Chapter 268 Cooperation
Liu Zhiben himself is now a banker and a stock god, and Huangpu Group has experience in building "Huangpu Plaza", so it is only natural for Huangpu Group to invest in the "World Financial Center".

With Liu Zhicheng's connections in the world financial community, he can also attract many partners to invest together to build the world's tallest building. Of course, the Whampoa Group will take the lion's share.

Similarly, Huangpu Group's 'Huangpu Plaza' in Shanghai will be more successful than its previous 'Heng Lung Plaza'.

In addition to being one step ahead of everyone, more importantly: Whampoa Group has a very strong retail business performance and manages many high-end shopping malls in Hong Kong (Lane Crawford).

In terms of building design/construction, brand resources, management experience, etc., we are one of the leading groups in Hong Kong.

The next day, Liu Zhicheng brought a group of people to Xujiahui again, planning to build a "commercial complex" with high-end apartments on top of the Xujiahui subway station.

His goal is to acquire three commercial sites in Shanghai next year, two for the construction of "commercial complexes" and one for the construction of a commercial skyscraper.

This investment is actually not large at all, and unlike Hong Kong, Huangpu Group (Huaxia) will use a large amount of loans to complete its layout in the mainland.

In terms of the layout of the "shopping mall" in the mainland, Liu Zhicheng will not follow the Hong Kong model exactly.

Instead, we should learn from the successful experiences of previous mainland brands and make a comprehensive layout.

In this way, he can "strike down" his competitors.

In terms of rate of return, the mainland is only slightly better than Europe and the United States, and is still far behind Hong Kong.

Investing in the mainland is a layout for the 21st century, and it also means boosting the mainland economy.

After staying in Shanghai for a total of one week, Liu Zhicheng set off again for Hong Kong.

During this period, he also made a special trip to investigate the Shanghai stock market, which was booming at the time.

As for the certificate of wealth, Liu Zhicheng said that he would not build anything like it if it fell on the ground, and he did not value that little bit of money at all.

Monday, April 9th.

Liu Zhicheng seemed to be in a good mood in his office in the Sailboat Building.

Whampoa Group has made another overseas acquisition. In last week's Singapore government land auction, Whampoa Real Estate acquired a piece of land covering an area of ​​more than 6 square feet in Orchard Road.

Orchard Road is the commercial center of Singapore and one of the most successful commercial centers in the world. According to statistics, there are more than 20 shopping centers, which shows its prosperity.

Huangpu Group has been waiting for an opportunity all along.

Therefore, in this Singapore government land auction, Whampoa Group defeated local and overseas real estate developers in Singapore with its huge cash flow, and was called a fierce dragon from across the river by local media.

It’s nothing. Although Orchard Road is expensive, it is not as expensive as the land in Central, Hong Kong. More than 6 square feet only cost HK$14.8 billion (Hong Kong is estimated to cost HK$25 billion)!

In the morning, Huang Tingfang and Huang Zhixiang, father and son from Sun Hung Kai Properties, came to Liu Zhicheng's office.

Liu Zhicheng had already guessed why they came.

At present, the cash flow of Whampoa Group makes Xiangjiang Real Estate Company feel desperate.

More importantly, Liu Zhicheng’s personal funds make real estate developers tremble.

Therefore, at the government land auction, Huangpu Group must be the most eye-catching one.

“Congratulations, Mr. Liu, for acquiring the land in Orchard Road and entering the real estate industry in Singapore!” Huang Tingfang said with a smile.

At the government land auction in Singapore, the Far East Organization, owned by Huang Tingfang's other son, also participated in the auction, but did not perform well.

Far East Organization is the king of Orchard land and currently owns many commercial shopping centers there, which is truly enviable.

Liu Zhicheng accompanied the Huang father and son, drinking tea on the sofa, and responded: "It's all because of everyone's modesty, otherwise there would be no place for our Huangpu Group to get it!"

Huang Tingfang and his son Huang Zhixiang immediately felt resentful in their hearts. With the momentum of the Whampoa Group and the strength of Hong Kong's First Real Estate Company, who would dare to challenge them?

Real estate developers in Singapore, including those with official backgrounds, actually want to take it over.

However, the current Prime Minister is named Wu. He opened Singapore's doors in 1990 and implemented open development.

Therefore, in this auction of government land, the winner is the one with the highest bid.

