Chapter 248 Listing
Hongli Investment.

Liu Zhicheng asked Huang Xuzu about the market situation of crude oil futures, and the result made Liu Zhicheng feel a chill down his spine.

Currently, crude oil futures are only US$15 per barrel, while at the beginning of the year it was US$22 per barrel.

Fortunately, I didn’t buy in advance, otherwise I would have been liquidated several times.

Moreover, if you buy crude oil futures at US$15 per barrel, it is easy to get liquidated if the price falls below US$14 per barrel.

Liu Zhicheng started thinking, whether to wait until July to buy or to buy immediately.

Soon, Liu Zhicheng said firmly: "Let Hongli Investment buy 15 million Hong Kong dollars worth of crude oil futures at around 3 US dollars per barrel, but remember to be cautious!

If the price continues to fall, remember to increase the margin so that your position will not be liquidated. After buying, remember to tell me so that I can arrange additional investment. "

Huang Xuzu nodded quickly and went to make arrangements!
Hongli Investment will buy crude oil futures in London, New York and Hong Kong respectively. A contract worth HK$3 million, or HK$30 billion, is unlikely to alarm the bigwigs on Wall Street.

After arranging the crude oil speculation, Liu Zhicheng breathed a sigh of relief. Investing in these high-risk financial products is sometimes not safe even when you know the general trend.

Liu Zhicheng believed that it was unlikely to fall below US$14 per barrel, so he planned to build a position at US$15 per barrel.

To be honest, crude oil futures have much greater risks than foreign exchange. At the beginning of the year, it was US$22 per barrel, but now it has fallen to US$15 per barrel.

Based on the 10x leverage of crude oil futures, I don’t know how many people’s positions will be liquidated.

Although financial investment can make money, Liu Zhicheng still has to rely on real industry to feel at ease.

Of course, as long as he does not use leverage when investing in US stocks and Hong Kong stocks, he will feel very at ease, after all, there is no such thing as a margin call.

After the crude oil futures investment ends, Liu Zhicheng may no longer invest in leveraged financial products.

After all, his cash flow was sufficient, so why take any risks?
Of course I will invest in Hong Kong stocks and US stocks, but they are not leveraged investments, and I only buy high-quality stocks that I am familiar with, so I will not lose money no matter what.

Moreover, after he has spent all the cash on hand (the approximate amount of funds after all risky financial products are recovered), his company in Hong Kong and his real estate investments will generate a large amount of dividends every year, so he will not need to take any more risks.

.........

Tuesday, May 6th.

Asia Television's IPO officially launched the "subscription registration" and was immediately warmly welcomed by investors.

Since Liu Zhicheng took over ATV, its ratings have skyrocketed and it has even surpassed TVB.

Only Liu Zhicheng knew that it was not time for ATV to let down its guard yet!
After all, TVB is so popular that it has dominated Hong Kong's television station for 22 years.

At present, ATV’s artist training classes are also very successful. ATV is full of talented people and produces many good shows.

Perhaps even without Liu Zhicheng's participation, the army could have remained undefeated for five to ten years.

However, he was certainly not content with just surpassing TVB; he wanted to build the most influential TV station among the Chinese.

At the same time, he also needs to inject new impetus into Hong Kong's economy.

On that day, Liu Zhicheng accepted a joint interview with his own newspaper "Tiantian Economic News" and Asia Television in the ATV office.

The interviewing reporter was an experienced middle-aged man, but it was still obvious that he was a little nervous under Liu Zhicheng's power.

"Have some tea!"

Liu Zhicheng did not rush to accept the interview, but invited the reporter to have tea.

"thank you boss!"

"Don't call me boss anymore!"

"Okay, Mr. Liu!"

Liu Zhicheng nodded, and then started chatting with today's staff. Soon everyone felt that Liu Zhicheng was very friendly and good at conversation.

The interview officially begins.

Reporter: "Thank you Mr. Liu for accepting our interview!"

"I should thank you media workers for adding richness and knowledge to the lives of citizens," Liu Zhicheng said with a smile.

Reporter: "This listing of ATV has shown us a different ATV, which is so popular with investors.

As far as we know, ATV has only been run by you for a few years, and has already achieved excellent results.”

"ATV is not good enough. At least I am still not satisfied with it now."

Reporter: "No way! ATV is really great now. My family and I love watching it!"

Liu Zhicheng: "Thank you. The audience likes to watch ATV, which means they recognize it. But as managers, we cannot be satisfied with the status quo and must bring better programs to the audience."

