Chapter 241 The Pride of a Tech Tycoon
A few days later, Liu Zhicheng and his party took a private plane to Beijing.
The people who came to receive and accompany them included personnel from various units stationed in Hong Kong, such as the Xinshe Society and the Overseas Chinese Affairs Commission.
On the plane, Liu Zhicheng seemed very relaxed and started chatting with everyone.
“This time we organized everyone to climb the Great Wall together to experience this wonder of the world for us Chinese people!”
Hao Qingwen said with a smile: "It should be a different view to stand on the Great Wall and look at the scenery!"
Liu Zhicheng responded: "I think there should be a kind of realm of understanding in life. Although I have been there, I still want to stand there because it makes me feel like I am pointing out the business world, haha!"
The person in charge of Xinshe Xiangjiang said: "The mountains and rivers of the motherland welcome Chinese compatriots like Mr. Liu to visit, so Mr. Liu should come to visit the mainland more often when he has time!"
Liu Zhicheng smiled and said, "Yes, I will come back to visit my motherland more often in the future! I can enjoy the scenery and invest in the motherland's construction."
Monday, April 1th.
Today is the fourth day that Liu Zhicheng and his party have been in Beijing. During this period, Liu Zhicheng participated in several official activities and received the highest treatment.
In the next period of time, Liu Zhicheng will visit Beijing and Shanghai.
Although Liu Zhicheng invested heavily in the mainland in the early years, he mainly focused on infrastructure.
During this inspection, he will not invest in too many projects because the time is not right. Instead, he will wait until all restrictions on foreign shareholding are lifted.
Therefore, he seemed to be in a very relaxed mood during this visit, just taking in the beautiful mountains and rivers of his motherland.
Of course, he will still participate in appropriate business activities, just like today, he is going to attend an event of Crocodile Shirts in Beijing.
……
When it comes to high-end clothing in mainland China, there is one brand that you absolutely cannot avoid, and that is Pierre Cardin!
For the generation of Chinese people who were born in the 1960s and 1970s and grew up after the reform and opening up, Pierre Cardin is definitely a well-known and extraordinary name.
Because it was the first international clothing brand to enter the mainland after the reform and opening up, it was once synonymous with top-notch high-end fashion in the minds of mainlanders.
You have to know that long ago, the Western society as a whole was skeptical about the reform and opening up of the mainland.
It was Mr. Pierre Cardin, who was born in Italy but became famous in France, who first foresaw the huge market potential in the mainland.
With the dream of selling at least one button to every Chinese citizen, he came to the mainland to develop the market in an independent way.
The inland area, which was blue, green and gray at that time, was now filled with colorful splendor.
As a result, our people have come to understand what individuality and innovation are.
I have experienced the noble, generous and elegant fashion charm.
So it is safe to say that Pierre Cardin is the enlightener who opened the door to international fashion for our people.
Of course, he also enjoyed huge business dividends from this.
From the 1980s to the 1990s, nearly twenty years.
In mainland China, the word Pierre Cardin is closely associated with French romance and luxury.
The clothing brand represented by this word has become an unparalleled supreme trump card.
Especially for people in Beijing, it was generally believed that only if they could get a set of "Pierre Cardin" to wear would they be worthy of their life.
In addition, for the whole world, the name Pierre Cardin represents a unique legend!
This is not only because of his entrepreneurial experience of starting from scratch and becoming a world-class clothing master.
It is not only because he has won the highest award in French fashion design - the Golden Thimble Award three times.
It is more about making fashion popular.
The reason is that he forced French high-end fashion off the noble catwalk through a fundamental commercial revolution.
So to be honest, after entering the new century, the glory of the Pierre Cardin brand is gone.
The brand began to lose its luster both worldwide and within the Republic.
Even most of the new generation of consumers are completely unaware of this brand.
But no matter how ruthless time is, this brand once led the international fashion trend.
After all, it has left a rich and colorful mark in the past of history.
It has created irreplaceable achievements in the history of world clothing development.
Therefore, Pierre Cardin's development model became a model for Crocodile Shirts to learn from. It set up a clothing exhibition hall and store in the Zhai Palace of the Temple of Heaven Park, making Crocodile Shirts synonymous with high-end.
…………
On October 10, Crocodile Garments Company and Beijing Foreign Trade Company jointly held a grand opening ceremony at the Zhai Palace in the Temple of Heaven Park.
At the same time, a clothing exhibition was held in the West Hall of the Beijing Hotel.
Logically speaking, ordinary people in Beijing would not pay much attention to such news, let alone cause much sensation.
