Chapter 211 The highest bidder wins
After Liu Zhicheng arranged the matters in Tin Shui Wai, he did not pay much attention to it. It would take more than three to five years to achieve success there on a large scale.

But there was one thing that surprised Liu Zhicheng very much. Lu Yaohua (the eldest son of Lu Zhihe) came to visit on behalf of Daya Real Estate to seek the possibility of cooperation on the Tin Shui Wai site.

Today, Daya Real Estate is at its peak in Hong Kong, far surpassing the so-called Five Tigers of Chinese Real Estate in the past.

Since taking over the property development rights of all subway stations of Hang Lung, it has become a major real estate developer following Whampoa Group and Hong Kong Land.

Liu Zhicheng expressed a warm welcome to Lu Yaohua's arrival, because he is a part of Daya Real Estate.

"Brother Yaohua, it's rare for you to come to my place."

"Brother Cheng, you are criticizing me. You must visit me more often in the future." Lu Yaohua was not polite at all.

In this life, the Lu family, with the support of Liu Zhicheng, has created a real estate tycoon. I wonder if they will go to Aohai to make a fortune. They were very famous in the previous life.

"We are all young people. We should not learn from our parents' ways. It's too tiring." Liu Zhicheng said with a smile.

After the two exchanged pleasantries, Lu Yaohua took the initiative to say, "Brother Cheng, I came here this time mainly to seek the possibility of cooperation between Daya Real Estate and Whampoa Group in Tin Shui Wai."

Liu Zhicheng was very surprised after hearing this. No wonder these famous people in Hong Kong in his previous life were so rich. It turned out that they were all savvy people with keen business sense.

Of course, if Liu Zhicheng knew that more people were eyeing Tin Shui Wai, he would definitely be shocked.

Since Hao Qingwen had previously believed that the addition of more capital would be beneficial to the development of Tin Shui Wai, he smiled after thinking for a moment.

“Since Daya Real Estate is interested in joining the development of Tin Shui Wai, I welcome it. We can first take out a piece of land for joint development.

But the situation in Tin Shui Wai is rather special. We cannot split the profits 50-50 in cooperation. We must first use 20% of the profits for municipal construction, and each party will get half of the remaining profits. How about that?"

Lu Yaohua also understood Liu Zhicheng's meaning that a large amount of funds should be allocated for the construction of public facilities in the new town.

These are actions that are beneficial to the property market. Lu Yaohua nodded and said with a smile: "Brother Cheng, there is no problem with these. The main thing is that I am satisfied with the opportunity to share a piece of the pie."

In fact, as the profitability of entering Tin Shui Wai is still unclear, Lui Yiu Wah could have expanded into other areas.

He now takes the initiative to seek cooperation, mainly to support Liu Zhicheng's city-building plan and for long-term interests.

You will definitely not go wrong by making friends with Liu Zhicheng.

"Okay, then you can send someone to contact Mr. Hao." Liu Zhicheng nodded and said.

After Lu Yaohua left, Liu Zhicheng stood in front of the window, looking at the view of Victoria Harbour, lost in thought.

More than ten years have passed since the company was reborn in 1972 and made its first fortune through claw machines.

However, Liu Zhicheng has achieved the ambition he made when he was alone on an ordinary night: to become the richest man in Hong Kong.

When he started his business, he thought it would take until the early 1990s to realize his ambition, but unexpectedly, he accomplished his dream several years ahead of schedule.

How many people can match this result?

It is indeed an exciting and proud thing for an enterprising man to realize his arrogant dream through his own hard work.

Liu Zhicheng's usually serious and handsome face inadvertently revealed a little relaxation and smile.

"dong dong"

There was a knock on the door and Liu Zhicheng withdrew his thoughts. He was still young and couldn't live his life resting on his laurels.

Naturally, the more money the better, so that he can fulfill more of his dreams.

"Mr. Liu, the investigation data on crocodile shirts has been sorted out." Han Chunxi said respectfully.

"Ah."

After saying that, Liu Zhicheng returned to his desk and sat down.

Liu Zhicheng withdrew his thoughts and carefully looked through the information about "Crocodile Shirt" collected by Han Chunxi.

For the Hong Kong people who got rich first, crocodile shirts are the only choice. As long as the crocodile logo can be used anywhere on the body, it must be the crocodile logo.

Whether it is a real estate agent or a wealthy person in Hong Kong, everyone will choose crocodile shirts for belts, wallets, leather shoes, and Polo shirts under their coats.

If you pair it with a gold Rolex, it will be the standard for a successful person.

As the first truly international clothing brand owned by Chinese people, the Crocodile Shirt brand holds a great importance in the hearts of Hong Kong people.

