Chapter 212 When three people are together, there must be my teacher
Crocodile T-shirts is the first Chinese brand to go global and is the pride of the Chinese nation.
Lin Baixin had long been eyeing Crocodile Shirts and wanted to bring the brand under his own banner.
But the Chen Jun family has absolute control and outsiders cannot shake it.
Now that the Chen Jun family is interested in selling the property, how could Lin Baixin miss such a good opportunity?
Lin Baixin held an emergency meeting to discuss the acquisition of Crocodile Jersey, including his elderly relatives Cao Guangyu, his sons Lin Jianyue and Lin Jianmin.
"I heard that someone has been in contact with Chen Jun's family. Do you know who it is?"
Lin Jianyue immediately said: "I have already inquired clearly, it seems that Liu Zhicheng sent someone to contact Chen Jun's family."
Lin Baixin frowned and said unhappily, "Hasn't he never been involved in garment manufacturing? Why is he interested in crocodile shirts?"
He was somewhat afraid of Liu Zhicheng, mainly because Liu Zhicheng was wealthy and powerful, and in an acquisition battle, he would not give up until he achieved his goal.
Moreover, if Lin Baixin and Liu Zhicheng compete in financial resources, there is really a huge gap between them.
Lin Jianyue said: "Liu Zhicheng is the kind of person who relies on his financial resources and likes to make acquisitions at a premium. We have to plan carefully."
For a moment, Lin Baixin also started to think about how he could have a chance to successfully acquire the company in the face of Weishui Lao.
Cao Guangyu, an elderly man beside him, said: “If I am not mistaken, it must be Chen Jun himself who deliberately released the news of his intention to sell the property in order to lure us into the bidding.
Therefore, it is suggested that we should first go to Chen Jun's family to find out what the other party is offering before making a decision."
Lin Baixin nodded and said, "That makes sense! I will come to your house in person to test the price!"
At the same time, Liu Zhicheng publicly announced through the media that he was preparing to acquire "Crocodile Shirt" to build momentum for his acquisition and also to tell his competitors that I, Liu Bancheng, have taken a fancy to Crocodile Shirt.
For a time, Hong Kong and Kowloon were once again shaken by the century-old brand "Crocodile Shirt".
The young richest man has set his sights on crocodile shirts again, and Liu Bancheng is preparing to enter a new field of wealth.
For a time, not only did Liu Zhicheng's reputation once again resound throughout Hong Kong, but the older generation of tycoons also felt inferior.
Liu Zhicheng took Han Chunxi to visit Chen Jun, the head of Crocodile Shirts.
Chen Jun is 70 years old this year. He is from Chao'an, Guangdong. He used to run a weaving factory and also ran real estate business overseas. He owns a large number of properties in San Francisco, the beautiful country.
He was awarded an honorary Doctor of Laws degree from Andrews University in Michigan, USA, and was awarded the title of Datuk by Malaysia.
The reason why Chen Jun was willing to sell Crocodile Shirts was not only because he planned to flee and immigrate to Canada, but also because his two sons had no intention of running the Crocodile Shirt business.
As soon as they met, Chen Jun said politely: "It is true that heroes emerge from youth. Mr. Liu is so young, but he has achieved such business success. It is rare in the world."
"You're welcome. There are many people who are more successful than me. I was just lucky." Liu Zhicheng said with a smile.
Liu Zhicheng is indeed famous now, and he really wants to keep a low profile. I don’t know why, but he just can’t.
Starting from scratch, the foundation is still not very stable. I don’t know if there will be trouble in the future.
"Haha, no matter what, Mr. Liu is still very admirable!"
After sitting for a long time, the two sides exchanged a few simple greetings and then got straight to the point.
Liu Zhicheng asked, "Mr. Chen, I heard that Lixin is also interested in acquiring Crocodile Shirt?"
The purpose of coming this time is to determine how to bid. If Chen Jun's family is greedy and wants to engage in auctioning, then they will not play along with him.
"Yes, haven't you already heard the news?" Chen Jun said with a smile.
Looking at the smiling tiger in front of him, Liu Zhicheng felt a little annoyed.
However, he was no longer a novice, so he kept his composure.
So Liu Zhicheng said slowly: "Well. In this case, does Mr. Chen really intend to sell it? If so, how should he bid?
Please give us an accurate answer. After all, I have a lot of official business to deal with every day. It is impossible for it to go on like this forever. "
Chen Jun pretended to think and said, "Actually, Mr. Liu, you should understand that it was you who took the initiative to come to us and ask to buy it. We had no intention of selling it!
