Chapter 249 Charity
Crocodile T-shirts, Jeanswest, and Giordano are international brands in themselves. This was the case in their previous lives, and they must be more aware of expanding their territory in this life.

Hong Kong's clothing brands are by no means as lacking in international competitiveness as mainland clothing brands, because Hong Kong itself is a place where Chinese and Western cultures converge, and it has low taxes and convenient imports and exports.

Therefore, Liu Zhicheng thought that he should polish the three clothing brands and one clothing retail brand (group) and expand overseas sales channels.

In the conference room, Liu Zhicheng said: "Now, Crocodile Shirt Group already has several brands with potential, so the next step is naturally to expand the sales network.

Mainland China, Hong Kong, Macau, Taiwan, South Korea, Japan, Singapore, the Philippines, Malaysia, Myanmar, Thailand, Vietnam, Australia, New Zealand, the Middle East and Europe are all our next development channels.”

General Manager Huang Qisong was the first to express his opinion, saying: "Crocodile shirts have retail markets in more than 30 countries, and Jeanswest and Giordano also have sales networks in many overseas countries and cities. It can be said that the foundation has been laid, and the next step is to massively expand the retail network in new markets."

When I took over Crocodile Shirt, its annual net profit was only 1 million Hong Kong dollars; now Crocodile Shirt’s annual net profit has reached 3 million, and it is still rising.

Everyone expressed their opinions and offered suggestions for overseas expansion, and the major outline was thus determined.

Jeanswest and Giordano have adopted somewhat different strategies for their overseas expansion: Jeanswest is positioned as a 'fast-selling' brand, does not support franchise stores, and adopts an oil-stain strategy for expansion.

The Giordano brand is positioned as mid-range casual fashion and operates in specialty stores. It allows local partners to join in the operation of specialty stores, but they must adopt a unified management method.

Then, Liu Zhicheng said: "In addition to RB, when we develop overseas, we will buy as many stores as possible as long-term investments."

At this time, real estate in Europe, America, Australia and other regions is at its lowest point, which is very suitable for bargain hunting.

The real estate in South Korea, Singapore and Southeast Asia is in a good time to start a rising period and is very suitable for investment.

Take a lesson from McDonald's, Crocodile Group will also become a 'real estate company' in the future.

Crocodile Garment Group has a dedicated property management department, and its head, Guo Ansheng, immediately said, "Okay, I will cooperate with this plan!"

Liu Zhicheng nodded and said, "The company will set up another brand to be responsible for the culture of 'Hong Kong Culture Prospering Hong Kong'.

Let me give you a brief introduction first. The design of this clothing is fashionable and trendy, like a pair of jeans.

It can be designed to be slim-fit, narrow-leg, three-quarter, five-quarter, three-quarter, or ripped. A shirt can be designed with floral patterns or a bow tie, and a T-shirt can be designed with letters or idols.

'Hong Kong culture revitalizes Hong Kong' is a concept I proposed, which is an 'idol economic chain' covering the entire industry."

Everyone listened attentively. Liu Zhicheng's understanding of fashion design alone was enough to shock everyone.

Finally, everyone decided to set up a clothing brand to support the general policy of "prospering Hong Kong through Hong Kong culture".

It’s not that Liu Zhicheng thinks the Korean Wave in his previous life was so good, but he thinks it is a kind of economy.

Moreover, Hong Kong culture will not completely copy Korean culture. To put it bluntly, it is a kind of idol economy culture.

.........

Time flies, and it is August in a blink of an eye.

Thursday, May 8th.

Early this morning, Iraq brazenly invaded Kuwait.

In the morning, Hong Kong had already received the news, and keen investors had already sensed that "the storm was coming".

In the morning, Liu Zhicheng came to Hongli Investment and he seemed to be in a very good mood.

Hongli Investment bought a total of US$12 billion worth of crude oil futures at an average price of US$16.5 per barrel, and did not encounter any surprises during the period.

Everything was ready except for the east wind, and today the east wind came, so he was naturally in a very good mood.

The impact of the "Iraqi invasion of Kuwait" event is multifaceted.

In Hong Kong, Liu Zhicheng knew that the stock market would fall by 20% and that real estate "should have fallen but hadn't".

The stock market closed at 3580 points yesterday. Based on a 20% drop, you could have bought the bottom when it reached 2900 points.

The reason why the real estate market "should have fallen but didn't" was very simple. He remembered that it was because Hong Kong followed the United States in cutting interest rates twice, and the government introduced the "Civil Servant Housing Plan."

Two interest rate cuts will lead to an influx of funds into real estate and stocks, so the stock market will soon restart its upward channel.

In other words, Hong Kong will usher in seven years of economic, real estate and stock market boom.

