Chapter 623: Hollowing out Lanhe and annexing Hongtuo
Liang Shuang's birthday party was not as grand as the one at Lanzhou Company, but those who came were all her friends and best friends, and everyone brought sincere blessings, without any commercial elements.
After returning home for the birthday, everyone started to get busy with their own things.
Duan Jiabao flew directly to Shanghai and continued to monitor the filming of TV series by several artists.
Lin Hao took Liang Shuang on a train, heading north to Shanghai. Of course, they were not going directly to Shanghai, but to travel and relax along the way.
Ding Yixuan resigned from the pet hospital and traveled with Lin Hao and Liang Shuang, collecting materials for his novel.
The busiest person is Jiang Xiaoguo. After joining Xingyuan Investment, his first project was to support Director Li.
But before that, Jiang Xiaoguo started a crazy poaching mode, and the first person to be poached was her master Sister Wang.
Jiang Xiaoguo invited Sister Wang to a coffee shop. After a brief exchange of pleasantries, Jiang Xiaoguo took out a document and handed it to Sister Wang, then said:
"Sister Wang, this is the condition Xingyuan offers you. What do you think?"
The conditions offered to Sister Wang are much higher than those offered to Lan He. First of all, the salary and commission are far higher than those offered to Lan He.
At the same time, it was promised that Sister Wang could form a project team to promote and complete the project, instead of fighting alone like Lan He.
After reading the generous conditions offered, Sister Wang couldn't help but feel proud. After asking a few questions, Sister Wang stretched out her hand and said:
"Then I will have to rely on you to take care of me from now on, Xiaoguo!"
After Sister Wang was poached, other colleagues with good abilities were also poached by Jiang Xiaoguo one after another.
Now, there are only a few people left in Lan He’s large office, giving people the feeling that the company is about to go bankrupt. It looks extremely desolate.
The team formed by Jiang Xiaoguo was quickly in place and then contacted Director Li of the fruit wine factory.
Among several other sparkling wine recipes similar to Milin, the best one was selected for large-scale production and renamed "Yuanqi".
At the same time, we contacted well-known designers to design a fashionable and novel packaging for Yuanqi sparkling wine.
You know, Zhou Xun had already planned to deal with Milin, so after Jiang Xiaoguo joined the company, he immediately established a production alliance spanning several provinces and cities.
Since these small and medium-sized fruit wine manufacturers already have raw material production bases and the support of local governments, this type of sparkling wine quickly spread across the country and was ready for sale.
At the same time, the advertisements that were previously placed in several idol dramas have now begun to be aired, and this Yuanqi sparkling wine has also been immediately put on sale simultaneously.
Later, the fame of Yuanqi sparkling wine spread rapidly with the broadcast of idol dramas. Coupled with its not expensive price, Yuanqi sparkling wine became a hot seller and quickly captured the market among young people.
At the same time, with the popularity of Yuanqi sparkling wine, the market share of Milin sparkling wine, which originally had good market potential, has rapidly declined.
In the meeting room of Milin Sparkling Wine, President Omori looked at the bottles of Yuanqi Sparkling Wine on the desk, then looked at everyone and asked:
"Everyone knows the situation. What is going on with this Yuanqi sparkling wine?"
The marketing manager said helplessly:
"Boss Omori, this sparkling wine that suddenly appeared has risen so quickly that we didn't have time to react and the market was snatched away by them."
"What I want is a solution, not your complaints!" Mr. Omori asked the marketing manager with a serious face:
"By the way, what is the background of this Yuanqi sparkling wine?"
The Marketing Manager expressed gratitude:
"Boss Sen, actually this Yuanqi sparkling wine is another sparkling wine that we developed when we first cooperated with Director Li!"
"What, Director Li?" Mr. Omori asked in surprise.
"Yes, we kicked Director Li's fruit wine factory out of our supply chain before, and then a venture capital company gave them financing..."
The marketing manager then shared all the information he had found, and finally added:
"By the way, the reason for investing in Director Li is because of our acquaintances, Jiang Xiaoguo and Qi Song, who helped us plan the brand development financing before."
"After we signed the contract with Hongtuo, the two of them left Lanhe and went to another venture capital company called Xingyuan."
"Jiang Xiaoguo and Qi Song?" Thinking of those two energetic young people, Da Sen felt somewhat regretful at this moment. He never expected that the two sides would now stand in opposing positions.
