Chapter 518 Sichuan Food Market

"By the way, Assistant Luo, is there any progress in the lawsuit?"

Du Shaojie was too lazy to scold Shuxianglou. Ever since Yin Qiang, Li Zekai and Cape Town Bank acquired its shares, Shuxianglou had no bottom line and would do anything for the sake of performance.

He suddenly remembered the lawsuit and asked Luo Qin a question.

"There has been some progress, but it is not in our favor. I heard from the company's legal department that it may be difficult to win."

"We have to fight even if we can't win! What about the other lawsuit?"

"The other lawsuit has a good chance of winning. The three former employees did violate the confidentiality agreement, and the evidence is in our favor."

In the two lawsuits, it is estimated that one will win and the other will lose.

Du Shaojie didn't say anything. This result was expected and he could accept it calmly.

"Assistant Luo, go ahead and do your work. Let Secretary Li come in."

Du Shaojie then asked Li Yimei to issue a meeting notice, asking the heads of various departments of the company to come to the training center for the meeting.

Now [Shuxianglou] is also following suit and organizing activities, so it is necessary for us to make some changes.

Two days later.

Du Shaojie held a meeting in the multi-function hall of the training center. In addition to all the managers of [Bailian Catering Management Company] who were present, the heads of various stores were also present.

There are three items on the agenda for the meeting.

The first item: Strengthen employees’ awareness of confidentiality by using the cases of three former employees violating confidentiality agreements as materials for internal publicity.

The second item: Strengthen business learning and training, and hold a business assessment for all employees after one month.

The third item: To further promote the [Sichuan Cuisine Market] activity, select elite talents from various stores of [Xichuan Restaurant] to start the second phase of the "Sichuan Cuisine Masters National Tour".

“This event must be well organized and have a detailed plan.”

Du Shaojie spoke on the podium for two hours and then handed the microphone to Yu Jianxin.

He will also participate in this event. He and Liu Ziwang will be in a group and will go to Hangzhou, Jinling and other cities.

The meeting lasted for a whole day, and then everyone dispersed and went about their own business.

Du Shaojie and Liu Ziwang went to Hangzhou as their first stop, and set up the event site outside the local flagship store of Xichuan Restaurant. Considering that there would be a large flow of people during the event, they also reported it to the local police station.

Two large signs were erected at the market, on which were written the basic information of the two "Sichuan Cuisine Masters".

For example, Du Shaojie’s introduction is written like this: the founder of [Xichuan Restaurant], a senior Chinese cooking technician, awarded the title of [Master of Sichuan Cuisine], and an iconic figure of traditional Sichuan cuisine.

In fact, ordinary people don’t quite understand this. Du Shaojie is very famous in the industry, but not many people know him outside the industry.

But through the introduction, even ordinary people will know that he is awesome, which will undoubtedly attract more traffic.

Liu Ziwang's situation is similar. In recent years, he has also obtained the qualification of Chinese cooking technician and has many titles, including the title of "Master of Sichuan Cuisine".

The presence of two master chefs at the event was truly a great success.

Fortunately, we reported it in advance and there were police officers on site to maintain order on the day of the event, otherwise it would have been quite troublesome.

The dishes made by Du Shaojie and Liu Ziwang received unanimous praise from customers. A long queue formed at the market. It stretched far along the sidewalk, and passers-by who didn't know the truth thought something had happened.

Fortunately, the plan includes response measures for this situation, and a limit was set from the beginning. Otherwise, the customers queuing behind would not be able to buy anything and would cause trouble.

"Lao Zhang, are you queuing too?"

"Yes, let's try the dishes made by the master. If it weren't for this event, we wouldn't be able to eat them normally."

"Yes, I plan to buy a few more dishes today and enjoy a satisfying meal."

"Buy more dishes? You're dreaming! They limit the supply, and each person can only buy two dishes at most. Aren't there two masters? One dish for each of them, and we'll be satisfied."

Everyone's enthusiasm exceeded Du Shaojie and Liu Ziwang's imagination. Fortunately, there were chefs from the store to help them, otherwise they would be too busy to handle it and would be exhausted to death.

Three days passed in a flash. Although I was exhausted, the effect was very obvious.

After the event, many new customers came to Xichuan Restaurant. Now the chefs of each store are at least top-class chefs, and they did not disappoint the customers who came in enthusiastically.

This situation was repeated continuously at the activities of various touring groups.

[Xichuan Restaurant] used to do business in a low-key manner, but now with this, its fame has increased many times.

The effect of the activities of [Shuxianglou] who followed suit was much worse. The key is that they don't have so many high-end talents, and they are not sincere enough, so the result is that they learn a lot.

After leaving Hangzhou, Du Shaojie and Liu Ziwang went to Jinling, from Jinling to Qindao, and finally from Qindao to Beijing.