Reporter: "So, Mr. Liu, can you tell us how far you think ATV should grow?"

At this time, the reporters and staff were all looking at Liu Zhicheng intently. Now that he has surpassed TVB, he is still not satisfied. Is he going to suppress TVB severely?

Just like the TVB that once put pressure on Asia Television?

So curious!

Liu Zhicheng smiled and said, "This is a long story, so I'll start from the beginning. As everyone knows, Hong Kong's economy this year is not very good, mainly due to the impact of re-export trade and other factors.

I was thinking: Hong Kong's economy is still too single-sector and greatly affected by the external environment.

This year, a friend and I discussed the issue of "Hong Kong culture to promote Hong Kong", and I thought it might be a very good attempt!"

The staff were stunned. Is this what the superiors think?
A normal interview has already touched upon the entire Hong Kong economy.

Yes, Liu Zhicheng was planning to propose the plan of "developing Hong Kong through Hong Kong culture" at this time, and given his status, there would naturally be no problem.

What matters is that, whether he succeeds or not, he will win the favor of the citizens.

The reporter said excitedly: "Mr. Liu, can you tell us more specifically what 'Hong Kong culture revitalizes Hong Kong' means?"

Liu Zhicheng nodded and said, "Hong Kong style refers to the Hong Kong style; culture refers to Hong Kong entertainment culture; and to develop Hong Kong means to call on our government to support the expansion of Hong Kong entertainment culture abroad!"

The 'Four Heavenly Kings' some time ago were our 'Hong Kong Culture', and the 'Hong Kong Movies' of the 1970s and 1980s were also our 'Hong Kong Culture'.

Hong Kong has a mature packaging mechanism, a unique way of creating stars, and developed entertainment media, which can make the whole of Asia and even the whole world accept our entertainment culture.

You may think I am daydreaming, but if I give you an example, you will not think so.

The copyright of "How to Make a Millionaire" has been purchased by television stations in the United States and the United Kingdom for US$1500 million.

I am very dissatisfied with this price. I can boldly predict that ABC of the United States spent 800 million US dollars to purchase our copyright, and "How to Be a Millionaire" can bring them a profit of 8 million US dollars.

Of course, these are none of our business. What I mean is, as long as your program is good enough, the United States and the British Empire will come to buy your copyright!
Similarly, if your idol is good enough, he can hold concerts anywhere in Asia."

Reporter: "So, after ATV goes public, it will take the lead in achieving the goal of 'Hong Kong culture to revitalize Hong Kong'?"

Liu Zhicheng: "Of course, ATV will produce better programs, shoot better dramas, and create better idols. Let's wait and see!"

Reporter: "Okay, thank you Mr. Lin for bringing such wonderful expectations to our lives!"

.........

The next day.

Liu Zhicheng's interview has caused a huge discussion in Hong Kong. Some people say that he is whimsical and proud of his achievements. But more people do think that "Hong Kong culture promotes Hong Kong" is very good, and Hong Kong's entertainment industry is already developed.

Of course, the people who are most excited are the people in front of and behind the scenes of the Hong Kong entertainment industry. Everyone thinks that Liu Zhicheng is the godfather who is driving the entire Hong Kong entertainment industry forward.

On the same day, in order to cooperate with Liu Zhicheng's interview, the Hong Kong Film Awards was officially registered as "Hong Kong Film Awards Association Limited".

As a non-profit organization, it relies on annual television and radio broadcast copyright fees and overseas distribution income to maintain basic daily expenses.

The source of the first start-up capital was the proceeds from the preparation for the production of a movie, which brought together many big-name actors and directors in Hong Kong.

Of course, Liu Zhicheng’s shadow is behind all this.

With the rise of 'Hong Kong culture to develop Hong Kong' in the Hong Kong entertainment industry, big names in the industry have organized several large-scale discussion meetings to jointly promote the 'Hong Kong culture to develop Hong Kong' plan.

During this period, ATV representative Chow Selina and Liu Zhicheng took the initiative to speak freely in many places and cheer for their boss.

Of course, this is something for later, so let’s not talk about it for now!

As for Liu Zhicheng, he was just the person who put forward the slogan, and he would also communicate at the level of the Hong Kong government to get the support of the Hong Kong government.

In addition, he will integrate the resources under his control through ATV and move closer to his desired goals.

To put it bluntly, whether he has government support or support from other peers, it cannot stop his enterprising spirit.

He has the ability and the resources in his mind. At the very least, he can ensure that "Hong Kong culture will develop Hong Kong" is half successful.

