Chapter 264 Idol Assembly Line
The next day.
Stores in Hong Kong that sell video discs and tapes have people waiting at the door early in the morning.
The owner of a store came to the door of the store, a little surprised, and asked tentatively: "Are you buying Lee Jung Hyun's album?"
It immediately resonated with everyone!
"Boss, did you watch the Music Bank show yesterday?"
“I watch it every week!”
"Do you have any albums of Lee Jung Hyun?"
"Of course, the goods just arrived two days ago, and there are posters!"
Dozens of people were pleasantly surprised. They listened to a song last night and were so excited that they almost couldn't sleep the whole night. They were looking forward to being able to listen to Lee Jung Hyun's songs repeatedly and endlessly today.
The shop owner is also very happy, it seems that he will make a lot of money recently!
Starting from that day, Lee Jung-hyun began to promote her album everywhere, going to Asia Television, Asia Satellite TV, and Hong Kong Commercial Radio to make announcements, accepting exclusive interviews from print media and magazines, and holding album signing sessions and commercial performances.
After more than a week of promotion in Hong Kong, Lee Jung-hyun had to go to Taiwan for promotion, and ATV mobilized a lot of resources there.
Lee Jung-hyun's album will be sold throughout Asia, and Asia Television has invested huge manpower and material resources.
It’s not that ATV’s management is very optimistic about Lee Jung-hyun, but it was an arrangement personally chosen by Liu Zhicheng. The boss of ATV attaches great importance to Lee Jung-hyun.
The reason is simple. If Lee Jung Hyun succeeds, then his "Hong Kong culture to develop Hong Kong" will have made a good start.
If Lee Jung-hyun fails to become popular in Asia, Liu Zhicheng's confidence will be hit by one third.
After all, as far as Liu Zhicheng knows, the first Korean waves to open up the mainland market in the previous life were Lee Jung-hyun's two songs "Wow" and "Change".
Although South Korea had introduced the T group to the mainland market before, it was far from comparable to Lee Jung Hyun, who came a year later.
After two days of promotion and fermentation over the weekend, Lee Jung-hyun became completely famous. The songs "Wow" and "Change" also became popular, and people began to rush to buy the "Let's go to My Star" album.
Fortunately, YG Entertainment produced 100 million copies of Lee Jung-hyun's album in advance, and they can continue to produce it at any time later.
Monday, April 7th.
Liu Zhicheng came to the office. There were newspapers prepared on the desk. He first found the Tianliu Economic News and started reading.
Just yesterday, Britain and China signed a Memorandum of Understanding on the Construction of a New Hong Kong Airport and Related Issues.
It is foreseeable that a new round of rising tide of securities and real estate will break out today.
In the first half of this year, the Hong Kong stock market rose by 20% and real estate also rose by more than 20%.
According to the current situation, Hong Kong's stock market will surge by 4% this year and housing prices will surge by more than 5%.
TVB is no longer the dominant TV station it has been in for more than 20 years, and is now on the decline.
The current ratings of Hong Kong TV stations are ATV 6: TVB 4, and sometimes it even reaches to .
The important thing is that even if TVB wanted to catch up, it felt powerless.
Because ATV already owns Asia Satellite TV, it enjoys great influence overseas.
Fang Yihua walked into Uncle Shao's office with a look of shock on her face and a record in her hand.
"Yifu, YG Entertainment of Asia Television has made a great effort. They launched a female singer. Only four days after her debut, her record sales have exceeded 10 copies. She is like the Little Tigers of Taiwan!"
People in the industry have always been very curious about YG Entertainment, a subsidiary of ATV, and what kind of subsidiary it is.
It has been established for such a long time, but it has no works or artists. According to people from ATV, this company consumes more than 3000 million Hong Kong dollars every year.
All we know is that YG Entertainment recruits trainees every year and thinks it is the same as artist training classes.
But in fact, ATV's artist training classes are held together every year.
