Chapter 207 206. How do you know I don’t have a restaurant?
"Wow, sister, your cooking skills are so good, why don't you open your own restaurant!"

Liang Yue is also asking this question.

However, the person she asked the question to was the "male sister" in the communication group who taught her the super simple version of spicy pork trotters.

The two of them were in Liang Yue's kitchen, giving video instructions.

Ever since I showed off hot pot and spicy pig's trotters.

Liang Yue once again opened the door to a new world.

Simple fried rice is boring.

If you’re going to make something, make a big dish.

Liang Yue felt that her skill tree was a bit crooked. Beginner's dishes like scrambled eggs with tomatoes and stir-fried bok choy were not her talent.

She was born to be the finale!

Otherwise, why would the green vegetables become mushy once they were stir-fried, but the spicy pork trotters were so successful the first time I made them?

The hotpot that followed was also very successful.

After that, I tried the spicy hotpot, which was a huge success.

It must be a question of talent.

This is what Liang Yue believes.

In fact, since we have the hot sauce, anything that can be made will taste good as long as it is made with hot sauce and cooked.

But this time, something went wrong when she wanted to try the boiled pork slices.

It's not a problem of taste, it's a problem of the meat. She can't figure out how to marinate meat and add starch.

The amount of starch may not be controlled well, or the method of marinating the meat may be wrong. In any case, when Liang Yue tried to make it herself, the meat slices were dry and the taste was not very good.

And then, because of this period of time, we have become familiar with each other in the communication group.

“Male sisters” know a lot.

She tried to ask him to video chat with her for some guidance.

The "male sister" readily agreed and started by teaching how to cut the meat, step by step, with great patience.

Now comes the waiting time for the marinated meat slices.

Liang Yue asked the above question out of curiosity.

As a result, the "male sister" replied: "How do you know I don't have a store?"

After saying that, the "male sister" took out her cell phone and opened the door.

"Wow!" Liang Yue opened her mouth wide and exclaimed. What did she see? She saw that the door of the room opposite the video was opened, and there was a big kitchen, which was bigger than the entire house she rented.
-
The "male sister" was named Xiang Boming and was only thirty years old.

Two years ago, he left a large Internet company and started his own business.

The entrepreneurial direction chosen is to focus on vertical fast food restaurants in the takeaway market segment using Internet thinking.

A new type of catering enterprise with high turnover, light assets, heavy marketing, cutting out all unnecessary links and making high use of the platform.

The links he cut included the store, the warehouse, purchasing, and even the chef.

To put it simply, it means signing a contract with the pre-prepared food manufacturer and having the food delivered to you every day.

He then put it on the food delivery platform to promote it, run advertisements, control comments, organize activities, issue coupons, and do marketing.

When there is an order, we heat it up, pack it in boxes and take it out.

The gross profit margin can reach more than 30%, with two to three hundred orders a day.

It supports a prepared food factory.

I lost more than 400,000 yuan in one year.

All profits go to the platform.

This won’t work. It’s a matter of life and death. We have to find a solution.

Xiang Boming’s first thought was to control costs and cut promotion expenses. But then, he suffered even greater losses.

When I thought about lowering the price, the number of orders increased, but the profit was almost gone.

It wasn’t until the very end that I thought of pre-prepared meals.

The cost of pre-prepared meals is actually not low, with an average of six dollars per serving.

Xiang Boming visited the markets, including vegetable markets, wholesale markets, etc., and calculated that the cost could be reduced by more than one yuan if he did it himself.

The profit comes out.

He was also a green hand and had no idea how to cook, so he learned from scratch by watching videos online, asking others in communication groups, and studying hard.

At the beginning, he practiced stir-fried pork with green peppers for a month and developed mouth ulcers from eating so much.

He really practiced it.

Now, another year has passed, and Xiang Boming's store still specializes in takeout and still relies on the takeout platform.

I completely abandoned pre-prepared meals, cut out most of the dishes, and only kept a few of the most common home-cooked stir-fries.