However, since both of you are sincere, I hope the one with the highest price will win. But Mr. Liu, you are the first one to come and ask for the property. If we are both at the same price, you will win. How about that? "
"How about the highest bidder wins?" Liu Zhicheng pressed further.
Liu Zhicheng has no time to waste, he might as well use that time to pick up some girls.
When Chen Jun saw Liu Zhicheng's expression, he already knew that if he deliberately let the two companies raise the price again, one of them might withdraw, and by then both sides would lose everything and it would not be worth it.
"How about this! On April 4, both of you submit your offer envelopes, and we will determine the highest price to obtain the purchase rights. However, your offer must be above HK$2 per share!"
Liu Zhicheng nodded and said directly: "Okay, we will participate on time then!"
HK$20.5 per share doesn’t matter. Liu Zhicheng’s mental price is HK$22 per share.
In other words, it plans to purchase 13% of Crocodile Garments shares held by Chen Jun's family within HK$73.5 billion.
…………
4 month 2 day.
Liu Zhicheng, together with Han Chunxi, lawyers, auditors, accountants and others, came to the Crocodile Garments headquarters building to make the final offer.
The group was arranged in a conference room by the staff.
At the same time, Peter Lam, on behalf of the Lin Pak-Hsin family, also came to another meeting room.
Both parties held an envelope in their hands, which was the final offer for today, and there was no chance to regret it. Otherwise, it would affect their own reputation.
Both parties have brought enough people today, and the meaning is very simple and clear. No matter who wins the bid, they must review the relevant documents in detail overnight and then complete the transaction procedures and sign them immediately.
Chen Jun walked into the meeting room happily but reluctantly. He was happy that both parties came to participate in the bidding, which meant that there must be a high price.
In fact, he would be satisfied even if the lowest price was HK$20.5 per share. The stock market has been growing strongly recently, and Chen Jun is also worried that the bull market will end, which will lead to a decline.
Han Chunxi handed the envelope directly to Chen Jun and said, "Mr. Chen, this is our final offer!"
Chen Jun nodded, then tore it open on the spot!
"Okay, I announce now: your price is high, so congratulations on winning the crocodile shirt." Chen Jun's face became surprised and he seemed very happy with the price.
It turned out that Liu Zhicheng once again showed his domineering character and directly offered a price of HK$22 per share.
As for the Lin Baixin family, they unfortunately lost at a price of HK$21.5 per share.
Liu Zhicheng stretched out his right hand and said with a smile: "Thank you Chen Chengquan."
"You're welcome. We are quite satisfied with the price and it's a pleasure to work with you." Han Chunxi said at this time: "Mr. Chen, I hope to complete the transaction procedures today, so we need to enter the review phase immediately."
We have been led by the Chen Jun family before, which has wasted too much time. Now is the time to make the final decision.
"Okay, don't worry about that. We have already prepared the information. I'll have them give it to you!"
It was impossible for Chen Jun to go back on his word. Since he had already reached his ideal price, it would be better to just go for it instead of being hesitant.
"The powerful Liu Zhicheng bought the 'Crocodile Shirt' for HK$13 billion, and expanded into a new area of wealth!"
The next day, newspapers across Hong Kong gave Liu Zhicheng the headlines, introducing the entire process of his acquisition of Crocodile Shirts.
In the meeting room of Crocodile Shirt, Chairman Chen Jun introduced the new boss Liu Zhicheng to everyone.
After the meeting started, he first proposed to resign from the position of Chairman of the Board and proposed Liu Zhicheng as Chairman of the Board.
Of course, these are just formalities, because Liu Zhicheng is already the absolute majority shareholder.
Soon, Liu Zhicheng was elected as the new chairman of the board of directors of Crocodile Shirts, and everyone was quietly waiting for the new boss to speak.
Liu Zhicheng looked at the senior executives in crocodile shirts with a calm face, like an ordinary young man.
The senior executives felt a little more relieved when they saw that the richest man was not as 'young and energetic' and 'arrogant' as everyone imagined.
“Everyone should know that I purchased Crocodile Shirt at a premium, which means I am very satisfied with the current status of Crocodile Shirt.
Therefore, the management of each department remains unchanged, but because I am an outsider in the garment field, Huang Qisong was promoted to general manager. "
Everyone was happy with the result, and the atmosphere in the conference room suddenly became relaxed.
After the new boss took office, he did not make any major changes to the management, so his job was saved.
But they don’t know that these are just Liu Zhicheng’s temporary compromises. Once he gets familiar with the crocodile shirt, the crocodile shirt will immediately look brand new.
Of course, this does not necessarily mean changing the management, but at least promoting new senior management to break the rigidity of the current management.
