"Thank you, everyone! I'll treat you tonight, let's go out and get together."

Du Shaojie felt everyone's enthusiasm and immediately arranged a dinner party, inviting everyone to have dinner at the Seafood Restaurant in the evening.

The people in the association cheered immediately, the atmosphere was lively and many people wanted to have a couple of drinks.

Du Shaojie smiled, winked at Luo Santong, and went to his office with him.

"President, the association has not had any problems during this period. Everything is normal."

After sitting down, Luo Santong briefly reported the work situation to Du Shaojie.

To be honest, the association's work is not complicated at all. Most of it is repetitive daily affairs. There is nothing much to say.

After listening to this, Du Shaojie nodded and chatted with the other party for a while. Then Luo Santong went about his own business.

night.

Members of the association gathered at the Seafood House and the scene was very lively.

Du Shaojie was sitting at the same table with three vice presidents and several executive directors. While they were drinking, someone mentioned the "Sichuan Cuisine Market".

"President Du, your idea is truly a stroke of genius. Not only does it allow everyone to experience authentic Sichuan cuisine, but it also advertises your Xichuan Restaurant. It's a win-win situation."

"Thank you for the compliment, Mr. Ling. Can your Cantonese restaurant learn from it?"

Mr. Ling owns dozens of Cantonese restaurants and is quite powerful.

When Du Shaojie heard what Mr. Ling said, he immediately guessed the other party's intention.

He continued the other person's topic, suggesting that the other person could do the same activity.

"Haha, thank you very much, President. I will try to organize a Cantonese food market later."

President Ling was very happy and felt that President Du Shaojie was very generous.

"How about we plan a food festival, and then all the member units of the association will come together, what do you think?"

Luo Santong interjected at the right time that he had not achieved much since taking office, but now he suddenly had an inspiration and put forward a suggestion.

Du Shaojie was very interested and asked the other party to explain in detail.

Luo Santong organized his words and said, "The purpose of the Food Festival is to promote food culture. You can also take this opportunity to promote your own special food, which can be said to kill two birds with one stone."

Du Shaojie thought about it and felt that the other party’s suggestion was very good.

First of all, it can add luster to the association.

Although the association is an industry self-regulatory organization, it cannot do nothing. Luo Santong's "promoting food culture" is very good, which can allow ordinary people to get in touch with the essence of food, and the activity itself is very meaningful.

Secondly, it can increase the visibility of member units participating in the event.

If the event can be successfully held, the effect will be even better than advertising. After all, seeing is believing, and no matter how much money you spend on advertising, it is not as good as tasting it yourself.

"I think it's good, what do you think?"

Du Shaojie glanced at everyone present, and everyone said that Vice President Luo’s suggestion was worth a try.

"Then President Luo, please take care of the planning! Okay, we'll talk about work later. Today's mission is to make sure everyone eats and drinks well."

Du Shaojie made a decision and then changed the subject.

Everyone enjoyed the meal very much and it didn't end until after nine o'clock in the evening.

after a few days.

Luo Santong sent the activity plan to Du Shaojie.

The food festival will be held in the central square, still in the form of a food market, and will be held every weekend and holidays.

Du Shaojie feels that the food festival is actually like a big night market, except that the food on each stall is made by chefs from different restaurants, making it more attractive to ordinary people.

He thought this plan was feasible, so he asked Luo Santong to be responsible for its implementation.

A few days passed quickly.

The food festival opened grandly in the city center square.

Various media outlets have given extensive coverage to this event. After all, it is a very eye-catching event and most people who are interested in food will be interested.

[Bailian Catering] Each of its brands had a display booth on site. The profit from the event itself was very low, but the subsequent effects it brought could not be ignored.

This event will last for a month and the next stop will be Shenzhen.

For a month, every weekend, the central square was crowded with customers coming to taste the delicious food.

[Seafood House], [Sichuan Restaurant], [Xiangweiju] and other brands all put up their signs in prominent locations. With lights flashing, it is more lively here than during the Chinese New Year.

To be honest, many people don't have the opportunity to eat the dishes made by these chefs. After all, the consumption level of big restaurants is there, and ordinary people can't afford it. Now these chefs have entered the market, and people only need to spend a little money to enjoy delicious food, so naturally their enthusiasm is high.

As a result, the names of catering giants become known to ordinary people, many of whom will become potential customers, and the advertising effect will last for a long time.

[Bailian Catering] sent out its best and brightest troops. Du Shaojie did not personally take part in the event this time, but he also went to the central square several times.

this day.

Luo Qin returned from Chengdu and brought with her the letter of intent for cooperation signed by her and the other party.

The other party is a small company that does not have the ability to develop the national market, and the cooperation between the two parties is based on this point.

Du Shaojie then went to Shenzhen and discussed with Yu Jianxin and others to perfect the draft agreement before calling Chengdu.

