Chapter 237 Hong Kong Culture
In early September, the annual Miss Asia finals begins.

Although Miss Asia has never been as famous as Miss Hong Kong, it is impossible for Asia Television to cancel the event for this reason.

After all, the show not only has good ratings, but also helps to pick out future actresses for ATV.

This year, ATV's budget for the beauty pageant program exceeds that of TVB.

Because Liu Zhicheng knew that according to reports from Hong Kong media in his previous life, this year's Miss Asia will beat Miss Hong Kong.

He knew that ATV had some famous contestants such as Rosina Yung, Joey Meng and Anita Yuen, while this year TVB only had one famous contestant, Miss Hong Kong, Felix Chan.

On the day of the finals, Liu Zhicheng personally attended the studio to watch the show. He sat in the middle of the audience with a flower on his chest as a symbol of VIP, and was surrounded by some Hong Kong celebrities.

The hosts that night were James Wong, Max Mok, Chua Lam, Ni Kuang, etc., and the guests included Leslie Cheung, Luo, etc.

ATV wanted to invite Li Zhi as a guest but was rejected. She now has no attachment to the entertainment industry at all, and real estate speculation and investment are her life.

Liu Zhicheng was sitting in the audience. The ATV director gave the camera to him several times. It seemed that he would be discussed tomorrow.

The whole program went very smoothly and wonderfully. Especially when interviewing Weng Hong's parents, Liu Zhicheng was somewhat surprised that they both worked at Huaqing University and came from a family of high-level intellectuals.

But how did it go astray later?

No, Liu Zhicheng plans to cultivate him well later!
After the show, Liu Zhicheng came backstage. Although his reputation with women is hard to describe, it cannot be said to be bad.

But no woman has ever said anything bad about him, and there are no problems in the family, so he can't be considered too bad.

However, the reputation of the playboy tycoon is not undeserved and has always been talked about by citizens.

When Liu Zhicheng walked in, everyone immediately looked at him, after all, he was the real boss.

At this time, the top few Asian sisters were taking photos with Zhang Guorong. When they saw Liu Zhicheng coming in, they all seemed to want to abandon Zhang Guorong.

Sure enough, Liu Zhicheng was soon asked to take a photo!

In the past, I always saw Uncle Shaw taking photos with Miss Hong Kong. Seeing an old man among those beautiful girls, the media couldn’t help but make fun of him.

Now it was Liu Zhicheng's turn, but there were too many people at the scene, so Liu Zhicheng ended the group photo very conventionally.

In fact, he hasn't opened it for a long time.

After the group photo, Liu Zhicheng went to the office to handle some official business and think about the future development of ATV.

Liu Zhicheng suddenly came up with a good idea, which was to build Hong Kong's entertainment culture and then export it overseas and to the mainland.

Last year, Taiwan's Little Tigers was formed, and Liu Zhicheng thought of integrating the later Korean wave culture to create a Hong Kong idol culture first.

In fact, this culture originated in RB, but was promoted in South Korea.

The Korean wave only emerged after 1995, with the idol group called HOT, which laid the foundation for the Korean wave.

Moreover, this kind of culture is very profitable. If he becomes the godfather of this culture and makes a great contribution to Hong Kong's GDP, it makes people happy just thinking about it.

In the past, each person in the UAE spent $15 on Korean culture every year.

There are probably nearly 1 million fans of Hallyu Wave in mainland China. Even people in Europe and the United States are very fond of it. Hallyu Wave stars have long been at the top of the charts, which shows that this culture is very profitable.

As for the Korean Wave culture, to put it bluntly, it is a copy of the beautiful country's black hip-hop music, RB visual rock and Chinese folk songs, and then mixed together, with all the handsome men and beautiful women with outstanding looks, which immediately killed its predecessor RB.

The more Liu Zhicheng thought about it, the more he felt that this was a promising idea. In the past, both the mainland and Hong Kong were doing this, but by that time, the market had already been established.

Liu Zhicheng even remembered that in his previous life, he formed a male idol group in Hong Kong. At some award ceremony, the Hong Kong media and citizens simply ignored the older generation idols such as Jacky Cheung, and the topic was all about the new idols.

It can be seen that this culture is specifically designed to attract crazy fans and it is very easy to make money.

And he just happened to have a powerful tool in his hand, ATV, which could help him participate in creating this culture.

Just as Liu Zhicheng was lost in thought, he heard a knock on the door. He looked up and saw that it was Anita Mui.

"Boss, thank you for your advice on how to sell a property last time!" Lan Jieying said straight to the point:

Liu Zhicheng smiled and said, "I'm just saying this casually. Just make some money!"