Uncle Shaw is 84 years old this year and is still the chairman of the board of directors of TVB.
He had originally planned to work less in the next few years, but he did not expect the sudden rise of ATV, which forced him to worry about more things.
However, even if one has great talent, he cannot withstand the continuous good shows and big money-making shows of ATV.
Two years ago, everyone believed that ATV’s cash cow would eventually run out, and TVB would then have no rivals.
Now it seems that it was just the opponent's wishful thinking.
ATV's advertising fees have far exceeded those of TVB, and its copyright fees are even more frighteningly high.
In particular, the launch of ATV's satellite TV station put TVB in the eighteenth level of hell.
Even if TVB wants to enter the satellite TV field, it currently does not have satellite receivers for rent, so there will be no chance for at least one or two years.
Uncle Shao has long been accustomed to Liu Zhicheng's shocking actions. YG Entertainment only invests but does not return any returns every year, and the person behind the scenes is definitely Liu Zhicheng.
"This is what Liu Zhicheng calls 'Hong Kong culture revitalizes Hong Kong'. Over the past year, everyone has responded enthusiastically to 'Hong Kong culture revitalizes Hong Kong'. Unfortunately, with all the efforts of Hong Kong, there has not been much progress in Hong Kong's entertainment industry.
When Liu Zhicheng proposed this slogan, he had actually already been preparing his own 'Hong Kong culture'. He was creating a new genre of 'entertainment culture'. Awesome, I'm convinced!"
Uncle Shao has seen Lee Jung-hyun's performance and it is obvious that it is not from Hong Kong, Asia, or any other part of the world.
To his experienced eye, this style combines too many elements.
Fang Yihua was not surprised to see that Uncle Shao admired Liu Zhicheng so much. Although the two TV stations were competitors, it did not affect their private relationship.
When Liu Zhicheng meets Uncle Shao Liu, he will definitely be humble and respectful and will not bully others by taking advantage of his power.
"It's too early to talk about 'new genre' now! I heard they have a 5-member boy band debuting in July, I wonder what style it will be!"
"No matter how things change, they still remain essentially the same: singing and dancing, suitable for young people, strong sense of rhythm. These are probably the reasons. You can ask the people from TVB to set up an entertainment company as well!
It doesn’t matter if we don’t understand, YG Entertainment has ready-made teachers, so just poach them! Liu Zhicheng’s big move, which he has been preparing for several years, is definitely worth learning from.
It is said that ATV is also preparing a TV series, which Liu Zhicheng also values very much. Find out more and follow the trend!
Hong Kong culture is the key to Hong Kong's prosperity. Since he was the one who proposed it, and we are also Hong Kong people, there is no reason for us not to do it! "
If Liu Zhicheng heard Uncle Shao Liu say these words, he would definitely give him a thumbs up and say, "You are awesome!"
Fang Yihua nodded. She had already felt that the success of ATV was no accident and TVB must not sit still and wait for failure. Then, the best way was to learn from others!
Lee Jung Hyun is popular!
At the end of the "Music Bank" program on July 7, the male and female hosts announced that Lee Jung-hyun's "Let's go to My Star" album won the championship.
In the past week, Lee Jung-hyun's first album sold 18 copies.
A very scary statistic is that the album sales champion in Hong Kong in the 40s only sold about copies each year.
What’s important is that Lee Jung-hyun’s album is in Mandarin and is sold throughout Asia, so it’s almost certain that it will break 200 million copies in the future.
Of course, there is always someone better than the best. The Little Tigers claimed to have sold 1500 million copies of their two albums, and over 200 million copies in ten days.
Although I don’t know whether the data is true or not (it may be exaggerated by Taiwanese people), the Little Tigers were indeed quite a sensation back then.
Lee Jung-hyun definitely cannot be compared with the Little Tigers. After all, the Little Tigers are a male idol group and have natural advantages!
But Lee Jung-hyun also set two records: she won the "Music Bank" championship one week after the album was released; and she won the "Music Bank" championship just one week after Lee Jung-hyun debuted.
