Chapter 240 Heading North Again
In early January, Liu Zhicheng won another victory when the Hong Kong government announced that it would allocate 1 million square feet of industrial land in Siu Chik Sha, Tseung Kwan O to Asia Satellite TV for the construction of ATV's Asia Television headquarters.

For a time, public opinion in Hong Kong exploded, thinking that ATV was going to surpass TVB!

The TVB headquarters is currently renting the Shaw Brothers Clearwater Bay Studios, which only covers a total area of ​​about 70 square feet.

Now, Asia Television has increased the size of its headquarters to 122 million square feet, which is far superior to TVB.

This year, ATV launched another great program, Music Bank, inviting all singers who have released new albums to promote their songs. It not only gained the support of the singers, but also gained good ratings.

This music program is full of creativity and has had a great impact on the serious hit songs of the time.

Music Bank has added a transparent selection mechanism to score and rank singers' new albums based on record sales, audience selection and other factors.

These elements have trounced all programs of this era, surpassing the popular songs in terms of both entertainment and professionalism.

It can be said that the only drawback now is that the Jade Solid Gold Awards has been established for so many years and has a certain authority.

However, with the rise of Music Bank, the authority of Jade Solid Gold will gradually be challenged.

It's very simple. Music Bank is a program that brings together singers from all over Hong Kong, and also adds audience selection and record sales segments.

Asia Television's conference room.

The Preparatory Committee for the ATV Headquarters was formally established, with Liu Chi-shing and Zhou Liang Shuk-yee serving as the chairman and vice-chairman of the Preparatory Committee.

Members include internal management and technical personnel of the TV station, as well as real estate construction companies and design units.

Liu Zhicheng first said: "ATV headquarters is not in a hurry to achieve success, but to cooperate with the Hong Kong government's new town industrial estate to prepare for construction!
The Hong Kong government is already considering implementing this plan, and by then ferries, roads, and even subways will be connected there.

Of course, our headquarters will still be gradually completed in 1994! Okay, let's discuss what advantages the ATV headquarters should have? "

An old producer from the drama department said: "With such a large area, we can consider a costume street and a folk street!"

Liu Zhicheng nodded and said, "This is possible. The city walls and palaces can be built in miniature. The palace can be built in the style of the Huaqing Palace and scaled down."

An equipment manager said: "The boss is planning to set up Asia Satellite TV, so he also needs a satellite ground station!"

Liu Zhicheng said: "Well, yes!"

Then, everyone started a serious discussion.

Liu Zhicheng said during the meeting: "We estimate that the investment amount for this project is a huge project of 16 billion Hong Kong dollars, and we will strive to solve the headquarters problem of Asia Television once and for all.

Of this, HK$4 million will be used for equipment, and HK$12 billion will be used for land, civil engineering and related expenses!"

The Hong Kong government gave special treatment to ATV this time, charging only HK$122 million for 2 million square feet of land.

You know, even for industrial land, the current price is more than 300 yuan per square foot.

In addition to Liu Zhicheng's relationship, the Hong Kong government also hopes that ATV's headquarters will boost the popularity of the Tseung Kwan O Industrial Estate, after all, that area is in an undeveloped stage.

Zhou Liang Shuyi said: "With only 10 billion Hong Kong dollars in construction costs, a few buildings should be enough, but the cost of building an ancient palace should be very high!"

Liu Zhicheng smiled and said: "If it's not enough, we can increase the investment! Ancient palaces, city walls, ancient costume streets, folk streets, etc., all planned in one area.

In the future, we can not only film here, but also open it to the public two days a week and charge admission fees. We will definitely make a lot of money!"

Zhou Liangsuyi immediately smiled and said: "This is a good idea. Hong Kong people can see these ancient buildings on a green screen!"

This meeting probably discussed some results. Liu Zhicheng will naturally not attend every meeting in the future. In the end, he will just need to be given a plan and he will be able to agree to it after reading it.

ATV's ambitions will deal another heavy blow to TVB.

In Shao Daheng's opinion, Liu Zhicheng must be very confident in increasing investment now. In this case, Wireless is really in danger.

Shao Daheng has always believed that Liu Zhicheng is the biggest threat to TVB, and he alone can match half of ATV.

Mr. Shao urgently summoned the top executives of Wireless to formulate some targeted strategies.

In addition to the high production requirements of the show, Shao Daheng was also a little angry with the artists, and said murderously: "For those artists who bet on both sides, we must resolutely boycott them and give them a cold shoulder!"

In the conference room, not a single senior executive expressed any objection, and instead felt it was natural.

It can be seen that this is the current situation of Hong Kong TV stations, and the competition is fierce.

Unfortunately, what these people don’t know is that ATV is no longer what it used to be. If TVB forces its artists, they may choose to switch jobs as soon as their contracts expire.

Then, Fang Yihua said, "We should prepare for the filming of Justice Bao. The ratings will definitely be good!"

The senior management of TVB once again agreed with Fang Yihua's point of view, so that later when Hong Kong citizens turned on the TV, they would see Bao Qingtian's dark face, and they would get tired of seeing it too much.