Of course, this won’t be achieved overnight, and Liu Zhicheng plans to advance it slowly.

As long as they are in YG Entertainment, Liu Zhicheng has already influenced everything from makeup and clothing to dancing and music.

.........

TVB.

In his office, Mr. Shao saw the news of the day, "Hong Kong Culture Revitalizes Hong Kong," and he immediately said, "I'm old, I'm old!"

At this time, Shao Daheng had nothing but admiration for Liu Zhicheng. He did not think that Liu Zhicheng was just talking big.

Most people would not think that someone so successful would brag.

Liu Zhicheng's success is not the success of a company, but a success that has never failed.

From media and communication to real estate, clothing manufacturing and other industries, if you are not a genius, nothing can justify it.

Instead, Fang Yihua came to the office and started complaining: "This Liu Zhicheng is full of nonsense. He is so high-profile just to attract more attention to ATV!"

Shao Daheng said dissatisfiedly: "If you think like this, then Wireless will only fall further and further behind others."

Suddenly, Fang Yihua looked at Shao Daheng in surprise.

Shao Daheng continued, "Other people's success is there. What you need to do now is to find out the way of 'Hong Kong culture to develop Hong Kong', learn more, and make progress together. The more competitive the relationship between our two companies is, the more we need to learn from others' strengths."

Fang Yihua naturally obeyed Shao Daheng's instructions and immediately said, "Okay, I will pay attention to this matter!"

Shao Daheng added: "Hold a meeting of the TVB management team. The only way for us to defeat ATV now is to learn from ATV.

It’s mainly about the production of the program, which requires a lot of thought. Selling two copyrights is equivalent to our income for half a year, it’s so lucrative.”

...

Hong Kong Stock Exchange.

Asia Television Share Subscription Registry.

There were crowds of people here, with long queues and a lot of talk among the crowd.

"Are you coming to subscribe as well?"

"Aren't you!"

"Of course I'm here to subscribe. What I mean is, aren't you afraid of losing money?"

"Haha, so you don't have enough confidence, then just give up. Look at all the people who have participated in the subscription, are you afraid that no one will want ATV's shares?"

"Brother, please teach me something!"

"Okay, since you're sincere, I'll tell you something. Let me ask you, what was the market value of Wireless in the past?"

"About 10 billion Hong Kong dollars!"

"The current value of Asia Television is at least 50 billion Hong Kong dollars. But it is only valued at billion Hong Kong dollars now. How much more do you think it can increase?
Moreover, now that Asia Television has gone public, Mr. Liu Zhicheng has launched the Hong Kong Culture Promotion Program, which is great news!"

"Brother, you are right. Thank you so much!"

There were many discussions like this among the crowd, and most of the investors who came to subscribe were full of confidence.

In fact, Liu Zhicheng has made all the preparations, and other large institutional investors have expressed interest in investing.

That is to say, if the rights issue and fundraising are not successful, the remaining shares can be sold to institutions, although the price may be slightly more favorable.

In fact, it is virtually impossible to find discounted stocks left.

The impact of Liu Zhicheng's interview went far beyond the entertainment industry. As soon as his speech was published, the number of investors who went to register to subscribe for ATV shares skyrocketed.

In just three days of registration, the number of new shares has exceeded 10 times.

In other words, more than 60 billion Hong Kong dollars need to be frozen.

With so many subscribers, the decision naturally has to be made by drawing lots.

…………

Early July.

Giordano casual wear was successfully listed, raising HK$2.5 million, further strengthening the Crocodile Garment Group.

In the conference room of Crocodile Garment Group, a group of senior executives and presidents of sub-brands attended the meeting.

At this time, the Crocodile Group was the undisputed overlord in Hong Kong in the field of clothing brands and garment manufacturing.

The group, which was initially built on 'Crocodile Shirts' and fashion retail, has gradually added new members.

Each sub-brand has been given new vitality under the management of the group; and the group's strength is growing day by day with the addition of sub-brands.

No wonder that in the past, the LV Group used this model to not only breathe new life into some already declining luxury goods, but also grew larger itself.

Simply put, Crocodile Group has numerous designer resources, sales channels, and advertising resources.

Once a new brand joins, the group will send designers and managers to increase its strength, and soon the new brand will become more dynamic.

Take Giordano as an example. When I first took over, the prospects were not optimistic.

As soon as the Crocodile Garment Group took over, it immediately started to reposition the brand and sent in designers and management teams, and then it began to explode in the market.

The valuation increased from HK$700 million when it was taken over to over HK$1 billion when it was listed.

(End of this chapter)