Chapter 122 Sun Lina's Cultural Career
Wages in Hong Kong are getting higher and higher. The income of service industry practitioners has gradually exceeded that of factory workers. Many young people are no longer willing to work in factories to screw screws.

The skyrocketing real estate prices in Hong Kong have directly increased everyone's salary income, which is unbearable for Hong Kong's manufacturing industry.

Before the reform and opening up, Hong Kong's lowest-end industries had already begun to relocate, but the destination was Taiwan.

Now that we have a Shekou that is closer to Hong Kong, it will definitely be liked by Hong Kong business owners.

However, Shekou’s basic industrial chain and supporting facilities are still imperfect and can only attract the simplest assemblers or primary processing workers.

In the Federal Building, Liu Zhicheng was enjoying Lina's massage service while reading some documents.

This is a document about Hong Kong's First Division Football League, which was an investigation Liu Zhicheng entrusted Han Chunxi to do last time.

Don’t underestimate the Hong Kong Football League. It was established in 1908 and is the first professional league in Asia.

Moreover, in such a small city of Hong Kong, there are more than a dozen football fields, including the Hong Kong Stadium, Mong Kok Stadium, Yuen Long Stadium, etc.

The league is held across the New Year, and there are 12 teams in the first division this year.

Liu Zhicheng remembers that the last time he reported was on the Kowloon Motor Bus Football Club, which is the club under the Kowloon Motor Bus.

One benefit of playing football is that it can advertise your own business and increase your influence invisibly.

The document also mentioned that the annual investment of a football club is about 100 million Hong Kong dollars.

To put it bluntly, the current investment in Hong Kong football is small, but it can greatly increase one's influence.

Just like the Tiantian Newspaper under its own company, it is the one speaking out in Hong Kong.

Now Liu Zhicheng picked up another newspaper. This was a new economic newspaper published by Tiantian Newspaper, and it was also the professional newspaper he had always wanted.

There are economic columns such as character column, stock market column, futures column, real estate column, etc. Many celebrities should be invited to write commentary articles.

The circulation of Tiantian Economic News is just over 3 copies now. We can only say that it exists. We cannot talk about its influence, but it is better to have it than not.

Today, the three newspapers and one magazine under Tian Tian Newspaper Company have a total circulation of 28 copies, ranking first in Hong Kong in terms of total circulation.

Among them, "Tiantian Daily" has 13 copies, ranking first in the market in terms of circulation; "Tiantian Evening News" has 7 copies; and "Tiantian Comic Weekly" has 5 copies.

Although the comic weekly is not profitable, Tiantian Newspaper's annual profit has reached 2000 million Hong Kong dollars, making it a leader in the industry.

In order to expand his influence, Liu Zhicheng decided to increase investment in the cultural industry, build a cultural industry cluster, and seek listing when the time is right.

The purpose of going public is simple, which is to raise funds, better develop the cultural industry, and ensure sufficient funds for the group's expansion.

Familiar with capital operation, he can turn shareholders' money into his own money and expand the company, such as acquiring some fixed assets.

As the saying goes: If you have food in your hands, you will not be in a hurry. If you have fixed assets in Hong Kong, you can better cope with various economic crises.

In the past, Li Chaoren's family owned Satellite TV and Pacific Century Cyberspace, Cheng Yutong owned shares in Asia Television, and Wu Guangzheng's family also owned satellite TV. This further proves the influence of the cultural industry, and I must have it too.

Now that the decision had been made, Sun Lina was immediately arranged to call a meeting with Wang Xingfa, Zhang Jiancheng and Han Chunxi.

After a while, several people came to Liu Zhicheng's office one after another and greeted the boss. Liu Zhicheng nodded as a greeting.

"The industrial sectors under my umbrella are basically operating on a business unit model. I asked you to come here today mainly because I think the cultural sector should have great potential and should be operated as a group." Liu Zhicheng said directly to several people.

The people below felt a little confused. Aren't things now run as companies? What's the boss up to?

"From now on, we will form a new group company with newspaper companies and toy companies, and also set up a football club to actively participate in Hong Kong football and increase the group's influence."

Liu Zhicheng took a sip of water and continued, "Sun Lina will be in charge of this work in the future, and Wang Sheng will only be responsible for the work of Orange Technology."

When Sun Lina heard about Liu Zhicheng's appointment, she couldn't help but show joy on her face. She finally got through it and said with a smile, "Please rest assured, Mr. Liu."

Liu Zhicheng thought of a famous football culture industry company in his previous life: City Group. He slowly said: "The name of the new company is: Xiangjiang City Culture Group Company, actively participating in the construction of Xiangjiang's cultural undertakings."

After the meeting, Liu Zhicheng left Lina alone again and taught her some "prophetic" knowledge in the office.

Lina was working very hard today, deep 'good', surrounding licking sounds, D medicine storehouse..., Liu Zhicheng grabbed Lina's hair and almost pulled it out.

Afterwards, Lina even climbed onto the desk and performed a solo dance, which made Liu Zhicheng very satisfied...

Afterwards, Liu Zhicheng confessed a few more things to Sun Lina.

