Chapter 704 699. Make Money from Rumors
What Ke Shaotong meant was to ask if he could just speak directly.

Luo Yihang's side is full of his own people, so he replied: "Okay, you say."

"This time, we brought two perfumes, Pine After the Rain and Hsinchu Jade, to the exhibition. Today is a tasting session, with a total of 37 brands and 95 competing products..."

The general meaning is that the domestic exhibition will last for three days. Today is an internal tasting session, and there will be public exhibitions tomorrow and the day after tomorrow. Although it is called a public exhibition, it is not for ordinary audiences, but for people within the industry.

More than ninety brands are competing for twenty recommended places at the Milan Perfume Show, which is equivalent to seed players.

After the tasting session, she went to sound out the opinions, and was told that Zuike's two perfumes had great advantages, blah blah.

Expected.

Work matters are not important.

After Ke Shaotong finished speaking.

Xiao Zhao immediately asked loudly, "Sister Tong, your brother is a star."

"Well, my brother and I were both in the capital. We met yesterday. I didn't expect there would be paparazzi. I'm sorry everyone and have caused trouble for the company." Ke Shaotong apologized.

"It's okay, no trouble." Xiao Zhao took the responsibility. It wasn't her job anyway. Then she asked, "Sister Tong, why didn't you tell me that our brother is a celebrity? We have to ask him to bring us some goods~~"

"What are you talking about? What does it mean to bring products? That's endorsement." Luo Yihang corrected Xiao Zhao's mistake.

Ke Shaotong said casually over the phone: "No need, our products don't need advertising endorsements."

Wow, so domineering.

"It's okay. I have no objection to advertising endorsements. I can do it as long as it's needed. It's a matter of promoting the best regardless of personal relationship." Luo Yihang was afraid that Ke Shaotong would be embarrassed, so he gave him a way out.

Chu Jie, with his professionalism, quietly reminded: "Boss, do you know how much it costs to be a celebrity endorser?"

"How much?" Luo Yihang really didn't know.

"For someone at An Yi's level, 10 million in two years."

Luo Yihang was surprised, "Is this expensive?"

Chu Jie nodded, "It's that expensive. A second-tier idol gets 10 million for two years, a top-tier idol gets 20 million for two years, Huang Bo and Jay Chou get 30 million, and Dehua gets 40 million. This is just the normal endorsement price. If you add in exclusive terms, global endorsements, etc., you'll have to pay extra."

"Well..." Luo Yihang turned around and joked into the phone, "It's okay, we have a billionaire."

Ke Shaotong also saw the post and said with embarrassment, "I will contact the other party immediately to delete it."

"Don't." It was Chu Jie again, who interrupted hurriedly, "It's a good thing, don't delete it, don't admit it, don't deny it."

"Huh?", "Why?" These are Xiao Zhao and Ma Zhitao, they don't understand.

"Brand image?" This was Ke Shaotong. I understood it immediately.

Luo Yihang smiled but said nothing, still looking mysterious and unpredictable.

Chu Jie explained to everyone: "Rumors are overvalued and a good thing. First, as Ke Shaotong said, it can enhance the brand image and attract attention and investors' attention; third, rumors are also news and can be a bargaining chip during negotiations."

"What about the risks?" Luo Yihang spoke up and asked a crucial question. There are gains and losses.

"Financial risk, but the finances of our companies are very healthy, so this is not a big problem for us; management pressure, we need to meet the market's expectations for high growth, and we are already expanding rapidly. Resource mismatch, may be due to the outside world's overestimation, unrealistic expansion or investment, resulting in resource mismatch and waste. This depends on the control of the leaders, whether they will be blinded by the outside world's flattery."

Chu Jie pointed out three points in a row.

Luo Yihang is quite confident in his control ability.

That is, the advantages outweigh the disadvantages.

"Okay, I won't deny or admit it." Luo Yihang made the decision, and turned to apologize to Ke Shaotong, "Shaotong, if you feel pressured, then issue a statement to refute the rumors. After all, you are the one facing the outside world."

There's a bit of hypocrisy in what you said.

Fortunately, everyone is familiar with it, and Ke Shaotong also knows that it must be Mr. Luo who remembered that this matter also involves individuals after he said it. Generally, as long as it is useful to the company, who cares what your personal ideas are, whether you are willing or not.

So, Ke Shaotong smiled and said, "Then I will be the number one public relations officer for a while."

"What number one position?" Xiao Zhao's mouth is really in front of his brain.

Chu Jie introduced her, "Mr. Xiaomi Lei."

"Oh, I see." Xiao Zhao understood immediately.

This is the clearest example.

In fact, the number one public relations person is the shaper of the corporate image and the bridge of communication between the company and the public.
-
Suddenly the topic went off topic again.

It was Ke Shaotong who pulled him back.

“Mr. Luo, since we are going to take on the benefits of overvaluation, then we may need to do some things that are in line with expectations, like my brother.”

"Okay, whether it's endorsement or something else, you can do it if you think it's suitable. Just do it in the name of Pretty Little Cat." Luo Yihang said indifferently.

In fact, considering the current scale of Qiao Xiaomao, it is reasonable for them to have a spokesperson.

Since there is this kind of relationship, it would be better to keep the benefits within the family.

Ke Shaotong replied: "Don't make a decision now. Even if there is an operation, we have to test my brother's ability first."

"Ability to bring goods? Of course it's great." Xiao Zhao is more confident than Ke Shaotong. "After what happened today, fans may buy out all the Xiaomao's stores out of compensation. Celebrity fans can spend a lot of money."

Xiao Zhao has done some research on this.

Ke Shaotong said with a smile: "I don't just want to make money from fans. I have always wanted to make some money from the entertainment industry. This is a good opportunity for me to practice with him."

This sister is really cruel.

Finally, Ke Shaotong asked Luo Yihang for leave and planned to go to her brother An Yi's agency to find out what was going on with that inexplicable announcement.

"Doesn't the agency know about your relationship?" Xiao Zhao was also confused about this and even complained when he first saw it.

Ke Shaotong said majestically: "Some people know, and some people are not qualified to know."

As a result, the next second, Xiao Zhao flattered Ke Shaotong and begged him to share the meeting process and gossip at the agency in real time.

Ruining the atmosphere.
-
hang up the phone.

Luo Yihang and his group were chattering and sharing gossip, secretly speculating about what kind of background Ke Shaotong's family had.

I could tell it wasn't going to be simple.

There was a celebrity brother who couldn't help but not say it.

Xiao Zhao searched for An Yi on the Internet but couldn't find any information about her family.

"Alright, alright, if they don't want to talk, don't ask." Luo Yihang interrupted the gossip of the group of people and said, "Let's discuss the next response."

What to deal with?
too much.

Qiao Xiaomao increases the supply of goods to deal with fans' guilty conscience about their purchases.

Grassroots employees in various companies have adjusted their mindsets. They need to maintain morale when hearing rumors that their company's scale is tens or hundreds of billions, while making it clear to everyone that it is not true, but the company will move towards that goal.

Also, since An Yi is Ke Shaotong's younger brother, should there be some interaction between them? How should they interact?

All kinds of things like this, big and small.

(End of this chapter)