On the award ceremony that night, a group of singers who were promoting their songs sent their blessings one after another. Only then did they realize the power of YG Entertainment and what this legendary strongest training class was like.
In the past, everyone only knew that this training class cost a lot of money, but now they understand that this training class is ATV’s secret weapon.
Lee Jung-hyun, a 19-year-old girl, became famous all over Hong Kong almost overnight!
Her next stop is Taiwan. ATV has already contacted TV stations, radio stations, and media for her to prepare for the sales of her album!
Bay Bay.
When Lee Jung-hyun came to Taiwan for promotion, the first thing she appeared on was Taiwan's authoritative music program - "Golden Songs Dragon and Tiger Chart", hosted by Hu Gua and four chubby girls.
This program is a must-see for Hong Kong's King of Songs to promote his album in Taiwan, including the Four Heavenly Kings. Even big foreign stars who come to Taiwan to promote their albums choose this program. This program has a great influence in Taiwan.
When the host Hu Gua introduced Lee Jung Hyun, the audience in the studio became excited and almost all of them responded by holding a folding fan in their hands.
It turns out that although Lee Jung-hyun has not been to Taiwan yet, the promotion in Taiwan has already begun to heat up.
Moreover, through Asia Satellite TV, Lee Jung-hyun has already established a certain fan base here, and even her albums have sold tens of thousands of copies.
The same is true for other parts of Asia. Asia Satellite TV has more than 1000 million viewers, so its publicity capabilities are well-deserved!
Even TVB's Andy Lau and Jacky Cheung had to take the initiative to report on the event, as ATV adopted an inclusive policy and did not turn them away.
Hu: Hello, Lee Jung Hyun!
Li: Brother Gua, hello four sisters, hello everyone!
Hu: Dear audience, this is the singer Lee Jung-hyun who set off a trend in Hong Kong of "record sales reaching 30 copies the fastest". She is coming to our show today!
Li: Thank you, Brother Gua!
Lee Jung-hyun hasn't enjoyed her dream of becoming a star enough recently. Although she has a lot of work arrangements, she is still full of enthusiasm.
After chatting with the host, Hu Gua invited Lee Jung-hyun to start the performance.
The atmosphere in the studio heats up again!
The Four Heavenly Kings of Hong Kong came to Taiwan to sing, all of which were gentle love songs.
When the music sounded today, people felt something different!
As the classic music sounded, Lee Jung-hyun, wearing Chinese traditional costume, holding a folding fan and a microphone on her little finger, attracted countless attention with just the prelude. The audience in front of the TV were all attracted.
With the explosive and dynamic music and the clear and pleasant voices, the whole studio is filled with the flavor of "Hong Kong Wave".
That night, Lee Jung-hyun became famous in Taiwan!
The album sales started to increase by more than ten times!
…………
On July 7, the mainland issued an "urgent appeal for disaster relief", introducing the serious floods that occurred in two provinces in East China in May and June, and urgently called on relevant UN agencies, governments of various countries, international organizations, and relevant parties in the international community to provide humanitarian disaster relief assistance.
Sailboat Building.
Liu Zhicheng said to Han Chunxi: "The company has taken out 3000 million Hong Kong dollars and is preparing to donate it to East China!"
Han Chunxi asked: "Is it a little less?"
He knows the boss's style and the importance he places on the mainland market, so he made this reminder!
Liu Zhicheng said seriously: "Several other listed companies under my umbrella have contributed a portion, totaling 6000 million Hong Kong dollars in donations.
No financial group in Hong Kong can possibly come up with this amount of donation!"
Liu Zhicheng then realized that his boss's other several large groups were also quite large in size, and with a total capital of 6000 million Hong Kong dollars, they were indeed among the best in Hong Kong.
"Okay, I'll get ready right away!"
