Chapter 220 ATV Development
Alligator Headquarters.

The casual wear brand under the Crocodile Garment Group finally bought out the Southeast Asian brand rights of the Australian brand Jeanswest.

Jeanswest is a mid-range clothing brand and its prices are very competitive in Hong Kong.

A set of clothes costs only a few hundred Hong Kong dollars, which does not give people a cheap feeling, nor does it give people a feeling of luxury.

Currently, the first Jeanswest store in Hong Kong has opened in Central.

“Boss, you suggested that we hire the RB training team to train our store staff on basic service etiquette, and it has achieved good results.

So far, our service is the best and makes customers feel at home.”

Liu Zhicheng nodded and said: "The service attitude must come from the heart, and it must not be faked so that customers can see it at a glance.
Therefore, we need to provide employees with better benefits and salary systems to enhance their sense of belonging so that they can express their most sincere service intentions. "

The shop assistants are not stupid. As long as their salary is higher than most people in the same industry, they will know the benefits of Giordano and naturally have a greater sense of belonging and superiority.

Happiness can be passed on and infect others!

Once they pass on this happiness to customers, it will naturally boost store sales.

With Liu Zhicheng's perspective as a later generation, having seen Uniqlo's recruitment and salary packages, as well as the service style of the store clerks in his previous life, how could he not know this truth?

By retaining employees with high salaries, employees will in turn provide better service and want to work at Jeanswest for a long time.

If more promotion channels are provided to ordinary employees, the overall service atmosphere will naturally improve.

Jeanswest selects "outstanding employees" every month and has an open and transparent promotion channel for store employees. Ordinary store employees even have the opportunity to work in the headquarters.

Roger nodded and said, "The company is currently developing a systematic management plan in this regard, and I will give it to you for your review when the time comes."

"Well, what I told you is just a direction, or just an outline. You have to constantly summarize and improve it in practice and refine it."

Roger nodded and said, "No problem, boss, please rest assured."

"Well, this year our Crocodile and Jeanswest stores will open in Shanghai, Guangzhou, and Shenzhen, officially entering the mainland market."

"We have sent a team to investigate the market in the mainland and found that there is a shortage of clothing in the mainland, but many people in the coastal areas have become rich first, and the market is indeed beginning to emerge."

Liu Zhicheng said: "Yes, but it is still early for the market to mature, so you still have to focus on expanding the Hong Kong and Southeast Asian markets."

"Okay, I know!"

Jeanswest has also established a special fabric research center. In the past, Uniqlo’s fabrics were indeed more comfortable at the same price point, and were even several times better than some clothing brands.

There is a reason why Uniqlo is so successful, so it would not be wrong to focus on fabrics.

After all, aspects like design can be copied.

After a while, Chen Xing, who was in charge of production, came to Liu Zhicheng's office to report on his work.

"Boss, this trip to Zhongshan went very smoothly. The government there has provided various preferential policies to support us in building a factory in Zhongshan."

Liu Zhicheng nodded with satisfaction. This was expected. After all, the coastal areas started reform and opening up relatively early, and officials gradually established a mindset centered on economic development.

This investment by Crocodile Shirt is a big one, and the treatment enjoyed by Hong Kong businessmen is quite high at present.

Moreover, it is a large-scale clothing production factory that can provide employment for 3000 people. It would be strange if the local government did not give it a grand reception.

After the reform and opening up, Zhongshan chose the "three-in-one" development model and was one of Guangdong's early "Four Little Tigers", with very good investment conditions in all aspects.

The information shows that ZS City agreed to grant 800 acres of land to Crocodile Garment Group, provide various tax exemptions, and guarantee the supply of water, electricity, etc.

It can be seen that this project is indeed taken very seriously. It is probably the largest investment project in Zhongshan in recent years.

"Our clothing industry is just beginning to gain momentum, mainly to absorb the production capacity of factories in Hong Kong. This project in Zhongshan is divided into two phases, and the production capacity will be gradually transferred to the mainland."

Chen Xing nodded and said, "No problem. We are in the initiative and basically will respond to any request."

Liu Zhicheng said: "Well, you still need to focus on the Xiangjiang factory and cooperate with Crocodile Shirt's expansion in the Southeast Asian market."

"Okay, I know!"

In the afternoon, Liu Zhicheng, accompanied by the brand manager Roger, visited the 'Jeanswest' store in Central.

Liu Zhicheng has high hopes for the Jeanswest brand, not only as a casual fashion brand, but also as a "fast-moving consumer goods brand".

The marketing plan of Jeanswest is to develop overseas and domestic markets from point to surface.

The so-called "starting from one point and spreading to the whole" means opening stores in important cities in a region first, and then gradually radiating to the surrounding areas.