In its previous life, in 1988, Wheelock spent only over HK$9 million to acquire a piece of land in Orchard Road and built the Wheelock House.

It can be seen that the land prices in Orchard Road have been rising rapidly in recent years.

You know, as far as Liu Zhicheng knows, in the 21s, Miss He bought a piece of land in Orchard Road at an average price of only HK$20 per square foot.

In other words, in terms of land prices alone, Orchard Road only has room to increase by three or four times.

After some polite words, Huang Tingfang got down to business: "Mr. Liu, there will be a residential land in Shatin at the government land auction next month. Whampoa Group is determined to win it, right?"

Nonsense, the current house price there is less than 3000 Hong Kong dollars, and the prospects are very bright. Since you won’t lose money, why apologize?

Liu Zhicheng smiled and said, "You are a little too determined, but we are still optimistic about the prospects of Xiangjiang Real Estate!"

There is no need to explain too much, Huang Zhixiang and his son will understand.

Huang Zhixiang showed a trace of worry on his face, but it quickly disappeared, and he suggested: "How about we form a team together again?"

Liu Zhicheng began to think that Sun Hung Kai Properties' performance in government land could not be underestimated. Although he was confident of victory, the loss would outweigh the gain.

This time, there is no plan to build a commercial shopping center on the residential land king in Sha Tin, but it is possible to cooperate!

"Okay, let's cooperate, so we don't have to raise the price too much!"

Huang Tingfang breathed a sigh of relief and said with a smile: "That's true. Huangpu Group is the largest real estate developer in Hong Kong. Its strength is formidable. It is our honor to cooperate with it!"

Liu Zhicheng responded: "It's serious. Huangpu Group is a large company with a huge investment project. We would rather cooperate with competitors like Sino Real Estate!"

This was very pleasing to hear, Huang Tingfang and his son thought to themselves.

…………

In the conference room of ATV headquarters, Liu Zhicheng was meeting with senior executives.

Shi Nansheng reported: "In the eight months since ATV was launched, the number of viewers has officially exceeded 8 million households, covering 2000 countries!
However, recently TVB is seeking cooperation with Dragon TV, and the two sides may reach an agreement! "

Liu Zhicheng frowned slightly. This was something that had never happened in his previous life. Could it be that the rise of Asia Television and Asia Satellite TV gave Li Chaoren and Shao Liushu the opportunity to cooperate?
Asia Television started broadcasting on New Year's Day this year, and quickly attracted a large number of viewers with its exciting dramas, movies, programs, and "The Voice of China" talent show.

In contrast, Li Chaoren’s Oriental Satellite TV only started its trial broadcast in May, which is far behind.

Dragon TV also has four channels, and technical problems often occur during its broadcast.

Liu Zhicheng said: "The possibility of cooperation between the two sides is very high, but we just need to do our own work well, and then Dragon TV's channel will not be a concern."

He also didn't expect that Uncle Shao was still strong and wanted to compete with the young people for the world!

As Li Chaoren has been unable to make any breakthroughs in Taiwan, he will have to seek a breakthrough in content.

Seeing that the boss didn't care about the cooperation between Li Chaoren and Shao Liushu, everyone was encouraged. ATV's current strength is no longer something that can be shaken by TVB and Dragon TV.

"How is the filming of "Autumn in My Heart" going?" Liu Zhicheng asked with concern.

Program Director Zhao Zhenqiang immediately said, "We have been filming for more than ten days. Everything is going smoothly. There will be no problem with broadcasting it early next year!"

Liu Zhicheng nodded and said, "In the future, we should shoot more Hong Kong TV dramas and broadcast them on satellite TV stations. The advertising fees of our satellite TV stations are so high, it is worth continuing to invest!"

At present, Asia Satellite TV has signed advertising contracts with many large companies, with monthly advertising fees at around HK$7000 million (non-net profit), and is still increasing.

The advertising fee for one satellite channel is higher than that for two channels of ATV.

In this case, it is natural to ensure sufficient resources for TV series, movies, programs, etc.

Zhao Zhenqiang immediately said in high spirits: "Okay!"

In fact, Liu Zhicheng has already planned to adapt the Korean drama "Dae Jang-hyang" and will start filming next year!
This kind of historical drama is very easy to adapt for China, a country with 5000 years of civilization.

Dragon TV, with Li Chaoren as chairman, Ma Shimin and Li Zekai as vice chairmen, and Chen Qingxiang, who has many years of television experience, as chief executive officer.

