Chapter 270 The Crazy Charm of Real Estate

After some inspection, Liu Zhicheng and Yuan Tianfan were both quite satisfied with Zhang Guocheng's work, and Wanglaoji will officially debut at the end of September.

It was a big hit at the beginning, but Liu Zhicheng was prepared for the market to be slow to heat up.

But Liu Zhicheng is not worried, as he can then use advertising to make Wanglaoji a best-selling beverage in Hong Kong, Macau and Taiwan.

Advertising bombardment really works. You may not want to drink it at first, but the advertising bombardment is like a demon in your mind, making you unable to resist drinking it for the first time and the second time.

Gradually, even if people are a little uncomfortable, they will get used to it and then drink Wanglaoji when eating.

After returning to the company, Liu Zhicheng said to Yuan Tianfan: "I also want to enter the field of instant noodles, and I will still mainly invest in the mainland. You should acquire or build a team as quickly as possible. The name will be registered as Jinmailang!"

Since it is occupied by Taiwanese capital anyway, it might as well be a piece of the pie for myself.

Yuan Tianfan thought for a moment and said, "Did the boss hear any rumors? Why did you think of investing heavily in the mainland again?"

Liu Zhicheng patted him on the shoulder and said, "I often travel to the mainland and have good relations with the top leaders. I know their determination.

Only reform and opening up can ensure that everyone has enough food to eat. As long as the time is right, further reform and opening up will be carried out. Therefore, we must prepare in advance!

Moreover, if a food holding company wants to become a comprehensive world-class company, it must develop in all aspects.

The group company has sufficient funds, and I don’t want the company to stand still.”

Yuan Tianfan nodded. He liked his boss's enterprising spirit.

As for doubting his boss's vision, he certainly wouldn't. Is there any businessman in Hong Kong with better vision than this one?
"Okay, I will set up a food company team and prepare an instant noodle production line as soon as possible!"

Liu Zhicheng nodded with satisfaction!
As for instant noodles, the threshold is not high. What’s important is taste, marketing and direction!
If you prepare some pickled cabbage noodles in advance, you can attack all your opponents at a lower level.

Secondly, even if we just need to research and develop the chewiness of the noodles, there won’t be any other difficulties.

As a boss, he certainly doesn't need to know everything, otherwise why would he employ so many people?

What he needs is to grasp the general direction and focus on the key points!

In the future, instant noodles will develop a high-end brand - Tang Daren. This was his favorite instant noodles in his previous life. The first reason was that the noodles were really chewy, and the second was that the soup was really good.

Liu Zhicheng always thought that the brand Tang Daren was a RB brand, but later he found out that it was a Taiwanese brand.

In a short time, Liu Zhicheng quickly planned the products of the beverage and food department, and finally added iced black tea.

A series of strategies have been formed for instant noodles, mineral water, herbal tea, functional drinks and iced black tea.

As for the next work, once further reform and opening up are carried out, the food holding company will go all out and invest heavily in the mainland.

These investments can be carried out at the same time, such as building projects, recruiting talents, researching formulas, formulating packaging, and marketing strategies.

When it comes to formulating packaging and marketing strategies, the company hardly makes mistakes and almost always takes the quickest shortcut.

The iced black tea was made through "music marketing" and the packaging had a yellow background, which Liu Zhicheng was naturally aware of.

Red Bull is packaged in gold cans, and its slogan is "Drink Red Bull when you are tired or sleepy."

In Liu Zhicheng's opinion, the reason why brands such as Uni-President and Master Kong were successful in the past was that they had sufficient financial strength when they entered the mainland.

Dealing with those weak mainland brands is like bullying children!
Of course, having funds also means having a strong R&D team, management team, and marketing team.

In addition, they have taken the lead, advertising in the market for many years and expanding their channels, so it is really difficult for latecomers to shake them.

Of course, these are not a problem at all for food holding companies with strong financial strength.

Technology and experience will not be the holding company's shortcomings, because they entered the market early and can make up for their shortcomings through acquisitions.

The advertisement "If you are afraid of getting a sore throat, drink Wanglaoji!" began to be broadcast on Asia Television.

The video starts with a red can of Wanglaoji falling into water with floating ice cubes, followed by scenes of hot pot, barbecue, and party, where people are drinking Wanglaoji.

The classic line "If you're afraid of getting a sore throat, drink Wanglaoji" was repeated three times in the 15-second ad.

Wanglaoji’s sales representatives went door-to-door to promote the products in Hong Kong’s food stalls and restaurants. The approach was to sell them first, return them if they couldn’t sell out, and then settle the bill at the end.

As a restaurant owner, there is naturally nothing wrong with this practice. It is profitable anyway, and there is no need to worry about inventory backlog.

