Chapter 276 Investment Plan

mid-December.

After the Spring Festival, Liu Zhicheng quickly got back to work. He had his own attitude towards work and would not work as hard as Li Chaoren.

But I will try my best to work eight hours every weekday.

At the same time, good news came from Asia Television, which signed the broadcasting rights of "Autumn in My Heart" with Taiwan's CTS.

The market in Taiwan is several times larger than that in Hong Kong, and the relationship between the two places is very good (the systems are the same).

ATV has always placed Taiwan as its primary focus, and then promoted it to Japan, Southeast Asia, and South Korea.

The same is true for YG Entertainment, whose artists are promoted in Hong Kong, Taiwan, Japan, and Southeast Asia in that order.

YG Entertainment’s three groups were formed before the New Year, and Hong Kong’s first idol girl group will debut in March. The SES group, composed of three girls, will have its hit song "We Are Young Girls".

The styling is somewhat Shamatte and non-mainstream, the music style is light, youthful and lively, and the choreography is very girlish.

SES is a first-generation Hong Kong pop group, so it is naturally impossible for them to go for the sexy route or show off their long legs.

Liu Zhicheng is familiar with the styles of the first to third generation Korean wave groups in the previous life. The first generation focused on youth and girls.

The second generation is already between the girlish style and the sexy style, and the third generation has already let go, with showing off good figures as their characteristic.

In the first half of the year, YG Entertainment will release a boy band "Shinhwa" and in the second half of the year, an electronic music group "Go Yoo Tae".

If everything goes well, the foundation of YG Entertainment has been perfectly laid, and even if Liu Zhicheng does not interfere, it will develop in the direction of the Korean Wave in its previous life.

Of course, Liu Zhicheng can't sit still and always expresses a few opinions.

.........

Sailboat Building.

In the chairman's office of Shanfeng Investment, Liu Zhicheng was fiddling with a computer. He may be the chairman of a listed company in Hong Kong who has adopted computer work the fastest.

There are two computers in his office, but they are not placed on the large desk, but in a special area.

Including the landline phone, it is not placed on the large desk, but is placed separately.

Because he doesn't like the messy feeling, he usually puts some documents on his large desk during the day and cleans it up after get off work.

Although the computer is some distance away from his office, Liu Zhicheng can see the stock data on the computer, so occasionally he would look up to see how the stock price of Whampoa Group is rising.

This has probably become a habit. I don't think that if the price goes up a few cents today, I have made a lot of money.

Instead, Liu Zhicheng felt that the rise in stocks symbolized his own achievements and the development prospects of the Huangpu Group.

Liu Zhicheng fiddled with the computer skillfully for a while before returning to his office.

Hong Kong stocks were only allowed to be traded online last year, and even Liu Zhicheng couldn't help but open a special account just to try something new.

After looking at the documents for a while, senior executives began to come and report on their work.

The first person to come in was Hao Qingwen from Huangpu Group.

After listening to the report, Liu Zhicheng arranged: "Last year, Huangpu Group was profitable and once again became the number one in Hong Kong, so this year we will still be generous and take out 15 billion Hong Kong dollars to distribute dividends to shareholders."

After thinking for a while, Hao Qingwen said, "Are you considering raising funds through a rights issue this year? After all, Boss, you plan to invest heavily in the mainland.
There are also many overseas investment plans and many big plans for Hong Kong. In this case, sufficient cash flow may not be guaranteed! "

When Liu Zhicheng heard this, he also started to think seriously.

His idea was simple: to work hard in the 1990s to expand the Whampoa Group into a global enterprise.

It is said that in his previous life, Li Chaoren's rate of return in the mainland was 8% to 13%, and the rate of return in the port was not high either.

Therefore, in Liu Zhicheng's mind, investment should be made both in the mainland and overseas, and both hands should be strong.

Moreover, only global enterprises can be more resistant to risks. If there is a loss in investment here, it can be made up on the other side. This is also the application of the "egg philosophy".

“The initiative lies with our Whampoa Group. As long as our reputation is good, we can raise funds through rights offerings and issue convertible bonds at any time.

For me, I hope that the more shareholders of Huangpu Group, the better. "

Liu Zhicheng spoke the truth. While ensuring his absolute control, he hoped that the remaining shares of Huangpu Group would be as dispersed as possible.