We purchase and make the products ourselves, and use the saved promotion costs to subsidize customers. We focus on cost-effectiveness and small profits but quick turnover.

The most popular dish is the green pepper and shredded pork rice bowl, which costs RMB 9 per portion and sells more than 9 orders a day.

If you make it yourself, even if you only sell it for 9 yuan, you can still make more than 9% profit.

When the purchase volume increases, the price of vegetables becomes unimaginably cheap.

His entrepreneurial journey was revived...

It was inevitable and also unexpected that Xiang Boming paid attention to "Ding Xiaoman is a Cat".

He likes to watch cute pets online and is the type who likes to raise cats online.

I follow Ding Xiaoman just to watch Master Cat’s adventures.

And I have only recently started paying attention to it, and I didn’t catch up with the beans.

This time I found out that the live broadcast had started, and I was quite happy. I was happily petting the cat online.

But I saw that the goods were brought.

Xiang Boming was quite angry at the beginning. What’s going on now? Even pet bloggers are promoting products. Can’t they just focus on their job?
Just bring some goods, why not some pet supplies? He doesn’t have a cat and won’t buy any anyway.

It just happened to bring hot sauce, which hit the muzzle of the gun.

The most infuriating thing is that he found someone to support him from somewhere just after he said two sentences in the barrage.

They call themselves the Bean Army.

Had a fight with him.

Xiang Boming was outnumbered and filled with resentment. He simply opened the small yellow car and saw that there were more than 40 orders. Xiang Boming was very well-mannered and tenacious, but this time he was completely defeated and placed an order passionately.

"Okay, you're looking for someone to help you, right? You're faking orders, right? We'll see!"

This is also called hate turning from love.

Then, I just walked and looked, and I was stunned when I looked.

As soon as I opened the can, I exclaimed, “Holy crap!”

After making a few dishes myself, I went crazy.

If it weren’t for the food safety license of this [Maomaotou] hot sauce that could be found on the official website of the State Administration for Market Regulation.

He thought there was some high-tech stuff going on.

Afterwards, Xiang Boming searched for information online, watched videos, and joined a group.

Not much specific information was found, not even a press release.

All we know is that it’s a new brand, produced in Tianhan, and there’s no publicity at all. The only people who know about it are the few people in the live broadcast room.

Good thing!
Xiang Boming decisively purchased twenty cans of spicy sauce.

Add it to his signature product, fried pork with chili peppers.

Just like when making scrambled eggs with tomatoes, adding tomato sauce can enhance the flavor.

When making fried pork with peppers, adding some hot sauce can also enhance the flavor.

It turned out that Xiang Boming put bean paste in it.

This time I changed to using [Maomaotou] brand spicy sauce.

The effect.

It didn't show much on the first day, but starting from the second day, the order volume drew a beautiful upward curve.

The daily sales of fried pork with chili peppers increased from 300 to 500.

Even if the price did not increase and was still 9 yuan, the profit would have increased by a quarter.

This is due to cost considerations, as we only put one can in every 100 servings.

The rate of favorable comments is soaring. On the product page of the Chili Fried Pork Rice, there are hundreds of favorable comments every day, all of which are "delicious!", "too delicious!", and "too delicious!"

Looks like a spy.

"I'm discussing cooperation with Maomaotou. I want to ask them if I can do wholesale. It's too troublesome to buy small jars..."

Xiang Boming and Liang Yue said this.
-
Pingangou.

After Luo Shaoan finished the live broadcast, he lost Ding Xiaoman again.

Just as he was about to walk back from the grove, he ran into Luo Yihang coming down from the platform.

"Boss! Boss!" He ran over excitedly with the phone stand in his hand. "What a coincidence, Boss. I just happened to be looking for you."

"What's the matter?" Luo Yihang asked.

Luo Shaoan replied, "During the live broadcast today, someone asked if they could do wholesale. These days, people have also asked in the customer service number of the online store and in the private messages of the video account."

“How many people are asking?”

"Not many, just one or two."

