Chapter 193 Car-building Concept
Chen Songqing did take Fang Hexuan's threats and analysis to heart. After he returned, he locked himself in the study for three days and three nights before finally making a decision.

In fact, he knew that he had no choice at all. The reason why he hesitated at the last moment was just because he was unwilling and Fang Hexuan's showdown came too sudden.

In any case, he still has three months to prepare to escape.

After dealing with the mess involving Chen Songqing and Jianing Group, Fang Hexuan focused his attention on BYD.

This year is a very critical year for BYD. In addition to the mass production and launch of new cars, there is also the development of a second new car, the BYD off-road vehicle.

In fact, this off-road vehicle is the representative model that shows the outside world that BYD has strong R&D capabilities.

Especially in the mainland, North America and the Middle East, an off-road vehicle with qualified and excellent performance will undoubtedly leave a deep impression on potential users.

BYD completed the recruitment of 12 Chinese and foreign test drivers before December.

In China, 80 drivers, half from Hong Kong and half from the mainland, had already traveled to various parts of the country in mid-November to begin arduous and difficult road tests.

BYD has also set up logistics points in Harbin, Hohhot, Xi'an, Xining, WLMQ, Guizhou, Hangzhou, BJ and other places, which are mainly responsible for the maintenance of vehicles and personnel repair in their respective areas.

It can be said that BYD really invested a lot of money and effort in its first national terrain test.

Some people advised the big boss Fang Hexuan that there was no need to be so serious, but he gave them a severe lesson and directly demoted them one level for observation.

At a meeting attended by senior executives from BYD and BMW, he patiently analyzed the reasons and purposes for doing so.

In fact, he has said this before, but many times, management is just a repetitive work. Only by emphasizing it over and over again can we be considered to be sticking to it!

In front of so many senior executives, he emphasized that not only this time, but every new car model in the future must go through this procedure.

Fang Hexuan has no control over other companies, but BYD and BMW are companies that regard product quality as their lifeline. Being clear about everything is one of their car-making philosophies.

If even someone like him who has money and various resources fools himself and his users, then BYD and BMW will never become world-class car brands.

The Japanese guy, Hisahiko Uchiyama, is very capable of execution. While the boss was talking, he carefully wrote down every pain point emphasized by Fang Hexuan.

The richest man Fang invited him to take charge of BYD because he valued Guizi's almost uncompromising execution attitude.

DreamWorks Movies also participated in BYD's large-scale road test around the world.

DreamWorks Films will send a professional photography team to follow each road test team and film the entire process.

All the footage will eventually be edited into a documentary and multiple episodes of vehicle test promotional videos.

The documentary will serve as BYD's corporate development history and will be preserved until the day the company ceases to exist.

Fang Hexuan will make the multiple episodes of promotional videos shot on location appear on major TV stations and the Internet in the future.

In short, he spent so much money and effort, he had to make up for it in other ways.

As the largest Chinese-language film company, DreamWorks Films has a lot of power.

They have reached a number of cooperation agreements with the mainland, and many of the films they have previously shot or obtained distribution rights for can be released in the mainland.

The Transformers animated TV series that is still in production, and even the documentary shot by BYD, will also be broadcast on CCTV in the future.

Fang Hexuan will not miss any opportunity to promote his company's products, especially BYD and BMW cars.

After all, any external display is a process of establishing brand positioning in the minds of potential users. ······
Luo Jiaming was originally an employee of a state-owned automobile repair factory in Guangzhou and has taken over his father's position for three years.

If Fang Hexuan and BYD had not appeared, he would have worked in this factory until it went bankrupt and underwent restructuring.

BYD is very famous in Guangdong Province. It was the largest foreign investment in the country at that time, and it made SZ City and Guangdong Province proud for a long time.

Naturally, TV stations in the province also paid great attention and coverage to BYD.

Even many old people in Guangzhou are looking forward to BYD's early production, so that they can use their saved money to go to Shenzhen to buy a car and enjoy it.

It’s not that there are no other brands of cars in Guangdong Province. At least Japanese cars are becoming popular now.

However, the local consciousness still makes the Cantonese people obsessed with the cars produced in their own country.

In October last year, the province’s television stations and newspapers were promoting BYD’s recruitment of test drive drivers, and Luo Jiaming happened to notice it.

I have been tinkering with machinery with my dad since I was a child, and I have become fascinated by cars, a machine that combines speed and excitement.

He was tired of the endless life of repairing cars, so he decided to join BYD and start his long-cherished dream of driving around the world.

After successfully passing several rounds of interviews and tests, Luo Jiaming entered the test drive driver training camp organized by Shenzhen BYD.

After staying there for a month, he was assigned to Heilongjiang in Northeast China.

The other driver who accompanied him to complete the vehicle road test in extremely cold conditions was a Hong Konger named Yaozai, who sounded very young.

Luo Jiaming is 22 years old this year, and Yaozi is only 18 years old, but he is already an experienced driver with many years of driving experience.

In comparison, although Luo Jiaming can repair cars, his driving skills are not as good as Yaozi's.

Following the two of them were two off-road support vehicles, which provided medical and simple maintenance services while also collecting various test data.

After driving more than 3600 kilometers north from Shenzhen, they finally arrived at their first stop in Heilongjiang - Harbin.

As it is still March, Heilongjiang, the northernmost province in China, is still freezing cold with ice and snow.

The two of them need to drive the EVO and conduct long-distance tests on many complex road sections such as the ice surface of Heilongjiang and the Greater Khingan Range.

There are two drivers in one car so that they can take turns driving and resting.

Luo Jiaming not only needs to overcome the extremely cold weather, but also needs to find a way to communicate with Yaozai, his Hong Kong "cousin".

Otherwise, this test would probably start with team discord.

These were also what the teachers at the training camp had repeatedly told them before they set off.

In short, the original intention of everything is to complete the test, and anyone who affects the test will be replaced immediately.

Luo Jiaming cherishes this opportunity in BYD very much, so no matter what, he doesn't want to be kicked out because of cooperation issues.

　Thanks to Xiao Shuizhi for the recommendation!

(End of this chapter)