In short, it is following the path of Zara and Uniqlo, but Jeanswest has a longer-term vision than Uniqlo and Zara.

Because of the time traveler Liu Zhicheng, we have advanced plans in all aspects.

There were many customers in the Jeanswest Central store, and Liu Zhicheng, accompanied by Roger and his bodyguards, also squeezed in.

The first thing Liu Zhicheng looked at was the display of clothing, which was exactly the same as the display of Uniqlo in later generations.

Clothes are neatly folded into squares and placed on the shelves, with different sizes clearly labeled.

Some styles are shown to customers by models wearing them, and some styles are promoted by posters.

If the clothes are messed up, the clerk will fold them quickly and the customer will not have to worry about anything.

That's the experience.

Liu Zhicheng promoted Jeanswest and planned to incorporate Jeanswest into his own clothing system.

In his previous life, even if a certain boss just wore a pair of cloth shoes, others could still tell that he was a boss.

Therefore, for Liu Zhicheng, it doesn’t matter what brand he wears, as long as he wears it, it will be a good advertisement.

…………

Asia Television.

Liu Zhicheng said to Zhou Liang Shuyi, who was sitting across from him at the desk, "You have better connections in the TV and entertainment circles than I do. You can just poach the people you like."

Sally Chow immediately accepted the task with pleasure, as it was a good opportunity to strengthen ATV.

"Okay, Chairman. I will try my best to extend an olive branch to outstanding talents in various positions. Whether they are in front of the camera or behind the camera, I will try to make ATV look brand new as soon as possible.

Moreover, I used to be a senior executive at TVB, so I am very familiar with the old staff of TVB and we have always had contacts. Do you know how they are paid? "

Liu Zhicheng nodded and said, "The current cast of ATV is not up to par. I hope you can build a strong team for our ATV as soon as possible. Don't feel bad about spending money. Uncle Six is ​​reluctant, so we will make him feel sad."

Zhou Liang Shuyi breathed a sigh of relief. What she was most worried about was that Liu Zhicheng would not support her. Because of the huge investment, Asia Television might suffer losses.

"Okay, Chairman." Liu Zhicheng nodded and said, "Gold Channel and Diamond Channel are a bit vulgar, so we'll change them to Hong Kong Channel and International Channel so they're more clear at a glance!"

ATV has two channels, one is Gold Channel (Chinese channel) and the other is Diamond Channel (English channel).

When a new team takes office, it is natural that there must be new things to do.

Zhou Liang Shuyi nodded and said, "What the chairman said makes sense. I support it."

Liu Zhicheng said: “While you are poaching talents, you must also ensure that our backyard is not poached by wireless talents.

Therefore, all regular employees and management of ATV will receive a 30% salary increase. Please spread the word for me."

This is a great thing, which is beneficial to the management of ATV. Zhou Liangsuyi said without hesitation: "Okay, I will lead my colleagues to thank the boss."

Liu Zhicheng nodded and said, "Some time ago, I was chatting with a few screenwriter friends over tea. They said they had planned a program. I'll tell you about it. You go organize a group to study it."

Zhou Liang Shuyi quickly said: "Okay, boss, you go ahead!"

Liu Zhicheng is a media tycoon, how could he be without some skills?

"This TV show is called 'Prize Door Man', which invites popular artists to play games and compete for prizes, using a 'parody' style to attract audiences.

It is normal for the host to make jokes, and he can even make fun of the artist's scandals and negative news, even if the artist is present.

We can also design a wide variety of game segments. In addition to the conventional fun segments, we can also focus on "making stars look bad". I believe that the audience will often laugh out loud with joy when watching the screen idols being "pranked".

These fun games for all ages, such as "Gu Ge Zai", "La La Sushi", "Ping Pong", and "Big TV", will surely amuse the audience."

It is easier to come up with a TV program than a movie script outline. As for some interesting games, Liu Zhicheng is decades ahead of the times. Just telling a few of them is enough to increase the ratings.

At this time, Zhou Liang Shuyi quickly wrote it down with paper and pen, feeling a little uneasy.

Just by speaking, she has found that the program is very entertaining and will most likely be popular with the audience.

She seriously suspected that the so-called editor mentioned by the boss was just an excuse, and he would definitely have many ideas of his own in the future.

Of course, she wouldn't take the initiative to talk about this problem, she would only take the initiative to cater to the boss.

"Boss, this is a great idea. Should we give that screenwriter a position and let him participate in the preparations?" Zhou Liang Shuyi said excitedly with a beaming face.

Liu Zhicheng waved his hand and said, “No, I have already bought out his idea, and the rest is the TV station’s business.

