Chapter 128 White Moonlight Marketing Case

Li Chen had already prepared Zhou Xun for winning the award, so she didn't cry with excitement like she did in her previous life.

The tears that should have been shed had already been shed in Venice several months ago.

Zhou Xun went up to the podium, and Li Chen took the initiative to present the bronze statue to Zhou Xun.

Zhou Xun first hugged Zheng Yuling.

Then he opened his arms and looked at Li Chen with a smile.

Li Chen smiled and walked forward to hug Zhou Xun.

However, Zhou Xun playfully dodged it, and the guests at the scene burst into laughter.

Li Chen was not embarrassed and his face was full of smiles.

Zhou Xun smiled into the microphone and said, "I won't hug my boss. Two of his rumored girlfriends are here today, and I don't want to be the fourth."

Everyone at the scene burst into laughter again, and the camera was also focused on the two beautiful rumored girlfriends Liu Yifei and Tang Yan.

Zhou Xun thanked Chen Kexin as usual.

Before leaving the stage, Li Chen glanced at the three hosts, not caring at all about the anger in Zeng Zhiwei's eyes.

Li Chen didn't believe that he would dare to curse back to his face, if he dared.

At worst, Li Chen could just stand up and leave with Zhou Xun and the others to see who was embarrassed.

Anyway, he has won the Zhou Xun Award, so the Best Actor, Best Director and Best Picture awards can be given to whoever they want.

Zeng Zhiwei really wanted to curse back, but unfortunately someone had already greeted him backstage.

If he dares to keep holding on to Li Chen, he will incur public anger.

Xiang Huaqiong would not let him go.

After getting off the stage, Li Chen and Zheng Yuling had no more communication and just chatted with Liu Dehua.

"You are so impressive today."

"I don't want to. If no one offends me, I won't offend anyone."

Liu Dehua did not continue to talk about this matter. Instead, he joked with Li Chen: "Maggie just told me that compared to the movie, she would rather you write a song for her. We both envy Yu Chengqing."

"I can also sing "Those Years", why don't you come find me."

Li Chen smiled and didn't respond.

The three hosts came on stage again.

Zeng Zhiwei walked and shook his head while joking with the other two hosts: "Brother Chen from the mainland is still young and full of vigor. You can't mess with him. You can't mess with him."

Zeng Zhiwei really wanted to bring up the fact that someone had greeted him backstage just now.

But he still held back because he couldn't afford to offend Xiang Huaqiong.

The other two hosts did not respond.

Du Wen Ze, who had just been performing a duet with Zeng Zhiwei, didn't dare to say a word.

A fight of this level was not something a small actor like him could get involved in.

Zeng Zhiwei is the boss and he is just a small fry.

In the eyes of Xiang Huaqiang and the mainland Palme d'Or director, he is probably not even worth a fart.

Didn’t you see that when Li Chen scolded Zeng Zhiwei just now, he didn’t even mention him.

Didn't take him seriously at all.

The Academy Awards ceremony was broadcast live in its entirety by Sina, and the Sixth Princess's "China Film Report" also broadcast it with delayed delay.

At this moment, in addition to the stars and thousands of fans present at the scene, there is also a huge base of Sina netizens from the mainland.

The click rate of the live broadcast page at this moment has broken the historical record of any film festival live broadcast in history.

Even the Oscars can't compare.

Sina netizens, especially fans of Liu Yifei, Tang Yan and Zhou Xun.

At first, I was dazzled by the stunning looks of the three people.

I was once again shocked by Liu Yifei's crazy fans and gasped.

In the end, everyone was stunned by Li Chen's sharp speech.

After they reacted, they left comments.

"Fuck! It's so fucking satisfying that this guy was involved in the Mount Wutai massacre! Li Chen is a real man!"

"Brother Chen is still Li Chen. What kind of person is Han Chen? He will go to Stanley sooner or later!"

Sina's senior management was full of admiration for Cao Guowei's wise move to bring in Li Chen during the blog's internal testing phase.

Li Chen alone has encouraged most of the celebrities in the entertainment industry to start blogging.

This makes Sina's blog far ahead of the three major portals.

As long as it is news related to Rongchen Pictures, Sina always gets the first-hand information first.

This makes the other two portals jealous.

The award ceremony is still going on.