And Justice Bao does not have any copyright, and Hong Kong citizens particularly like to watch it. ATV broadcast it last year and this year, and the ratings have not declined.

Therefore, the wireless management was really interested.

Sunday, May 1.

Liu Zhicheng began to travel north, this time at the official invitation, so it was of great significance.

Of course, he also knows that this year, Li Chaoren and Li Zhaoji will both go north and invest in many mainland projects.

This year, Liu Zhicheng was the first to go north, which of course had a greater significance. In fact, he had always adopted a strategy of playing both sides.

But the more this happened, the more both sides hoped to win over Liu Zhicheng. On the contrary, those who were too specialized would be under great pressure from one side.

In the past, the so-called four major families and other wealthy people all adopted this strategy. After all, they were businessmen, and if they insisted on bundling, it would be difficult to expand their business.

Similarly, in the past life, during the relocation activities in recent years, the "Four Major Families" chose to remain inactive.

On the contrary, Wu Guangzhen, the son-in-law of the shipping tycoon, couldn't help it and moved Lane Crawford to Bermuda.

But now Lane Crawford belongs to Liu Zhicheng, and it is impossible to relocate the registration.

This is the general view. Although it won't cause too much offense, it will still have some impact. In his previous life, Wu Guangzhen still dreamed of running for election, which was simply overestimating his own abilities.

Not relocating the registration means we are fully optimistic about Hong Kong’s future. There is no other business environment as good as Hong Kong in the world!
This time, Liu Zhicheng went north with a large number of his subordinates, including Hao Qingwen, general manager of Huangpu Group, Huang Qisong, general manager of Crocodile Garment Group, Sun Lina of City Group, Yuan Tianfan of China Power Group, and a group of senior staff.

The lineup is strong, and we are investigating the market with sincerity.

As for Liu Zhicheng, he has actually made a plan in his mind that the investment in the mainland will not be less than 500 billion Hong Kong dollars in the next five years.

Of course, all investments are made in the name of the company, and loans are used as much as possible.

The investment projects include: infrastructure highways, power plants, commercial complexes in Shanghai, Beijing, Guangzhou, Shenzhen, clothing manufacturing industries, high-tech industrial parks, and ports.

Liu Zhicheng and his party first came to Guangdong Province, where they were warmly welcomed. The officials were more open-minded and the reception was very grand in all aspects.

Of course, Guangdong Province also gave Liu Zhicheng many projects, hoping that he would invest.

Finally, he decided to invest in an infrastructure project to show his support. So, he chose to invest in Yangcheng North Ring Expressway Company, which is the Tingchang Line of the Guangzhou-Shenzhen-Zhuhai Expressway and is located in a very expensive area.

According to the approximate information provided by local authorities, the total length is about 22 kilometers. In order to pass through the urban area and Baiyun Mountain, it is necessary to build an elevated dry bridge and a mountain tunnel. It is a three-lane, two-way high-grade highway.

In the past, it usually took vehicles from eastern and western Guangdong more than an hour and a half to pass through Guangzhou city. After the completion of the North Ring Expressway, it only takes 20 minutes.

Transportation is the foundation of a local economy. If you want to get rich, you must first build roads. Liu Zhicheng will always remember this from his previous life.

In the conference room in Yangcheng, everyone is having a preliminary discussion on this project.

The city official said: "To recover the investment, we can adopt the toll system of the Guangzhou-Shenzhen Expressway!"

Liu Zhicheng thought for a moment and said, "This 22-kilometer expressway is expected to cost 6 million RMB (7.5 million Hong Kong dollars), and the toll system will take too long to pay back.

As the chairman of a listed company, I represent all shareholders, not just myself.

Therefore, China Power Group should also own the development rights of some land along the highway.”

To put it bluntly, it means starting to reserve some land!
The provincial official immediately said: "That's no problem. We will protect the rights of investors and we can discuss the details later!"

Liu Zhicheng smiled and said: "It is a blessing for the people of Guangdong Province to have such an open-minded official like you!"

Everyone was humble and didn't dare to let Liu Zhicheng take a peek.

When Liu Zhicheng and his delegation came to Guangzhou this time, the government presented many projects to them, but they only chose to invest in one expressway.

Of course, no one would doubt that Liu Zhicheng is wary of the mainland, but is he only investing in a highway project this time?

At this time, Liu Zhicheng smiled and nodded, saying: "I think it would be best to exchange part of the land to Pengcheng this time.

I want to use the land in Pengcheng that I have acquired this time to build a large-scale film and television city, which will not only develop the tourism industry but also drive the development of the surrounding economy.

Investing in and building a large film and television city in Pengcheng is an investment by my personal company, so it is less restricted.

As for Zhongshan City, we will go to inspect the garment factory we have already invested in and carry out the second phase of investment! "

After returning to the hotel in the evening, Liu Zhicheng and Sun Lina had a detailed discussion in the room.