The morning newspapers had not yet published the news of "Iraq's invasion of Kuwait."

Even if the newspaper got the news, it was already five or six in the morning, and it was too late to organize the re-typesetting and printing, so it could only be published in the evening newspaper.

Soon, Huang Zuxu came to Liu Zhicheng's office.

"Boss, have you got the news that Iraq is invading Kuwait?" Huang Zuxu was a little excited and had an expression of admiration.

Liu Zhicheng smiled and said: "Of course I got the news, don't worry too much, crude oil will skyrocket in the next few months, we invested in crude oil futures and wait to collect the money.

Let me tell you, Hong Kong's real estate will not fall, there is no room for it to fall, and we don't need to worry."

Huang Zuxu couldn't help but sigh that his boss was truly the company's mainstay.

Such a big thing may cause all kinds of complicated changes in the situation. After he said that, his mood was no longer as excited as before, but calmed down.

By the end of the 90s, real estate development in Hong Kong had been concentrated in the hands of eight large real estate companies.

Among these eight real estate companies, four of them account for 70% of the residential unit supply in Hong Kong.

The four major residential real estate developers are: Whampoa Group, Sun Hung Kai Properties, Henderson Land Development and Cheung Kong Holdings.

The rest of the real estate companies, including New World Development and Hang Lung Properties, have fallen far behind these four companies because they do not have sufficient reserve land.

New World Development focuses on hotels and rental income, while Hang Lung Properties prefers asset restructuring, and both missed the good opportunity to reserve land.

Other large real estate companies, such as Swire Group, although their asset values ​​are high, rely entirely on investment properties (rental income) and hardly develop residential projects.

A monopoly has been created!
In order to avoid getting into unnecessary trouble, Liu Zhicheng decided to do more meaningful things.

…………

Sunday, January 1990, 8.

The Great Wall of Beijing welcomed two guests who came from Hong Kong, namely Liu Zhicheng and Yang Minli.

Of course, there were a lot of staff following behind the two of them, mainly staff from the 'Yanxin Zhicheng Foundation' and staff from Beijing.

Both Liu Zhicheng and Yang Minli were in a good mood. They stood on the Great Wall from time to time and looked out at the beautiful scenery of the motherland. Liu Zhicheng in particular felt even more heroic.

If he wasn't concerned about his identity, he would have wanted to shout a few more words.

This time, Liu Zhicheng and his wife Yang Minli came to Beijing purely for charity.

Yang Minli is his legally married wife, and is also the vice president and actual manager of the foundation.

Of course, the direction of the donation is mainly based on Liu Zhicheng's opinion, and Yang Minli also has the right to use part of the funds.

Since its establishment, the foundation has donated hundreds of millions of Hong Kong dollars. During this visit to Beijing, the Yanxin Zhicheng Foundation plans to donate 1 million Hong Kong dollars to Huaqing University and 1 million Hong Kong dollars to Jingcheng University.

Therefore, the city of Beijing attached great importance to his visit and even arranged staff to serve as guides for him to climb the Great Wall.

To be honest, donating money is a good thing, but Liu Zhicheng may have ulterior motives.

As the year 92 approaches, he needs to build more connections to lay the foundation for future investments.

We still have to fight for the capital that we should fight for, so in the next two years, the "Yanxin Zhicheng Foundation" will make a large amount of donations, conservatively not less than 10 billion Hong Kong dollars, mainly for the education cause of the motherland.

During this period, a number of cooperation agreements will be reached to gain more insurance.

"Brother Cheng, the Great Wall looks more and more majestic, and the scenery is so beautiful!" Yang Minli said excitedly.

Liu Zhicheng held her hand, pointed to the north and said, "In ancient times, this was a barrier against foreign invaders. I don't know how many people dreamed of building this Great Wall here. When people from overseas come to our Chinese capital, they must climb the Great Wall!"

Liu Zhicheng certainly knows more about the Great Wall than Yang Minli, a Hong Kong "native". In his previous life, he was a real mainlander.

Liu Zhicheng looked at Yang Minli and said, "Do you like the mainland?"

Yang Minli nodded and said, "Yeah, I like it!"

Seventy percent of her liking for him was because Liu Zhicheng liked him.

Liu Zhicheng smiled and said, "Then please come with me more often in the future!"

"Ah."

The two of them were talking and laughing, and the staff members were also chatting with each other, without being overly restrained.

During this period, Yang Minli would always share some imported candies with some mainland children on the Great Wall and chat with them.

Of course, kids who can climb the Great Wall in this era must come from wealthy families.

The next day, when Liu Zhicheng and his party arrived at Beijing University, they were immediately infected by the enthusiasm of the school.

Liu Zhicheng was also hesitating whether to name the donation!