Lan Jieying hesitated for a moment, then asked, "Boss, I want to ask you, can I buy the house now?"

Liu Zhicheng was stunned. He still wanted him to help buy at the bottom. If you make money, would you still have the mind to film for me?

"Tell me first, have you listened to me and made fewer friends with those messy people?"

"Boss, I don't have a boyfriend!" Anita Mui misunderstood and said awkwardly.

Liu Zhicheng was stunned for a moment. Considering his rich experience in entertainment, this was a piece of cake.

However, when he thought about his past life, he felt a chill in his heart.

He quickly said: “Who asked you if you have a boyfriend? I asked you to make fewer friends with those socially complicated people.

For example, Zeng Wei and his ilk, I don’t want the stars that our company has cultivated to lose themselves.”

Lan Jieying was immediately embarrassed and quickly said, "Listen, I don't have many male friends. I am very cautious in making friends."

Liu Zhicheng nodded and said, "Houses are cheap right now, so of course we should buy one! Besides, you are one of the main actresses in our company now, and your salary is stable. So, take out a loan and buy four or five more houses!"

Yammie Lam was immediately surprised and said, "Four or five units? What if the housing prices fall?"

Liu Zhicheng ignored her. Believe it or not, forget it!
Some people may not be able to seize the opportunity even when it comes.

Seeing Liu Zhicheng ignoring her, Lan Jieying gritted her teeth and said, "If I lose money, boss, you have to support me!"

After saying that, her face immediately turned red.

Liu Zhicheng was also a little surprised. When did he become so popular?

However, he still said: "Of course it's no problem to support you. I can let you shoot more scenes and take on more performances every year. You will make money, and so will I."

Anita Mui was a little disappointed at once. The boss was pretending not to understand!

Forget it, forget it. Even if he looks down on me, he is a good boss after all.

"I'll listen to you!" Lan Jieying said with her head down.

Liu Zhicheng added: "If you make money and don't want to work for me, don't worry about me getting angry! Filming is your main job, don't just think about getting rich quickly."

Anita Mui said unconvincedly: "Then you want me to buy four or five houses at once?"

Liu Zhicheng waved his hand and said, "You came up to ask me yourself. I'm just giving you a suggestion. Think about it carefully!"

Lan Jieying said "oh", then said thank you, and left happily.

For her, of course she chose to believe Liu Zhicheng's words. After all, the previous proposal helped her avoid the crash.

What's more, would such a big boss lie to me? After all, I am his cash cow.

The next day, ATV headquarters.

Liu Zhicheng then convened a development meeting for ATV.

"The Miss Asia finals was a success. Keep up the hard work! But now, I want to set up YG Entertainment, a wholly-owned subsidiary of Asia Television. Yu Xiaoming, you will be the general manager of this company. Come to my office later to discuss the specific work."

Liu Zhicheng arrested a member of the management team and forced him to take the job. Yu Xiaoming said nervously, "Okay, boss!"

I thought it might be a demotion, because YG Entertainment sounds so small.

The senior executives didn't know what the boss was doing, but since it was a separate company and would not affect the TV station, no one cared.

Finally, Liu Zhicheng asked Zhao Zhenqiang: "When was Genesis broadcast?"

He provided ATV with two script outlines, The Great Era and Genesis, because he had watched these two series many times in his previous life and had some plot ideas in his mind.

Dramas like Justice Bao only present an idea.

Of course, he also encouraged ATV to produce more family fashion dramas that can capture the hearts of housewives.

Because of this, and because ATV already has an advantage over TVB in costume dramas, it has defeated TVB in drama series in the past two years.

Zhao Zhenqiang said: "It will be broadcast next Friday, October 10th!"

Liu Zhicheng nodded and said, "Remember to promote it well and make it a big hit!"

"Ok!"

After a meeting ended quickly, Yu Xiaoming naturally came to Liu Zhicheng's office.

He quickly realized that he must have been entrusted with an important task. It must be unusual for his boss to suddenly set up a subsidiary.

"Sit down," Liu Zhicheng said to Yu Xiaoming.

"Okay, boss!"

Liu Zhicheng took out a stack of recently sorted documents from his briefcase, then came to the sofa and handed it to Yu Xiaoming.

"This is my star-making plan. Take a good look at it! After you've read it, go check out the relevant information. There are some notes on it. When you have a rough idea, come back to me and we'll discuss it."

Seeing that his boss attached so much importance to it, Yu Xiaoming naturally felt that the information in his hands was heavy.