Liu Zhicheng nodded. Of course, his donation was more than that. He was also prepared to donate 2 million Hong Kong dollars personally, totaling 2.6 million Hong Kong dollars.
This amount is already very large. In his previous life, Li Chaoren’s Cheung Kong Group donated 5000 million Hong Kong dollars, and his personal donation is unknown (possibly none).
The largest individual donor to Hong Kong in the past was Ho Ying-kit, the Ho family from a tobacco company that represented Marlboro. Ho Ying-kit donated HK$1 million.
Liu Zhicheng is the richest man in Hong Kong, and his stock wealth is twice that of the second place, so he has to be generous.
Originally, his donations in the first half of this year were not much, so this time he made up for it.
In the second half of this year, Liu Zhicheng also plans to visit Shanghai and donate 5000 million Hong Kong dollars to Aurora University. This donation is to warm up the investment in Shanghai.
Liu Zhicheng will also invest another 5000 million Hong Kong dollars to continue supporting Sichuan's education industry, and he will provide targeted assistance to Sichuan in the future.
Because he has his own "charitable foundation", there is a certain guarantee of funding.
He donated more than 3 million Hong Kong dollars this year, which can be considered to maintain his reputation as a "philanthropist"!
In fact, he has helped the development of the mainland to do much more than that. His retail group purchases materials worth about HK$10 billion in the mainland every year.
For example, a shipping company built two ships in the mainland (to support the mainland's shipbuilding industry), Crocodile Garments Group and Guangdong Province jointly established a towel factory (for export only), and so on. The assistance has been multi-faceted and is no longer limited to donations.
As for investment, needless to say, his Crocodile Garment Group already has 5000 workers in the mainland.
Liu Zhicheng went to Xiangjiang Xinshe as soon as possible and presented 2.6 million Hong Kong dollars in funds.
The president of the new company showed a very happy expression on his face, as this amount of money was really huge.
And Liu Zhicheng? As the most influential Chinese in Hong Kong, he set a great example.
"Mr. Liu, thank you so much. I want to thank you on behalf of the disaster victims and the government!"
"You're welcome! As a Chinese, I believe my compatriots in Hong Kong and overseas do the same thing as me."
The president of Xinshe nodded. He was very happy and moved by Liu Zhicheng's words.
Because Liu Zhicheng is a media tycoon in Hong Kong, with his help, the whole of Hong Kong can extend a helping hand.
Of course, Liu Zhicheng sometimes resists pressure from the mainland and adheres to the principle of not interfering too much with the media communications under his control.
This is a problem that he is very helpless about. After all, once he really intervenes too much, letters of complaint from citizens will soon pour in, and he may even be forced to withdraw from City Media and Asia Satellite TV.
His principle is to behave properly among all the media in Hong Kong when it comes to taking sides (that is, the freedom of the press should not be interfered with by external forces).
He will intervene only when there is a serious problem, that is, continue to behave moderately.
In Liu Zhicheng's view, in the past, only one print media in Hong Kong was doomed, and that was the one owned by Fat Li Lao, because his media was too political.
Therefore, Liu Zhicheng firmly believes that his actions are enough to show goodwill to the mainland.
After all, the Hong Kong media is more aggressive towards that side.
"Mr. Liu's contribution to the motherland is really great!"
"I hope President Wang can understand my difficulties in the future. I personally fully believe in and support the mainland government, and I am optimistic about the future development of the mainland!"
"Of course, we fully understand Mr. Liu's attitude towards his media. Mr. Liu's approach is very consistent with international practices!"
"That's good!"
The president of Xinshe was already familiar with Liu Zhicheng's style, and high-ranking officials in the mainland were also trying to win him over.
Therefore, as long as Liu Zhicheng does not target us maliciously, there will be no pressure from the mainland.
The next day.
The news that Liu Zhicheng led several of his listed groups to donate 2.6 million Hong Kong dollars quickly spread through official newspapers in the mainland.