But there are three crocodile brands in the world: in France, Singapore and Hong Kong.

The Hong Kong Crocodile Shirt was a clothing trademark registered by the Germans in Hong Kong in 1911. After Germany's defeat, it was confiscated by the Hong Kong authorities.

In 1952, the Chinese Chen family took over the Crocodile brand and officially named it "Crocodile Shirts".

Liu Zhicheng carefully looked through the asset information of Crocodile Garments, which had nearly 2000 skilled workers.

There are also three factories with an area of ​​hundreds of thousands of square feet each, located in Tsuen Wan, Shau Kei Wan and Hung Hom.

There are also two 12-storey headquarters buildings located on Connaught Road, with a combined area of ​​more than 6000 square feet.

Liu Zhicheng remembered that this was the predecessor of the Agricultural Bank of China’s Hong Kong headquarters building.

These are all high-quality land reserves, which are coveted by Hong Kong real estate developers.

Crocodile Shirts not only has a global sales network with annual sales of nearly HK$1 billion, but all of its styles are designed by internationally renowned designers.

Crocodile Garments’ current market value is HK$13 billion, of which the Chen Jun family owns more than 70%.

Putting down the information, Liu Zhicheng fell into deep thought. If the Chen Jun family was interested in selling it, it would be inevitable to buy it at a premium.

According to the history of the previous life, the Lin Baixin family bought 87% of the shares for HK$9 billion in September 13. It can be roughly calculated that the market value at that time was around HK$73.5 billion.

The current market value is only HK$13 billion, which is % more expensive than it is now. This increase is in line with the increase in the Hang Seng Index.

Liu Zhicheng speculated that the Chen Jun family saw the skyrocketing market value of Crocodile Shirts at the time, and coupled with their own wariness of the mainland, they intended to sell Crocodile Shirts while the stock market was booming.

If I were to acquire 13% of their shares with a total market value of 73.5 billion, I would basically be rejected.

Therefore, you must show your powerful character and offer a high price for the purchase!
After a moment, he smiled and said to Han Chunxi: "It seems that I have to be the awesome guy again."

Han Chunxi nodded, but he said conservatively: "The purchase price of 10% to 20% premium is in line with the practice of the Hong Kong market.

The stock market has already risen a lot, if the Chen Jun family is interested in selling the property, they should consider our offer."

Liu Zhicheng shook his head and said, "A 10% premium is too insincere. I think we should start with a 20% premium. A 30% premium is our bottom line."

Liu Zhicheng's bottom price in his mind was a 35% premium, but he did not tell Han Chunxi.

"So high?" Han Chunxi said in disbelief.

Liu Zhicheng smiled and said, "First, you can make a preliminary offer for me to test Chen Jun's reaction. Then I will go to his house and make the final decision."

Han Chunxi nodded and said, "Okay, I'll try it!"

"When you go there, tell them that the original management team did a good job. After I acquire the company, I will use the original team to continue to manage Crocodile Shirt." Liu Zhicheng continued. "Okay, Mr. Liu."

.........

Although Liu Zhicheng had a Far Eastern Bank under his name, it was only a small bank in Hong Kong. Moreover, as the bank owner, it was not convenient for him to make money with his own bank money.

Hong Kong's current financial policies are becoming increasingly unfavorable to family-owned banks.

So, Liu Zhicheng set up an investment securities company.

This investment company is equivalent to his family office and a platform for his family to invest in global businesses.

Shanfeng Investment is just a strategic enterprise belonging to Liu Zhicheng personally, which manages all of his industries except the securities company.

Huangpu City, Hongli Securities Co., Ltd.

The word "Hong" represents grandeur, magnanimity, and prosperity. It represents the company's grand momentum, great momentum, and magnificent spirit.

The word "Li" stands for success and huge profits. It means everything goes well for the company, money is rolling in and everything goes well.

After more than a month of preparation, Liu Zhicheng finally assembled his team in the financial field and announced the official establishment of Hongli Securities.

Although he only had four men, Liu Zhicheng was in a very happy mood.

Because these four people previously worked in other companies with salaries of nearly a million, it can be seen that they are extraordinary and are elite financial talents.

Liu Zhicheng said calmly: "I think everyone knows that this company is positioned as a global investment company.

Of course, we will inject HK$3 million in the early stage as the starting capital for the team. Once you have built up the team, you can give full play to your abilities.”

Originally, Liu Zhicheng planned to hand over his Hong Kong stock market funds worth tens of billions of Hong Kong dollars to them for management.

But after much consideration, they took out 3 million Hong Kong dollars to give them to train their team first.