By the way, I have my eyes on Eric Tsang as the host of this TV show. He is very suitable for this show and is the best choice. You can arrange it!"

Zhou Liang Shuyi nodded quickly and said, "Well, I will definitely pay attention to this program and communicate well with Zeng Zhiwei."

"Also, I have cooperated with Mr. Rong of CITIC and are preparing to launch a satellite. You should also be prepared. We should get a few more channels." Liu Zhicheng said.

When Zhou Liang Shuyi heard this, she was delighted and said, "Chairman, don't worry." Being on satellite TV is a huge happy event.

After Zhou Liang Shuyi left, Liu Zhicheng stretched his body. ATV needs to take it step by step and release his ideas step by step.

However, the most urgent task is to buy the remaining shares of Qiu Degen and take complete control of ATV in one's own hands.

Then, Liu Zhicheng stood up and planned to go to the drama production department to take a look!
His orders could not be conveyed only through Chow Liang Suk-yee, he needed more confidants.

Along the way, staff members greeted them one after another. Although most people had never seen Liu Zhicheng, his appearance was no secret and could be seen in newspapers almost every day.

Maybe if you pass by someone on the street, no one will recognize you, but it is easy to be recognized in your own company.

"Boss, you're here!" Li Zhaoxiong, head of the drama production department, took the initiative to greet him after seeing him.

"Well, come over here and get to know everyone! Manager Li, please introduce me to everyone!"

"Ok!"

Li Zhaoxiong took Liu Zhicheng on a quick tour of the drama production department, and then the two came to Li Zhaoxiong's office.

"Manager Li, I'm planning on making some big-budget TV series, so you better be prepared!"

When Li Zhaoxiong heard Liu Zhicheng mention "big investment drama", the first thing that came to his mind was "really big production".

Because he knew that his boss was the richest man and it was impossible for him to joke with a small person.

"Boss, rest assured, we will live up to your expectations."

Liu Zhicheng nodded and said, "Recently, all employees will receive a 30% salary increase. As leaders, you should take the lead in stabilizing the company.

Especially as the head of the drama department, you should not only stabilize the talents in your department, but also take the initiative to poach talents from outside. "

When Li Zhaoxiong heard that his salary would be increased by 30%, his eyelids twitched and he was very happy!
"Well, I will definitely take the initiative!"

Next, Liu Zhicheng expressed intentionally or unintentionally that he valued Li Zhaoxiong, and immediately gained Li Zhaoxiong's loyalty.

Who is the person in front of me? He is a bigger tycoon than Mr. Shao, and he is the king of Hong Kong media.

He came personally to win him over, and Li Zhaoxiong felt that he must do a good job.

Finally, Liu Zhicheng said, "I'll give you a list of artists. Go and contact them and tell them that we are going to shoot a big-budget drama and hope to sign them. Even if they don't sign, as long as they can act in it, it's fine!"

"Boss, please speak!"

"Adam Cheng, Lau Ching Wan, Natalie Tong, Vivian Chow, Damian Lau. Tell them that their salaries are higher than those of TVB."

Liu Zhicheng believes that there is no money that cannot poach someone, it just depends on who is poaching them.
Li Zhaoxiong immediately said: "Boss, rest assured, I will try my best! Liu Qingyun is probably the most difficult to deal with, and he may have a contract with TVB.

As for Anita Mui, she has been abandoned by TVB and left TVB after her contract expired last year. Zhou Huimin was a singer and she probably did not sign an artist contract with TVB.

Liu Songren is a veteran artist and will not sign a contract to sell himself. Zheng Shaoqiu, it seems that the president is in contact, I will communicate with her. "

Liu Zhicheng said calmly: "If Anita Mui doesn't sign the contract, you must bring her to our ATV."

Li Zhaoxiong was stunned when he heard what Liu Zhicheng said. This was a famous playboy. Could it be that he had taken a fancy to Anita Mui?

If the boss likes a woman, he must go all out. Then he said, "Okay, she is exactly the actress we urgently need. Sign her to ATV at all costs."

Liu Zhicheng communicated with Li Zhaoxiong for a while before leaving the drama department.

As for ATV's first big-budget drama, Liu Zhicheng's plan is "The Greed of Man".

In his previous life, Liu Zhicheng had watched the TV series several times, so it was not difficult for him to come up with the plot.

He didn’t watch many Hong Kong dramas in his previous life, but he had watched “The Greed of Man” and “The Creation of the Century” several times. Since ATV was filming it, there shouldn’t be any problems.

Next, Liu Zhicheng also plans to shoot "Justice Bao" and "Legend of the White Snake". ATV can make a lot of money just with these four dramas.

(End of this chapter)