Chapter 282 Fat Peng
July begins.

Asia Television began broadcasting "Da Yunxian" (an adaptation of Dae Jang Geum in her previous life), which immediately attracted the attention of the citizens.

Everyone was attracted just by the previous publicity.

Because "Tan Yunxian" is labeled as a "Hong Kong-style" TV series, and there have been several wonderful Hong Kong-style dramas before it.

Hong Kong housewives have already decided to watch "Annie Tam", and they even prepared extra tissues at home (ATV has had such public opinion).

Since the beginning of this year, Hong Kong citizens have been keen on ATV's Hong Kong dramas, so much so that TVB's ratings are now only about 30%.

The situation back then has been reversed. It can be said that it is a cycle.

"Tan Yunxian" was filmed in the mainland, but it was filmed in Tongli, Jiangsu Province.

Because "A Play on Qianlong" was filmed in Tongli (the first time that Hong Kong, Macao and Taiwan filmed in mainland China), it immediately attracted TV stations from Singapore and Taiwan to rush to Tongli to film the costume drama.

The Tongli Film and Television Base (currently not a film and television base) later became one of the eight major film and television bases in the mainland.

Liu Zhicheng personally chose Li Ruotong as the protagonist of "Tan Yunxian", and planned to let her shoot Hong Kong dramas in the future and give up playing the roles of Xiaolongnu and Wang Yuyan.

Liu Zhicheng's idea is very simple. The Jin Yong dramas produced by ATV may not be as classic as those in the past, and the absence of Li Ruotong may not necessarily affect the show.

Jin Yong's dramas have the greatest influence in Hong Kong, Macau, Taiwan and the Mainland.

But Hong Kong-style dramas can be sold not only to Chinese regions, but also to Japan, Southeast Asian countries, and even South Korea comes to buy ATV's Hong Kong-style dramas.

But "Tan Yunxian" is different. It is a representative costume drama of Hong Kong drama (although it is a costume drama, the characters have modern qualities).

Liu Zhicheng divides Hong Kong dramas into: comedy, tragedy, costume drama, and in the future, he can also expand to chaebol dramas (the heirs), romantic science fiction dramas
Follow the Korean way and leave them with no way to go!
As soon as "Tan Yunxian" was broadcast, citizens were immediately attracted to it by the gorgeous costumes and makeup, and the vivid characters.

This is somewhat different from the costume dramas that everyone knows, but it does make people more eager to watch it.

For a time, the show received rave reviews and its ratings were showing a tendency to surpass "Justice Bao".

Dragon TV.

Li Zekai's office has a TV wall consisting of 24 TV sets. He watches programs from multiple "friendly channels" and his own satellite TV channel at the same time.

He can capture inspiration in time and discover mistakes made by satellite TV stations.

In terms of audience ratings, Dragon TV is not even as good as TVB in Hong Kong. The main reason is that Dragon TV and Cable TV are competing with each other, which led to Dragon TV only recently obtaining permission from the Hong Kong government.

It was not until October 1993 (more than a year later) that Dragon TV was able to broadcast Cantonese programs; the channel still could not charge fees, but it could charge for programs (similar to selling them to cable TV stations).

Of course, the biggest impact is the 'silent blow' - Asia Television has become popular throughout Asia due to its advantages in producing programs.

Currently, the number of viewers of Asia TV’s one channel exceeds the total number of Dragon TV’s four channels.

Li Zekai has fully utilized his father's strategy of "making money with other people's money".

He bought films from internationally renowned broadcasting companies such as the BBC and MTV, paying a small amount of cash plus a share of the TV station's profits (proportional dividends);
He purchases programs for StarPlus' entertainment line and tries to buy cheap programs, such as "Santa Barbara", which has been rebroadcast many times, and the American daytime soap opera "Hill Street Blues".

He also selectively purchased large quantities of outdated popular dramas, which received positive responses from the audience.

Therefore, the number of viewers of Dragon TV has also increased. After all, it has four channels, which also has certain advantages.

"We will definitely be able to surpass Asia TV's audience this year!" Li Zekai said with defiant eyes, very unconvinced.

The two sons of the Li family, one follows Li Chaoren's example and does things quietly, while the other does things in a high-profile manner.

"Hong Kong pop culture? I don't believe that any American TV series is popular in Asia?" Li Zekai said with determination in his eyes.

