Chapter 371: Feelings should be expressed early

The mountain race on October 10 was the first time that Liu Guoxiong won the championship of a regular event. Although professional drivers like Luo Lixian did not participate, first place is first place, and this cannot be faked!

As a championship reward, Gao Shixiong not only received 10 Hong Kong dollars in cash from the Car Fans Association and BYD, but also received a promise from BYD that they could help him upgrade the power system of his EVO for free.

Liu Guoxiong was naturally ecstatic. All the suffering he had endured in the harsh environment of the northwest of the mainland was worth it. It allowed him to deepen his familiarity with EVO.

At present, his car collection shop can make a certain level of modification to cars, but when it comes to the two sophisticated parts, the engine or gearbox, the technology still needs considerable improvement.

If BYD, the OEM, can really help upgrade the engine for free, he believes that his EVO will continue to be invincible in the future.

In fact, Fang Hexuan has absolutely nothing to lose. Liu Guoxiong is the role model set up by BYD, or the non-staff spokesperson.

As long as he continues to win while driving the EVO, BYD's status in the hearts of Hong Kong citizens will only get higher and higher.

In fact, this ripple effect has already happened.

The day after Fang Hexuan returned to Hong Kong, sales data told him that 115 units were sold in Hong Kong alone in just half a month.

Don’t think that 115 units are too few. Fang Hexuan is really satisfied with it.

After all, the lowest configuration of EVO costs 3.8 US dollars, which is equivalent to more than 24 Hong Kong dollars in today's Hong Kong dollars. The consumer group that can afford it has been greatly narrowed.

Moreover, he remembered a statistic he had heard from his friends in his previous life: in 2021, Hong Kong had a total population of 741 million, 74.6 cars, and only 50 private cars;

Compared with the mainland's 208 cars per thousand people and Beijing's 510 cars per thousand people, Hong Kong's car ownership ratio is not high, with an average of 101 cars per thousand people.

This was 40 years later, in 1982. Although Hong Kong's economy was considered good in Asia, the city had a population of just over 500 million, and the net worth of Hong Kong residents was incomparable to what it would be later.

At this time, it would be considered good if Hong Kong had 10 private cars, not to mention that the number of private sedans would be even lower.

In fact, according to the data Fang Hexuan obtained from the Transport Department, two years ago, the annual car sales in Hong Kong were close to 9000 units. Today, two years later, the economic environment is even worse, and he has no confidence whether the annual sales can exceed units this year.

Therefore, for a new brand and a new model, selling 115 units in Hong Kong in half a month is already considered a hot sales performance.

Think about it, taking the data of 115 units as an example, that’s so many in half a month, that’s 230 units in a month, and it’s not difficult to sell more than 3000 units a year.

A brand like you, even if it's a Hong Kong brand, needs to sell 3000 units a year. If the remaining 6000 units are distributed among so many other car companies, they probably won't even be able to get a share of the profits.

Fang Hexuan is very clear-headed. The Hong Kong market is so small that he never expected the local area to help absorb much of the revenue. However, BYD company does not mind spending on advertisements placed in Hong Kong.

Because he knows very well that the tourism and shopping attributes of this city will only become stronger and stronger in the future. The number of foreign tourists received each year alone can reach millions. These are all expected traffic, and global traffic.

Therefore, BYD's sponsorship of the No. 2 match and its efforts to win over Liu Guoxiong are definitely profitable operations.

October 10, Saturday, 9pm, Hennessy Road, Causeway Bay.

There is a small car club here tonight, and the car owners who come to participate basically have two characteristics - they are rich and love cars. Liu Guoxiong set out from Mong Kok at around 7 o'clock, and went straight to Causeway Bay after passing through the Hung Hom Cross-Harbour Tunnel.

While waiting for the red light at an intersection, he noticed an iron pole erected next to the traffic light, with a large light box billboard above the pole.

He sighed, feeling a little sad.

For no other reason than that I'm just jealous that the spokesperson on the billboard is not me.

That’s right, BYD has signed an exclusive contract with Big Nose Dragon as its global brand spokesperson in accordance with previous agreement.

Due to Fang Hexuan's relationship, the contract between the two parties lasted for 30 years.

Moreover, this is an exclusive contract, which means that Big Nose Dragon can no longer endorse other car brands in the future.

Of course, if BYD wants the other party to willingly sign such an overbearing contract, it must pay a considerable price.

In this way, Big Nose Dragon got the first super advertising contract in his life. In the first three years of the contract, BYD paid him a one-time endorsement fee of 450 million Hong Kong dollars. After three years, the endorsement fee will be negotiated based on the actual market conditions.

At this time, Big Nose Dragon was becoming increasingly famous in Asia and had a great influence in Japan and Hong Kong, but BYD was not sold in Japan and the market in Hong Kong was also very small, so the endorsement fee of 150 million Hong Kong dollars a year was already very high.

On the billboard, the giant dragon is seen sitting on the hood of a red and white EVO, with its back resting on the windshield and its head looking up at a 60-degree angle.

When the full-frame camera took this advertisement photo of him, it was about five or six meters above the ground.

Shot from a high vantage point, the big nostril and EVO are included in the picture, and the whole photo instantly conveys a sense of confidence and vitality.

Of course, the advertising company took photos of the big nose from more than just this angle, and also tried multiple sets of photos from various angles and backgrounds.

In addition to static advertising photos, Big Nose Dragon also participated in the filming of commercials, which will be broadcast on TV stations.

In fact, in order to cooperate with the promotion of BYD's new car launch, Fang Hexuan also moved forward the filming of "The Lucky Stars", which was originally scheduled to be released next year, by one year.

This movie, which originally achieved great box office success in 1983, has EVO advertisements embedded in it. It was filmed in May this year and was released on September 5th.

In other words, the movie was released at the same time as BYD's participation in the Paris Motor Show and the launch of EVO.

Fang Hexuan believes that by frequently inserting advertisements in Hong Kong films, people in mainland China will not only develop a sentiment for Hong Kong films, but also for BYD.

To paraphrase Zhang Ailing's words "Become famous as early as possible", he also feels that it is never wrong for something like sentiment to occupy a place in the minds of movie fans early on.

When Liu Guoxiong arrived at the entrance of Hennessy Building on Hennessy Road, he could already see many sports cars and luxury cars parked there.

There were even many car owners gathered around certain cars, talking and laughing. He didn't need to guess, he knew they were definitely discussing various performance parameters or modification plans.

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(End of this chapter)