In this way, he is equivalent to making money for more people, perhaps one hundred thousand people, which gives him a sense of honor!
Hao Qingwen nodded and said, "Boss is right. The initiative is in our hands. Our large dividends every year make shareholders smile;
As for the rights issue, shareholders can decide based on their own strength. If the original shareholders do not offer rights, new shareholders will rush to buy them, thus greatly increasing the number of shareholders!"

There is no conflict in paying out dividends of HK$15 billion and then issuing shares of HK$30 billion. You can choose not to do so and still enjoy dividends next year.

Moreover, the funds from the rights issue must have been used for investment, so this is good news.

Even from a short-term investment perspective, the rights issue estimate is slightly lower than the market price, and the Whampoa Group's share price will continue to rise every time it issues rights issues, so short-term investments can also make a profit.

"Then go and make arrangements to release the annual financial report in early March!"

"Ok!"

In the morning, I processed some documents and listened to reports from senior executives, and time passed quickly.

…………

weekend.

Liu Zhicheng made an appointment with Huang Yanfang and went to the Qingshui Bay Golf Club.

After playing a few holes, Liu Zhicheng said, "Mr. Huang, the mainland's policies have become more open. Do you have any plans to invest heavily in the mainland?"

The mainland market is so large that there is no need for us to be rivals.

Huang Tingfang said: "I am considering it. I am very optimistic about the mainland market. After all, the land is vast and the population is large. It is expected that Xinhe will account for 30% of the investment in the mainland."

Indeed, after 1992 in the previous life, everyone went to the mainland to invest.

In the small city of Hong Kong, the capital power does not belong to overseas countries.

Liu Zhicheng nodded and said, "I invited you here this time because I want to ask you if you have any plans to invest in urban complexes in the mainland.

I have already developed five 'Huangpu Plaza' plans in Beijing, Shanghai, Pengcheng, and Yangcheng (two in Shanghai). If you are willing to invest, I have prepared a total of 40% of the shares! Of course, if you are ready to invest alone, that is also great! "

Liu Zhicheng also had an idea to bring Huang Yanfang along. He wanted to open the 'Huangpu Plaza' brand in all first-tier cities in the mainland (calculated in the previous life) and absorb some advantages of the Wanda model in the previous life (for reference).

Therefore, it is also possible to get Huang Yanfang to invest.

Huang Tingfang quickly agreed: "I can invest. I don't have a brand of integrated centers. The most I can invest in the mainland is a building."

Liu Zhicheng smiled and said: "This is natural. The mainland market is so large. Take Shanghai as an example. I'm afraid it would be easy to build ten complex centers.

However, my plan is quite big. In the early stage, the investment for this commercial complex will be between 20 billion and 40 billion Hong Kong dollars.

Not only that, we will also expand to many potential capital cities in the mainland in the future."

For a moment, Huang Yanfang was shocked by Liu Zhicheng's plan and became more determined to invest!

Later, Liu Zhicheng called Lu Yaohua from Daya Real Estate. After discussion among the three parties, Whampoa Group took 2%, Sun Hung Kai Properties and Daya Real Estate each took %.

Of course, these are just the first five commercial centers, and the rest will be discussed later.

After discussing this matter, Huang Yanfang couldn't help but ask: "You said you wanted to invest in commercial real estate in Beautiful Country, why haven't you seen any preparations yet?"

Liu Zhicheng smiled and said, "No hurry, let's figure out the mainland affairs first, then we can talk about it!"

There is plenty of time, so Liu Zhicheng is not in a hurry!
.........

Time flies. Two weeks passed in a blink of an eye and Liu Zhicheng officially started his trip to the mainland.

It was of great significance that he was invited to the capital again.

After the "Deepening Reform and Opening-up" event, he was the first person from Hong Kong to go to Beijing. This shows that Liu Zhicheng's influence in the mainland is even greater than that of Li Chaoren in his previous life.

Liu Zhicheng is more valued because he controls the tongue of Hong Kong.

Today, Liu Zhicheng has surpassed all the wealthy people in Hong Kong in terms of both financial resources and public opinion influence, and can truly be said to be "well-deserved". Of course, there is no need to worry about being targeted by London in this situation. Liu Zhicheng is not Mr. Huo, he is just a businessman who can get along with both sides.

