Chapter 234: The Last Land King in Central
The stockbroker didn't have time to think about it, and shouted to the staff: "Cheung Kong, we'll take 1000 lots!"

With this shout, it was like lightning in the dark night, making people feel their heartbeats quicken and at a loss.

It was as if the world had gone blank, and hundreds of agents nearby cast incredulous looks at him!
Even the staff on site were stunned and found it incredible. After they reacted, they hurriedly asked: "Buy or sell?"

The broker said jokingly and proudly: "Lao Li, Lao Li, buy it! You are old now, it is time to retire!"

The staff member named Lao Li was not annoyed and immediately started to make a deal.

At present, we have entered the era of electronic display screens and computers (internal information network). Mr. Li only needs to report to the staff, and the staff will operate through the computer, and then the sell orders on the electronic display screen will be reduced by 1000 lots.

At the same time, the agents applauded one after another, saying this was a good start!
Next, several brokers received calls, all of which were about buying large amounts of blue-chip stocks.

Everyone knew at once that big investors were starting to enter the market.

In an instant, tens of millions of buy orders were generated, making the atmosphere in the exchange much better.

According to today's market conditions, Huang Zuxu, general manager of Hongli Investment, has decided to purchase an amount of 3 to 5 million Hong Kong dollars.

The reason is simple. Today's panic is the greatest, so it is the right time to buy.

According to the boss, today's 2080 points is almost the bottom, and Hong Kong's economy can still support this market.

This time, the stock market fell, and several blue-chip real estate stocks also fell sharply, mainly because real estate has become "worthless".

People started lining up at real estate agencies, not to buy houses, but to register to sell houses.

On that day, the Hang Seng Index opened at 2080 points and once rose to 2200 points, but closed at only 2100 points.

A plunge of nearly 20%, so tragic!

.........

The next day.

Hao Qingwen came to Liu Zhicheng's office and reported to him: "Boss, I have already found out that there are a total of six consortiums bidding for the Central Garden Road Land King.
They are: Whampoa Group and Hongli Investment, Cheung Kong, Great Eagle, Sun Hung Kai and Robert Kuok, New World, Henderson and Evergreen, Nan Fung Development, etc.

The Hong Kong government has announced that the six consortiums will submit their bids on the 25th of this month."

Liu Zhicheng nodded. The consequences of the market downturn have already spilled over. No foreign capital has participated in the bidding and they are all thinking of escaping.

Moreover, the share price of the land king has been lowered by 25% to 30% recently, to about HK$ billion to HK$ billion.

Now, the time has come to test Liu Zhicheng!
Under normal circumstances, he actually knew that it was Eagle Group that got the bargain at HK$27 billion, so he might have won the bid even if he had bid HK$28 billion!

In his previous life, even Li Chaoren had fallen at his hands, and the same was true for him.

So, it has to be a foolproof offer.

This piece of land is awesome!

It covers an area of ​​9.2 square feet and is the last valuable land in Central (excluding reclaimed land, such as the future International Financial Center).

It has a prime location, facing the Bank of China Building from north to south, separated by only a street.

If Liu Zhicheng owned it, in the future this area would have the Cheung Kong Center (Cheung Kong's headquarters), the Bank of China Building, and two first-class commercial buildings (with a total floor area of ​​165 million square feet) to be built on the "Garden Road Land King".

This can also be considered a kind of competition!

Now that you have traveled to Hong Kong, who wouldn't want to be the 'business overlord of Hong Kong'!

Liu Zhicheng said to Hao Qingwen: "After I buy this piece of land, I want to build two financial buildings. Then, I will sell part of the shares to Citibank and give them the naming rights of this place to recover part of the investment."

Hao Qingwen said: "This is a good idea! This is originally a banking district. We only need to sell 20% of the shares to Citibank, and they will use this place as their Hong Kong headquarters building. By then, the rent here will also increase a bit."

Liu Zhicheng nodded. To put it bluntly, it is to use the celebrity effect to hide wealth.

His idea was that Whampoa Group would take the lead and hold 50% of the shares, Hongli Investment would hold 30% and Citibank would hold 20% (and could also earn some landmark naming fees).

"The sale to them was definitely conditional, which was to let them redefine the banking center of the Central District, which is Citibank Plaza."

It is conceivable that the rent here will increase significantly because of the Citibank sign.

Liu Zhicheng did not discuss the price with senior executives such as Hao Qingwen because he already had an idea in mind.

With such a brilliant idea, it naturally needs a foolproof price tag.

According to the market share price, it is HK$25 billion to HK$30 billion, while the winning bid in the previous life was more than HK$27 billion.

Now that Liu Zhicheng is the target, it is inevitable that he will be targeted.

However, the market is so panic-stricken now, and the rest of the people are not time travelers, so it is impossible for them to bid more than 30 billion Hong Kong dollars.

This is also true for Li Chaoren. In the past two years, he has invested all his assets overseas. In addition, he has always been conservative about rental properties and rarely won the bid for "land king".