Because similar foreign affairs and trade activities are often limited to official and internal visits.
As the saying goes, mind your own business.
What’s the point if ordinary people can neither see nor touch it?
Why are you blindly praising me?
But this time it's a little different.
Because the opening day was Sunday and the location was in the park.
Moreover, Beijing Evening News, Beijing Daily and Beijing Youth Daily reported the relevant news in advance.
It is clearly stated that the Temple of Heaven Park has prepared costume performances for the citizens and that no additional admission fee is charged, and the public is welcome to visit.
Who wouldn’t want to go and see that Western scenery for free?
So once the news appeared in the newspaper, it spread from one person to ten, and from ten to a hundred.
When Sunday came, almost everyone who had time and was willing to watch the fun rushed to the Temple of Heaven Park.
This made the leaders of the Temple of Heaven Park very happy.
The number of tickets sold that day was three times that of a normal weekend, and the number of visitors approached 25,000.
But it must be said that everything has its pros and cons. The park was not happy for long before troubles came.
Because these people had the same goal, almost all of them rushed to the stage outside the Saigū.
There was a huge crowd of people, very numerous.
There were three layers of people surrounding the performance venue with a stage, and even the west gate of the Temple of Heaven was blocked.
Looking at the momentum, if the event really starts, where will this venue be able to accommodate all of them?
The organizer, Crocodile Shirt, was really scared. With no other options, they quickly contacted the park and asked them to urgently dispatch personnel to maintain order.
Then, after discussing with the park leaders, they took three temporary measures to defuse the chaotic situation on site.
The first was to use the tickets and the park's big red stamp to rush out tickets, which were limited to 6,000 people.
The second is to evacuate the crowd, guide and organize tourists on site to queue up for tickets in an orderly manner, and avoid stampedes.
Third, in order to appease the discontent of those who could not get tickets, 6,000 more tickets were made with the red seal of crocodile shirts and distributed at the same time, and an additional performance was added in the afternoon.
In short, the excitement of the opening ceremony was so great that it was even more exciting than the emperors' formal sacrifices to heaven during the Ming and Qing dynasties. Many tourists were very curious about Hong Kong's casual fashion, and basically both the morning and afternoon sessions were packed.
Of course, the live performance was truly worthy of everyone's wait and expectations.
Taking the morning session as an example, Liu Zhicheng and relevant leaders of Beijing City first cut the ribbon for the opening ceremony.
The show begins with a breathtaking lion dance and traditional Peking Opera fire performances.
Afterwards, as soon as the music started, all the models of Crocodile Shirts came out. Looking at the handsome male model, twenty-four models walked out one after another in their gorgeous costumes.
The audience was immediately shocked! It was a complete reaction to the shock wave!
The models on the stage, either alone, in pairs, or in groups of three or five, shuttled back and forth between the two ends of the catwalk to the accompaniment of music of different rhythms.
This made the atmosphere on the scene extremely heated, just like boiling water.
Amid the waves of applause, everyone's heart seemed to stop beating, and they all opened their eyes wide, not wanting to miss even a moment of detail.
Every audience member who was fortunate enough to witness it was filled with amazement and felt as if they were in another world.
Some were intoxicated and stunned.
Almost all the excitement and satisfaction that humans can achieve are exposed here.
Even the leaders sitting in the guest seats were dumbfounded and became "loyal audiences."
But the most enthusiastic response came from reporters in Beijing.
They immediately pointed their cameras at the stage and rushed to record the grand spectacle without wasting film.
"Click, click, click" they took pictures one after another, capturing the wonderful scenes every second.
Afterwards, local journalists in Beijing gave high praise to the costume show at the opening ceremony.
A reporter wrote, "This is a storm of thought shock! The crocodile shirt from Hong Kong has shown us the world's fashion trends. At the same time, it is also the creator of new fashion trends..."
Another reporter wrote: "Hong Kong's high-end fashion officially entered the Beijing market today. The famous Crocodile Shirt clothing and accessories held a showroom opening ceremony and an exhibition. These exhibits will be sold to the public in the future."
Another reporter reported: "Crocodile Shirts claimed that it was a lifetime honor for Crocodile Shirts to have the honor of using the Zhai Palace of the Temple of Heaven to set up a showroom.
In order to express our gratitude and full respect for our traditional culture, we welcome people from all over the country to visit for free and experience the charm of casual fashion culture.
We are also very willing to sponsor some art competitions to encourage artists from all fields in our country to create art and to deepen the friendship and cultural exchanges between the two places..."
Look, every newspaper is the same, it's all one-sided praise.
