Chapter 210 209. A courageous woman
"Hello, Mr. Liu. My name is Ke Zitong."
"Hello, Liu Ying."
On the second floor of the barbecue restaurant, Liu Piaoliang looked at the pretty girl who suddenly came to her and said she wanted to discuss cooperation, and felt a little curious.
"Excuse me, Miss Ke, what can I do for you?" Liu Piaoliang asked.
"I'm sorry for the intrusion, Mr. Liu." Ke Zitong's voice was a little hoarse, but her tone had a calmness that didn't seem to match her age.
After a few polite words, Ke Zitong got straight to the point and stated her purpose. "I want to join the Pretty Kitten Fried Food Shop."
He didn't ask whether Qiao Xiaomao was open for franchising, nor did he ask if it was Liu Piaoliang. He just directly proposed to join. He was very confident.
Liu Piaoliang asked curiously, "Qiao Xiaomao is only open for business today, right?" Liu Piaoliang looked at her watch and said, "It's only been two hours since the opening, and the first day's sales have not been calculated yet. Miss Ke has decided to join?"
Ke Zitong raised her head and answered with a hint of pride: "It doesn't matter how long the business has been open, nor does the turnover. What matters is that I think Qiao Xiaomao will be successful. Good opportunities don't come around often, so we have to seize them when they appear."
A very confident girl.
Liu Piaoliang smiled and asked back: "Is it just a feeling?"
"My feeling is very accurate." After answering, Ke Zitong took out a stack of paper boxes from her bag, opened them, and placed them side by side on the table, ten in total.
They are all cute kitten boxes, each one is different.
"What does this mean, Miss Ke?" Liu Piaoliang asked.
Ke Zitong did not answer this time, but asked Liu Piaoliang a question, "Mr. Liu, the above slogan is the core selling point you summarized, right? So will it be used as the selling point, or will it be divided into several batches, each with a different one?"
“That’s the only thing that gets publicized.”
Ke Zitong keenly extracted the key point from Liu Piaoliang's answer, "Does that mean there are any selling points that haven't been promoted yet?"
"That's right." Liu Piaoliang nodded. "The oil used in my fried food is all customized. It uses refined rapeseed oil and refined corn oil in a certain proportion. It combines the three dimensions of relative health, safety, and taste. It can be considered a healthy fried food. But I didn't say that."
Liu Piaoliang didn’t explain the recipe proportions or why it was healthy. We are just new friends so we shouldn’t talk too much about it, so she just mentioned it briefly.
But Ke Zitong thought about it and immediately added, "The smoke point of refined oil is above 200 degrees. If the temperature is controlled within 200 degrees for frying, it will not reach the smoke point, and it will not destroy the fatty acids, nor will it produce carcinogens such as acrolein. It is indeed a healthy food."
"Oh?" Liu Piaoliang was surprised, "Ms. Ke knows a lot?"
"I know a little bit." Ke Zitong smiled, "After all, if you are in the catering industry, you have to know a little bit."
"Miss Ke is also in the catering business?"
“There are a few dessert shops, but they’re not worth mentioning.”
"I'm sorry, Miss Ke, you are from home..." Liu Piaoliang didn't say the rest.
Liu Piaoliang has seen a lot of people. Although Ke Zitong's clothes and conversation are very mature, her age is at most a college graduate.
She is so young, but she has already opened several dessert shops. She must be either rich and beautiful, or her family is related to this.
Ke Zitong understood what Liu Piaoliang meant.
But he gave a different answer, "They are all my own. I opened my first store when I was a sophomore in college. It has developed well and has become seven stores in more than two years."
Wow, what a talent.
Sophomore year, more than two years.
She hasn't graduated yet. She's just a senior this year and is starting her own business as a college student.
Liu Piaoliang praised sincerely: "Great!"
Ke Zitong smiled and said modestly: "It's just a small fight, not as good as Mr. Liu."
Ke Zitong showed off a little about her own affairs, but didn't talk much about it. She brought the topic back to "Why doesn't Mr. Liu promote health?"
"Fried and healthy, when you put these two together, the first impression is that they are contradictory. There's no use saying it yourself." Liu Piaoliang answered.
Ke Zitong understood immediately and said, "We have to let the guests discover it, or pretend that the guests discovered it themselves."
It's convenient to talk to smart people.
Following this line of thought, Ke Zitong continued, “So Mr. Liu’s strategy is to promote rewarding himself, just like an indulgence day during a weight loss period.”
As he spoke, he pointed to the advertising words on the boxes in front of him one by one.
[I am great today, so I reward myself with something good]
[Fried foods are unhealthy, but they make you happy]
[Each serving of fried mushrooms comes with a smile]
【Where is the smile? The smile is on your face】
【…】
Liu Piaoliang nodded. "The core is deliciousness, enjoyment, feeling happy, and being nicer to yourself."
Ke Zitong immediately interjected, "At the same time, it conveys the concept, which is a reward for myself to cover up the fact that the price is expensive."
Liu Piaoliang smiled and said, "Miss Ke, do you think our things are expensive?"
"The first impression is that it is expensive. But after tasting it, I find it is worth the money. So the biggest hurdle is from zero to one," Ke Zitong replied.
Smart. Really smart.
Liu Piaoliang secretly gave a thumbs up in her heart.
I unconsciously glanced at the box on the table.
Ke Zitong blushed.
There are ten boxes on the table, all empty...
-
The two of them talked back and forth, and although they didn't talk much, they were very satisfied with each other.
