Chapter 521: Let's Jump Off the Building Together

June is getting closer, and Zhou Jing goes to Tangdu after dealing with the affairs of BJ Company. Ideal Technology Co., Ltd. has assembled the Imagine series of smart phones. When he meets Bai Xiyao, Zhou Jing first experiences the Imagine phone.

The Imagine 1 is slightly longer, thicker and heavier than the Ideal 1. There is nothing special about the appearance design. It comes in two colors: light pink and gray-black. The light pink color caters to the female audience.

Because the Changxiang series is aimed at low-end phones within a thousand yuan, the configuration is definitely much worse than the mid-range phones around two thousand yuan.

After getting used to mid-range and high-end phones, you can directly see the difference from the screen when you turn on a low-end phone. The iFone is no exception. The screen is dim and the display pixels are low.

For mid-range phones, the shortcomings of the screen display can bring some benefits, such as improving battery life, reducing processor pressure, etc., making up for the shortcomings of the battery, reducing heat and better adapting to low-end hardware to ensure the performance of low-end phones.

Press the power button and slide down to unlock. The unlocking method of the Imagine 1 series has not been changed. You can unlock it with a password or a pattern.

"You also set a password for the test machine. What is it?"

Zhou Jing looked at Bai's best friend and said.

"A comprehensive test of the phone's functions, 123654, is the feel obviously inferior to the Ideal series?"

Bai Xiyao said with a smile.

"We are not on the same level, just smile."

Zhou Jing first entered the password, unlocked the screen, and then used the pattern to unlock it. He repeated this several times. He could feel that it was not as smooth as the Ideal series. Then Zhou Jing turned on the camera and pointed it at his bestie Bai and said.

"hey-hey."

"It's uglier when I smile."

Zhou Jing took two photos in quick succession.

"You are blind."

Bai Xiyao snorted and parked the car outside a KFC.

Zhou Jing then switched to the front camera and took two selfies. The pixels and image quality were similar to those of other low-end phones. Compared with other low-end phones, there was a noticeable delay when entering the software and taking pictures. The system delay of the Changxiang phone based on the reduced configuration of the ideal software system was not as obvious as that of other low-end phones.

After entering the KFC restaurant, Zhou Jing found an empty table and sat down, letting his best friend Bai take care of the ordering.

Themes, settings, browsers, Zhou Jing tested the software one by one, and finally opened the Rhythm Master game. The configuration and performance of Imagine 1 made it easy to play games like Rhythm Master and Parkour. Currently, all games and software in the app store can be used, but the memory is limited and not too many software can be downloaded.

"The actual hardware configuration requirements are lower than expected. Should I reduce the configuration or increase the price after optimization?"

Gu Jia came to the seat with the ordered food and said.

Thanks to the advantages of the software system, the overheating of the Changxiang series is not serious. With the same level of processor and hardware configuration, Changxiang has obvious advantages over other low-end machines.

"No need for that, let's just leave it like this for the first generation!"

Zhou Jing has no plans to reduce configuration or raise prices. As his company is making its first smartphone, he wants it to be as classy as possible. Moreover, after the phone is on the market, competitors and reviewers will study it under a microscope. Even if the actual experience is better, among phones of the same price, if the hardware configuration is slightly worse than that of other brands, it will be labeled as low-spec and high-priced.

Many people lack independent judgment and do not experience things for themselves, but believe what they hear.

Even if you can try it for free in the store.

"In this case, the cost of the standard version is less than 1 yuan, and the cost of the S version is about 699 yuan. The main reason is that the positioning is low, and the profit margin is okay. Next year, the price of the Changxiang 799 series will be reduced by yuan, the standard version will be , and the S version will be , which is not bad."

Gu Jia took a sip of Coke and said.

"The low end means small profits but quick turnover, so the ideal series configuration can be locked in."

Zhou Jing said while eating a hamburger.

