"My Lord, have you come up with a solution?"

Lu Fang was surprised at first, then he showed an ecstatic expression: "My lord's wisdom is beyond my reach. Now that this is the case, I can finally rest assured. Before, I was worried about how to explain to my lord if something went wrong."

"Haha, Zhengliang, you don't have to worry too much about this. I have already thought of a solution. When you go back, immediately announce in the name of Qiqiao Pavilion that the patent authorization for new furniture will be relaxed."

Wang Jing's words almost shocked Lu Fang. He looked puzzled: "My Lord, you want to relax patent authorization? But if you do that, won't there be more counterfeiters in the world? And those counterfeiters will not be grateful for your kindness, but will become more unscrupulous."

From the perspective of interests, Lu Fang found Wang Jing's approach difficult to understand.

After all, in order to implement the patent protection law, Wang Jing had put a lot of thought into making an example of someone to scare the monkeys, and until now the Cui family of Boling is still not completely wiped out.

Now that patent licensing is open, won’t all previous efforts be wasted?

Wang Jing saw the doubt in Lu Fang's heart and explained the reason to him with a smile: "Zhengliang, new-style furniture does not have too much technical difficulty. It is unrealistic to prohibit counterfeiting, but we can create our own brand and style. We don't care about the furniture designed and made by folk carpenters themselves, but the styles and product trademarks we designed are prohibited from counterfeiting."

As early as when Wang Jing wanted to sell furniture, Guo Jia saw the problem.

After all, the so-called innovative invention of new furniture is not difficult in terms of technology, but creativity. Therefore, there is no technical threshold and any country carpenter can replicate it for you by following the same pattern.

Under such circumstances, who would spend a lot of money to come to Qiqiao Pavilion to be sucked and buy expensive furniture?
Wang Jing came from the future, so how could he not know about counterfeiting?
Therefore, he had thought of a solution early on. In fact, the low- and mid-end markets are dominated by involution, with little profit or earnings. If you really want to make money, you still have to build a brand, go high-end, and make money from rich people to make real money.

It was based on this understanding that Wang Jing and Guo Jia made subsequent plans in advance. In order to promote the furniture of Qiqiao Pavilion, Wang Jing even personally summoned a group of dignitaries at the General Wei's Mansion, and even invited Wang Yun, Yuan Wei, Yang Biao, Huang Wan and other three high officials of the court to come and show their support.

The lineup of the Three Dukes and the Grand Tutor is a complete group of veteran officials from the Yanhan Dynasty. The important officials of the court personally promote the products, which makes the level of luxury very high. How can you compete with Qiqiao Pavilion?

Luxury goods in later Europe were developed by relying on publicity through binding with royal families of various countries. Only after being accepted by a small circle of the upper class, the brand image could be truly established, and then they began to reap the benefits from the middle class.

As the saying goes, what the upper class likes, the lower class will like even more. In order to please the upper class, the middle class will inevitably imitate the upper class's lifestyle in order to gain recognition from the circle. This is the fundamental reason why luxury goods can be sold at high prices.

This is the kind of money that Wang Jing is making now. He uses his power to create entry standards for a circle. Then, as long as the craftsmanship and quality of the products are guaranteed, the furniture produced by Qiqiaoge will be enthusiastically sought after by the market.

Because the high price of luxury goods never comes from the product itself, but from the class attributes it implies, and of course the emotional value.

For rich people, the purpose of spending money is to enjoy, and even more for face and to show off. Only people who don’t have much money pursue cost-effectiveness.

Wang Jing said to Lu Fang, "There is no end to the money in the world. If we do something, we should either not do it or make high-quality products and focus on making money from the rich and powerful. As for ordinary people, they can just follow suit. Can we go to such trouble to destroy their jobs and cause public outrage for a little profit?"

After hearing this, Lu Fang instantly understood the main point and clapped his hands in approval: "Great! The production capacity of the furniture workshop of Qiqiao Pavilion is limited, and now there are too many orders to complete. Instead of keeping it from others, it is better to relax the restrictions and gain a good reputation for caring for the people for the Lord. In this way, the reputation of the new furniture can also spread quickly, opening up new markets for us."

