has completely handed over the matter to Lu Jianhua and others this time. He will always have to personally participate in one or two negotiations with the mainland in the later stage.

The next day, Liu Zhicheng inspected the capital again, but did not select any projects.

Step by step!
...............

In the Shanghai Stock Exchange, Liu Zhicheng once again showed his true colors and proposed with the city government to acquire two commercial plots of approximately 3 to 5 square meters each on top of the subway in the "Quiet Zone" and "XH Zone" to build the "Huangpu Plaza" and the "Shanghai Hong Kong Exchange Plaza", with a total investment of about 60 billion RMB.

Officials from Shanghai and Shanghai expressed their welcome and the two sides will enter the negotiation stage to try to finalize the two projects as soon as possible.

According to Liu Zhicheng's idea, the two projects will be started almost at the same time, and then completed and put into use before the millennium.

Wednesday, September 3th.

Liu Zhicheng and his delegation came to Shanghugang, accompanied by city-level officials, and were received by the chairman of Shanghugang.

After the inspection, Liu Zhicheng said bluntly: "The planning, design, and equipment of Shanghai-Hong Kong are really too backward.

Such a port cannot support the rapid economic development of Shanghai in the future."

The chairman of Shanghai-Hong Kong was stunned. You know, he was the one who led thousands of workers, sleeping in the open air, to build bridges and roads with his perseverance.

With no precedent, Yangshan Deepwater Port was built by manual labor in three years.

And summarized a lot of experience and made great contributions to the construction of deep-water ports.

Now, this young man's criticism made him a little angry!
Of course, he knew that what Liu Zhicheng said was true and the gap definitely existed.

"Mr. Liu, you don't understand the history of Shanghai-Hong Kong!" the chairman had to say in a muffled voice.

He knew Liu Zhicheng's reputation. He was the richest Chinese and a self-made man. He was also the most respected Hong Kong businessman by the mainland government, so this rebuttal was relatively friendly.

Liu Zhicheng immediately smiled and said, "I know the historical chairman of Shanghai-Hong Kong. Am I right?"

The chairman said: "Yes! Under those conditions, we have done our best to develop Shanghai-Hong Kong!"

Liu Zhicheng nodded and extended an invitation to the chairman: “Chairman, I wonder if you are willing to send a team to Hong Kong to inspect the Kwai Chung Container Terminal, which is the busiest container terminal in the world;
I also hope that you will send a team to Europe to inspect the British port of Felixstowe, which is the busiest container terminal in the UK.

If you are willing, we at Wharf Container Terminals are willing to arrange it because we own the Kwai Chung Container Terminal and Felixstowe Port.”

This is the reason why he directly mentioned Shanghai-Hong Kong at the beginning. If he had directly proposed cooperation, the chairman might not have agreed immediately.

As long as he sees the strength of Wharf Container Terminal, he will make up his mind to introduce Hong Kong capital.

The chairman thought for a moment and said, “If possible, we would like to go and investigate.

I know what Mr. Liu meant. He hopes to participate in the cooperation between Shanghai and Hong Kong, right? "Only then did he realize that this young richest man was so cunning.

Liu Zhicheng said generously: "Why not? The motherland has opened its arms. It is natural for us Hong Kong investors to participate in the construction of the motherland."

This statement is very precise!

For a moment, the accompanying mainland officials all echoed the sentiment.

Liu Zhicheng’s identity is particularly important, this is what the higher-ups said!
The chairman also knew that Liu Zhicheng was very capable, and he took it for granted that he wanted to cooperate, but he also knew that this was an opportunity. Next, everyone left their contact information. If the chairman and others came to Hong Kong for inspection, Liu Zhicheng would personally receive them and arrange inspections in Kwai Chung and Felixstowe Port.

After the Shanghai Stock Exchange selected three more projects, Liu Zhicheng was satisfied and prepared to return to Hong Kong.

The six projects are all very large, but they actually account for less than 10% of Whampoa Group’s total investment.

Tsuen Wan Plaza alone is a HK$180 billion project, which is larger than the six projects in the mainland combined.