Convenience stores and supermarkets also started to stock the product, and Wanglaoji quickly became popular.

The marketing of Wanglaoji is not just that simple. It also adopts the marketing plan of "another bottle" and specially sets up a special prize "two ounces of gold".

Under the powerful offensive, Wanglaoji has established a firm foothold in the beverage market.

Of course, there is still a long way to go before it can gain a foothold and become a best-selling beverage.

Beginning of November.

At the government land auction, the 'Shatin Residential Land King' is being auctioned. This land can be used to build a building of 100 million square feet.

If calculated based on the current market price of HK$2800 per square foot (the most expensive places in the New Territories are Sha Tin and Tsuen Wan), the sales volume can be around HK$28 billion.

Hao Qingwen of Huangpu Group has already won a piece of land in the auction of the previous two government lands at a reasonable price.

Therefore, Hao Qingwen seemed to be in a good mood at this time.

"Mr. Huang, I leave it to you!"

Huang Zhixiang nodded and started bidding for the 'Shatin Residential Land King', but as the auction progressed, he was caught up in an intense bidding war.

Seeing that Wu Guangzhen of Longfeng International was determined to win and the price had already been bid up to HK$12.2 billion, Huang Zhixiang hurriedly communicated with Hao Qingwen.

"How about a three-party partnership? Give Longfeng 3%, and we'll each get 3%!"

Hao Qingwen thought for a moment and said, "You have the final say!"

He remembered what his boss had said, that Huang Zhixiang should take the lead in this project, and said so.

If it was solely owned by Huangpu Group, it wouldn't be so troublesome at all.

However, as the Whampoa Group's land reserves have soared to 2800 million square feet, the group cannot spend a lot of money this year to purchase land through various channels, so it still needs to be cautious in auctioning government land to avoid falling into vicious competition.

Upon seeing this, Huang Zhixiang called out a new offer of HK$12.3 billion and used the "Flying Elephant Crossing the River" move. In full view of the crowd, he bent over and negotiated with Wu Guangzhen who was sitting in a vertical row.

"Mr. Wu, let's work together and we will give you 30% of the rights and interests!"

The whole audience was shocked! This was the first time an auction had been held in this way!
Wu Guangzhen was also unsure at this time, especially when facing the joint consortium of two major real estate developers, Sun Hung Kai Properties and Whampoa Group.

"What is Mr. Hao's opinion?" Wu Guangzhen was embarrassed, but he turned around and spoke in a low voice.

Hao Qingwen was stunned. At this moment, the auctioneer turned his attention to them, and the auctioneer tried to stop them in order to get a higher price.

Hao Qingwen could only nod slightly.

If the boss knew about this, he would definitely refuse to cooperate with Sun Hung Kai Properties no matter what. It would be too embarrassing.

"12.4 billion Hong Kong dollars! I agree!" Wu Guangzhen said in a low voice.

In the end, Huang Zhixiang called out 12.5 billion Hong Kong dollars, which settled the farce.

The auction was full of jokes about Huang Zhixiang, who was even nicknamed "Flying General" by industry insiders.

It is indeed a nickname, because the price Huang Zhixiang called is indeed high, otherwise the auctioneer would have kicked him out.

But after hearing this funny story in the office, Liu Zhicheng couldn't help laughing. Fortunately, he didn't go to the auction, otherwise he would not be able to afford the embarrassment.

"We are the real estate company that has gained the most this time. It doesn't matter if we lose 15% of the rights and interests. We will get our place back at the next auction!" Liu Zhicheng said to Hao Qingwen with a smile.

"Well, although the price of government land is high, it is indeed of very high quality! The Hong Kong government always auctions government land during the peak of real estate prices, just waiting for the price to rise."

Hao Qingwen was slightly dissatisfied with the Hong Kong government's approach.

People outside criticize the real estate developers, but they don’t know that the Hong Kong government is the biggest beneficiary. Since the real estate developers bought the land at high prices, they will naturally pass the costs on to the Hong Kong government.

Liu Zhicheng said: "We have abundant land reserves, and we are optimistic about the real estate prospects in Hong Kong, so there is no upper limit to our land reserves.

Of course, we only need to buy a portion of the official land each time to avoid causing the company to be short of funds in the short term and being targeted by everyone! "

"Ok!"

At every government land auction, Whampoa Group can be the real estate developer with the biggest gains.

But the monopoly must not exceed 30%, otherwise others will deliberately raise the price. If this continues for a long time, the Huangpu Group will face a shortage of funds.

Moreover, Huangpu Group’s main land acquisition is not through government land auctions, but through multiple channels.