This is true for everyone, including Lee Chun-yan, Cheng Yu-tung, Lee Shau-kee and others.

But in fact, the donations from the mainland are much higher than those from overseas. It can even be said that it has reached more than 70%.

This leaves us speechless. After all, we are all Chinese, so how can we not be close to our motherland?

Of course, there are also some people who are wary, such as Zhang Yuliang and the descendants of Ho Tung, and there are historical reasons for this.

There are still many people who are wary, but have not really fled Hong Kong. They are just taking a wait-and-see attitude. Once the motherland shows goodwill, they will naturally come back to invest.

On the third day after arriving in Beijing, Liu Zhicheng finally completed all the official activities and officially began to participate in the "Investment in the Mainland" activities.

At the same time, Hong Kong's TV stations also broadcast Liu Zhicheng's glorious moments in the mainland.

Li Chaoren also watched TV and could only sigh in his heart.

It turned out that he had also received an invitation to an event in the capital, and at the same time, he was also planning to bring his two sons to the capital.

The only regret is that he was not the first one to enter Beijing!
Of course he would not throw a tantrum. It can be said that the door to the mainland is now open. Businessmen from Hong Kong are observing the situation. Once the news is confirmed, they will immediately start to invest heavily in the mainland.

If it was just a dispute of pride, then all his efforts over the years would have been in vain.

Friday, September 3st.

Accompanied by officials from the capital, Hao Qingwen, Lu Jianhua and others, Liu Zhicheng came to inspect the "Dong'an Market" on Wangfujing Street.

Liu Zhicheng would not consider the previous Oriental Plaza because it was too complicated and the investment was too large.

It can be said that investments on Anchang Street require caution as they are too close to the center.

Therefore, Liu Zhicheng gave up the investment in Anchang Street and instead invested in Wangfujing Street.

If Anchang Street is the most important street in Beijing, then Wangfujing Street is the No. 1 commercial street.

The 'Dong'an Market' on Wangfujing Street has a long history and is very worthy of renovation.

When we arrived at Dong'an Market, it was obvious that it had been hastily and carefully prepared. It should have been a surprise cleaning to show the importance attached to Liu Zhicheng and his party.

"Mr. Liu, this is Wang Jianjun, the person in charge of Dong'an Market Group. Dong'an Market Group was only established last year and is now the management party of Dong'an Market."

The so-called Dong'an Market is actually equivalent to a large department store. Everyone inside is a worker, and it is a department store with a central cash register.

This model was probably the most common business model in Beijing from the 1990s to the early 2000s.

Xiangjiang’s business model has long been: collecting rent from shops, independently operating shops, and building modern shopping malls.

Liu Zhicheng extended his hand and said politely, "Excuse me, Manager Wang, could you tell us about the history of Dong'an Market?"

Wang Jianjun immediately said, "Of course, Mr. Liu, I'll show you around, and we'll talk while we watch!"

Liu Zhicheng nodded, and then followed Wang Jianjun to visit the huge Dong'an Market.

"In 1903, Wang Fukui, the first generation "Baodu King", set up a small stall in Dong'an Market and sold his food with a carrying pole. The second generation "Baodu King" Wang Jinliang became a sedentary businessman and established the "Xi Deshun" brand.

Hou Baolin's a cappella and storytelling often say: "If you go to Dong'an Market, there is a Xi Deshun..." In addition, time-honored brands such as Daoxiangchun and Baodufeng that have been passed down to this day were all founded in Dong'an Market."

"Dong'an Market has a variety of businesses, including department stores, clothing, shoes and hats, stationery and paper, medicine, photographic equipment, antiques and jade, dried and fresh fruit shops, as well as teahouses and billiard rooms. In the early years, there was also an acrobatic arena in the east of the market."

“In 1949, the Dong’an Market Management Office was established, which basically maintained the original industry, network structure and traditional business characteristics.

In 1966, Dong'an Market was renamed Dongfeng Market, and in 1969 it became a large shopping mall. In 1988, Dongfeng Market resumed its name as Dong'an Market.

“This is the history of 'Dong'an Market'!”

Liu Zhicheng listened very seriously and gave people a humble attitude, which made people around him feel a kind of charm.