Of course, the start-up capital of this project only requires about 20% to 30%, and the rest will all be in the form of loans.

March 3, Hong Kong.

Liu Zhicheng was in a very good mood in his office in the Sailboat Building.

Huangpu Group (Huaxia) has invested in six more project plans in the mainland, and all projects in the mainland need to be finalized by Liu Zhiben himself to avoid unnecessary losses.

The same applies to overseas investments, which require caution.

After a while, Yuan Tianfan came to Liu Zhicheng's office.

"Boss, the Wanglaoji beverage factory in Yangcheng has been completed and all the equipment is being installed!"

Liu Zhicheng said with satisfaction: "Well, this summer, we will officially sell Wanglaoji in the mainland.

Remember, there is nothing wrong with our products. We just need to keep working hard on marketing and building channels in the mainland market. Over time, we can make Wanglaoji one of the best-selling beverages in the mainland."

Yuan Tianfan nodded and said, "Well, the sales of Wanglaoji in Hong Kong, Macau and Taiwan have increased significantly recently. It seems that the advertisement of 'If you are afraid of getting angry, drink Wanglaoji' has begun to take root in people's hearts."

Liu Zhicheng said: "Accurate positioning is our advantage. The Southeast Asian market also needs to be opened up slowly!"

Yuan Tianfan replied: "The sales channels have been established, and we are now working hard on advertising!"

In fact, Liu Zhicheng attaches the most importance to the domestic market, and he is just trying to promote it in the overseas market!

Then, Yuan Tianfan asked: "At present, the teams of Jinmailang and Nongfu Spring have been established. Boss, when will we enter the mainland to invest?"

As an executive of Huangpu Food Company, Yuan Tianfan was deeply impressed by Liu Zhicheng's several plans.

For Nongfu Spring, Baishuishan, Jinmailang, Tang Daren, etc., the bosses have formulated excellent and complete plans from product direction to publicity, etc.

And now that the mainland market has opened up again, it is truly a godsend.

After Yuan Tianfan left, Hao Qingwen came over again to report on his work.

"boss"

"Well, sit down first!"

Then, Hao Qingwen reported his work. As the head of the Huangpu Group, he needed to report the group's situation to Liu Zhicheng at any time to facilitate Liu Zhicheng's investment decisions.

Although Whampoa Group has invested a lot recently, it still has nearly 50 billion Hong Kong dollars in its account.

This is after just paying HK$15 billion in dividends to investors.

After all, according to Liu Zhicheng's profit forecast for Whampoa Group in 1992, it would be as high as HK$90 billion a year.

This is equivalent to an average cash income of 800 to 900 million yuan every month (the principal is also recovered).

After listening to the report, Liu Zhicheng felt that Huangpu Group still did not have much funds.

But there is no need to rush. With the credibility of Whampoa Group, it can raise billions of Hong Kong dollars at any time and issue convertible bonds (also known as zero-interest bonds, because the interest is paid together with the principal in the end and the interest rate is relatively low. After maturity, investors can choose to exchange shares at the agreed price, or they can choose to get back the principal and interest).

It can even take out a loan. After all, a debt of HK$80 billion is nothing to a group with assets worth hundreds of billions.

"There is plenty of money, so this year I will spend about HK$30 billion to buy commercial real estate in the United States! In addition, the mainland also needs about HK$20 billion to HK$30 billion in start-up capital."

"Okay, I'll ask the finance department to make the arrangements!"

The two of them had already cooperated skillfully. Hao Qingwen only needed to manage Huangpu in order. If there was a shortage of money, Liu Zhicheng would find a way, and the spending matters were also decided by Liu Zhicheng himself.

After Hao Qingwen left, Liu Zhicheng began to think.

The first is that the Huangpu Group has gotten rid of its shortage of money, and the second is that Liu Zhicheng plans to raise funds through share offerings and bond issuance.

Therefore, there is no need to make non-recurring profits!

What's more, it would be better for Liu Zhicheng to add another 5 million Hong Kong dollars for short selling. When he makes money, he can use it to participate in the rights issue and raise funds.