Because he was prepared to invest a huge amount of money to expand the scale of Crocodile Shirts, expand RB's Crocodile Shirts market, and allow Crocodile Shirts to enter the mainland market, etc.
Huang Qisong was originally the company's director and deputy general manager. He was naturally very happy to be promoted to general manager by the new boss.
"Thank you for the chairman's trust. I will definitely help you get familiar with Crocodile Shirt Company." Huang Qisong's speech was short, but he also expressed his loyalty to the new boss.
He is not stupid. The new boss is the richest man. How could he not switch sides and support the new boss?
Liu Zhicheng nodded, and then said a lot of encouraging words to everyone, but did not make any suggestions on the company's management and products.
Suddenly, all the management showed relaxed smiles, and everyone gained the trust of the new boss.
On his first day in office, Liu Zhicheng convened a senior management meeting, visited the Crocodile Garments headquarters, and began communicating with employees from various departments.
During the communication process, Liu Zhicheng revealed that he was planning to give a salary increase to all employees.
For a time, he conquered all the headquarters staff and middle and lower-level managers with just a salary increase.
Liu Zhicheng showed everyone how powerful he is.
Naturally, Liu Zhicheng did not just make empty promises. A few days later, he announced a 10% to 20% salary increase for all employees.
But what these people don’t know is that Liu Zhicheng’s proposal to increase wages is just to follow the tide of history.
Because in the 1980s, the wages of Hong Kong workers increased the fastest.
Immediately afterwards, Liu Zhicheng visited the Crocodile Shirt Factory in Tsuen Wan.
In recent times, Liu Zhicheng has devoted one-third of his energy to crocodile shirts in order to thoroughly understand the garment manufacturing industry.
Not only did he humbly ask Crocodile Shirt's management and technical staff various questions, he also consulted Yang Minli, hoping to become familiar with the garment field as soon as possible.
This was also a preparation for him to completely master and digest Crocodile Shirt.
Liu Zhicheng held a finished "crocodile shirt" in his hand, looked at it carefully, and felt the pride of being a Chinese from the bottom of his heart.
"Manager Chen, can you please explain to me in detail why our 'crocodile shirts' have received such positive reviews from all walks of life?"
Liu Zhicheng asked Chen Xing, the production manager who accompanied him on the tour.
When Chen Xing heard this, he immediately said proudly: "Boss! During the production process of our crocodile shirts, we are very rigorous in every process.
When we recruit workers, we generally require a Form 5 education or above, and we have spent a lot of money on training to cultivate a large number of skilled workers.
In addition, we are also very strict in the selection of materials for Crocodile Shirts. Basically, we use high-end imported fabrics from Europe, America, and RB.
And it needs to be strictly selected by professionals to ensure the appearance, feel, softness, elasticity, shrinkage, wear resistance and washability.
The high standards of color fastness ensure that the product is of high quality and that customers feel it is worth the money.”
After listening to this, Liu Zhicheng nodded involuntarily. It was indeed a profound achievement. It also proved that success was not accidental, but the result of long-term persistence.
“Manager Chen, now European and American famous brands place their orders with us for OEM production, which shows that our production standards are recognized by them.
I hope you will continue to work hard to attract more orders from European and American brands. I will tell you the truth here, we will expand our business in the mainland in the second half of the year and will soon invest in a factory in the mainland.
I hope you can train more middle and lower-level management and elite technical personnel. We will hold a special meeting later to discuss this. I hope you can come up with a plan at the meeting for everyone to discuss. "
Crocodile shirts' sophisticated production technology has attracted many European and American brands to place their orders with it for OEM production.
Crocodile shirt products are exported to Europe, America, RB and Southeast Asian countries.
All these are enough to make Liu Zhicheng proud. This brand is now his own, and it has also added a new engine for the inheritance of family wealth.
Upon hearing this, Chen Xing immediately vowed that please rest assured, boss, and he would complete the task assigned by you.
Now, no one in the whole company dares to underestimate this young boss.
Although he is a novice in the garment industry, he is definitely a formidable figure in management. With just a few words, he won everyone's hearts.
Moreover, the management discovered that the new boss's memory and learning ability were even more terrifying, reaching an unbelievable level.
Basically, you only need to listen to everything once to remember it all.
Next, Liu Zhicheng visited and studied in every production department, and was willing to ask questions.
If Liu Zhicheng had any questions, he would take the initiative to ask the accompanying personnel or the workers for advice.
As such a big boss, he is able to keep an open mind and learn, which makes everyone sigh:
No wonder others have achieved such great business success at a young age; there is a reason for this.
Liu Zhicheng just wanted to say: "Confucius said: When three people walk together, there must be one who can be my teacher!"
(End of this chapter)