Anyway, praising people is free. All the major newspapers in Beijing are pouring out baskets of good words!
Anyway, it is extremely beneficial to the business of Crocodile Garment Company.
The free advertising and the sensational effect of the event immediately made Crocodile T-shirts famous.
In the Zhaigong area of the Temple of Heaven, there is a constant stream of people visiting the Crocodile Shirts showroom every day, and flow control measures have to be taken on weekends.
The sales of Friendship Stores were unexpectedly optimistic.
More than a dozen casual suits worth thousands of yuan are sold every day, and almost all of them are bought by domestic customers.
Although the mainland as a whole is not rich, there are always some people who can support high consumption and afford luxury goods.
Even in Wangfujing Department Store, Xidan Shopping Mall, and even many stores in Dashilan, people often ask about Crocodile T-shirts clothing.
Although these people could only return disappointed, they also pushed the crocodile shirt to the altar and made it a symbol of high-end clothing.
Perhaps history is promoted and developed in this way without anyone noticing...
.........
The next day.
Liu Zhicheng first came to the Orange Research Center in the suburbs of Beijing. This science and technology center covers an area of 100 acres and the project was completed in October last year.
The project includes research centers, large factories, administrative complexes, logistics buildings and other buildings, covering an area of 100 acres, which is just right to accommodate tens of thousands of workers and staff.
The entire Orange Research Center has currently invested nearly 5 million yuan (including land), but it is currently just a research center.
"boss!"
Huo Haiqing and a group of senior executives greeted them in front of the administrative complex building.
Liu Zhicheng nodded and said, "Hello, everyone!" Then he shook hands with everyone.
Although he is the boss, he doesn't really care about the affairs of the Beijing R&D center. There is not much to manage as there are only a few products.
After a round of greetings, Liu Zhicheng couldn't wait to say, "Please arrange for me to inspect the telephone programmable computer research and development room. Is the product ready for the market?"
In October last year, I heard from Huo Haiqing that the telephone programmable switching machine had been successfully developed.
Subsequently, Liu Zhicheng asked the company to apply for patents in the mainland, upgrade product technology, and promote domestically produced programmable switching systems to the postal and telecommunications departments.
"Boss, please!" Jiang Tao, the project leader of the programmable switching system, took Liu Zhicheng towards the building.
This building was very expensive to build and had 30 floors, which was enough for Orange Technology's office in Beijing in the s.
Taking the elevator to the 12th floor, Liu Zhicheng then came to the modern R&D room.
He couldn't help but sigh that Orange Technology's starting point was really high.
"Boss, this is the telephone programmable switching system. Let me demonstrate it to you!" Jiang Tao said confidently.
Jiang Tao is from the mainland. He obtained a master's degree in radio from Huaqing University in the 1980s and is considered a high-level talent at Orange Technology.
The reason for his confidence was that when he applied for a patent for the programmable switching system, the Ministry of Posts and Telecommunications could not help but exclaim that this was a "G revolution in the field of post and telecommunications."
After visiting for a while, Liu Zhicheng asked: "I have a few questions!"
"First, this program-controlled switching machine cannot do without the support of the software market. Do you have any solution?"
"Second, regarding the technical upgrade of telephone program-controlled switches, do we have any direction for innovative technology?"
"........."
Liu Zhicheng's series of questions immediately made everyone look embarrassed. They only knew that they had developed an "amazing product" and had never thought about the long term at all.
Huo Haiqing stood up and said: "The boss's foresight makes us ashamed. In response to the boss's questions, we immediately started research and formulated countermeasures."
Liu Zhicheng nodded and said, "I invested in this research center in the hope of launching good products and reinvesting the profits into China's technology industry. So, let's work together!"
Suddenly, everyone applauded!
Of this group of management teams and technical personnel, only one quarter are from Hong Kong, while the majority are from the mainland!
As for Liu Zhicheng, they actually only know that he is a wealthy man in Hong Kong and the richest Chinese. They don't really know how powerful he is.
But today, everyone saw the deep thinking and foresight of Liu Zhicheng's questions, because these problems are real, but everyone just didn't think so much about them!
Next, Liu Zhicheng, led by Huo Haiqing, visited other research and development laboratories such as wireless telephones.
Liu Zhicheng spent the whole day wandering around the Beijing Urban Research Center for a long time, feeling very complicated.
He wants to be a tech tycoon, but he is essentially a businessman. It is his instinct to weigh the pros and cons, assess the situation, and get the best of both worlds.
When he walked in the Beijing City Research Center, he felt a vague sense of pride!
(End of this chapter)