Right now, the new style of furniture is only popular in Luoyang, but if this trend can spread spontaneously among the people, other states and counties of the Yanhan Dynasty will inevitably be affected.

By the time everyone has experienced the comfort and convenience of new furniture, will the local wealthy and powerful want to show off by buying an authentic original product?
After all, the furniture in Qiqiao Pavilion is original and authentic, which is a topic that cannot be avoided no matter what. Wang Jing himself is now the most powerful prince and imperial minister in the world. With this identity, his every word and action is enough to influence the trend.

A piece of furniture that even Marquis Qi likes and the three dukes praise highly, do you dare to say you don’t like it?

Do you still want to work in officialdom?
In the blue ocean market of new furniture, Wang Jing has already got the biggest piece of fat meat. As for the remaining soup, meat residue and minced meat, he can't eat them all anyway, so why not pass on the profits to the people?
When the use of new-style furniture becomes a greater trend among the people, the basic base of Qiqiaoge's furniture business will only grow bigger and bigger, and it will be able to make more money in the future.

This wave is called market cultivation.

After thinking it through, Lu Fang immediately stood up and said goodbye: "I understand what to do, I will go back and arrange it."

Seeing that Ruzi was teachable, Wang Jing nodded with satisfaction: "Go ahead, I'll wait for your good news here, Zhengliang."

"Yes!"

He was flustered before coming, but when he left General Wei's Mansion, Lu Fang was full of energy and looked ready to show his skills at any time.

Things in this world often make some happy while others are sad.

Wang Jing and Lu Fangyan were smiling happily, but someone was unhappy.

"Damn it!"

Amidst shouting and cursing, he smashed the table with his fists, overturned the wine jug, and spilled the liquor all over the floor.

Wang Qi was in a very bad mood at this time, with a cold gleam in his vicious eyes.

The person sitting next to him and sighing was Grand Herald Zhou Huan: "Alas, Wang Yuanxu escaped again. How hateful."

In recent days, the people who secretly spread the drawings were none other than this group of rats in the gutter. They secretly hired someone to draw a large number of drawings based on the furniture in their homes, and then secretly arranged people to spread them. They just wanted to catch Wang Jing off guard in this way, and then spread rumors and cause trouble to damage Wang Jing's reputation.

Although it may not be of any use, being a toad to disgust others is enough to make them enjoy it. After all, they cannot defeat Wang Jing head-on, so they can only use this method to save face.

Unfortunately, their conspiracy had just begun. Wang Jing reacted quickly and ordered Qiqiao Pavilion to announce free patent licensing. He was also willing to teach the correct method of making new furniture. He took the opportunity to sell a wave of new carpentry tools and made a lot of money.

This made Wang Qi very upset. He was busy running around and risking his life to get things done, but this was the result?

In the end, I am the clown?

Wang Qi was helpless after his plan failed. He was upset and could only ask Zhou Huan for help: "What should we do now?"

Zhou Huan spread his hands and said, "I am only the Grand Herald, what can I do?"

Although the Grand Herald is one of the Nine Ministers, he is a diplomat by nature. But what diplomatic affairs does the Yanhan Empire have to deal with?

Foreign wars are the military's business. He is just a civilian and has no right to interfere.

Envoys from foreign countries usually came to Luoyang to pay tribute, but the tribute was for the emperor and they had no share.

After this analysis, it turns out that the Grand Herald basically became the CEO of a company that runs a state-owned hotel. Nominally, he holds a prestigious position among the Nine Ministers, but in reality, he does the hard work of a "guest handler" and has no merit to gain. He is just a tool.

Therefore, the position of Grand Herald was the least valuable among the Nine Ministers. Even some positions of lower rank but with real power were much more valuable than the Grand Herald.

This is also the reason why Zhou Huan is willing to get involved in these things. As a human being, he also wants to make progress.

In the current imperial court of the capital, if he doesn't defeat Wang Jing, a person like him who comes from a noble family but has no talent will never have the possibility of making further progress in his life.

