Chapter 142 You Bingwen Wants to Be a Taxi Driver
Taxis and taxi licenses in Hong Kong are separate.
Taxi companies also buy their own licenses, but more often they rent licenses.
Therefore, taxi licenses in Hong Kong, like real estate, are high-quality assets worthy of investment.
Whether from an investment perspective or forcing taxi companies to use BYD models,
Fang Hexuan has to spend this money.
Again, he really did everything he could to build a car.
The reason why taxi companies use BYD cars is not to earn a small amount of car sales.
Instead, BYD is indirectly promoted through live advertisements.
Fang Hexuan actually doesn't care whether Hong Kong people can accept BYD.
What he values is the huge advertising traffic driven by Hong Kong, a future film, tourism and financial center.
Think about it, tourists and business people from all over the world come to Hong Kong.
When they sit in a BYD taxi and when they see the Horse Stepping on Flying Swallow logo running around on the streets, they form their first impression of BYD cars.
When Hong Kong movie fans around the world see BYD cars appear in the city scenes of Hong Kong movies, will they also become interested in the BYD brand?
In addition to economic benefits, Fang Hexuan's one-time investment also brought huge advertising benefits to BYD Auto.
It’s just like the South Korean Hyundai that later wanted to take over the Beijing taxi market even if it meant losing money.
A star city may also create a star brand.
What's more, in order to recoup their investment and make a profit, taxi companies often operate 24 hours a day.
This kind of people drive all the time, so they have very high requirements for the performance and reliability of the car.
In this way, BYD can promote the continuous improvement of BYD car technology.
Fang Hexuan is not afraid of BYD making a fool of themselves, but he is afraid that if they make a fool of themselves, they will not be able to accumulate experience for progress from these lessons.
Whether Hong Kong people like it or not, they will have to take BYD taxis when traveling in the future.
Since Mr. Fang has made up his mind, he will never hesitate.
There are currently 18163 operating licenses for the three types of taxis in Hong Kong: red, green and blue.
Among them, there were 15250 red cards, 2838 green cards and 75 blue cards.
Fang Hexuan’s first step is to focus on the red card, and there is no rush for the green and blue cards.
The reason why the number of taxi operating licenses in Hong Kong has been soaring since the 1980s is that
In addition to the rapid economic growth in Hong Kong, which has boosted local business activities,
It is also because Hong Kong has gradually become a tourism and financial center.
As the number of foreign visitors to Hong Kong increases year by year, their demand for urban transportation naturally grows rapidly.
The Hong Kong government has not increased the number of operating licenses issued, and the total number has always been the same.
However, passenger demand has skyrocketed, which naturally caused taxi fares to continue to rise.
This is also the background and reason why the number of photos taken during taxi operations has increased from 89 in 50, when data was available, to 2016 million in 750.
A 27-fold increase in 15 years is indeed amazing enough.
But it is only 81 now. If Hong Kong wants to become a financial center and tourism center, it will need to patiently cultivate its internal strength for several years.
The operating license at that time was not cheap, but compared with the 89 in 50, it was still much cheaper.
Even if it costs 50 Hong Kong dollars, Fang Hexuan has to bear the pain and take most of the red cards.
After all, after waiting for twenty or thirty years, the billions spent will become hundreds of billions.
Although it cannot match the growth of housing prices in Hong Kong, it is definitely a good investment.
Fang Hexuan asked someone to inquire about the market price, which was 15 to 18 Hong Kong dollars per red card.
At this time, there are not many people speculating on taxi licenses, and the prices are relatively stable.
Through his connections, he obtained detailed information of all holders of the three types of licenses from the Hong Kong Transport Department.
Then, he set up a large office in the Chinese Bank property under his control and recruited a lot of people.
They don't sell anything, nor do they do telemarketing, but they need to get the same training. The only job of these people is to call the license owners according to the distributed materials after work every day.
The more licenses an employee obtains, the more commissions he or she will enjoy.
Fang Hexuan would certainly not be stupid enough to publicly state in the media that he wanted to purchase a large number of licenses.
Even if you are the richest man, facing tens of thousands of red cards, if you can save a few thousand or tens of thousands on one license plate, you can save hundreds of millions of dollars in unnecessary costs.
To prevent these people from colluding with licensees, he also set a cap on the purchase price.
If it’s over HK$30, don’t buy it.
This is of course misleading. Fang Hexuan will definitely find other ways to continue the acquisition.
One month after the first phone call was made, Fang Hexuan had already obtained 3622 licenses.
The average price of each license was HK$21, which cost him HK$7.6 million.
Of course he would not be satisfied with just over 3,000 tickets, but it would be difficult for him to buy them all.
Therefore, according to his understanding, several taxi companies in Hong Kong also hold more than 4000 licenses.
Like Fang Hexuan, they also bought the property from private licensees in the early days.
However, Fang Hexuan will not give up. After he has almost acquired all the private photography companies, he will also contact these taxi companies.
It's nothing more than promising to buy the photos and then continue renting them out for use.
Even if he couldn't take all of them, taking half of them would already be Fang Hexuan's goal.
He never thought about keeping all 18163 photos in his hands.
This is unrealistic. After all, he is not the only smart person in the world.
However, there really was a smart person who came to him, and it was none other than You Bingwen.
"Brother Wen, do you want to start a taxi company?"
"Well, the baby is going to be born soon, I have to help him earn more pocket money."
"Haha, Brother Wen is really far-sighted. However, the annual salary you get from my companies now is more than 300 million Hong Kong dollars. When my brother grows up, you can save tens of millions of pocket money for him without any problem. Why do you have to work so hard as a taxi driver?"
Fang Hexuan was indeed a little surprised. He had returned to No. 12 Barker Road a few days ago and had talked about buying a taxi license while having dinner.
At that time, Lu Qiaoling even asked out of concern, "Ah Xuan, are you going to start a taxi company?"
Fang Hexuan said pretentiously: "Mom, your son can earn millions of Hong Kong dollars every minute. Can I be interested in the money of a taxi driver?"
It's said without intention, but it sounds intentional.
Before going to bed at night, You Bingwen and Lu Qiaoling talked about taking photos again.
He told his wife about his idea, but he didn't expect that Lu Qiaoling also supported it.
Lu Qiaoling raised two children on her own and endured a lot of hardships over the past decade, but she has always been diligent and hardworking.
Since my son doesn't think highly of the taxi company, why not let my husband do it? Every penny he earns is a penny earned.
This led to the scene where You Bingwen went to Fang Hexuan to express his thoughts.
"Ah Xuan, I appreciate your generosity, but I am also a man, and I don't want to always rely on my wife. If I can make money to support my wife, I would like to try it."
".Brother Wen, are you serious?"
"Of course, it couldn't be more true."
Thank you for your monthly ticket for just watching and leaving without paying!
Thanks to Qingshan Shoes for the recommendation!
(End of this chapter)