"For the film and television city I mentioned today, you will be responsible for the planning, design and construction. Is there any problem?" Liu Zhicheng said.

"No problem, I will definitely do this! They all think highly of you, and this project is a tourism project, so it should be very easy to operate."

Liu Zhicheng nodded and said, "We will try to complete all the formalities and design drawings this year, and start construction next year!"

"Ok!"

After the discussion, Liu Zhicheng decided to give Sun Lina a sweet treat. This time during his inspection in the mainland, Sun Lina was the only one by his side, which was considered a good deal for her.

As soon as Sun Lina saw Liu Zhicheng's eyes, she understood it immediately and immediately showed a different expression from usual. She twisted her body in front of Liu Zhicheng and her clothes slipped off one by one.

Very good technique!
The next day, the group arrived in Zhongshan City.

Yuan Tianfan from China Power Group and Sun Lina from Urban Group stayed to handle the remaining work.

We came to the Crocodile Shirt Group's clothing factory for inspection. The entire factory covers an area of ​​800 acres and can be described as a truly giant factory.

Of course, the entire factory is divided into three phases. Currently, the first phase has been put into use, and the second and third phases have not yet been planned.

The first phase of the factory, covering an area of ​​200 acres, has been put into operation this year and mainly produces crocodile shirts and Jeanswest casual wear.

The first phase of the factory currently employs a total of 2000 workers, and is definitely the largest foreign-funded factory in Zhongshan City at this time.

First-class equipment and first-class management, this is the tradition of the original Crocodile Shirt Factory.

Therefore, the products produced by the Crocodile Shirt Factory in Zhongshan City are absolutely no different from those produced in Hong Kong.

Because of this, except for a small portion of the factory's products sold to the mainland, the rest are exported to RB, Southeast Asia, and South Korea.

Liu Zhicheng's arrival made the city officials here very enthusiastic, and they certainly wanted the second phase of the Crocodile Garment Group's project to start as soon as possible.

When Liu Zhicheng and his team walked into the production workshop, they saw neat rows of workstations with workers wearing the same tops and work uniforms. Most of them were women, the so-called factory girls.

"What proportion does the scale of the Zhongshan Phase I factory account for in our group's production scale?" Liu Zhicheng asked Huang Qisong.

"About 15%!" Huang Qisong should have been prepared.

“What about the quality of the products produced?”

"It's the same! The workers here are trained before they can take up their posts. We spend a huge amount of money on training, and they can only officially take up their posts after they pass the training. Even after they take up their posts, we will spend a lot of time every year to continue training them."

Like the store clerks at Jeanswest and Crocodile Shirts, they need to receive a lot of service training every year.

"In two years, we will have 6000 workers in the Mainland!"

The city-level official was immediately delighted and said, "We in Zhongshan City are willing to give the greatest discount and welcome Mr. Liu to make additional investments!"

Liu Zhicheng smiled and said: “Dear leaders, Zhongshan has outstanding people and beautiful scenery, and it is also one of the four little tigers in Guangdong Province. I believe it will attract more and more investors.

Back then, Zhongshan generously granted us 800 mu of land, which was a good move. Now, even if we consider other cities, we can’t bear to give up the conditions here! ”

A city official said: "At that time, Crocodile Shirts was already a world-famous brand, so we naturally showed the utmost sincerity.

Now that Crocodile Garments is in the hands of Mr. Liu, it has become a comprehensive large group. We are more than willing to welcome Crocodile Garments to invest in it!"

After all, Crocodile Shirt is Hong Kong’s business card and also the earliest Chinese brand to enter the world.

When we built the factory in Zhongshan City, the city officials here attached great importance to it. 800 acres is 800 acres. After all, there is plenty of land in the mainland. It is not like Hong Kong, where there are hardly any factories covering an area of ​​20 acres.

The Crocodile Garment Group's factory in Zhongshan City is very rationally planned, with factory buildings, administrative buildings, employee dormitories, canteens, and public facilities.

This is not a sweatshop, but a factory that focuses on humanity.

The factory has fitness facilities such as basketball courts, table tennis courts, and running tracks, and factory sports meets are also held there.

There was a saying in the past that in terms of treatment in mainland factories, factories run by Chinese have the worst treatment, with wages being suppressed and in arrears.

Factories with capital from Hong Kong, Macao and Taiwan have slightly better treatment, while factories with capital from Japan, South Korea, Europe and the United States have the best treatment.

Liu Zhicheng's increased investment in the Crocodile Shirt Zhongshan factory was also a strategy formulated based on the current situation, and he did not make rash investments simply because he was moved by mainland officials.

Instead, Crocodile and Jeanswest will begin to enter the mainland in a big way in the next two years, and plans to open exclusive stores in Beijing, Shanghai, Guangzhou and Shenzhen have been implemented.

After inspecting the Crocodile Garments Zhongshan Factory, Liu Zhicheng did not propose to inspect the Chigo Motorcycle joint venture factory, as it was not worth his visit.

Because, in his eyes, the motorcycle factory would soon become worthless.

(End of this chapter)