Chapter 462 458. Harvest Festival Celebration (Thirteen)
"What's the point?"
Luo Yihang picked up a wicker fruit plate and stroked the outer wicker with his fingers.
"First of all, this material is a kind of green rattan that is unique to the Qinling forest. It has a tough texture, bright color, smooth feel, and excellent elasticity. It is a particularly good natural weaving material."
"I think the best thing is that it feels flat, not bumpy or rough, and doesn't need to be polished. It also has good elasticity and is strong."
"Do you know rattan armor soldiers? They use this stuff." Luo Yihang put the fruit plate upside down on his arm, like a small shield, and smiled, "It's not the rattan armor soldiers in the novels, it's the real rattan armor soldiers, which have existed since the Tang and Song dynasties."
In fact, Qingteng is mainly used to make rattan shields. Rattan armor was eliminated early because it was not easy to use.
Rattan shields were good things, and were still in use until the end of the Ming Dynasty, when they were phased out in the era of firearms. When Zheng Chenggong conquered Taiwan, rattan shields played a vital role.
But rattan shield is not famous, while rattan armor is famous.
"Secondly, after collecting the ivy from the alpine forests, we need to go through more than a dozen processes, including beating, sorting, washing, drying, bending, pulling, cutting, bleaching, dyeing, weaving, and coloring."
"It's even more difficult to make a cat bed like mine. I have to extract the tender core of the rattan and process it, so that it is soft, smooth and not easy to break."
"After the rattan is processed, it will be hand-woven into finished utensils by skilled craftsmen, and various patterns can be presented through weaving techniques."
Having said that, Luo Yihang stretched out his hand and pointed to a circle of rattan tools behind him.
"This whole set of rattan weaving techniques and skills together constitutes Tianhan rattan weaving."
"Tianhan rattan weaving has been selected into the fifth batch of national intangible cultural heritage protection list."
As he spoke, Luo Yihang invited the female stall owner to the front of the live broadcast. "This Ms. Liu Ying is the inheritor of the intangible cultural heritage of Tianhan rattan weaving. She is 24 years old this year. After graduating from university, she resolutely returned to her hometown to pass on this craft and carry it forward."
"A pair of hands, a knife, a vine, and a road to wealth."
"Okay, you can applaud now."
[Clap, clap, clap for the young lady]
The audience in the live broadcast room suddenly realized that this rattan weaving is an intangible cultural heritage, a national-level intangible cultural heritage, with extremely high gold content, as high as a twenty-story building.
It turns out that this female stall owner who has always been "bullied" and looks pitiful is also the inheritor of intangible cultural heritage.
[Support the young lady to pass on traditional crafts! ]
[Please make it clear that this rattan weaving is not an ordinary tool, it should be considered a handicraft, a practical handicraft]
[I bought a rattan basket, which was very hard and broke after a while. This one looks soft.]
[A pair of hands, a knife, a vine, a road to wealth. That's great. Is there an online store? I'll definitely buy it.]
[Go to the link, go to the link, my family is in need of a fruit plate]
[When I saw what they made, I thought it was tacky, but it turns out that the technical content is so high. If the shape is better, it should sell well. Now many people like real good things, you get what you pay for, and they are not afraid of expensive things. But don't make it too expensive. ]
This is to the point.
Return the live broadcast room to Luo Shaoan and his friends, and let them play with Ding Xiaoman.
Luo Yihang approached the female stall owner Liu Ying and asked, "How much do you sell a rattan chair for?"
"Two or three hundred."
"Where's the fruit plate?"
"Fifty or sixty, eighty with a lid."
Luo Yihang nodded, "To be honest, this price is not worthy of your family's ancestral craftsmanship, but considering the shape and style, I can only sell it at this price."
"It's too rustic. No one wants it now."
"I suggest you make a cat bed, but I'm not trying to hurt you. Pet supplies are a huge market. You can sell a cat bed like mine for hundreds or thousands of dollars. A simpler one with a more beautiful design can definitely sell for three or four hundred. It's easier than making a chair." "And this thing can be used as a topic and advertisement, and you can sell other things along with it."
"Development cannot be achieved by lowering prices alone, but by improving quality and increasing added value."
"Nowadays, people recognize truly good things, appreciate traditional craftsmanship, and are willing to pay for technology. But the prerequisite is that the things have to be really good."
"Good things are not only of good quality, but also of good appearance. The quality of yours is definitely fine, but the shape is too ugly and too rustic."
"You have to think carefully about how to make the product beautiful while retaining the techniques."
"Don't worry about sales. When the time comes, you can open an online store and start a live broadcast, and I will help you attract traffic."
At this point, Luo Yihang lowered his voice and said, "If everything goes well, this Harvest Festival event will last until the National Day holiday, which is still half a month away. It will get bigger and bigger. This is a good opportunity, don't waste it. Let's try to make it a success."
Luo Yihang gave earnest advice and also revealed some inside information.
It gave Liu Ying a new idea.
Liu Ying gritted her teeth and stomped her feet.
"I will not sleep tonight and will design the cat bed overnight, following the popular style."
Luo Yihang gave her a thumbs up: "Smart."
Liu Ying was a little embarrassed. "Mr. Luo, thank you so much. I don't know how to thank you. Look at this..."
"Don't." Luo Yihang interrupted her, "After all, I am an advisor to the Municipal Party Committee. I have to do something. There is no such thing as helping or not helping. We should attract each other and cooperate with each other."
After Luo Yihang said this, he greeted Ding Xiaoman.
"Xiao Man is leaving, let's go watch the show."
Ding Xiaoman slid out of the nest, jumped forward in a few steps, grabbed Luo Yihang's trouser leg and sleeve, rubbed them a few times, then jumped onto his shoulder and squatted down.
There was another round of wows...
-
After Luo Yihang and the others left.
Liu Ying no longer had the heart to shout and sell goods.
Leave the business to your family and hide away to check your phone.
See cat beds, pet supplies, and the Tianhan Harvest Festival.
Their family came to set up a stall and registered with the Cultural Bureau. They took a form and filled in some information.
Afterwards, I was called to the Municipal Party Committee with a large group of people.
We met, talked about the current situation, products and life, and had a meal, just like a personal meeting.
That was the time I met Mr. Luo. He came to her specifically to book a cat bed during dinner.
After that, they were allocated a space where they could set up stalls and sell things.
Then it came today, and I didn’t take it seriously.
Now I searched on the Internet and found out that this Harvest Festival is very popular.
Just scroll through the short video platforms and you can see slices of the Harvest Festival, with food, entertainment, performances and everything else, and it’s all very popular.
There were tons of reposts and comments, with countless people asking in the comments why it started today, how to get there, whether they can play, and so on.
And it didn't take long.
Liu Ying actually saw "The boss of Mao Mao Tou appeared at the Tianhan Harvest Festival and bought a luxury house for the chairman at a high price"...
(End of this chapter)