The Best Actor award went to Leung Ka Fai for "The Warlords".

Best Director: Duqifeng for "The Warlords".

The best film was still "Dragon City Years". Chenglong presented the award and Mrs. Xiang went on stage to accept the award on behalf of Xiang Huaqiong.

It's really interesting. Mrs. Xiang came on stage to defend Xiang Huaqiong: "In fact, my husband really likes and supports our film career. He wants to shoot it even if he loses so much money."

"But the next film, Bad Genius, will finally not lose money."

Everyone thought there was nothing wrong with what Mrs. Xiang said.

Now, as long as it is Li Chen's script, as soon as the film project is approved, advertisers and film producers will take action in advance.

Even the speechless forest in Hong Kong Island can’t compare to it.

So far, Wu Yusen's "Red Cliff" has only completed 80% of the overseas copyright pre-sales. The key point is that there are only a few overseas film producers.

However, the news of "Bad Genius" has just been released, and more than a dozen film producers and advertisers have contacted Zhong Guoxing.

The live camera was turned to Xiang Huaqiang, and Mei Ting next to him was also on camera, both of them had smiles on their faces.

The camera turned to Li Chen again, and Li Chen smiled without saying anything.

"Brother Hua, this is so embarrassing. None of the winners of the last three major awards showed up."

"It's like worshipping the ancestors. Only Duqifeng still insists on being a Hong Kong-style underworld."

"It reminds me of a word: eschatological glory."

Liu Dehua was also sighing, Li Chen's words hit the nail on the head.

Last year, only more than 40 local films were released in Hong Kong Island, a record low.

Although tonight's Academy Awards is star-studded, it does feel a bit pretentious.

Those Hong Kong filmmakers on the stage are still arrogant and unable to see the situation clearly.

In his opinion, Zeng Zhiwei's decision to offend Li Chen was extremely foolish.

In the past two years, the film center of Asia has shifted from Hong Kong Island to the mainland due to the emergence of Rongchen Pictures.

This is an undisputed fact.

This sign was already evident when Zhang Yimou's "Hero" was released.

Cheng Long, Chow Yun-fat, and Jet Li returned from Hollywood and plunged headfirst into the embrace of the mainland.

Zhou Xingchi, myself, and big guys like Yang Sheng and Xiang Sheng are all smart people.

The general trend was seen early on. Compared with the mainland market, Hong Kong Island is just a province.

After the award ceremony, the media were already waiting at the Peninsula Hotel.

Li Chen was wondering why he didn't see any paparazzi chasing him, it turned out that they had learned their lesson.

I know that the big names always use the internal channel to get directly into the car and leave.

If we were to say who is the most depressed tonight, Fan Qiaoqiao would definitely be number one.

She received a message from her agent during the award ceremony.

Her green Gucci swaying dress was instantly turned into dust by Liu Yifei's Gucci princess dress.

If I had known this would happen, I would have worn Chanel even if it meant making Li Qiaoqiao unhappy.

It's better to compete with Zhang Jingchu and Li Qiaoqiao than to be outdone by Liu Yifei.

Netizens hotly discussed whether Liu Yifei had really become the spokesperson for Gucci.

But I have never seen this model before, and it is not even on the new spring and summer models on Gucci’s official website.

There was also a post on the forum in which Zhang Jingchu criticized her, and the click rate was frighteningly high.

"At the Academy Awards, Zhang Jingchu stepped on Fan Qiaoqiao, so what if he stepped on you?"

Fans of both sides are already cursing at each other on the forum, and it will probably be on the headlines tomorrow morning.

Li Chen did not attend the celebration banquet held by the Academy Awards Association.

Zhou Xun went there with her boyfriend.

After saying hello to Liu Dehua, Xiang Huaqiong and others, Li Chen led a few people back to the peninsula through the internal passage.

As soon as I got in the car, Liu's mother called.

She just saw the scene on the red carpet and was scared to death.

Liu Yifei looked at Li Chen with a loving smile: "I'm fine, Mom. Fortunately, Li Chen was quick to pull me away."

Li Chen reached out and took the phone: "Auntie, Xixi is fine, don't worry." "I was negligent. When I return to the mainland, I will find her a 24-hour personal female bodyguard. Something like today will never happen again."