The two were chatting excitedly in the tavern when they saw a man riding a horse passing by on the side of the road. It was Huang Wan's eldest son Huang Kui.

Seeing Huang Kui's happy face, Wang Qi and Zhou Huan were curious and went up to greet him. Then they asked, "Zongwen is smiling so happily. Is this a happy event? Where are you going?"

"It turned out to be the Grand Herald and the Commandant of the Yueqi Cavalry. Yin greets you two."

Although Huang Kui was a generation younger than Wang Qi and Zhou Huan, his father was the Grand Marshal Huang Wan after all. So even though he had no official position, when he saw the two of them he just nodded in greeting and didn't even bother to dismount.

As for Wang Qi and Zhou Huan's questions, Huang Kui was happy to answer: "Didn't you two receive the invitation letter? Marquis Qi invited a lot of people to General Wei to discuss some product licensing matters. He said that as long as you are willing to pay money, you can become a franchisee and participate in the buying and selling of furniture." When Zhou Huan and Wang Qi heard what Huang Kui said, their brows twitched wildly, and they felt that something was wrong.

Wang Jing invited many people, but didn't invite them?
What is this going to do?
The two of them felt a little flustered for some reason, but they did not dare to show it in front of Huang Kui.

They wanted to ask Huang Kui for more details, but Huang Kui was in a hurry and said to Zhou Huan and Wang Qi, "I'm really sorry, I have something important to do today. How about we talk another day? I'll treat you two to a good gathering at Zuiyue Tower."

After saying this, Huang Kui rode away at full speed, fearing that he would miss the meeting.

Zhou Huan and Wang Qi had no choice but to let Huang Kui leave. Afterwards, they looked at each other and asked each other what they were worried about: "What does Wang Yuanxu want to do now?"

"Shouldn't he be planning how to deal with us?"

"Not really. If they really want to attack us, there's no need to make such a big fuss. They can just mobilize the secret guards or the Shenwu Army. Do they need to announce it to the world?"

"Alas, I can only go back and wait for news."

Zhou Huan and Wang Qi discussed for a long time but could not come to any conclusion, so they could only go back home and look for their own mothers.

Many dignitaries from Luoyang came to General Wei’s mansion today.

Yang Xiu, who represented the Hongnong Yang family, Wang Gai, who represented the Taiyuan Wang family, and Huang Kui, who represented the Anlu Huang family, all the families behind the three dukes sent people over to give Wang Jing enough face.

In addition, Xun Yu also attended the meeting on behalf of the Xun family of Yingchuan. These families were all aristocratic families that had already surrendered and were relatively close to Wang Jing.

Where there are people, there is the world of martial arts. The aristocratic families are not monolithic, so they can be divided and won over and used for one's own purposes.

The key is whether the ruler is willing to share benefits with others.

Wang Jing didn’t really care whether he made money or not. After all, when he became emperor, theoretically the whole world would belong to him.

Therefore, those in power should have a bigger picture and a higher vision, rather than grasping at petty profits and being obsessed with money.

That kind of person will only make himself deserted by his friends and relatives and be opposed by the whole world.

Wang Jing called them here today to share profits. He not only granted them patent authorization for the new furniture, but also provided them with corresponding technology so that they could open furniture workshops, produce and sell their own furniture, and make profits.

Therefore, when Wang Jing said this, everyone was shocked: "Marquis Qi, are you serious?!"

"A gentleman's word is as good as his bond. Can I go back on my word in front of so many people?"

In order to further promote the furniture business of Qiqiao Pavilion, Wang Jing is putting a lot of thought into it and is even willing to go shirtless. After all, making money is not shameful.

At this time, Wang Jing's voice was not loud, but it was like a thunderous explosion, making everyone's scalp numb.

This matter is really too unbelievable.

New style furniture, such a good and unique business, how could Wang Jing be willing to let it go?

He doesn't even want to make money, what on earth is he trying to achieve?

The banquet was unexpectedly simple. Huang Kui and the others all came on behalf of their respective families, and they came for the fat piece of meat in the furniture industry.