"We already know the problem, but you shouldn't just raise the problem, you should come up with a solution!" Mr. Omori asked again.
However, everyone in the conference room looked at each other in bewilderment. Seeing that no one was speaking, President Omori pointed out the name of the person and said:
“Has the marketing department come up with a feasible plan?”
Upon hearing this, the marketing manager could only bite the bullet and say:
"We have studied Yuanqi's marketing strategy. They place advertisements in idol dramas. Their market positioning is very clear, which is to occupy the young consumer market."
“So we think we also need to place our ads in hit TV series, increase online promotion, and at the same time expand offline supply channels, start a second round of financing, and occupy the market…!”
However, after hearing the manager's answer, Mr. Omori frowned and said:
"So you don't have any creativity at all, you just copied the promotional strategy of Yuanqi, right?"
Seeing that everyone kept their heads down and didn't speak, Mr. Omori said helplessly:
"I will contact Hongtuo. You also need to prepare a good publicity strategy and find a way to increase Milin's market share!"
However, after the meeting, when Mr. Omori contacted Hongtuo and wanted to carry out the next round of financing, Annie, the general manager of Hongtuo, directly rejected Mr. Omori's request.
"Mr. Sen, it's not that we don't want to help you, we are just powerless. On the one hand, your market share is decreasing, and it is obviously inappropriate to conduct a second round of financing."
"On the other hand, we are Hongtuo~!" Annie paused for a moment and then changed the subject:
"Forget it, it's not convenient to talk about this. Anyway, if Mr. Sen wants a second round of financing, he needs to improve his market share."
"Okay, I still have some things to deal with here. Let's keep in touch if there is anything else!" Annie hung up the phone.
"Beep~beep~beep~!" Hearing the sound of the phone being hung up, Omori always had a bad feeling, and then mobilized his connections to investigate Hongtuo Venture Capital to see if something had happened.
It is very difficult for a venture capital company like this to conceal news. It turned out that Huaqingji, which was invested by Hongtuo, was exposed to use non-compliant raw materials and was investigated by relevant departments!
Coupled with the decline in the market share of Meilin sparkling wine, bad news came one after another.
Originally, Hongtuo was not a big company. As negative news spread, some shareholders began to sell their shares. However, their move immediately caused Hongtuo's stock price to plummet.
Annie immediately realized that someone was buying her company. Of course, it was not just Hongtuo that was affected by Huaqingji. Lanhe, which had just spent hundreds of millions of yuan on the C round of financing for Huaqingji, was also having a hard time.
However, Lan He itself is quite large in scale and has a strong background, so it can barely hold on.
However, as the company behind Lanhe came under attack, support for Lanhe became increasingly weaker, and sometimes even Lanhe’s funds were withdrawn. As a result, Lanhe’s days became increasingly difficult.
Good fortune never comes alone, and misfortune never comes alone. Just when Lan He was in trouble, Jiang Xiaoguo started a crazy grabbing mode.
Taking advantage of the lack of successors at Lan He, Jiang Xiaoguo began to frantically grab projects that Lan He was optimistic about. He would negotiate for those that could be negotiated, and would cause trouble for those that could not be negotiated.
For a time, the already precarious Lanhefeng Investment could no longer continue.
Subsequently, Zhou Xun, CEO of Xingyuan Investment, began to negotiate with Hongtuo and Lanhe, and successfully took control of Hongtuo and Lanhe at a price slightly lower than the valuation.
Of course, things did not end there. Zhou Xun also divided the two companies internally and carried out a series of reorganizations.
Jiang Xiaoguo's former superiors, Lanhe's general manager Alex and Chris, are waiting for Jiang Xiaoguo's decision.
However, Jiang Xiaoguo felt very happy during this period, but he did not seem to feel very happy after forcing these former enemies into a desperate situation.
On the contrary, I was happy when I supported Director Li and developed the "Yuanqi" sparkling wine.
Even though she could control Chris at will, Jiang Xiaoguo couldn't feel excited.
Speaking of which, Jiang Xiaoguo wasn't a hard-hearted person, but he still eliminated Chris in the end. After all, if he and Qi Song didn't get back the grievances they had suffered, he would not be able to get over it in his heart.
Chris then resigned from Lanhe and went around looking for jobs, but was rejected by every company and lost hope of rising again.
Because the domestic development was so fast, he felt unfamiliar with this ever-changing society.
Chris was extremely regretful at this moment. If he had known that Jiang Xiaoguo had such a relationship, how could he have done such a thing!