All in all, Liu Zhicheng felt that his offer of HK$30.99 billion should be a safe bet!

The total investment for this project will be as high as HK$58 billion to HK$60 billion, so no real estate company would be careless.

Although Liu Zhicheng has to pay more than 3 million Hong Kong dollars, it is worth it to buy peace of mind!

After Hao Qingwen left, Liu Zhicheng felt a bit of a headache about turning the "Garden Road Land King" into a banking center.

So, what should be done with the Sailboat Tower, the headquarters of Shanfeng Investment?

As far as Liu Zhicheng knows, this is the only land in Central that can be used as a headquarters building, and there are no other land available.

However, after the airport plan is released, land reclamation will be carried out on the north side of the exchange square to build the airport subway Xiangjiang Station.

The property above the station is what later became the famous International Financial Center Phase I, Phase II and shopping mall, and is also a landmark building in Hong Kong.

Later, it became the tallest building (Phase II has 88 floors like the Burj Al Arab) and the building with the largest single building area (Phase II is 200 million square feet).

The entire project has approximately 400 million square feet of rental properties. In order to cooperate with the entire plan and build it into an international financial center, the government will also be involved in the planning, and it is impossible for the property to be named at will.

If Liu Zhicheng is determined to bid, there is great hope!
After all, at that time, his financial resources were probably unmatched in Hong Kong, and he had already gone global.

As for Shanfeng Investment, although its headquarters can be located in the Phase II Building, the building cannot be called Shanfeng Center.

Well, the headquarters of Shanfeng Investment will eventually be moved to Tin Shui Wai. This is in line with Liu Zhicheng's low-key personality, that is, wealth should not be shown off.

.........

At the beginning of a new week, ATV started to promote "Who is the Millionaire?". At such an appropriate time, it was like dropping a depth bomb into the Hong Kong River.

Is 100 million Hong Kong dollars a lot?

For Liu Zhicheng, that little bit of money is not even enough to be spent!
But for most Hong Kong citizens, 100 million is an astronomical figure.

The per capita income in Hong Kong is between HK$8000 and HK$15000, the median income is around HK$6000, and a degree teacher (with a bachelor's degree from a university recognized by the Hong Kong government) earns between HK$12000 and HK$35000 per month.

HK$100 million can now buy an ordinary house of 700 square feet (only for a few months), solving the housing problem of the winners! For a time, the public was talking about it!
A housewife from an ordinary family: "You can get 15 million Hong Kong dollars by answering 100 questions correctly! Oh my god, knowledge really can change your destiny. My son is graduating from Hong Kong Island University, so I must let him participate!"

A professional writer: "I never thought that the books I studied for decades would finally come in handy today. I want to participate in this program!"

All of a sudden, all the applicants flocked to the radio channel for the interview!

Yes, interviews are necessary, otherwise there would be so many people needed to record a show!
Wireless TV stations are facing a formidable enemy!

This seems to have become the norm. The once defeated opponents have now become even more evenly matched, and are even better in some aspects.

The average audience rating of "Justice Bao" broadcasted by ATV this year is 36 points. There is no doubt that it will be the ratings champion this year. It is simply like a god.

What’s important is that “Justice Bao” has hundreds of episodes and may become the ratings champion for two consecutive years.

TVB's Uncle Shaw was so anxious that he originally wanted to ask Taiwan's CTS whether it could also sell the broadcasting rights of "Justice Bao" to TVB, but he found out that the copyright was in the hands of ATV.

Although this is a co-produced TV series, the investor is ATV.

With ATV flourishing, Uncle Six’s net worth suddenly began to shrink!
TVB, which was originally valued at HK$100 billion, is now valued at HK$70 billion, a % reduction.

Through interviews with citizens, it was found that most citizens believed that ATV would be on par with TVB starting in the 1990s.

An accidental success would never lead to such praise from the public. ATV’s success is obviously not an accidental one, as it has broadcast many top-rated programs.

Now, even advertisers have begun to favor ATV, which shows that the Hong Kong television industry has indeed ushered in a new landscape.

81 Broadcasting Lane.

Liu Zhicheng flipped through the financial statements for the first five months of this year and made a shocking discovery - a loss of 3000 million Hong Kong dollars.

You know, ATV is still investing heavily this year (building the ATV Center) and has not tightened its financial controls.

The number of ATV employees has exceeded 2000, which shows how much the expenses are.

A loss of HK$3000 million is certainly worth being happy about, as the loss has narrowed.

After all, if the situation continues in this way, profits will be generated this year!
After a while, Zhou Liang Shuyi came to Liu Zhicheng's office and handed over a "Miss Asia" selection plan and budget.

"Boss, this year's beauty pageant budget is 1200 million Hong Kong dollars, and the budget for the behind-the-scenes shooting in Spain is over 200 million Hong Kong dollars!"