"No problem, I'll figure it out as soon as possible!"

Liu Zhicheng nodded. Yu Xiaoming was a senior executive of the company, and he valued his ability to manage artists.

His so-called star-making plan is almost his entire plan for understanding Korean Wave in his previous life, and it can be said that it is already quite complete.

In recent years, Hong Kong artists have been very popular in South Korea, Russia, and Southeast Asia.

Hong Kong movies also have a great influence in these places. Liu Zhicheng hopes that the idol group created by ATV can also earn some foreign exchange for ATV.

In fact, Taiwan's Little Tigers made their mark in Asia right after their debut last year, setting a record of more than 20 sold-out concerts. This achievement shows that idol groups are very worthy of investment.

It just so happens that ATV has always been at a disadvantage compared to TVB in terms of singers, and hopes to reverse the situation in the future with the help of this model.

.........

In the afternoon, Liu Zhicheng attended the design meeting for Huijing Garden, the property above the Lam Tin Metro Station.

The bad thing about this land is that it is located on both sides of the highway.

If the houses are simply planned on both sides, the residents will be disturbed by the noise.

Therefore, at the beginning of the design, Liu Zhicheng proposed that the design concept should be an extremely large platform garden that spans the busy highway network.

This will effectively reduce the noise from busy traffic and the nuisance it causes to residents in the estate, making the entire large estate a quiet and beautiful living environment.

In short, the entire large housing estate is built on a large platform, with the highway below the platform, the middle side is a garden and rest area, and the residential buildings are on the two large platforms.

The entire Huijing Garden has 17 residential buildings with 28 to 34 floors, as well as a shopping mall, Huijing Plaza.

The garden facilities include two residents' clubs, a kindergarten, and several recreational parks, children's playgrounds, jogging trails and nursing homes. It is adjacent to the 30-square-foot Laguna Park.

There are minibus and bus stops in the estate, providing convenient transportation. It is also very quick for drivers to travel to Hong Kong Island, and the Eastern Harbour Crossing is very close.

As it is built on a small hill, some units can overlook the eastern sea view.

"What did the Planning Department say?" Liu Zhicheng was actually very satisfied with the design results, but it still had to be approved by the Hong Kong government.

A senior staff member happily said: "The Planning Department highly recognized our proposal. Moreover, the Environmental Protection Department was very interested in our proposal and said that they would give us an Environmental Protection Award in November, which comes with prizes."

Liu Zhicheng was also very happy. This was an honor, an honor that could help him raise housing prices in the future.

"Okay, let's work on the design a little more carefully, and the groundbreaking ceremony will be held in November!"

"Yes, boss!"

Construction of this large housing estate began this year, and the first batch of units are expected to be sold in March 1991, which will be the peak of the real estate market.

Choosing to sell when the real estate market is at its peak does not mean that the Whampoa Group will have no houses to sell when the real estate market is at its lowest point, which is impossible.

Huangpu Group launches properties for sale every month, but they are low- to mid-range properties.

A large housing estate project is a real estate company’s masterpiece, so it must be well planned, with the goal of releasing hundreds of units and having them sold out within hours.

The prices of large housing estates are also higher than those of properties in the same location because they have complete public facilities and are popular among middle-income people.

.........

Mountain Peak Investment Office.

When Liu Zhicheng was handling official business, Han Chunxi walked in with Mr. Rong from CITIC. Liu Zhicheng stood up and greeted them with a smile.

"Mr. Rong, welcome!"

"Mr. Liu, you're welcome!"

After some greetings, Liu Zhicheng invited Mr. Rong to sit on the sofa.

Although he guessed what Master Rong wanted to talk to him about, Liu Zhicheng managed to remain calm and started chatting about family matters.

"I'm planning to go to Beijing next January."

"It's very cold in the capital, Mr. Liu, you have to bring more clothes."

"Haha, don't be afraid, I believe this trip will be warm."

"That's right. With Mr. Liu's achievements in Hong Kong, he will attach great importance to you and give you a grand reception!"

"It's an honor!" Liu Zhicheng said modestly.

After chatting about family matters, Liu Zhicheng was still very much looking forward to his trip to Beijing.

Then, Master Rong said happily, "Mr. Liu, the satellite launch has been completed."

Liu Zhicheng was also very happy immediately. In fact, he knew from the beginning that this matter was a sure thing, but when he heard the confirmed news with his own ears, he couldn't help but feel happy.

"That's great. I'm worried about the promotion of ATV."

Afterwards, both parties discussed some details before the meeting ended happily.

(End of this chapter)