Ke Zitong clarified the head office's thinking and became more determined to join the franchise, so he asked again, "Boss Liu, what are the conditions for joining the franchise?"
This question is a bit sudden.
Liu Piaoliang's initial and final idea was to join a franchise.
But we haven’t reached that step yet.
Liu Piaoliang's plan is to open 30 direct-sale stores in about a year, collect data, explore the market, and solve problems. This is equivalent to internal testing.
Wait until one year later before opening for franchising.
And today, the first batch of four directly-operated stores have just opened.
Franchisees come directly to us.
I haven't even started thinking about the conditions for joining.
Therefore, Liu Piaoliang shook her head at Ke Zitong and said, "I don't plan to open it to franchisees for the time being."
"Temporarily?" Ke Zitong once again keenly discovered the key point, "May I ask when will it be temporarily open to franchisees? Or, in other words, under what circumstances will it be open to franchisees?"
This woman is quite persistent. She always gives some preferential treatment to the first customer.
"Well..." Liu Piaoliang told the truth and explained her thoughts.
Only then did Ke Zitong realize that she had arrived too early.
At the same time, I also realized that Mr. Liu was not planning to make a quick buck and leave, but was the type who would expand step by step with his feet on the ground. This was an opportunity.
He pondered for a while.
Ke Zitong raised his head and looked at Liu Piaoliang with a serious expression, and said, "Mr. Liu, are you interested in giving me an offer? I will help you meet the opening standards as soon as possible."
Very courageous.
very confident.
The word used is assist.
Liu Piaoliang frowned, sat up straight and looked into Ke Zitong's eyes.
There was no trace of evasion in Ke Zitong's gaze.
Liu Piaoliang relaxed her brows and smiled. She didn't ask why the joining turned into employment, nor did she say anything like "are you serious? Don't joke around" or anything like that.
No need.
Straight to the point, "Then I need to interview Miss Ke."
"Please come in, Mr. Liu." Ke Zitong said frankly. He put his hands on the table, raised his head and chest and entered the interview state.
"May I ask Miss Ke, what do you think is the development direction of Qiao Xiaomao?" Liu Piaoliang asked her question.
“There are two directions, internal and external.”
"Please speak to the outside world first."
"To the outside, Qiao Xiaomao cannot be limited to Tianhan. Tianhan has a small population and low consumption level, which cannot support the development of Qiao Xiaomao. The main battlefield for Qiao Xiaomao's price and quality should be in first-tier cities, university towns, high-end residential areas, and CBD business districts. After accumulating a certain amount of experience in Tianhan, we will directly enter Beijing, Shanghai, Guangzhou and Shenzhen."
This idea is a little different from what Liu Piaoliang thought.
Liu Piaoliang wanted to start from Tianhan, and slowly expand outwards like spreading a pancake, and finally reach first-tier cities.
It seems that what Ke Zitong meant was to go directly into first-tier cities and fight.
"What about internally?"
"The core of Pretty Kitten, the real core, should be the mushrooms themselves. I don't know how Mr. Liu found the source of the goods, but next we should control the source of the goods as much as possible, using holding, acquisition, signing exclusive contracts, even cross-share swaps and other means to completely control the supply in our own hands."
After hearing this, Liu Piaoliang laughed and shook her head, "No need, we are friends."
"It is absolutely necessary." Ke Zitong said seriously, "I don't know if Mr. Liu and the other party are friends or what, but even if they are brothers, they can't stand the test of interests. Mr. Liu, the development of Qiao Xiaomao is definitely not as simple as dozens or hundreds of stores. I can make tens of millions or even hundreds of millions of annual profits. It's never too cautious."
The little girl is not very old, but she thinks far ahead and is quite confident.
Today is only the first day of opening.
Liu Piaoliang smiled even more.
Ke Zitong looked at Liu Piaoliang, his expression gradually eased, he put away his seriousness and put on a smile.
But Liu Piaoliang could see that there was a bit of disappointment and contempt in her eyes.
This boy has other intentions. If we don't get rid of him today, he will suffer in the future.
Liu Piaoliang inexplicably thought of this sentence from the storytelling, and smiled again, saying, "Ms. Ke, you think too much. The supplier is my friend and also the major shareholder of Qiao Xiaomao. You can even say that Qiao Xiaomao belongs to him."
Ke Zitong really didn't expect this.
Everyone she came into contact with, including herself, first opened a store and then developed it and then expanded downstream and upstream.
She had never seen a supplier come and open a store.
In fact, there are still some.
But usually they only open one or two factory stores to clear out inventory, and they can’t expand on a large scale.
Or, if you grow so big that your identity as a supplier is no longer important, you just become a channel merchant.
Ke Zitong blushed and became a little flustered. She was so anxious that she started to act like a spoiled brat, "Then what I just said doesn't count. Just pretend I didn't say it."
For the first time today, she showed the appearance of a young girl.
At other times, they are all strong women.
Liu Piaoliang smiled secretly in her heart, took out her cell phone and pretended to deal with something, looking away and not looking at Ke Zitong.
Feeling that Ke Zitong's blushing had subsided, he pretended to have finished dealing with the matter and put down his phone.
"Ms. Ke, I approve of the development direction."
"So Mr. Liu accepted my offer?"
"I don't know how to do it in practice. Can Ms. Ke prepare a more detailed plan?"
"OK, within a week. I will definitely become Mr. Liu's subordinate."
"I am looking forward."
(End of this chapter)