Liu Zhicheng glanced at it twice casually. He seemed to remember that there were two more famous Asian sisters this year, one was called Weng Hong and the other was called Joey Wong.

Looks like there will be something interesting this year!
"Well, it doesn't matter if the budget is a little bigger. This year is a crucial year! The pageant stage must be magnificent and grand, and all modern technology must be used."

Zhou Liang Shuyi nodded and said, "Okay, boss!"

Liu Zhicheng finally reminded them: "Who is the Millionaire will be ATV's flagship program, you must keep a close eye on it.

There can be no scandals or major mistakes on this show. I am also thinking of selling the copyright and making a few hundred million Hong Kong dollars!"

Zhou Liang Shuyi was a little shocked. Is this program so valuable? However, this boss's vision does not need her to comment, everyone knows it.

"Well, we take it very seriously and have made sure every step is foolproof."

Liu Zhicheng nodded. He didn't care about the details. He only looked at the specific results.

He would curse if his creativity was wasted or mistakes were made.

.........

Friday, June 6rd.

Liu Zhicheng personally sealed the bid for the "Huayuan Road Land King", stamped it with a saddle stamp, and handed it to Hao Qingwen.

"Hand it over! On Monday, we'll get ready to celebrate!"

Hao Qingwen smiled and said: "We will definitely win the bid. The market is so bad now. Among the six consortiums that have submitted bids, only Cheung Kong and Sun Hung Kai Properties pose a threat.

However, one of these two consortiums is not keen on commercial projects, while the other is keen on building shopping malls in new towns (Sun Hung Kai), so neither of them will offer a high price! "

Liu Zhicheng smiled. No one would have thought that in his previous life, he had picked up a bargain in the Eagle Group, a medium-sized real estate company that was on the verge of bankruptcy in 1983, and the price was only 27 billion Hong Kong dollars.

He wanted to set the price at 30 billion Hong Kong dollars several times, but he really didn't dare to be careless for fear of losing Jingzhou.

So, in the end he firmly gave 30.99 billion Hong Kong dollars!
"In my eyes, they are all my rivals! Likewise, they all see me as their rival! Therefore, the competition between us will become more and more intense in the future.

However, as time goes by, the gap in strength between them and us will become larger and larger, and eventually they will either cooperate with us or unite with us.

The real estate industry in Hong Kong has a very good future. In the end, a large number of small and medium-sized real estate companies will be eliminated, and a large real estate company will monopolize the market. "Liu Zhicheng made no secret of his ambition.

Hao Qingwen was somewhat shocked. All major real estate developers adjusted their strategies, but his boss seemed to have seen a gold mine.

Is it true that real estate will recover soon?
Many people are saying that Hong Kong will become a city of poor people. Aren’t you worried, boss?
"The boss's grasp of the general trend is unmatched by any other real estate company, so the company has suppressed them strategically!" Hao Qingwen said admiringly.

At this time, he also believed that Hong Kong real estate would recover soon.

Great Eagle Properties.

Luo Yingshi and his son Luo Jiarui were also determining the final price. They regarded the Whampoa Group as their biggest rival, so they were not sure about the offer price.

Luo Yingshi said in a deep voice: "Huangpu Group has not taken any actions against the market trend recently, which shows that their investment strategy has also become cautious.

I think we will bid HK$27.8 billion, which will win us the championship over all the real estate developers."

Luo Jiarui thought for a while and said, "To be on the safe side, I think we should give 28.8 billion Hong Kong dollars!
After all, the market valuation is between 25 billion and 30 billion Hong Kong dollars. Of course, this is the previous valuation, and the new valuation is a little lower.

But we can’t be careless, otherwise we will gain nothing.”

Luo Yingshi looked at his son's expression eager for victory and nodded secretly.

Five years ago, Eagle Group nearly went bankrupt and his other son, Lo Yuk Shui, had to become independent again. He immediately summoned his third son, Lo Ka Shui, who was a doctor in the United States, to take charge of the situation.

The third son lived up to expectations and assisted him in developing Eagle King again over the past five years.

Even if the real estate market declines this year, Great Eagle Holdings may still achieve a profit of more than HK$8 million.

"Okay, it's foolproof. One hundred million Hong Kong dollars more is one hundred million Hong Kong dollars more. We will ensure victory!"

The father and son carefully began to prepare the bid documents, sealed them, and then Luo Jiarui personally delivered the bid documents.

Six real estate consortiums submitted their bids on Friday, and it is obvious that everyone wants to "buy at the bottom" and "pick up bargains."

You should know that this piece of land was valued by experts at HK$50 billion to HK$55 billion in the first quarter.

If there had not been the recent crash in the Hong Kong stock and land markets, the Hong Kong government would have certainly put the property up for auction, and there would have been absolutely no problem in auctioning it for HK$50 billion.

After all, the Wan Chai land king was auctioned for HK$1 billion in January, let alone the land in Central with a better location?

(End of this chapter)