After locking the configuration, the cost of Ideal 1 is less than one thousand yuan, and the cost of 1s is about one thousand two hundred yuan, excluding the cost of after-sales service, free Bluetooth speakers and power banks. The prices are 2099 and 2299 respectively. The original plan was to price them at 1999 and 2299, but a little money was added to leave room for discounts next year. The prices are only tentative now. The price at the time of release will depend on the configuration and release price of new products of competitors this year, and follow market rules.

If competitors with similar configurations price themselves higher, Ideal Mobile will also raise prices appropriately. Zhou Jing does not advocate price wars with competitors, as the company lacks core technologies and price wars are not conducive to technological progress.

"The digital world is paying a lot of attention to our smartphones. How are we going to organize a smartphone launch event?"

Bai Xiyao said with a smile.

"We won't do it this year, just marketing will do."

The company's first generation of smartphones has no user base, and the live streaming industry has not yet been formed. Smartphones are still in the popularization stage. Most people don't know which smartphone brands there are and are still in the novice stage. Their purchase of smartphones is little influenced by bloggers, so the press conference is of little significance.

"We will start mass production of the Ideal series in June and July, and the Imagine series in August. How much stock do you plan to prepare?"

Bai Xiyao ate a hamburger and a chicken drumstick and was full. She drank a Coke while watching Zhou Jing eat.

"Each model is 50,000, and there are four versions with 200,000 units. We'll see next month. The official website will open for pre-order in July. There will be pre-order benefits every hour, depending on the pre-order situation."

Although the smartphone test went smoothly, Zhou Jing was unsure about mass production. The cost of smartphones is not low. The cost of 100,000 Ideal smartphones is more than 20 million, which is not a small amount. Smartphones are completely different from traditional mobile phones. Ideal phones are much more expensive, so users will definitely be more cautious when buying them. In addition, Ideal's first generation of smartphones did not establish trust, so most people would try them in physical stores before buying them.

However, we should not be too cautious. Currently, Ideal Bluetooth speakers and traditional mobile phones are available at the counters of physical stores in cities across the country. When smart phones are launched, they must be stocked at the Ideal counters in physical stores. The country is so big that 200,000 units are definitely not enough.

"We have 200,000 of each model in stock."

Zhou Jing went all out. He produced 1 units of each model, Ideal 1, Ideal 1s, Imagine 1 and Imagine s, with a total cost of just over million yuan. Since he had entered this industry, he would stick with it for two years even if it meant losing money.

"Being bold and courageous is in line with your style."

Although Bai Xiyao was also unsure about her company's smartphones, she liked Zhou Jing's determination to get things done as soon as he said they would. If the boss was overly cautious, subordinates would have even less confidence.

"At worst, we can jump off the building together."

After Zhou Jing had eaten and drunk his fill, he looked at his bestie Bai and said.

"I won't jump off the building with you. Let Gu Jia jump off the building with you." Bai Xiyao suddenly couldn't help laughing, and almost spit out the Coke she had just drunk, and said, "If you let Chen Jiaqian jump off the building with you, what do you think she will do?"

"Give me a stone to sink to the bottom of the sea."

Zhou Jing sighed. Chen Jiaqian would definitely not jump off the building with him. It was good enough that Chen Jiaqian didn't stab him.

"Hahaha, I'm curious about how Chen Jiaqian will react when she knows your current situation."

Bai Xiyao found it so ridiculous when she thought about it from Chen Jiaqian's perspective. Her beloved boyfriend got married and had children behind her back. She didn't know what words to use to describe it.

"Curiosity kills the cat. Find some time to buy another villa and register it in your name first."

Zhou Jing sighed again. Seeing how scumbag he was, he could only sigh.

Bai Xiyao asked, "To Chen Jiaqian?"

"if not."

Things have come to this, no matter what the outcome is, Zhou Jing will give Chen Jiaqian a surprise when she comes back.

"That's very nice of you."