The four people laughed. They were not worried about the boss's financial strength at all.

He is not only the richest man in Hong Kong, but also the richest Chinese, and he is so young. Is there any doubt about his future?

Liu Zhicheng continued: "Okay, next I will arrange the work that each of you will be responsible for.

Smith, you will be in charge of North American investment for me temporarily. You need to build a team as soon as possible. I will probably need to invest in North American securities in the second half of the year. In particular, offshore quarantine needs to be done well. "

Smith is a white man who works in a bank in the United States and is a senior executive in charge of business development in Hong Kong.

"Yes, boss, I will form a team quickly!" Smith said seriously.

Liu Zhicheng nodded. Although Smith was a US citizen, he felt relieved.

Liu Zhicheng will then hire professional lawyers, accountants, and auditors to ensure that these people cannot deceive him.

Moreover, we will recruit more Chinese financial talents to expand the team and let them supervise each other.

Then, Liu Zhicheng assigned work to three other people, who corresponded to three different directions respectively.

Huang Zuxu is responsible for Hong Kong's investment affairs; Fang Xiaochun is responsible for RB's investment affairs; Johnson is responsible for European investment affairs.

In the early days, Hongli Securities started with small operations, building up its team, and making plans to short sell global futures before the stock market crash.

After the meeting, Liu Zhicheng told Huang Zuxu separately to arrange funds to buy Hang Seng Index futures contracts or constituent stocks.

In this way, Hongli's HK$3 million funds can be appreciated.

…………

The time has come in October.

Han Chunxi hurried to Liu Zhicheng's office and placed a newspaper in front of Liu Zhicheng.

"The Chen Jun family has released news in the media that they are planning to sell the 'crocodile shirt'. It seems that they want to catch a big fish."

Liu Zhicheng calmly picked up the newspaper and started reading it. His face was calm and he already looked like a local hero.

Han Chunxi nodded in his heart. The boss is becoming more and more mature, and he can't help but admire him more and more.

But he knew that the boss cared a lot about the "crocodile shirt", otherwise he would not have spent so much time and attention on it.

Now, Liu Zhicheng would probably be too lazy to bend down to pick up a million Hong Kong dollars if it fell on the ground.

After a long while, Liu Zhicheng put down the newspaper and said, "It looks like we have to add a competitor. Who do you think our opponent will be?"

Han Chunxi was well prepared and said immediately: "Lin Baixin of Lixin Group, his family originally represented French crocodile, and Lin Baixin himself has long expressed his love for 'crocodile shirts'."

Liu Zhicheng nodded. He still couldn't escape the wheel of history. He smiled and said, "What do you think of Chen Jun's behavior?"

“I think it was a deliberate act by Chen Jun. They spread the news that the family was interested in selling the property in order to attract competitors.

It seems that I was careless. I didn't expect that Chen Jun and his team had such a big appetite. Our offer was a little over 2% higher than the previous price, but they were still not satisfied. "

Liu Zhicheng nodded and said, "The news must have been released by the Chen Jun family to induce our two families to participate in the bidding. There is no doubt about this.
But it doesn't matter, I don't have to buy the crocodile shirt. Of course, it's not that easy for anyone to snatch the crocodile shirt from me!

Please help me arrange a time, and I will personally visit Chen Jun and try to make a final decision."

Han Chunxi was surprised. Liu Zhicheng came in person. This was no longer a matter of price, but a matter of face.

Then he nodded and said, "Okay, Mr. Liu."

For listed companies in Hong Kong, the founders only need to sell 25% of the shares to the public.

The total share capital of Crocodile Garments is 8000 million shares, and the Chen Jun family now holds 73.5% of Crocodile Garments shares.

If Liu Zhicheng pays a premium of more than 3%, based on the market value of HK$22 billion, he will need to spend HK$18 billion to buy out the 73.5% stake held by Chen Jun's family.

This price is the price that the Lin Baixin family paid for Crocodile Shirts in the previous life.

In the previous life, the Chen Jun family could be said to have been sold to the Lin Baixin family at a fair price.

Now, the wealthy Liu Zhicheng has come to the door on his own initiative, and the Chen Jun family is not stupid enough to choose to sell at a low price.

Therefore, the news was deliberately released to attract Lin Baixin's family to bid.

This is a perfect strategy.

Of course, Liu Zhicheng thinks it is worth the price.

After all, the company owns the Crocodile Garment Building in Central, more than 30 retail boutiques in Hong Kong and Kowloon, three factories, and an overseas sales network.

So, the one who offers the highest price wins, and Liu Zhicheng is willing to take this chance.

(End of this chapter)