Huangpu Group needs to issue shares to raise funds because this will allow it to have more shareholders (many of the original shareholders will not choose to issue shares) and add more new shareholders.

Of course, Liu Zhicheng participates in every share offering, so his shareholding ratio will not be diluted.

The same is true for convertible bonds. Liu Zhicheng himself must claim the full amount to ensure that his shares are not diluted.

In fact, the Whampoa Group has developed so huge and well. If it were Li Ka-shing, Guo Binsheng and Cheng Yutong, they would enjoy the dividends as much as possible. Although they would also invest, they would never take such a big step.

But Liu Zhicheng is different. He is determined to develop the Whampoa Group into a world-class real estate company and a comprehensive group. Therefore, he must keep investing, investing, and investing again.

For example, if the United States does not buy commercial real estate at a low price in large quantities this year, there will never be such a good opportunity again.

Similarly, commercial real estate in London is about to hit rock bottom, and you would be doing yourself a disservice if you don’t buy at the bottom.

Therefore, just by buying up commercial real estate in New York and London, Liu Zhicheng was preparing to make two big investments.

Liu Zhicheng is now waiting for the bankruptcy of Olympia York, Canada's largest commercial real estate company. At that time, it will be the best opportunity to enter the market, which should happen this year.

This real estate company owns a large number of office buildings in New York! This is not the point. If this company goes bankrupt, the commercial office buildings in New York will fall again.

Currently, the office vacancy rate in New York and London is over 20%, which is far worse than expected.

On Saturday, the SES girl group, which debuted on "Music Bank" by YG Entertainment last night, began to gain popularity in Hong Kong, and is showing a similar trend to its predecessors Lee Jung-hyun and .T group.

The three female members of the SES girl group were selected from an audition of approximately 3000 girls, and one of the members is a Chinese-American girl.

The debut album "I'm Your Girl" is also the main song, the style is light and lively, and the male rap in the prelude is also eye-catching. As for the three girls, they all have their own styles, Sea is like a sister next door, Eugene is pretty and lively, and Shoo is sweet and cute.

The debut of the SES girl group, which is showing signs of becoming a big hit, has made Liu Zhicheng's "Hong Kong culture" map complete again.

At present, Hong Kong Culture has made a fantastic start:

Lee Jung-hyun released her second album in January. The total sales of the two albums have now exceeded 650 million copies, and her popularity has spread across Asia.

T group is preparing a Japanese album in Japan. They are very popular in Japan, much more popular than Lee Jung Hyun, so they will first attack the Japanese market.

The ratings of "Autumn in My Heart" in Taiwan set a record for the highest ratings of overseas dramas on the Eight Television Stations.

At the same time, it attracted many TV stations in Japan, Mainland China and Southeast Asia to negotiate and purchase the copyright.

For a time, the situation of "Hong Kong culture promoting the development of Hong Kong" was very good!
With the opening of the mainland market, "Hong Kong culture" and animation have also begun to be exported to the mainland, making Liu Zhicheng even more confident.

In the future, the mainland will continue to be the birthplace of "Hong Kong idols".

…………

If Liu Zhicheng's eating habits were exposed by the media, it would probably cause a huge uproar.

In Hong Kong, there are four most luxurious ingredients: abalone, sea cucumber, shark fin and fish maw.

Every New Year’s Eve, Hong Kong people will make a “hot pot”. The best ingredients include abalone, sea cucumber, shark’s fin, and bird’s nest. The more expensive the better, for good luck.

Abalone is the most popular ingredient among the wealthy families - "Dried abalone is like red wine, one less when you eat it, it is very precious."

Of course, these are just the ways rich people enjoy their lives.

Among Liu Zhicheng's medicinal diet, there is one ingredient that is extremely priceless, and that is wild ginseng, and it comes from a special channel.

Of course, this thing cannot be eaten randomly or too much. Liu Zhicheng will only take supplements after suffering a "loss".

In addition, he never minds purchasing more rare treasures such as matsutake mushrooms and caviar.

If you can’t enjoy them all, there are still a bunch of fairies! If you can’t enjoy them all, you can give them to others!
(End of this chapter)