"Okay, let's talk about it in the office."

Luo Yihang pointed forward and asked Luo Shaoan to follow.

come back to the office.

Luo Yihang asked Luo Shaoan to sit down first, handed him a bottle of water, and sat down beside him.

I didn't ask about wholesale first, but asked about sales.

"It hasn't reached expectations yet. We only sold less than 50 cans on the first day, and about 40 to 50 cans in the following days. From the fourth day on, the first batch should have been received, and repeat purchases began to increase. These days, we can sell 60 to 70 cans a day, and one day we sold more than 100 cans. It was a big customer who bought 20 cans at a time. He was the one who asked in the backstage if he could do wholesale."

“I think we are not far from our goal of 144 cans a day.”

Luo Shaoan could recite these data off the top of his head.

Luo Yihang was very satisfied. He patted him on the shoulder and praised him, "Not bad, you did a great job. I am very satisfied. How is the delivery going?"

Speaking of this, Luo Shaoan was very happy and replied with a smile: "I asked Brother Qiang for approval and ordered 5,000 cartons. They will be ready in the next two days. Brother Qiang said that I was too tired to run around every day, so he will handle the delivery in the future. That is Liu Shuyi. I opened an online store for him so that he can see the orders. Every day Liu Shuyi will print out the orders and pack them, and the courier will take them away to the food factory."

Qiangwa called Luo Yihang about this matter. Luo Yihang thought it was great. He liked it that he could solve problems by himself.

After praising Luo Shaoan a few more times, they finally talked about wholesale.

"Have you ever found out what those people who want to wholesale do? How much can they take?"

Luo Shaoan replied: "There is only one person who is particularly strong right now. I have talked to him. He sells fast food and needs to consume it himself. The amount is not large, only about one or two kilograms a day."

One or two kilograms a day, just a few dozen kilograms a month. Luo Yihang was not interested, but he still asked Luo Shaoan, after all, he was on the front line.

"What do you think?"

"I think it's possible." Luo Shaoan and Luo Yihang have different ideas. "Now there is only one of us, so the amount is not large. But I feel that many people will discover our advantages in the future, and the accumulated amount will be large. This is the first point."

"Oh? There is a second point?" Luo Yihang said with a smile.

"Well, well, the second point is that I see that we have planted a lot of peppers in our greenhouse. In four or five months, we will have a lot of raw materials and can make a lot of hot sauce. Live streaming alone is not safe, so it is always good to have another channel."

"Is there a third point?" Luo Yihang asked.

Luo Shaoan shook his head, "No more."

"Good, it's good that you can think of these two points. It shows that you have used your brain." Luo Yihang praised again.

Luo Shaoan understood the meaning of the words, "Boss, do you see any problem?"

"No big problem." Luo Yihang shook his head first, then said, "Have you ever thought that the wholesale price is definitely cheaper than the retail price, what if they buy it wholesale and then repackage it and sell it individually?"

"Ah! This..." Luo Shaoan was a little confused. He really hadn't thought about it. "Then what should I do?"

"It's a small problem. Our wholesale price is expensive anyway. We supply Zheng Haowei with 25 tons of goods at a price of 271 yuan per kilogram. Your small batch must be more expensive than Zheng Haowei." Luo Yihang took a calculator and calculated the cost. "So, five kilograms is 1700, which is 340 per kilogram. At this price, it's cheaper than retail, but there's no profit in wholesale and repackaging. You can decide the specific specifications and see how cost-effective the packaging and shipping costs are."

Luo Shaoan agreed and was about to leave.

Luo Yihang called him again.

"Don't leave yet. We have a meeting later. It's for the Mushroom Chain. You can come too."

Suddenly, Luo Shaoan's face fell, and he asked with a sad face: "Boss, you won't ask me to sell mushrooms again, will you?"

This guy has left a psychological trauma on the kid.

Luo Yihang waved his hand, "No, I just want to listen and give some suggestions. Our family will be responsible for the production of fried mushrooms, and others will do the rest."

(End of this chapter)