The British Hong Kong government then allocated 5000 million Hong Kong dollars to provide relief to the disaster-stricken areas in East China, and a wave of donations to help the East China flood relief was immediately launched across Hong Kong.
Whether it is the business community, the Hong Kong entertainment industry, or the Hong Kong people, they are all very positive about this donation.
Hong Kong people are Chinese. We have only been in Hong Kong for a few decades. How could we possibly forget our motherland?
As of July 7, Hong Kong has donated HK$23 million in just ten days.
Liu Zhicheng and his company accounted for one third, which was quite eye-catching, but this kind of thing was not afraid of being in the spotlight.
Friday, September 8st.
That night, the group T, consisting of five boys aged 18 to 20, made their official debut on the "Music Bank" program.
Originally, the group was going to debut at the end of July, but in late July, the Hong Kong entertainment industry held fundraising events such as the "Cultural Gala" and the "Luxury Banquet".
The music style of the T group was obviously not suitable for the environment at that time.
Therefore, YG Entertainment made a prompt decision to postpone the debut of T group.
That night, the music style, costumes and performances of T Group once again refreshed the cognition of Hong Kong citizens.
To sum it up, it's singing, dancing, rap, and lightheartedness. Many viewers remembered this group, and even the fan culture began to sprout.
the next morning.
Liu Zhicheng held a discussion meeting at YG Entertainment to speed up the development of the "Hong Kong Wave".
“I plan to have ATV invest another HK$5000 million in YG Entertainment, and we will then double the size of our logistics team.
The Music Department, Dance Department, Costume Department, Beauty Department, Overseas Business Development Department, etc., all help me recruit new talents, and then use the old to bring in the new, to make "Hong Kong Culture" a big industry.
YG Entertainment is positioned as an 'idol manufacturing factory'. The idol groups we create can develop in RB and Taiwan.
Let them become our foreign exchange earning machine, this is the ultimate goal of "Hong Kong culture to develop Hong Kong". "
In order to cooperate with the "Hong Kong Culture to Revitalize Hong Kong" campaign, the Crocodile Garment Group established clothing and cosmetics brands more than a year ago.
Soon, many companies in Hong Kong became jealous of YG Entertainment and joined in creating the "Hong Kong culture".
By then, Hong Kong will truly step into the great wave of "Hong Kong culture prospers Hong Kong". According to history, South Korea will not have its own Korean wave until after 1995.
Hong Kong is enough to be ahead of them by one "five-year plan", so Korean Wave will always be defined as a copycat of "Hong Kong Wave", and its grade will be much lower.
Yu Xiaoming nodded and said, "Our thinking is already on the right track, and the next step is to improve quality.
Better composition and lyrics, and better dance are particularly important. To achieve this, we must first learn from the experience of Europe, America and Japan, and second, we must study more on our own.”
The people from the music department and the dance department nodded and agreed with Yu Xiaoming's opinion.
Liu Zhicheng suggested again: "Some talented trainees and idols can compose music, lyrics and choreograph themselves, so you can also pay attention to them!"
"Ok!"
This industry chain is so huge that Liu Zhicheng realized only after he started working in it that Hong Kong is originally a tourist city. Tourists coming to Hong Kong in the future will all be consumers of "Hong Kong culture". They will buy Hong Kong cosmetics, clothes, idols' albums, etc.
Liu Zhicheng has basically conveyed this concept and provided sufficient support. I believe that the next step will be rapid development.
After all, Hong Kong's entertainment industry is already very developed. Perhaps TVB can imitate ATV and launch its own group in half a year.
Next year, YG Entertainment will launch three groups: a three-member girl group, a six-member boy group, and a mixed male and female electronic music group.
Liu Zhicheng is still the one who sets the development direction for all three groups, because he already has a template in mind.
Of course, Liu Zhicheng was just copying some memories, and to put it bluntly it was just for reference.
The real creation still depends on the YG Entertainment team.
Around 1993, idol groups in Hong Kong were produced on an assembly line basis!
(End of this chapter)