For example, cooperating with others to develop industrial land or jointly auctioning government land.

…………

Marco Polo Hotel is holding a celebration party - Lee Jung Hyun's album sales exceeded 300 million copies in three months.

very successful!

其中香江专辑销量为45万张、湾湾110万张、R本80万张、新加坡25万张，其余地区40万张。

This is real data!
However, it was announced that the sales volume exceeded 500 million.

How could it not be miserable? After all, it also needs a gimmick!

Although not as successful as the Little Tigers, Liu Zhicheng feels that it is already very successful, especially the Japanese market, which makes Liu Zhicheng most satisfied.

You know, in her previous life, South Korean actress Lee Jung-hyun was not very popular in Japan, probably because Japan had Ayumi Hamasaki at that time.

Thinking of Ayumi Hamasaki, Liu Zhicheng planned to recruit her to Hong Kong for development in the future. There is absolutely a chance because she has been in the entertainment industry for many years without being famous!

At the celebration banquet, all employees of YG Entertainment and several senior executives of ATV attended the banquet.

Liu Zhicheng naturally also participated. He attaches great importance to YG Entertainment. It is the first and most important part of his "Hong Kong Culture".

Of course, he was just here for a meal and would not go on stage to give any speech.

The task of giving the speech naturally fell to Zhou Liang Shuyi and Yu Xiaoming.

Afterwards, Lee Jung-hyun gave a speech, in which she repeatedly thanked the company and boss for their support.

In fact, Lee Jung-hyun didn't get much money. With 300 million records, the profit should be about 2000 million Hong Kong dollars, and the girl could only get 1% of it, which is about 300 million Hong Kong dollars.

In almost all commercial activities, artists can only take 15% (profit) in the first five years, and then enjoy a basic salary.

The reason is simple. The company has invested too much in staff, composers, choreographers, etc.

In the previous life, SM Entertainment only gave 5% to artists in South Korea (domestic only, overseas was counted separately), and the slave contract lasted as long as 13 years.

Currently, YG Entertainment is still in the exploratory stage in terms of artist salaries! However, with only a six-year contract period, Liu Zhicheng is definitely treating them well.

For some combinations, the company may not be able to make them popular within six years!
As for the fact that Lee Jung-hyun was able to make so much money right after her debut, it is actually a phenomenal phenomenon and it will be difficult to see such a phenomenon again in the future.

After all, this is the first to try out a genre.

Another group that debuted, T Group, is very popular in Japan, but is only relatively popular in Taiwan and Hong Kong. After two months of debut, their albums have only sold around 150 million copies.

The girl is only 19 years old this year. She seemed particularly excited when she came to Liu Zhicheng to toast.

Liu Zhicheng smiled and said, "The album promotion period is almost over. Although there is time to rest, I hope you won't be too proud.
You should practice dancing and singing more while you have time. Your sudden popularity is a phenomenon. If you want to be popular for a long time, you must have solid basic skills. Try to release another high-quality album next year."

"Thank you for your advice, boss. I will definitely work hard!"

Liu Zhicheng nodded and said, "Go ahead and exchange ideas with the younger generations!"

As for Lee Jung Hyun, Liu Zhicheng's plan is to release her second album next year and strive to become popular again. In the future, she can develop into a triple star who can act in TV dramas, sing and act in movies.

Of course, holding concerts, running announcements, and advertising endorsements are all ways to make money for the company.

It is impossible for YG Entertainment to produce three teams and individuals as popular as him every year, so it relies entirely on the most popular ones to make big money.

There is a group of people behind the scenes and trainees waiting for their salaries to be paid, and the company also wants to make a lot of money for its shareholders, after all, it has invested a huge amount of money in the early stages.

Liu Zhicheng turned around and said to a table of executives: "Hong Kong culture has made a good start. The company must further develop and promote it, but we must not stand still. It is not enough to live on my creativity.

For example, in record music, we boldly cooperated with the United States Records Company, learned from their experience, and transformed from winning by taking shortcuts to becoming truly powerful! ”

Everyone listened carefully and thought about it carefully. They realized that the boss's ideas played a major role in the current status of YG Entertainment.

Therefore, if we want to truly perfect the "Hong Kong culture", there is indeed a long way to go.

Yu Xiaoming immediately said, "I will keep your words in mind! Recently, the company's strength has been increasing day by day. The company's music and choreography have been introduced from Japan, Europe and the United States."

Liu Zhicheng nodded and said with satisfaction: "Okay, when the time is right in the future, I will also spin off YG Entertainment and list it on the stock market. At that time, letting this company operate independently will also be regarded as a proof of the company's strength!"