They are even ready to bleed for this. After all, they can't give up such a profitable business easily, right?
But Wang Jing really gave in without any hesitation or reluctance!
After the banquet, except for Yang Xiu who remained silent, all the others had puzzled expressions on their faces, but they were also happy in their hearts.

After all, I can make money, so of course I'm happy.

After the banquet, everyone left with smiles on their faces, especially Wang Gai. When Wang Jing distributed the meat, he gave the largest portion to Wang of Taiyuan, so much so that the eldest brother Wang Gai's mouth was almost grinning to his ears, and he hurried back to tell Wang Yun the good news.

Yang Xiu was left alone by Wang Jing for a private conversation: "Grandpa De, why did you look expressionless just now? Are you not happy even though you are making money?"

Yang Xiu expressed his confusion: "My Lord, the furniture industry is a newly developed source of income. Is it really okay to just give it away like this?"

"Oh, Dezu, do you think I'm reluctant to give up this little profit?"

Wang Jing did not answer, but instead asked Yang Xiu with a smile.

Seeing Wang Jing's reaction, Yang Xiu suddenly realized: "I understand. It turns out that the lord looks down on this industry. The lord must have mastered another new source of income. And unlike the furniture industry, there is an extremely high technical threshold, which is difficult for outsiders to imitate."

As expected of a master of micro-expression observation, Yang Xiu's talent for reading other people's expressions and guessing their thoughts is so powerful that it's like he has a cheat that allows him to see through people's minds.

Even Wang Jing couldn't help but praise him: "Dezu is really smart and can see the big picture from the small details."

Wang Jing then began to explain to Yang Xiu why he did this: "The technical threshold of the furniture industry is too low. Sooner or later, it will be copied by the public. Even if I ban it, it will be a thankless task. In this case, I might as well use it as a bargaining chip and let our allies in the camp eat the meat first."

Yang Xiu nodded in agreement. "Indeed, with the complete set of new carpentry tools and production processes provided by Qiqiao Pavilion, the furniture workshops of Yuan, Huang, Xun, and Wang families can be established and put into production very quickly. With the help of the lord, the quality and output of their furniture will certainly be much higher than that of other counterfeiters, and the profits will naturally be much higher."

"As I said before, there is no end to the money in this world, and it is better to let our people make money instead of letting others make it."

Then Wang Jing raised two fingers again: "Of course there is a second reason. The establishment of more furniture workshops is to make them understand the benefits of developing new technologies and new inventions. No matter how much we talk, there is no real money to be made. After enjoying the benefits brought by technological innovation, can they still stick to their original bottom line?"

Wang Jing is now in a high position and has great power. Naturally, he cannot simply think about how to make money from a business perspective, but he must look at the problem from the perspective of a ruler.

He needed more aristocratic families to profit from technological innovation in order to change their views on scientific research, which was equivalent to using money to lure them to move forward.

At the same time, more furniture workshops can create more jobs and absorb more refugees.

Although land annexation was very serious in the late Eastern Han Dynasty and natural disasters and man-made disasters continued.

But in reality, there was still enough food, but most of the food was in the hands of wealthy families and powerful families. They treated it as wealth and stored it in warehouses. They were unwilling to take it out and distribute it to ordinary people, and would rather let it rot.

Of course, this is their private property and they have the right to dispose of it in any way they want.

If Wang Jing started robbing directly, he would be destroying his own credibility and becoming a cruel and inhumane villain like Dong Zhuo.

So Wang Jing couldn't take action directly, but he needed them to obediently hand over the food in their hands.

This is how things are happening today. After the furniture workshop started operating, whether they were paying workers wages or directly distributing food, they were able to effectively revitalize Luoyang's local economy, promote the circulation of resources, and turn the original stagnant water into living water that could flow freely.

It was only because Wang Jing became a ruler that he was able to have such a far-sighted vision and make such decisive decisions. Of course, it was also thanks to his knowledge of economics that was far beyond the current era.

Otherwise, if it were a villain like Dong Zhuo, he probably wouldn't have such brains and vision.

Did Dong Zhuo in the history of the Three Kingdoms really lack money? (End of this chapter)