First, the football club should learn from European teams, then purchase land, build professional training centers, establish various football echelons, build professional football stadiums, and create the team’s own home stadium.

Secondly, there is the development of the toy industry. Liu Zhicheng plans to produce the animated film "Transformers".

In order to develop cultural undertakings and the toy industry, we decided to launch this IP ahead of schedule.

Sun Lina laughed, walked back to her seat, and said, "I want to know about the new toys. Tell me about it quickly."

Liu Zhicheng did not keep the secret and said: "This toy is quite special. We need to develop comics and cartoons first. After we have comics and cartoons for promotion, we can develop toys with the same name."

"Cartoons?" Sun Lina couldn't keep up with Liu Zhicheng's train of thought, so she asked, "There are no animation companies in Hong Kong. The cartoons broadcast by TVB and LiTV are all imported. Do they have to be produced overseas?"

"unnecessary!"

Liu Zhicheng decided to produce animations in this city and set up a professional animation production organization. He said, "You go to RB and the United States to recruit animators. After the team is formed, you will be there in person to take charge."

Sun Lina smiled bitterly and said, "Let me take charge. I know nothing about animation, so you won't be afraid of messing up."

Liu Zhicheng smiled and said, "If you don't understand, just learn. I will take some time to give you the details of this cartoon and the toy of the same name."

He would ask Comic Weekly to design the prototype characters of the Transformers, and then let the animation team recruited by Sun Lina create the plot.

It doesn’t matter even if the content of the animation differs from the previous life, as long as the prototype character is consistent with the previous life, it is enough. After all, the purpose of launching this cartoon is to sell toys.

Liu Zhicheng decided to first introduce Sun Lina to the general background of "Transformers" so that she could have a general idea of ​​this science fiction story.

Unfortunately, Liu Zhicheng had a limited memory and he spoke from morning until four or five in the afternoon, having already told all the background information he knew.

Without the original character paintings as a reference, it was difficult for Sun Lina to understand the core elements and creative selling points of the entire story.

Liu Zhicheng asked her to find someone first, and he would guide her to produce the original character drawings. He would then explain the details to her, and then publish the comics and finally shoot an animation.

Actually, Liu Zhicheng has another big IP, which is Kung Fu Panda, but he has to finish Transformers first.

Recently, the promotion of the toys of the same name as the arcade game has not been very smooth and has been lukewarm. Liu Zhicheng is determined to make it bigger and stronger.

So, she decided to appoint Sun Lina to be in charge. After all, she could often learn from her words and deeds.

Now two of Liu Zhicheng's four assistants have been released, and it's time to add fresh blood.

…………

In his previous life, Liu Zhicheng heard a sad love story about two eighteen-year-old men and women who fell in love. They broke up due to special reasons. Many years later, they had not changed. She still liked him, and he still liked the eighteen-year-old.

This story tells us: men love youth until they die.

Monday.

Maryknoll Convent School on Ho Tung Road, Kowloon Tong, is a famous girls' school in Hong Kong.

At this time, a little girl outside the school was looking around, as if waiting for someone. Occasionally, some classmates would take the initiative to greet her, and the little girl would greet everyone with a smile.

The little girl had a small oval face and a pair of naturally slender and thick eyebrows that looked like they were painted. Her eyes were cold, but so bright that the students around her couldn't help but look at her sideways.

A Rolls-Royce stopped near the little girl, and Liu Zhicheng got out of the car and walked towards the little girl.

"Jiahui!"

Guan Jiahui was a little overjoyed and said happily: "Hello, Mr. Liu!"

Liu Zhicheng was also very happy to see the young and lively Guan Jiahui, and said, "I'll come and pick you up from school today."

After saying that, Liu Zhicheng took Guan Jiahui's hand and walked towards the car.

Guan Jiahui was like a happy little sparrow, jumping and skipping to the front of the car. After seeing the new car, she couldn't help but exclaimed: "Mr. Liu, is this a Rolls-Royce?"

"Well, I just bought it. I was delayed in getting the car, so I'm a little late!"

"It's okay, I'm willing to wait!"

The bodyguard opened the car door, and Guan Jiahui happily sat in, looking around the interior of the car.

"How much does this car cost?"

"More than 300 million!" Liu Zhicheng replied

Guan Jiahui's mouth suddenly opened wide, but she quickly recovered and said happily: "Mr. Liu, this car is so impressive!"

Sure enough, her natural nature came out. It seemed that Guan Jiahui was not as realistic as she had heard from hearsay in her previous life.

"You like it? You can come and play with me, then you can sit with me often, right?"

"Really?"

"Yes!" Liu Zhicheng seemed to be a few years younger.

The convoy quickly drove towards Fulinmen. Along the way, Guan Jiahui chattered about interesting things in their school, and the two had a very happy chat.

After dinner, Liu Zhicheng did not arrange any other activities, as the main purpose of today was training.

He sent her home, all the way to her house, and arranged for Ah Jun to escort her all the way to her door. Liu Zhicheng's motorcade then slowly left.

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(End of this chapter)