Bai Xiyao didn't know whether to say that Zhou Jing was a scumbag or a passionate man. For a guy like Zhou Jing, the girls who were willing to be scumbags could line up from Tangdu to BJ.

Zhou Jing finished his Coke in one gulp and set off.

Bai Xiyao threw the car keys to Zhou Jing and sat in the passenger seat.

Zhou Jing drove to Tangdu and went directly to Ideal Technology Co., Ltd. When he arrived at the company, Zhou Jing did not rest for a moment and gave Bai Xiyao the software and system test report of the previous batch of Ideal smartphones. "How should we test it next?"

Bai Xiyao handed the hardware configuration table of Imagine 1 and 1s to Zhou Jing and said.

"The Ideal series is still being tested in the testing department, and I'm preparing more than a dozen of the Fantasy series for BJ to bring back next month."

Zhou Jing glanced at the hardware configuration table of the Imagine series. The table was very detailed, recording all the hardware used in the phone, as well as the hardware model and manufacturing company, from the core processor to the outer shell.

"If the system of Changxiang is further optimized, this phone can beat other brands of the same price." Bai Xiyao took out other brands of smartphones of the same price from the drawer and said, "Have you used them?"

“I’ve used Coolpad and ZTE.”

Zhou Jing was curious and tried out some low-end phones he had never used before, including Coolpad, ZTE, Redmi, etc.

"This is free for every 500 yuan you top up your phone bill."

Bai Xiyao pointed to a ZTE model and said.

“ZTE has deep pockets.”

Zhou Jing picked up the phone that ZTE gave away for free when he recharged his phone bill. There was no need to think about the configuration of this phone. It had 256/512M of memory, very few downloadable software, and the only games he could play were Landlord and Candy Crush. He couldn't even play Rhythm Master. There was no front camera, and the rear camera had three million pixels. The screen looked very crisp.

"That kind of company would not feel any pain even if it lost hundreds of millions or even billions of dollars."

Bai Xiyao smiled and said.

“I’m not afraid of losing money, I’m just afraid of being sanctioned.”

Zhou Jing still clearly remembers the situation after ZTE was sanctioned in his previous life. The mobile phone business died directly and there was no room for struggle. Thinking of this, Zhou Jing felt that Ideal Mobile Phone should not be made too perfect. It should have some flaws to allow it to develop slowly. It is enough to stabilize the mid- and low-end markets before mastering the core technology.

After a short break, Bai Xiyao sent the mobile phone test report brought back by Zhou Jing to the R&D department.

Zhou Jing looked at the expanded factory area from the balcony of his office. After the expansion project was re-planned, the foundation of the first phase has been completed after almost a month of construction, and the foundation of the building has begun. If nothing goes wrong, the first phase can be put into production this year.

"How is the research and development of the research institute jointly established with the university?"

Bai Xiyao returned to the office and said.

Zhou Jing sat on Gu Jia's chair and said, "It will take at least a year, or even three to five years, for the research institute to produce results. What is the company's workshop producing now?"

"A cell phone and a Bluetooth speaker. Surprise?"

There are only three days left in May, and Bai Xiyao gave Zhou Jingdao the sales data for this month so far.

“I didn’t expect that if you want to sell well, you still need marketing.”

Zhou Jing understood the essence of business. One cannot just work silently. One has to shout out loud when selling. Even if it is bragging, one has to brag first. Whether the boast can be realized is a matter for the future.

May was a bumper month for Ideal Technology Co., Ltd., with domestic and export sales of more than 2.8 million mobile phones and more than 6 million Bluetooth speakers. The company also received nearly 3 million orders for Bluetooth speakers from competitors. Total revenue was more than 1.6 billion yuan, with a net profit of more than 480 million yuan.

Earning more than 400 million yuan a month, no matter how good Zhou Jing's attitude is, he is very excited. One month's profit can offset the company's debt.

Ideal Technology Co., Ltd. has become the best-selling brand of traditional mobile phones and small speakers. There are rumors that companies making copycat mobile phones have gone bankrupt recently. In order to avoid aesthetic fatigue among users, Zhou Jing asked Tangdu R&D department to add several new appearance designs without changing the configuration of the mobile phones.