Although he knew that Hong Kong culture had already set off a big trend in Hong Kong and even in Asia.

However, he still firmly believes that audiences prefer European and American programs.

Asia Satellite TV Headquarters.

Although Asia Satellite TV and Asia Television belong to the same listed company, they are relatively independent and are operated as subsidiaries of Asia Television.

The two TV stations' business locations are not in the same place, of course this is because ATV's headquarters is too small.

Liu Zhicheng, accompanied by senior executives including Selina Chow, Zhao Zhenqiang, and Shi Nansheng, came to Asia Satellite TV for inspection.

"I heard that the number of viewers of Dragon TV is growing very fast?" Liu Zhicheng asked casually.

Zhou Liangsuyi immediately said: "Their audience has indeed increased rapidly recently, but they are still far from catching up with us.

Currently, the audience of our Asia Satellite TV has exceeded 3000 million, while the audience of Dragon TV is only 1500 million.

Their growth rate is similar to our first year, mainly due to their English channels and their wider coverage of Asia."

Liu Zhicheng said: "Isn't there something to be said for their program promotion?"

Zhao Zhenqiang quickly said, “American dramas always have a certain market, but our shows are definitely more popular.

In order to save money, Oriental TV adopted the mode of repeating broadcasts several times, and repeated program previews and advertisements, thus attracting a lot of viewers.
Of course, we will also broadcast the 'Program Preview' several times a day once we start broadcasting."

Liu Zhicheng asked again: "Are Hong Kong-style programs more popular? Or are the original programs more popular?"

"Port Flow!" everyone said at the same time.

Liu Zhicheng nodded, knowing what was going on, and said, "We also need to adjust our four channels. From now on, there will be two Chinese channels, one Cantonese channel, and one English channel."

ATV’s ability to produce dramas and programs is so strong, and there are so many of them, that it would be a waste of resources not to set up a satellite TV network.

Although, Liu Zhicheng's original intention was to sell copyrights and promote "Hong Kong culture".

Back at the ATV headquarters next door, Liu Zhicheng called a meeting of several senior executives.

Liu Zhicheng first said: "Currently, "Chinese Idol" is in the final stage of auditions, and YG Entertainment has also begun to select trainees from all over the world. Although these two projects require huge investments.

But not only can we earn high copyright fees, but it can also boost our TV ratings and audience numbers, so it is well worth the investment.”

Selina Chow said: "Wherever the auditions for Chinese Idol are held, we will promote Asia TV there, which not only saves the promotion cost, but also greatly improves the promotion effect."

Liu Zhicheng nodded. This factor contributed to the high ratings of Asia TV. As early as when Asia TV was first launched, "The Voice of China" started to cooperate with it.

Then, he continued, “After the launch of Chinese Idol, we should prepare a new show.
This program theme is also a suggestion I heard from a friend. You guys should study it carefully as a team. "

After saying this, Liu Zhicheng paused.

Everyone prepared paper and pens and started taking notes. As for the boss's friend's suggestions, everyone filtered them selectively and just regarded them as the boss's idea.

After all, the boss’s friend is so omnipotent!

Liu Zhicheng went on to say: "This program can also be considered a talent show, the program is called "Got Talent".

But it is no longer limited to idols, but also to strange people and things. The world is so big that there are all kinds of strange things.
Maybe we can choose a 50-year-old woman with a clear and sweet singing voice; maybe we can choose a dancer or an acrobat.
In short, it is a talent show. When the participants are performing, if any of the three judges do not want to watch any more, they will press the buzzer and light up the "x" light.

As long as all three judges light up, it means the participant is eliminated and must stop performing immediately."

After Liu Zhicheng finished speaking, everyone couldn't help but show admiration. This was not just a suggestion from a friend, he had almost planned the entire program outline.

In fact, this program is almost the same as the "Chinese Idol" model, but there are still some differences, so there is still hope of selling the copyright.

Finally, Liu Zhicheng said: "This program will be broadcast next year, you guys should prepare well!"

"Yes, boss!"

Liu Zhicheng contributes one program a year, but ATV itself has also produced many excellent programs, but it is difficult to reach the level of the programs proposed by Liu Zhicheng.

Although the programs and dramas contributed by Liu Zhicheng are the mainstay of ATV, they have not restricted the growth of the ATV team. Instead, they have boosted the creative level of the entire ATV, and more programs have emerged.

