Chapter 358 354. The First Shot of Counterattack

I have finished what I wanted to say and it has been resolved satisfactorily.

Luo Shaoan was happy.

Curiosity came out and asked, "Boss, Brother Jie, what are you talking about?"

"Oh, it's nothing serious. The enemies, opponents, colleagues and smear campaigns mentioned in the last meeting have all come back." Chu Jie answered casually.

Luo Shaoan was shocked when he heard this, his eyes widened: "Wait, no...someone is slandering us again, why aren't you two anxious!"

"What's the rush? They're just a bunch of weaklings." Luo Yihang was also indifferent.

He also called Luo Shaoan, "Pull a chair over here and listen together."

Luo Shaoan obediently moved the chair over and sat down.

Chu Jie understood that the boss wanted to cultivate Luo Shaoan's vision. He also knew that Luo Shaoan was a close aide to the boss and they had a special relationship.

I might as well start from the beginning.

"About last week, some voices questioning our candy appeared online, and three days ago, the number of these voices suddenly increased a lot and increased rapidly."

There have been some noises since the launch of Mao Mao Tou candy.

There are always people who are jealous, sour, and unhappy for no reason.

But the organized ones only started a week ago, which is very easy to see.

"A week ago?" Luo Shaoan thought carefully, "When the mints were sold out."

"That's right." Luo Yihang said, "They may think that there is a problem with our production capacity. Mint is just the beginning. It won't be long before other categories will have problems. So they want to take the opportunity to discredit us and kill us."

"They don't know that it's normal for us to be out of stock. It's really strange to have a large supply."

"Competitors don't do a good job of background checks. They are either not smart enough or they don't have the ability to do it."

“So, most likely it’s not a large domestic manufacturer.”

"So who is behind this? Just look at whose cake was touched and you'll know for sure."

Luo Yihang and Chu Jie sang in unison and deduced the cause of this minor incident.

It must have been done by a colleague, there is no doubt about it, colleagues are enemies.

I was also mentally prepared.

It mainly depends on which peers you are in.

When they saw that the attack came so lightly, Luo Yihang and Chu Jie were relieved that the domestic big manufacturers did not take action.

Whether you don't like it or don't want to care about it, it's a good thing anyway.

In fact, Luo Yihang didn’t know.

When the documentary was released, several major domestic candy manufacturers took notice of Cat Head.

They also pay attention to new competitors.

But when I saw the price of the cat head, I immediately stopped caring.

The two sides are not playing on the same track at all.

Large manufacturers focus on low prices and large quantities, and mainly target supermarkets, convenience stores and small shops in urban and rural areas.

Maomaotou mainly does online sales, and the channels are different.

Moreover, that amount of output, even if they worked hard to produce for a year, would not be enough for any large factory to produce in one day.

so.

The direct competitor of Mao Mao Tou is imported high-end candies. Some people in the live broadcast room mentioned it during the press conference, such as Belgian soft candies for 190 yuan, Japanese imported candies for 8 yuan, Buffett lollipops for 200 pieces for yuan, and New Zealand honey lollipops for yuan for pieces.

There was one thing that Luo Yihang hadn't noticed. After the cat head candies were released, the sales of these imported candies plummeted.

Especially after becoming famous in the maternal and infant market, the sales of those candies targeting children have plummeted.

Relatively speaking, Maomaotou’s candy tastes better and is cheaper than these imported high-end candies, so consumers can easily make the choice.

After all, there are very few die-hard fans of a certain brand, including Mao Mao Tou.

Luo Yihang is still working hard.

Therefore, the ones who are doing the dirty work are the domestic distributors of these imported high-end candies.

As for high-end candies, the market is small and sales volume is low. Although the profit margin is high, the absolute output value is not high, including for cat heads.

I don't mean to underestimate those foreign manufacturers. They don't have the strength to cause trouble in China.
-
This is what Luo Yihang and Chu Jie were talking about just now.

"Their rhetoric now mainly focuses on two points. One is that our sugar is unhealthy, high in sugar and calories; the second is that our ingredients are fake. It is impossible for domestic manufacturers to use fresh fruit juice and honey to make candy. Ours is Internet celebrity sugar, a pure IQ tax."

Chu Jie continued with the previous topic.

These two, health and safety.

These are the most concerned points in the food industry. When these two are involved, they are also the easiest to generate heat and may become popular at any time.

Things or even industries that were originally insignificant suddenly collapsed because of a short video or even a short essay that became popular. This has happened more than once or twice.

For example, spraying water on peaches to cool them down was said to be spraying formaldehyde, causing heavy losses to fruit farmers.

For example, if meat floss is made of cotton, the bakery involved will go bankrupt.

So, we have to be on guard.

"How should we deal with it?" Luo Yihang asked.

Chu Jie replied: "I plan to emphasize on the official account that our candy ingredients are clean, list the nutrients, and ask the Food and Drug Administration to endorse it. In addition, like last time, I will find more than a dozen third-party testing agencies to send it for inspection."

In fact, it is a replica of the last response.

Change the soup but not the dressing.

Luo Yihang thought about it and shook his head.

"In terms of health, our products are indeed high in sugar and calories. Every 0 grams contains more than 0 kilojoules of energy, which is equivalent to more than 0 calories, almost three bowls of rice. We have to admit that our main focus is on taste, not a -sugar, -calorie, -fat diet food."

"As for safety, I think sending it for inspection is not enough. Didn't they say that our raw materials are not just what we said? Then seeing is believing. Install a few cameras on the assembly line and broadcast the whole process live, in slow motion. Anyone who is interested can go and watch and see for themselves whether we only use those materials."

"This is absolutely sincere, and sincerity is the ultimate skill."

"Also, I noticed that there are people who are trying to pull us down, saying that our products are too expensive and that imported products are the real stuff. I'm going to collect some information and expose their true colors."

"It's not our style to just take a beating without fighting back."
-
The day.

The official account of Maomaotou issued an announcement.

[Dear friends, hello, all our candies are made from pure natural ingredients, without any additives (not to say that additives are bad), and are rich in various vitamins and nutrients. ]

[But, but here comes the matter. All of Cat Head's candies contain a lot of honey and maltose. The main components of honey are fructose and glucose, and the main component of maltose is the carbohydrate disaccharide, which is commonly known as starch sugar. Fresh fruits also contain sugar.]

[So, the candies in Cat Head are all high in sugar and calories. Although the sugar is sweet, don’t eat too much, or you will gain weight. ]

[For the specific nutritional information, please see the packaging. The cat's head is also posted below. 】

【Please be informed. 】

The first shot of the counterattack was fired...

(End of this chapter)