Liu Yifei snatched the phone back and said, "It's not that exaggerated. Don't listen to Li Chen. Mom, I don't want a bodyguard. We are not abroad."

"I think what Li Chen said is right. Even if it doesn't take 24 hours, but you go out with someone, Mom and Li Chen can't always be by your side."

Yang Siwei was talking quietly on the phone with his subordinates. After hanging up, he told Li Chen about the online news about Liu Yifei and Fan Qiaoqiao's dresses.

Yang Siwei thought that Xiao Fan was really stupid. Knowing that Yifei and Gucci had been rumored to be in a relationship some time ago, why didn't you choose Gucci?

Chanel, Dior, LV, Armani, and so many more are not enough for you to choose from.

Look at Zhang Ziyi, wearing Armani. It’s a little ugly, but at least she is unique and no one can compare to her.

"Boss, will Gucci expose your relationship with Yifei?"

With so many people discussing the dress online, Gucci will definitely speak out.

Li Chen smiled and said, "No, they will not release the information of senior VICs without their consent."

"The most they replied was that Sissi's dress was custom-made for a high-end VIC."

Yang Siwei and Tang Yan looked at each other, both of them were speechless.

Even a fool can guess that the senior VIC is not Liu Yifei.

Who would that be? There would be no other choice except their boss.

Liu Yifei hung up the phone with Liu's mother, smiled and took Li Chen's arm: "Then who can't guess that you are the senior VIC."

Fan Qiaoqiao and Li Ming's "The Devil in My Heart" will start filming in Hong Kong Island tomorrow.

I thought I would be the most beautiful tonight, but I encountered a strong attack from Liu Yifei and Tang Yan and died halfway.

She can now imagine how netizens will complain about her tomorrow.

Compared with Liu Yifei's fans, she is not good enough.

When we arrived at the hotel, the paparazzi blocked the car like piranhas smelling blood.

It was thanks to the hotel’s security personnel that they formed a human wall, allowing Li Chen and his companions to escape.

On the other side, Zeng Zhiwei was "invited" to an office in the Hong Kong Coliseum.

The only person sitting inside was Xiang Huaqiong, with Wen Jun and one of Xiang Huaqiong's men standing next to him.

Zeng Zhiwei still has vivid memories of this scene.

As soon as he came in, he put on a smiling face and said, "Brother Qie."

Wenjun winked at Xiang Huaqiang.

Xiang Huaqi had a blank expression on his face, and Long Wu reappeared.

"Wei Zai, my words are useless?"

"What did you say, brother?"

"I asked A-Jun to tell you not to cause trouble, are you deaf?"

Zeng Zhiwei's back was already sweating.

The person he fears most in Hong Kong Island, the one in front of him is definitely the first to be hit.

Although now, including him, there are only four people in this office.

But Xiang Huaqiong put too much pressure on him.

Zeng Zhiwei grinned and said, "Brother Qie, I was bewildered tonight. I apologize to Li Chen now!"

As he said this, he pretended to take out his phone. Even Wenjun, who was standing next to him, was a little impressed by Zeng Zhiwei's flexibility.

Xiang Huaqiong didn't even blink: "Okay, stop pretending. I don't want to see it again next time."

After saying that, Xiang Huaqiang stood up and left.

The man who was following him passed by Zeng Zhiwei and patted him on the shoulder.

Zeng Zhiwei, whose legs were weak, was almost knocked to the ground.

Only after Xiang Huaqiong left did Zeng Zhiwei breathe a sigh of relief.

"I told you not to cause trouble a long time ago, but you wouldn't listen. Look what happens now. Alas!" Wen Jun shook his head.

Wenjun was also grateful at this moment. Fortunately, he stopped himself and did not follow Zeng Zhiwei to the end.

This is the fucking live version of Dragon City Years!

The next day, Li Chen returned to Beijing with the crew of "Those Years".

The internet is already full of news about last night's awards ceremony.

"Zhang Jingchu was unhappy with Tang Jili holding hands with Fan Qiaoqiao, so he deliberately stepped on Fan Qiaoqiao."

"At the Academy Awards ceremony, the two Chen brothers had a verbal fight on the spot."

"Liu Yifei, Tang Yan led the way, and mainland actresses outshined Hong Kong actresses."

"Gucci responded that Liu Yifei's dress was made by Gucci High-end VIC private customization."