The ratings of ATV's drama "Tan Yunxian" soon surpassed "Judge Bao", and Hong Kong once again set off the peak of "Hong Kong culture".

TVB has finally realized that if it doesn't follow the style of Asia Television, it will end up in a dead end. It doesn't mean abandoning the original stars, dramas, programs, etc., but it needs to develop a new "Hong Kong culture". There is no influence between the two.

ATV itself still maintains its original style, but has added "Hong Kong culture".

The worst programs will be squeezed out by Hong Kong culture. When the time is right, Hong Kong culture will naturally take up a larger share.

In view of the success of TVB's boy band, Uncle Run Run Shaw immediately began to prepare a Hong Kong-style drama, writing the script in the style of "Autumn in My Heart" and "Stairway to Heaven".

He said to Fang Yihua: "Go to ATV to recruit Hong Kong screenwriters, and strive to shoot one or two Hong Kong dramas this year!"

Fang Yihua also felt that this was not a long-term solution. The TVB ratings were only 30%, which made many shareholders very dissatisfied.

Everyone suggested that TVB should learn from Asia Television.

Fang Yihua said: "Well, it may not be enough to just learn a little bit. How about we also develop the 'Hong Kong culture' of TVB in an all-round way?
We all hold the same TV license. It remains to be seen who will win or lose in the future!"

Uncle Shao Liu had to admit that Liu Zhicheng had the ability to change the situation in Hong Kong, and even others were eyeing overseas.

Just looking at YG Entertainment, we can see that among the five groups that have debuted, three of them frequently develop overseas, and are clearly aiming to expand into Asia.

"It's okay to learn from all aspects, but you must retain the original essence. Look, Asia Television has also retained most of the original programs, so you must not be impatient."

"Well, I see!"

.........

The newly appointed Fat Peng is a dangerous person. Liu Zhicheng will not provoke him, and of course he will not get involved in those political affairs. He can be said to not offend anyone!

Besides, he doesn't actually understand ZZ, so why should he get involved!

The first thing Fat Peng did when he came to power was to put on a show and get along with the citizens, but he simply did not contact the mainland.

The second thing was to replace the original Executive Council members one after another, so whether it was run by Liu Zhicheng or Li Chaoren, it would all be burned to ashes;
The third thing is to start laying mines, and these mines are really big.

Based on this, Liu Zhicheng will not get too close to Fat Peng!

This is probably the case for all businessmen in Hong Kong, except Wu Guangzhen, the son-in-law of the ship chartering king.

Although he was not held accountable afterwards, it was undoubtedly a fantasy for him to still dream of competing for that position.

Liu Zhicheng came to the Hong Kong government at the invitation of Fei Peng. Although he knew that he should not get too close to Fei Peng, Liu Zhicheng was still very confident that he could stay out of trouble.

It can be said that with his current status and wealth, no one can force him to take sides.

Moreover, as long as he does not take sides, it will be more beneficial to doing business.

"Sir, long time no see. Welcome to Hong Kong!" Liu Zhicheng became enthusiastic as soon as they met, making people think that he and Fei Peng have a good relationship.

Fei Peng also smiled and said: "I haven't seen Mr. Liu for a long time, but I found that Mr. Liu's business is getting bigger and bigger.
At Mr. Liu’s current age, he will probably become a world-class entrepreneur in the future, which is very easy!”

After exchanging some polite words, the two sat on the sofa.

Fei Peng continued, "I strongly support Mr. Liu's proposal of 'Hong Kong culture to develop Hong Kong' and 'comics to develop Hong Kong'. It is conducive to the economic diversification of Hong Kong."

Liu Zhicheng knew that the more polite he was, the harder it would be for him to refuse. But he had to refuse.

“Thank you for your support! This project is actually very difficult. I am just trying to do it.”

Fei Peng nodded and said with a smile: “This time I invited Mr. Liu to come here because I want to invite you to join the General D Business Committee.

With Mr. Liu's influence in Hong Kong's business community, he will surely make greater contributions to Hong Kong's economy!"

Liu Zhicheng said with embarrassment: "Sir, you may not know me. I do not participate in these political organizations.

The main reason is that I am too young and don’t have much experience at all, so I am worried about bad things; in addition, I have recently started to develop my company into a world-class enterprise, so I often visit foreign countries.