Li Zekai is the actual head of the satellite TV station, while Li Chaoren only holds a nominal position and lets his son do the work.

Master Ma Shimin would not interfere with the affairs of the TV station for Li Chaoren's sake. Moreover, Li Chaoren originally wanted to name it "Asia TV", but Asia TV had already been registered by Liu Zhicheng.

Moreover, others had obtained the satellite license several months earlier than it, so it had no choice but to change its name to "Dragon TV".

Li Zekai originally thought it was a good job, but under the strong offensive of Asia Satellite TV, Dragon TV's channel was slow to break through.

Asia Satellite TV not only has strong program production capabilities, but also has the strong woman Shi Nansheng. Shi Nansheng's performance in ATV's overseas promotion is indeed very eye-catching.

In the end, Li Zekai had no choice but to agree to Uncle Shaw's proposal and co-host a channel with TVB.

In the conference room, both parties were finalizing the agreement.

Shao Liushu smiled and said, "If we cooperate with Dragon TV's channel, then we should not be unable to broadcast Cantonese programs, so we should apply to the Hong Kong government for unblocking as soon as possible!"

Li Chaoren and his son were very happy. The inability to broadcast Cantonese channels was the biggest obstacle. As long as the program was mainly in Cantonese, it could not be broadcast. This meant that many Hong Kong programs could not be broadcast on Dragon TV.

Li Zekai immediately said happily: "Sixth Uncle is right. Dragon TV has always been restricted by this problem, which has resulted in almost no programs from Hong Kong being introduced, and we have lost a lot of viewers."

Li Chaoren suddenly thought of a question and said to Uncle Shao Liu: "Sixth Brother, can the 'Hong Kong Culture Revitalize Hong Kong' really be effective?"

As both are real estate developers, Liu Zhicheng has a better reputation and greater influence than him, which makes Li Chaoren somewhat dissatisfied.

After Liu Zhicheng proposed the idea of ​​"developing Hong Kong through Hong Kong culture", his reputation was greatly enhanced!
In Li Chaoren's mind, he selfishly thought that this plan was at best a castle in the air.

Shao Liushu was very honest and showed admiration on his face, saying: "At least the group and female artist they launched have a very big influence in Asia!
As far as I know, YG Entertainment under ATV has many such talents, and they have created a culture.
But don't worry, we at TVB will soon launch a 'Hong Kong idol' team, and by then we can also increase our influence across Asia through satellite TV."

Li Chaoren's heart sank. At such a young age, he was able to design an industry for Hong Kong. He could not match such courage!
Li Zekai, however, is very interested in these things and plans to set up an entertainment company for the satellite TV station to try and train some idols for his own company!

The contract signed with TVB is only for two years, by which time Dragon TV's ability to produce its own programs will surely be greatly enhanced.

Dragon TV has four channels, so it will definitely not lose to Asia TV which only has four channels.

"Let me defeat your competitors!" Li Zekai thought so!
…………

On Monday, Liu Zhicheng first came to the Sailing Building as usual.

When the convoy drove to the building, a middle-aged woman in front stopped Liu Zhicheng's car and forced the fully bulletproof Rolls-Royce to stop.

Soon, a female bodyguard pulled the middle-aged woman aside, and she seemed to be shouting something.

Liu Zhicheng frowned. He was not Bao Qingtian, so why would someone stop his car?
If the bodyguard hadn't seen that there was only one woman, if it had been an adult man, he might have just pushed her away.

"Ask what's going on before you leave?"

"Okay, boss!"

The front-row bodyguard quickly learned the reason for the incident through the intercom.

"Just saying I want to see you? To discuss something important?"

Liu Zhicheng hesitated for a moment and said, "Let the female bodyguard search me later, then take me to a small conference room and tell me!"

"it is good!"

Take a few minutes to figure things out and feel relieved!

What if it's someone who tipped you off? Reporting someone who threatens the safety of yourself and your family is not something you can miss!
In the small conference room of the Sail Building.

When Liu Zhicheng saw the middle-aged woman who stopped the car, he said kindly: "Auntie, I didn't scare you, did I? It's my duty as a bodyguard, so please take responsibility!"

Liu Zhicheng believes that power should not be shown off to ordinary people, so sometimes when dealing with citizens, he is very polite.