During these tours, Du Shaojie and Liu Ziwang gained a large number of fans. There was even a local boss who was willing to pay them 10 yuan to prepare a banquet.

Naturally, the two would not agree, otherwise the activity would lose its meaning.

But we can also see that customers recognize them. They have conquered the public with their superb skills and given ordinary people the opportunity to taste the dishes made by masters.

Sometimes, word of mouth works better than any advertising.

"Honey, you've worked hard. You look like you've lost weight. How about you rest at home for a few days before attending the event?" When Qi Yan saw Du Shaojie, she almost cried.

During this period, Du Shaojie and Liu Ziwang traveled non-stop to several cities. Every place they went to was a high-intensity job. To put it bluntly, without some physical strength, they couldn't even last three days.

Du Shaojie was a little thinner than before, but full of energy. He quickly comforted Qi Yan.

the next day.

Du Shaojie and Liu Ziwang participated in the market activities in Beijing. They were as serious and focused as ever. They prepared every dish carefully and never did things perfunctorily.

By the end of the first day, the two of them could hardly straighten their backs.

"Husband, what do you want? We are not short of money. Even if you don't organize this event, [Xichuan Restaurant] is still the leader in the domestic Sichuan cuisine industry. Who can surpass it?"

When she returned home in the evening, Qi Yan felt distressed when she saw Du Shaojie.

She specially invited a masseur to give her man a massage so that he wouldn't be unable to stand up tomorrow.

Qi Yan did not quite agree with Du Shaojie's approach of personally going to the front line. It seemed unnecessary for a big boss to cook and organize an event himself.

"I'm not a spoiled kid, so this isn't a problem for me. Besides, I've always been interested in cooking. It has nothing to do with how much money I have. I just cook when I like it, that's all."

Du Shaojie has his own ideas, and he doesn't think there is anything wrong with personally participating in the event.

Qi Yan couldn't convince the other party, so in the end she simply gave up.

Du Shaojie and Liu Ziwang did not let down their guard and accumulated countless good reputations in three days.

The other touring groups also reaped great rewards. After the market ended, Yu Jianxin had someone do some statistics: during the entire event, the average daily turnover of [Xichuan Restaurant] increased by 35%, and the effect was also very sustainable.

This data does not include the revenue from the market, but only counts the revenue from the stores.

Liu Ziwang left the capital, while Du Shaojie stayed to rest for a while. Through this tour of the market, he also discovered some of his shortcomings and planned to make up for them as soon as possible.

Two weeks later.

Du Shaojie flew directly back to Guangzhou.

"Boss Du, the lawsuit in Rongcheng has ended. As we expected, Shuxianglou won."

When Luo Qin reported this situation to Du Shaojie, he felt full of resentment.

But this is the case. There is no evidence. Even if everyone knows that Shuxianglou stole someone else's secret recipe, it will not be punished.

"Alas! This is the only way. However, even though [Shuxianglou] won the lawsuit, in the long run, they will definitely suffer backlash."

Du Shaojie was also very angry, but his attitude was still good.

The reputation of [Shuxianglou] has been affected. The side effects of the two lawsuits will gradually manifest themselves in the future and will be fatal at critical moments.

It's not that nothing can be done at this stage. He has had new ideas these days.

"Assistant Luo, please go to Chengdu on my behalf in a few days and talk to the boss of that small company. If he wants to expand, he can consider cooperating with Bailian Catering."

Du Shaojie's statement of not expanding for the time being also has a premise, and he is referring to normal circumstances.

Now that he is already fighting Shuxianglou, his perspective will naturally change.

[Shuxianglou] also sells snacks. Since stealing the secret recipe, the business has improved a lot.

Du Shaojie plans to cooperate with the small company whose secret recipe was stolen by Shuxianglou to set up a chain company of Sichuan snacks.

It was obvious that he wanted to challenge Shuxianglou to a duel and would not give up until the winner was decided.

"Okay, I'll leave in the next two days."

Luo Qin was overjoyed after hearing this. She hated Shuxianglou very much because they had no bottom line and she was willing to see them suffer.

Du Shaojie originally wanted her to rest more before going to Rongcheng, but who knew that the other party was so enthusiastic that he was embarrassed to stop her.

"Wynn, come with me to the association."

President Du finally remembered the Provincial Association. On the third day after he came back, he went to visit the Provincial Association.

He mostly handed over the daily work to Luo Santong, but no matter what, he had to show up from time to time.

When he arrived at the provincial association, everyone gave him a warm round of applause.

This Sichuan cuisine market event was simply a stroke of genius and was appreciated by almost everyone in the association.

At the same time, most people don't like Shuxianglou which breaks the rules.

Du Shaojie taught the other party a lesson, which made most people in the association feel very happy.

There is no order without rules. If restaurant owners steal each other's technology and secret recipes, what will happen to the catering industry?

Therefore, this applause actually represents everyone’s attitude towards [Shuxianglou]. (End of this chapter)