"It has a profound history and culture, and is home to the most prosperous commercial street in the capital. But the environment and management here are no longer suitable for the recent economic reforms and opening-up requirements." Liu Zhicheng turned around and said to the city officials and Wang Jianjun.

Both of them were stunned. After all, Liu Zhicheng and his team had only come out for an inspection.

The city-level official was a high-ranking official, so he could make important decisions. He immediately asked, "What does Mr. Liu mean?"

Liu Zhicheng smiled and said: "What I mean is that with the reform and opening up of the mainland economy, people's demands for the environment and materials are increasing.

Dong'an Market needs to be rebuilt and renovated. We, Huangpu Group, intend to cooperate with Dong'an Market Group to rebuild a modern Dong'an Market on the original site."

The municipal officials and Wang Jianjun fell silent for a moment. After all, the deepening of reform and opening up had only begun a year and a half ago, and this cooperation was very important and meaningful, so they didn't know how to answer for a moment.

After a long while, the city official said, "Mr. Liu, we need to discuss the cooperation you proposed before we can give you a reply!"

Liu Zhicheng smiled and said: "This is a very natural thing! But please have a good discussion with the leaders. A modern new Dong'an market,

It is of great significance to the reform and opening up of the mainland, the commercial development of the capital, and the prospects of the Dong'an market.

Such an old and conservative Dong'an market may gradually be abandoned by the people."

With his connections in Beijing, it was almost a sure thing for him to get the cooperation. He could even skip the city officials and the New Dong'an Group and directly win the cooperation.

However, he likes to follow procedures. Even if the little devil is difficult to deal with, he has to deal with him seriously.

The municipal official nodded seriously. He was a supporter of reform and opening up, so he was sent to receive Liu Zhicheng and his party.

"Don't worry, Mr. Liu. Our country is undergoing a major economic construction."

"Yes, everyone has to focus on the economy, and having enough food is the most important thing."

After everyone chatted for a while, Liu Zhicheng talked about his planning and commercial operations of the new Dong'an Market building.

"If we can reach a cooperation, the style of our building can match 'Wangfujing Street'. In addition, in terms of business operations,

We have developed two important models in the new Dong'an era: one is the central department store model of Dong'an Market, and the other is the modern shopping center model.
In addition, we can also build an 'Old Beijing Street' on the underground floor to preserve the original characteristics of the old capital."

Liu Zhiben was originally an "architect". He has been working in the real estate industry for many years and has participated in the design of many commercial centers in Hong Kong.

So his skills are very solid, and business operations are even easier for him.

His opinions are the soul of a successful case!

Everyone was looking forward to what they heard, and Lu Jianhua and his team wrote down the boss's words as a reference for this project.

After the inspection, Liu Zhicheng shook Wang Jianjun's hand and said, "I hope we can reach a cooperation agreement as soon as possible, considering the prospects of the Eastern market!"

Wang Jianjun said excitedly: "Don't worry, Mr. Liu, we all know your contribution to the motherland. And this cooperation is also a good opportunity for us."

Liu Zhicheng nodded. Compared with Sun Hung Kai in his previous life, his advantages were really huge.

Sun Hung Kai has never donated money or done charity work. Even for such a company, the mainland still doesn't care. The government needs investment, and Sun Hung Kai has money, so it doesn't mind.

As for Liu Zhicheng, he donates real money every year, and in recent years he has donated 700 to 800 million Hong Kong dollars to charity.

Even if he does not have the media communication career to back him up, his status is no less than that of Li Chaoren in his previous life.

Therefore, he hopes to reach an agreement on the cooperation for Dong'an Market this year, and then quickly enter the renovation and reconstruction phase, so as to strive for the opening of Jiuqi.

He doesn't like to procrastinate when doing things. Of course, if it is some residential land, Huangpu Group (Huaxia) will also make "reserve" it.

For some commercial land, the development speed may also be affected by the surrounding traffic and environment.

But overall, any project that Liu Zhicheng is interested in must be completed as soon as possible.

Only in this way can we live up to the vision of those who have traveled through time and reap the full benefits of the reform and opening up of the mainland.

After inspecting the Dong'an Market, Liu Zhicheng went to its east side.

"Leader, who are the owners of the buildings here?" Liu Zhicheng asked with a smile.

An official stepped forward and said, "Mr. Liu, there are some subordinate departments and institutions here, and most of them are residential buildings."

(End of this chapter)