In his previous life, Li Chaoren donated a lot of money, but he never put his name on it.

You should know that all the schools donated by Li Chaoren overseas are named after them.

Only in the mainland, he did not name any of his buildings. Shantou University donated billions of yuan, even if it was not named "Li Chaoren University", it should at least have a building called Li Chaoren Building or something like that.

In fact, many people suggested calling Li Chaoren something like "Hall" or "Building" but Li Chaoren rejected them all.

Li Chaoren's donations to the mainland are actually several times more than that of Uncle Shao Liu.

After much thought, Liu Zhicheng decided to give the name to the organization himself, as a way to encourage himself in his charitable efforts.

Upon entering Jingcheng University, the president, along with the teachers and students, warmly welcomed Liu Zhicheng and his delegation.

Liu Zhicheng quickly said modestly: "I am unworthy of this position. Everyone at Jingcheng University is a pillar of our country. Please don't make a big scene today, President. I can't afford it!"

The principal was stunned for a moment, then nodded with a smile and said, "Then we will take Mr. Liu to tour the campus and give a brief speech to our teachers and students in the auditorium later!"

Liu Zhicheng immediately said happily: "It is my honor to visit Jingcheng University!"

Next, the students were evacuated, and Liu Zhicheng and his wife and several school leaders toured the school.

Although Beijing University received a lot of donations from the society at that time, it was definitely not like the hundreds of millions or even hundreds of millions in later generations. Basically, it was only a few million or hundreds of thousands, and tens of millions were relatively rare.

Liu Zhicheng likes to donate to Beijing University, but Huaqing University also donated 100 million Hong Kong dollars, but with the requirement that it should be donated to the School of Computer Science, which is a special fund for a special purpose.

Having never set foot in Capital University in his previous life, Liu Zhicheng listened carefully to everyone's introductions along the way, listening with great interest and occasionally marveling at the history of Capital University.

At 10: in the morning, Liu Zhicheng arrived at the auditorium, where hundreds of teachers and students were sitting in the audience.

First there was a speech by the school leaders, followed by Liu Zhicheng’s speech, and finally the donation ceremony.

When Liu Zhicheng gave his speech, his assistant Han Chunxi took a bunch of props, such as mobile phones and laptops, and placed them on the stage.

His speech was actually very simple. After introducing himself, he picked up the mobile phone and said, "This is called a mobile phone, or a big mobile phone in the local dialect. People will gradually get used to calling it a mobile phone.

It is now worth 3 Hong Kong dollars, and the average salary in our country is only about 300. Don’t you think it is expensive? "

All the teachers and students nodded in agreement, yes!
Liu Zhicheng smiled and said: "But I boldly predict that such mobile phones will follow 'Moore's Law' and undergo amazing changes every 18 months.

It will become more portable, have better signal, and become cheaper. I boldly predict that in five or ten years,

There will be tens of millions, or even hundreds of millions, of people using mobile phones in China, and the price of a mobile phone will be equivalent to an average person's monthly salary.

We can use our mobile phones to chat with relatives and friends far away, which is very convenient."

"There is also this computer. Many foreign countries have already connected it, and Hong Kong in our country will also be connected next year.

Computers will also develop very rapidly, and the Internet will also develop very rapidly, and in the future most jobs will involve dealing with them on a daily basis.

Students in the Department of Architecture can use computers to draw more accurate drawings, and students in the Department of Mechanical Engineering can use computers for design.

Technology is developing rapidly and changing human life, but it needs your participation! "

Many students were stunned by the future technology and applauded enthusiastically.

In fact, what Liu Zhicheng said was not exaggerated, but he spoke very convincingly.

Finally, Liu Zhicheng said: "The motherland needs you. If one day you have the opportunity to study abroad, I hope you can return to China to participate in the construction after completing your studies."

The teachers and students applauded again. In their opinion, Liu Zhicheng was now returning to China to participate in the construction, which was of great educational significance.

When the donation ceremony began, everyone stood in awe, as this was the largest donation to Jingcheng University.

For two consecutive days, Liu Zhicheng generously donated 200 million Hong Kong dollars, mainly used to build teaching buildings and purchase teaching equipment.

Afterwards, after being received again, Liu Zhicheng hurried back to Hong Kong.

Donating is only part of his contribution to the motherland. He personally believes that only investment can truly help the motherland develop.

In the past, Hong Kong capital made a huge contribution to the development of the mainland.

Someone said, isn’t it all for profit?

You can say that, but why does almost every country beg entrepreneurs to invest at the beginning?

Even from a wealthy country like the Maple Leaf Country, every senior official who came to Liu Zhicheng's office tried to win him over, hoping that he would invest.

Simply put, without businessmen, the world would be inefficient and unable to develop.

(End of this chapter)