In fact, YG Entertainment has been operating independently since its establishment, and ATV’s senior management rarely interferes. They all know that it is the boss’s experimental field and no one dares to make decisions.

While Liu Zhicheng was talking with the executives, some trainees were also discussing.

"I'm so envious of Lee Jung Hyun and T seniors. I wonder if I can debut next year!"

"I heard that the company is planning to prepare three groups to debut next year, and the best will be selected!"

"Really? I don't know how many members the group is, but the debut ratio is not that high!"

"If I'm not selected, there's nothing I can do. I can only continue to be a trainee, or I can only quit!"

"I can't quit, I must debut. I heard that the company is encouraging trainees to learn choreography and music arrangement recently!"

"It all depends on talent! The competition is fierce, so I have no choice but to work harder!"

Suddenly there are two successful examples. In fact, YG Entertainment’s recent trainees are training very hard as if they have been injected with chicken blood.

…………

In early October, Whampoa Group issued an announcement: the company will build Tsuen Wan Plaza, Ocean Pride and City Place on Yeung Uk Road and the old pier in Tsuen Wan, with a total investment of HK$10 billion (including land costs).

Including the Tsuen Wan Shopping Mall which is about to be completed, Whampoa Group will invest HK$180 billion in this site.

Among them: Tsuen Wan Plaza will consist of a large shopping mall, an 88-storey commercial building and a 42-storey commercial building;
Ocean Love and Tsuen Wan City are high-end residential communities, and Ocean Love is also a community with sea view houses.

For a time, the industry was shaken and it also greatly encouraged the real estate developers in Hong Kong.

In fact, everyone knows that in the past two or three years, the Whampoa Group has frequently exchanged land in Tsuen Wan by using the large number of land exchange rights certificates in its hands.

I just didn't expect that Huangpu Group would announce an investment in such a huge project at one time.

The 88-storey commercial building alone is already the tallest building in Hong Kong (currently still the Sailing Ship Building).

Not to mention that Whampoa Group owns two super large shopping malls in this place.

There are also two large residential communities that can provide 6000 residential units, while Hong Kong only provides more than 2 residential units a year.

Absolutely a big deal!
After Whampoa Group released this announcement, Hong Kong's property market suddenly became hot again, and residential real estate in Hong Kong has generally increased by 5% this year.

…………

Whampoa Group.

Liu Zhicheng looked at the stocks of Huangpu Group on the computer and couldn't help but marvel at the charm of the "leader".

The group's market value has reached HK$750 billion, exceeding Liu Zhicheng's expectations for this year.

Now that Whampoa Group has just launched a large-scale project, I believe there will be no problem in achieving HK$800 billion this year.

In fact, it stands to reason that the Huangpu Group should have been dragged down by office buildings, after all, office buildings have performed poorly in the past two years.

However, because the Whampoa Group's office buildings are located in good locations and are well managed, they have always been regarded by investors as a model and benchmark for Hong Kong real estate companies.

In addition, Huangpu Group's non-recurring profits are very high every year, so investors believe that office buildings are long-term investments.

The real reason for the rapid rise of Huangpu Group is Liu Zhicheng's charm as a stock god and his huge land reserves.

After a while, Hao Qingwen walked in.

"Boss, Toppan Printing has agreed to sell the Toppan Building for HK$6.2 million, but the South China Morning Post said it still needs to consult the headquarters!"

Toppan Printing is a Japanese company that started its business in Hong Kong as early as the 1960s.

It is reasonable to sell Toppan Building now. First, there is a bubble crisis in Japan, and second, the office buildings in Hong Kong have been sluggish for more than two years.

Liu Zhicheng said: "Then we should take over Toppan Building first, and then wait for the opportunity to take over South China Morning Post Building!
Hao Qingwen nodded and said, "Well, I'll go discuss the signing time!"

In Liu Zhicheng's view, this deal was just a matter of convenience. If the two companies were interested in selling the building, then Whampoa Group would take it.

When Swire Properties wants to develop "Taikoo Place" in Quarry Bay in the future, it will naturally buy the two buildings of Whampoa Group at a high price.

A 50% profit a year, a profit of several hundred million Hong Kong dollars, is still worth a try. It is even easier than speculating in futures contracts.

Starting from October 10, Whampoa Real Estate launched 9 residential units in Huijing Garden. Within three days, 928 people registered and the queues formed a long queue. Homebuyers and speculators flooded the city.

The speculation is so hot that it has reached a crazy level!

The media reported this situation extensively and the real estate market continued to be hot. For a time, the Whampoa Group was pushed to the forefront and became a topic of discussion among citizens all over Hong Kong.

Fortunately, the new Financial Secretary took office at the end of October and has not run headfirst into the "gun barrel".

(End of this chapter)