The boss of the other company flew to Shenzhen with his team and signed a formal contract with Bailian Catering Management Company. The news of the contract was reported by many media outlets. After all, both companies had sued Shuxianglou, and the matter itself attracted a lot of attention.

When the news broke, the pressure on Shuxianglou doubled.

Sichuan snacks have always been one of the two mainstays of Shuxianglou. Among them, the Sichuan restaurant has fallen behind in the competition with Xichuan Restaurant. If the Sichuan snacks business fails again, the operation of the entire enterprise will be affected.

Several major shareholders of [Shuxianglou] could no longer sit still, and after discussion, they decided to launch a share repurchase plan.

At the same time, the snack bar of [Shuxianglou] began to expand first and quickly occupied the market in first- and second-tier cities.

Due to the frequent good news, the share price of [Shu Xiang Lou] rose rapidly, breaking through the HK$60 mark in one fell swoop.

However, the joint venture project of [Bailian Catering] did not proceed smoothly. In the early stages of cooperation, the two sides did not have enough coordination, so some bumps and stumbles were inevitable.

It was not until two months later that the joint venture project got on track.

At this time, [Shuxianglou] had completed the secondary layout of the Sichuan snack bar, which made Yu Jianxin and others a little worried.

"It doesn't matter, the one who runs first may not be the first to reach the finish line. I think the expansion of [Shuxianglou] seems to be hasty this time, and it seems like they are forcing the issue. Don't take it too seriously."

Du Shaojie seemed calm and composed. He suppressed the impatience of Yu Jianxin and his partners, and calmly began to make plans in various first- and second-tier cities.

We will first open a Sichuan snack shop in each city to see the results, and any problems found will be solved in a timely manner.

Only when everything is mature will it continue to expand. The pace of expansion is not only slow, but rather slow.

After Yu Jianxin and the others calmed down, they basically understood Du Shaojie's intention. They didn't need to argue with [Shuxianglou] for a day, but to move forward steadily.

This was exactly what the major shareholders of Shuxianglou wanted. They began to stir up trouble in the stock market. Amid the sharp fluctuations in stock prices, they gradually reduced their holdings and took the first step to cash out.

Du Shaojie has only completed 50% of the entire plan, but the existing Sichuan snack shops have been extremely popular since their opening.

Although it is a joint venture project, Sichuan snacks also adhere to Du Shaojie's consistent philosophy.

We select good ingredients, strictly control quality, and make delicious food that everyone loves and can rest assured. We will never cut corners or use inferior materials due to cost pressure.

Customers are not so easily fooled. After comparison, they feel more confident in the Sichuan snacks under Bailian Catering.

In fact, in terms of taste, both have their own characteristics, but strict management and high-quality ingredients are a big plus. In this regard alone, [Shuxianglou] cannot compare.

[Shuxianglou] cares too much about costs. The company is overwhelmed by performance from top to bottom, so how can they care about the difference in ingredients? What they need is quick success and instant benefits. You should know that the elimination mechanism within the company is very cruel, and survival is the first priority.

Therefore, once the layout of [Bailian Catering] is completed, the spillover effect of [Shuxianglou]'s expansion will rapidly diminish.

As reflected in the performance, Shuxianglou's performance in the last month has been somewhat stagnant. Without new support, the company's Sichuan snack business will gradually decline.

Competition in the catering industry is particularly fierce. If you don’t advance, you will fall behind. A considerable number of catering companies do not even live more than three years.

this day.

The shares of [Shuxianglou] were temporarily suspended because the share reduction behavior of shareholders such as Yin Qiang and Li Kaize triggered the warning line, so a public announcement must be made.

The market's reaction to this was relatively calm. These shareholders were investment shareholders, and their departure was reasonable. Anyway, as long as the founding shareholders did not sell their shares, everything would be fine.

the next day.

[Shuxianglou] continued to suspend trading, and the company issued an announcement saying that it would terminate the share repurchase plan.

This matter is intriguing. After the stock trading resumed, the share price of [Shuxianglou] plunged, falling by 12% at one point.

However, given that the company's fundamentals remain good, after the emotions were vented, the stock price slowly climbed back to its original position.

Du Shaojie had seen through the game of capital. At this critical juncture, [Bailian Catering Management Company] began to exert its strength, which led to a decline in the overall performance of [Shuxianglou].

"Everyone, as of today, the threat from Shuxianglou has been basically eliminated. I hope everyone will continue to work hard and not give them any chance to turn the tables."

Du Shaojie brought Wang Yongli, Luo Qin and others to Shenzhen and held a mobilization meeting for the decisive battle in the headquarters building.

According to the requirements of the meeting, all stores of [Xichuan Restaurant] and [Sichuan Snacks] will hold various promotional activities, so as to completely crush [Shuxianglou] with the so-called "performance". (End of this chapter)