Chapter 452 Viral Marketing
The huge space duo poster outside the Cinema Palace is extremely eye-catching.

Every fan present will receive a Passengers T-shirt.

There is a URL for "Passengers" printed on it, where you can watch the exciting trailer of "Passengers".

In the Palace of Film, two stars supported the moon, and the presidents of the two major film festivals, Cannes and Venice, both came to support Li Chen.

"It's a pity that director Chen Kaige didn't stay until the end. What a pity." The president of the Cannes Film Festival looked regretful.

Chen Kaige came and went in a hurry. When Li Chen arrived in Cannes, Chen Kaige had already boarded the flight back to China.

The two never met each other.

"Li, your marketing method of giving away T-shirts is very similar to "Inception"? Could it be that the marketing strategy of "Inception" was also your idea?" Nolan said in surprise.

In addition to providing URLs, "Inception" also provides QR codes and spinning tops. In addition, clues are updated on the official website from time to time.

Only now has it moved from online to offline.

Nolan realized later that Chi You’s boss was Li Chen. He only realized it when he saw the film Passengers giving away T-shirts today.

"Haha, Director Nolan, you finally figured it out." Tim spoke quickly.

Li Chen glanced at him and Tim immediately shut up.

"I just made a suggestion. The specific planning and execution will still be done by Chiyou's team."

Richard looked at Li Chen deeply.

He didn't expect that Chiyou's marketing strategy came from Li Chen.

Warner naturally cooperated vigorously in the promotion of "Inception", according to some American media.

The promotion model of "Inception" is called viral marketing.

A QR code and a viral website can take you into the world of dreams and reality.

The premiere will begin soon.

Li Chen, Li Ming, Fan Qiaoqiao and Zhu Yilong were invited to the stage.

Li Ming and Fan Qiaoqiao were fine, as they had seen many such grand scenes.

But it was Zhu Yilong’s first time, so he was inevitably a little nervous.

Li Chen first thanked the guests and media present today, as well as the fans outside the venue.

The host asked Li Chen if he felt like home when he came to Cannes.

Li Chen glanced at his fiancée sitting in the audience and said with a smile: "Of course, I proposed in Paris, but became famous in Cannes."

"France is my second home. My career and my family all started here."

Liu Yifei was all smiles and the guests at the scene gave her applause generously.

The presidents of the two major film festivals were sitting in the audience, applauding and laughing.

"Li Chen is really good at speaking, but how could he forget Venice!"

"Hahaha"

The Sina reporter secretly praised Director Li for not only his talent but also his eloquence.

The host then asked Fan Qiaoqiao whether she was looking forward to winning the award at tonight's closing ceremony.

If Fan Qiaoqiao didn't want to be crowned queen, she wouldn't be Fan Qiaoqiao.

But in this kind of situation, you have to be more tactful.

"I've thought about it. I also hope Cannes can become my second home." Fan Qiaoqiao looked at Li Chen beside him with a bright smile.

Everyone in the audience applauded again.

Jiang Wen laughed meaningfully in the audience, wondering why he was not as shameless as Li Chen!

The movie ends with the protagonist's fingers responding after being in a coma for many years.

A message monologue reveals that the hero eventually wakes up and spends the rest of his life with the heroine.

At the end of the film, there was warm applause from the audience.

The film producers present were even more enthusiastic.

What does a commercial film need?
Take this sci-fi romance blockbuster as an example.

Just one of the following points will attract the target audience to the cinema.

The male and female protagonists have good looks and acting skills.

For example, Asian superstar Li Minghe is now internationally famous for his Chinese style.

With the support of the famous director, there is no need to talk about Li Chen.

There is also the stunning visual effect.

This is of course of utmost importance for science fiction.

"Passengers" brings a great sensory impact to people, whether it is the special effects scenes in space or the luxurious and advanced facilities inside the spacecraft.

Yang Siwei was surrounded by film producers.

Fan Qiaoqiao smiled with great energy. Just seeing the enthusiasm of these film producers, Fan Qiaoqiao felt deeply moved.

This is a world of difference compared to the treatment Director Wang received on the day of the premiere of "Rizhao".