The middle-aged woman said nonchalantly, "I'm not scared. I was just rash. Mr. Liu, I actually have something to talk to you about!"

Liu Zhicheng motioned for her to sit down and talk!

After sitting down, the middle-aged woman said, "My name is Huang Sumei, and I'm the mother of this year's Miss Hong Kong runner-up Cai Shaofen!"

Liu Zhicheng was stunned. Was he coming to sell his daughter door-to-door?

"Miss Hong Kong third runner-up?" Liu Zhicheng asked deliberately without knowing.

Huang Sumei's heart sank. Could it be that this arrogant guy had not watched this year's Miss Hong Kong competition? She suddenly panicked.

But she had thought about this matter, so she was somewhat prepared.

Huang Sumei took out some photos, handed them to Liu Zhicheng, and said, "My daughter is very beautiful, Mr. Liu, take a look!"

Liu Zhicheng did not look at it directly, but asked: "Auntie, why did you suddenly show me the photo of your daughter?"

Huang Sumei immediately said, "To be honest with you, Mr. Liu, my daughter admires you very much and hopes to accompany you occasionally!"

Upon hearing this, Liu Zhicheng stopped pretending and said directly: "Auntie, you want to introduce your daughter, who is a Hong Kong beauty pageant winner, to me as my lover.

Then, you hope to get some money from me, right?"

Huang Sumei was not embarrassed. Instead, she felt that it would be best for Liu Zhicheng to speak directly.

"Yes, yes, if Mr. Liu is interested, I will arrange it right away!"

Liu Zhicheng smiled and said, "Since you are Miss Hong Kong, I am also quite curious. However, I don't like girls who make trouble, nor do I like mothers who make trouble, so can you guys not cause trouble for me?"

In fact, Liu Zhicheng was not afraid of causing trouble, he was just joking.

"I won't cause any trouble, I just need a little money for my business!"

Damn, you can actually say such a thing, I'm afraid it's gambling!
"Money is not a problem, as long as people love it!"

Huang Sumei quickly assured!
Liu Zhicheng asked her to leave her phone number and made arrangements for them to attend the meeting!
After Huang Sumei left, Liu Zhicheng couldn't help laughing. There is such a thing!

It's not impossible to support Cai Shaofen. After all, at most it's HK$2000 million a year, so it doesn't matter if it's a little more expensive.

Three days later, Huang Sumei said to her daughter Cai Shaofen in a public housing unit of just over 200 square feet: "My dear daughter, hurry up and dress up. I will take you to a banquet."

Cai Shaofen asked suspiciously, "What kind of banquet is it?"

Huang Sumei immediately put on a dignified look and said seriously: "Why are you asking so many questions? Do you want to disobey your mother's orders?"

Cai Shaofen's heart trembled immediately, and he quickly shook his head and whispered, "I know!"

"Go quickly, go quickly, and dress up as beautifully as possible. This party tonight is very important to us."

"Um"

He has been with his mother since he was a child. Even though his mother is not a competent mother and does not provide him with a stable residence or a stable school, Cai Shaofen still cannot leave his mother in his heart.

So, even though he didn't know what the party tonight would be like, Cai Shaofen couldn't possibly refuse his mother's suggestion.

After a while, Cai Shaofen came out dressed beautifully. Although the Cai family had no fixed place to live and did not have much money.

But Huang Sumei was willing to buy good clothes for her daughter, because it was a necessary investment. Her daughter started modeling at the age of fifteen and had a very good foundation.

Huang Sumei was originally very satisfied, but suddenly she remembered that there were so many beautiful women around Liu Zhicheng, and he might not be very attached to her daughter.

At this moment, Huang Sumei felt a little regretful that she should not have introduced her daughter to Liu Zhicheng, a wealthy man who had no shortage of beautiful women. After all, it would be too difficult for her daughter to make a name for herself.

In fact, at the beginning Huang Sumei only thought of this - Liu Zhicheng was the richest man in Hong Kong and was also very romantic. Most importantly, it was rumored that he was very good to women and generous.

Taking all these factors into consideration, Huang Sumei considered Liu Zhicheng first.

"Forget it, let's get the money first. Who can predict what will happen in the future? My own daughter might be able to become a concubine!" Huang Sumei said to comfort herself.

"Mom, what do you think?"

"We still have some time, why don't you dress up a little more? Tonight's party is really important!"

"Oh"

(End of this chapter)