“We have set up a dedicated audio R&D team to improve the quality of the audio.”

Zhou Jing said after looking at the sales report.

Taking advantage of the market formed by Ideal Bluetooth speakers, the next step is to occupy the smart speaker market. Only by improving quality can we truly build a brand.

"it is good."

Bai Xiyao immediately called the Human Resources Department and asked them to set up a sound research and development office in the office building first.

"It's quite efficient." Zhou Jing said with a smile, "Let me take a look at the batteries and speakers we invested in developing."

"The speakers on this stereo are made of fine sound. Can you hear the difference from the previous ones?"

Bai Xiyao took out the batteries from the drawer and placed them on the table, then turned on the Bluetooth speaker and connected it to her phone to play music.

"The sound is clearer than before. How many speaker orders did the company have before?"

Zhou Jing picked up the mobile phone battery, which was a traditional detachable mobile phone battery designed and produced according to the ideal mobile phone standards. After testing, the battery life was fine. However, Zhou Jing was worried that there would be stability problems with repeated use, and that the battery might catch fire or explode, which would have a very bad impact.

“More than two million.”

Bai Xiyao said after checking the order.

"After using it up, we'll see if there's enough supply. Jingyin's production capacity can't keep up."

Zhou Jing brought the Bluetooth speaker in front of him, turned the volume on his mobile phone to the lowest level, and then turned it up little by little until it reached the highest level. The sound quality of the speaker was good at every volume.

"I thought so too." Bai Xiyao nodded and said with a smile: "The high-end version of the Bluetooth speaker exported to the United States costs 29 US dollars."

“It was priced cheaply at the time.”

Zhou Jing was not surprised. Twenty-nine dollars is equivalent to two hundred and twenty-three RMB. The retail price in China is eighty-nine, and it is normal to sell it for around two hundred yuan in developed countries.

The cost of a high-end Bluetooth speaker is over 40 yuan, but it can be sold at a retail price of 120 or 130 yuan. Smart speakers are starting to become more expensive.

In the evening, Zhou Jing went to his father-in-law's place. The next day, May 30th, Zhou Jing returned to Qing County first. He set out at around seven in the morning and arrived in Qing County at around one in the afternoon.

Zhou Guozhong is at school and Wu Suqin is at home.

Under the scorching sun, Zhou Jing did not stroll on the street. He parked his car outside the community, got out and went home.

As soon as Zhou Jing returned home, Wu Suqin asked about the child. During this time at home, Wu Suqin had been missing her granddaughter.

"Very good. Didn't Jiajia send you photos a few days ago?"

Zhou Jing was about to show his mother the photo album on his cell phone, but he felt it was unnecessary because Gu Jia sent photos to the family every now and then.

"How long does your mother-in-law plan to stay in BJ?"

Wu Suqin brought the rice and cut watermelon to Zhou Jing's table.

"I don't know. I guess she's reluctant to go back to Tangdu for the time being."

Zhou Jing said while chewing a watermelon, Zhou Zhou was not that troublesome at three or four months old. He was very well behaved when eating and sleeping. It was the easiest time to coax him when he stopped crying and making a fuss. How could his mother-in-law bear to separate from such a lovely child?

"Then I'll go to BJ in late June."

Wu Suqin said as she looked at the photo of her granddaughter on her phone.

"My mother-in-law will definitely go back to Tangdu if you go to BJ. You should be prepared not to come back for a while."

Zhou Jing glanced at his mother's mobile phone, and as expected, there was a photo of Zhou Zhou on the screen.

"Okay." Wu Suqin said proudly, "Ideal phones and Bluetooth speakers are also selling very well in our small county. You can often see people using Ideal phones on the street."

"We have sold more than 1.1 million units in China this month, and there is still room for improvement this year."

(End of this chapter)