As soon as the crew of "Those Years" got off the plane, they were blocked by mainland media at the airport gate.

"Director Li, are you a Gucci senior VIC?"

"Director Li, Director Li, just admit it!"

The media have long been aware of Li Chen's sharp words, so they are more concerned about his scandal with Liu Yifei.

Several assistants escorted the group to the car, with the media following closely behind.

Li Chen had no choice but to stand up and respond. Liu Yifei, Tang Yan, and Yang Siwei stood aside.

"Yifei, are you and Director Li in a relationship? Just admit it!" When the media saw that Li Chen did not respond, they turned their attention to Liu Yifei.

Liu Yifei smiled and said, "It's hard for a girl to talk about this kind of thing. You can ask him."

The media are not fools. Just look at the sweet look in Liu Yifei's eyes when she looks at Li Chen and you will know the answer.

However, the two of them refused to admit it, and netizens were very dissatisfied with their work efficiency.

The media all pointed their microphones at Li Chen.

"Director Li, since we came to pick you up early in the morning, please say a few words!"

Seeing that intimidation doesn’t work, the media have started to play the victim.

Li Chen couldn't help but laugh and said, "What do you want me to admit? If you ask me to admit that I like Yifei."

"Okay then. I admit it."

Once Li Chen said this, the media got what they wanted.

Even Liu Yifei and Yang Siwei, who were standing by, were stunned for a moment.

Liu Yifei was thinking, is he going to announce it? But this is too hasty, she is not ready yet.

Yang Siwei is overwhelmed. Her boss always makes surprise attacks and she is about to collapse.

The media are waiting to ask more questions.

Li Chen raised his hand and said with a smile: "I will respond this time, please listen carefully."

Li Chen looked at Miss Liu tenderly.

"Just like Shen Jiayi in Those Years, to Ke Teng, she is the cinnabar mole on his heart."

"Yifei is more like Bai Yueguang in the eyes of us born in the 80s."

"Wang Yuyan, Zhao Linger, Xiao Longnv, which one of them is not out of reach?"

"Even the Duan family of Dali, the leader of Quanzhen Sect, and the Divine Condor Hero are in love with her."

"Isn't it natural for a mortal like me to like her?"

The entertainment reporter was completely stunned by Li Chen, and Yang Siwei was also full of admiration for her boss.

Not only did he openly admit that he liked Yifei, he also promoted "Those Years".

What about cinnabar mole and white moonlight? I have never heard of such beautiful words. How did her boss come up with them?

Entertainment reporters had a great harvest today, as Li Chen's few words contained a lot of explosive information.

Everyone wrote down the key words: cinnabar mole and white moonlight.

After getting in the car, Liu Yifei looked at Li Chen with her beautiful eyes sparkling and lovingly without blinking.

She was also completely captured by Li Chen's public confession. The cinnabar mole, the white moonlight, is he really talking about her?

"Boss, once you use this trump card, not only will Yifei 'surrender', but I will bow down to you in worship! How did you come up with these words?"

Li Chen patted Miss Liu's soft lips and said, "Go read Eileen Chang's Red Rose and White Rose, and you will find the answer."

"Siwei, although what I just said was the truth, it was also to promote our film "Those Years"."

"The entertainment reporters will definitely hype it up, and you can't just sit there and do nothing."

"Crimson mole and white moonlight are our second marketing strategy."

"Everyone has a white moonlight in their heart. What is the white moonlight?"

"Sister Shenxian is, Ling'er is, Miss Long is, Shen Jiayi is, and Liu Yifei is even more so!"

Yang Siwei seemed to have her Ren and Du meridians opened up instantly, and she finally understood the profound meaning of her boss's action.

This is to create a god! What god? A goddess!

Who is the goddess? Isn’t it Miss Yifei who is in front of us and we haven’t reacted yet?
I'm afraid that this drama "Those Years" will completely establish Yifei's supreme status in campus youth dramas.

After Liu Yifei, there will be no more school beauties, no more academic bullies, and no more white moonlight!
Yang Siwei sighed: "Boss, you have done this much. If I can't do it well, I might as well find a piece of tofu and kill myself!"

Tang Yan, who was standing by, was filled with envy. She had already predicted that "Those Years" would become a hit all over the country.

(End of this chapter)