Including the 'Canary Wharf' project in London. To be honest, I hope to participate in the investment. After all, it would be a pity if the project was stopped. It is the Wall Street of Europe."

Fei Peng was stunned, thinking that this excuse for refusal was too sufficient!
However, he couldn't force others to do it if they didn't want to, so he changed the subject: "The Canary Wharf project is a big project. Is Mr. Liu interested too?"

Liu Zhicheng nodded immediately and said, "I talked to Richman from Olympia York last time. We have to wait and see about the details of this company!"

Fat Peng had no choice but to say, "London welcomes Mr. Liu to invest!"

"Thank you for your encouragement!"

In this way, Liu Zhicheng tactfully rejected Fei Peng. As for whether he would retaliate against Liu Zhicheng, there was no need to worry at all.

Since 1978, the status of Chinese in Hong Kong has been rising invisibly. In addition to the accumulation of economic strength, their ties with the mainland have also become closer.

Before that, the Chinese had almost no contact with the mainland, which naturally meant they were missing a "backbone".

Now in the 1990s, the Chinese in Hong Kong have a solid foundation, and their economic strength is a force that cannot be underestimated by any country in the world. They are eager for investment from Hong Kong capital.

There is no need to talk about other things. Now the world has entered a stage of economic development, an era of global economic development. The Soviet Union is gone, China has opened up, and everyone is engaged in economics.

In Hong Kong, Fat Peng posed no threat to Liu Zhicheng at all, not to mention that Liu Zhicheng had never offended him.

If he wants to work safely for five years, he still has to rely on Liu Zhicheng.

.........

“Boss, we have purchased three industrial property sites that can be redeveloped, namely No. 6 Shing Yip Street, Kwun Tong, No. 181 Hoi Bun Road, Kwun Tong (warehouse property), and No. 10 Ng Fong Street, San Po Kong.

It can provide the Whampoa Group with a total floor area of ​​nearly 72 square feet of land reserves for the construction of industrial properties.

A total of HK$7 million was spent, and the land price for the building was less than HK$1000 per square foot.”

Liu Zhicheng heard this and said with satisfaction: "Well, the industrial buildings in Kwun Tong are the most promising in Hong Kong. In addition, they can be converted into comprehensive buildings, so the prospects are very good.

We will try to start the reconstruction next year, and as for whether to sell or rent it out after the reconstruction, we will decide based on the circumstances at that time.”

He must be inclined to sell it, and considering the cost of construction fees, it is estimated that the cost of the floor will not be more than 2500 yuan;
If it is sold at a unit price of more than HK$5000, why not?
"Ok."

Then, Hao Qingwen said: "Cheung Kong Group recently announced that it is interested in selling ParknShop Building in Cheung Sha Wan and the luxury residential project Garden Terrace 2."

Liu Zhicheng was unmoved when he heard this and said, "With Li Chaoren's intelligence, he just wants people to buy it at a premium.

Even if we buy it, the room for appreciation is already limited. Plus, we don’t have enough funds, so it’s better to get the land and build it ourselves, the cost is low enough.”

In fact, he didn't like it!
Hao Qingwen nodded and said, "Well, starting from March this year, the prices of luxury homes, shops, and office buildings have started to rise. Li Chaoren released the news at this time because he planned to sell them at a high premium."

You can definitely make money, but it may take a year for the value to appreciate.

Recently, Hongli Investment also mortgaged its property and obtained a loan of 20 billion Hong Kong dollars, so Liu Zhicheng's personal cash flow has increased to more than 35 billion.

However, he currently has no plans to invest this money in real estate, but instead is preparing funds to speculate in gold futures at the end of the year.

At this time, although Liu Zhicheng was very keen on rental properties, his standards were higher now. He looked down upon all properties except those in the commercial districts of Hong Kong and Kowloon.

After all, he might soon be one of the largest landowners in New York and London!

After Hao Qingwen left, Liu Zhicheng leaned back in his chair and began to think.

When developing inland and overseas, Hong Kong must not lag behind.

In the first half of this year, he asked Whampoa Group to reduce its acquisition of land reserves, but this did not mean that he would give up its land reserves in Hong Kong.

It's just that I have changed from being the "dominant player" in the past to being the "activist" now.

At present, the intensity of Whampoa Group in various land reserve acquisition actions is similar to that of Sun Hung Kai Properties, Henderson Land Development and others.

(End of this chapter)