Finally, Jiang Xiaoguo and Zhou Xun cleaned up the remaining matters of the two companies.
For example, Milin sparkling wine and Huaqingji, the top domestic beauty brand, were both included in Xingyuan Investment.
After acquiring MiLin sparkling wine, the company did not merge MiLin and Yuanqi, but instead invested in both companies at the same time, allowing them to engage in differentiated competition.
As for Huaqingji being exposed for using non-compliant raw materials, the relevant departments have already given the results of the investigation.
Although there were some minor problems, the raw materials used were completely legal and compliant, and there was no fraud, so Huaqingji quickly returned to normal.
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Two months later, Xingyuan Venture Capital had completed the acquisition of Lanhe and Hongtuo, but Jiang Xiaoguo was a little absent-minded at this time.
Two months of high-intensity work left her physically and mentally exhausted. It seemed that everyone who had offended her had been punished, but she was not happy about it.
As if he could see that Jiang Xiaoguo was unhappy, Zhou Xun suggested going on a trip to relax, for example, visiting some of her close friends.
At the same time, the filming of the TV series that Lin Hao helped Duan Jiabao contact was also coming to an end, and at this time her younger brother and his girlfriend found Duan Jiabao.
After arriving at Grand Hyatt Mansion, Lin Hao and Duan Jiabao warmly entertained Duan Zhenyu.
And just looking at Lin Hao curiously, in addition to being calm and handsome, it can also be seen that Lin Hao is very rich.
You have to know that this is Shanghai, where every inch of land is worth a lot of money. A luxury mansion like Grand Hyatt can easily cost tens of millions or even hundreds of millions.
At the same time, he was also curious about the relationship between Lin Hao and his sister, because he found out that his sister, Liang Shuang, and an online novel writer who played games all lived in the same house with Lin Hao.
But her sister didn't say anything, so he didn't want to chase Lin Hao or her sister to ask.
At this time, Duan Jiabao told him a shocking news: their family went bankrupt!
Originally, Duan Jiabao wanted to keep it a secret, but after being persuaded by Lin Hao, he told Duan Zhenyu about it.
After all, Duan Jiabao's career is now on the right track and his family business is also picking up, so he did not hide the family bankruptcy from his younger brother Duan Zhenyu.
After all, this is such a big thing, Duan Zhenyu has already returned to China, and he will know about his family’s bankruptcy sooner or later, so it is better to tell him in advance so that he can be mentally prepared.
"Our family is bankrupt?" Duan Zhenyu was confused when he heard this, and then asked seriously:
"Such a big thing happened, why didn't you tell me before? Do you still treat me as a child?"
Upon hearing this, Duan Jiabao also restrained his smile and said in a somewhat depressed mood:
"In fact, when the incident first happened at home, I asked my parents the same question. They said they didn't want me to worry and that they could handle it."
"I didn't tell you because I was worried that it would affect your studies!"
"Besides, the crisis is over now. My Cornucopia Company is back on track, and Dad's business is picking up again. I heard he received a big order from abroad!"
"So we all agreed that you should just study abroad well. There is no need for you to worry anymore!"
Duan Zhenyu opened his mouth when he heard this. Although he knew that this was actually the concern of his family, he always felt like an outsider.
So Duan Zhenyu said:
"I've made up my mind. I want to return home and tide over this difficult time with you guys!"
"If you return to China, what will happen to your studies?" Duan Jiabao immediately objected.
"Don't you still have to study for a master's degree? And you still have more than half a year to graduate from your undergraduate program. If you come back now, do you still want your diploma?"
However, Duan Zhenyu shook his head and said:
"I can't just watch my family suffer while I live happily abroad. I can't do that!"
"Don't you feel that you are being particularly sorry to us if you don't help us at this time?" Seeing that Duan Zhenyu still wanted to refute, Duan Jiabao continued to persuade him:
"I just told you, we are not suffering, the crisis at home is over, and our lives are back on track!"
"And you should go back to school and finish your studies. It is best if we all work hard!"
Seeing his sister's determined look, Duan Zhenyu finally nodded. After pondering for a long time, Duan Zhenyu finally spoke:
"Okay, then I'll listen to you again and get my diploma first!"
"But I want to go back to my hometown to visit my parents, and bring my girlfriend back to see them!"
"That's right!" Duan Jiabao said with a smile.
(End of this chapter)