Fan Qiaoqiao glanced at Mu Xiaoguang who was not far away, and coincidentally, Mu Xiaoguang was also looking at her.

They both thought at the same time that choosing Director Li was the right choice.

"I was confident that I would win the box office championship this year."

"But looking at the situation today, I'm considering whether to postpone the release of Bullet to the first month of the lunar year."

Jiang Wen and Makor came up together to congratulate Li Chen.

Jiang Wen said this, but Li Chen did not take it seriously. Everyone knew that Jiang Wen had high aspirations and he had absolute confidence in his "Bullet".

"Then please postpone it quickly, and I will release Passengers in the twelfth lunar month." Li Chen turned the tables on Jiang Wen.

Jiang Wen was stuck, and after a two-second pause he burst into laughter: "You wish!"

"I'm going to defeat Zhang Yimou and Chen Kaige at once this time!"

Jiang Wen was ambitious and had a fierce dispute with Zhang Yimou over the film "Red Sorghum".

How could he miss this opportunity to take advantage of the Lunar New Year holiday?

Zhang Yimou's "The Hawthorn Tree" is an art film, so its box office is bound to be limited.

As for Chen Kaige, he is full of confidence.

When the media from Sina and Six Princesses saw Li Chen and Jiang Wen gathered together again, they immediately surrounded them.

"Director Li, you can't hide the final copyright transaction price of Passengers from us."

"Yes, Director Li, Director Jiang, which one do you think has higher box office performance, Passengers or Bullet?"

Jiang Wen didn't want to lose momentum, so he smiled and said, "How would I know if I haven't competed with him?"

"I am not afraid of him in China, and I won't compete with him abroad. Hollywood is like his base!"

Several reporters were still not satisfied and asked Li Chen: "Director Li, what is your estimate of the box office of Passengers?"

Li Chen looked at Jiang Wen and smiled, "It's hard to predict the hexagram."

"But I still hope that audiences can go to the cinema to support this sci-fi romance blockbuster that cost $8500 million to make."

“I think, even if it can’t satisfy everyone, it can still be a feast for the eyes for most people!”

Several reporters said happily: "Don't worry, Director Li, we at the media will definitely support Passengers!"

As soon as Fan Qiaoqiao and Mu Xiaoguang returned to the hotel, Mu Xiaoguang's eyes lit up and his face was filled with joy.

"Qiao Qiao, you have to film a movie directed by a big director. The return rate is simply amazing!"

"Just now, three high-end luxury brands and a French jewelry brand called and wanted you to be their spokesperson!"

"And just now someone from Fox came over and chatted with us for quite a while!"

Fan Qiaoqiao was delighted: "Fox from Hollywood?"

"That's right!"

Nowadays, apart from international brands, Fan Qiaoqiao is no longer interested in domestic second- and third-tier brands.

But what moved her even more was that Fox took the initiative to contact Mu Xiaoguang.

Could it be because... the look in Fan Qiaoqiao's eyes became even more dazzling?

Tim and Yang Siwei came to see Li Chen.

Only after hearing the doorbell did Li Chen leave Miss Liu's warm and soft body reluctantly.

The two fought continuously, day and night, to relieve their sorrow.

Miss Liu was so tired that she fell into a deep sleep.

The long eyelashes, gentle breathing and pretty face made Li Chen feel particularly peaceful.

"Boss, as you said, except for England, France and North America, all other regions have sold out the copyright directly."

"45 film companies sold a total of 5700 million U.S. dollars. The Japanese and Koreans still have money. These two companies have always loved your work."

Li Chen breathed a sigh of relief, at least the pressure to make back his investment was much less.

Tim added: "Boss, Richard and I have already discussed it."

"Passengers will be released simultaneously in 975 theaters in North America, and Ms. Fan Qiaoqiao has made a great contribution to this."

"Without her fashion show, not so many people would pay attention to her." Tim smiled like a pervert.

"Boss, I'm going to have to work hard next. You and Fan Qiaoqiao can't be absent from the premieres in Hollywood and London."

Li Chen nodded: "I know this. We can't let up on Inception either."

"I looked online yesterday and it seems that netizens have become somewhat numb to online propaganda methods."

“Now we can focus on conventional offline marketing methods.”

(End of this chapter)