Deep city.

Du Shaojie and Peng Yongjun met in a teahouse, and Peng Yongjun brought detailed intelligence.

"Boss, I have verified this information again and again. Hongsheng Investment has invested 15 billion yuan in Botao Communications."

When Du Shaojie heard this, he couldn't help but frown.

BoTao Communications is not an unknown company, but a flagship of domestic mobile phones. Their products are known as "fighter jets among mobile phones", and their investment in advertising alone can leave Huanyu Communications far behind.

Needless to say, the big move of Hongsheng Investment was aimed at Du Shaojie, specifically at his company Huanyu Communications.

"Yongjun, this news is very important. You and Chen Ji did a great job."

Du Shaojie was stunned for a while before praising Peng Yongjun and Chen Ji.

Peng Yongjun just saw that his boss looked a little strange, and he was a little worried. Was the boss dissatisfied with his work? It was not until he heard the other party's praise that he was relieved.

Afterwards, the two chatted about some other topics and Peng Yongjun said goodbye and left.

There is no big problem for him to contact Du Shaojie, after all, he has always been with the boss, but it is better to be cautious, so it is better to be careful.

Du Shaojie felt a little uneasy, and soon left the teahouse and went directly to [Huanyu Communications].

"Mr. Liu, Mr. Sun, I just got the news that Hongsheng Investment invested 15 billion yuan in Botao Communications. What do you think about this?"

Liu Zijian and Sun Zhenguo were both in the company today. They thought Du Shaojie came here just for a stroll, but they didn't expect him to bring such explosive news.

The two looked at each other and couldn't help but reveal a look of worry.

"Mr. Du, to be honest, our company's competitors in the mobile phone field used to be foreign manufacturers, and now it is [BoTao Communications]. In the past six months, [BoTao Communications] has achieved brilliant results in the market with huge advertising fees.

We are under a lot of pressure. If the other party gets big money support, the mobile phone business will face even greater difficulties. Of course, we are not afraid of the other party, but it will have a certain impact on our performance in the short term."

Liu Zijian organized his words and introduced the situation to Du Shaojie.

In the past six months, Du Shaojie has been competing with [Kawakami Family] and has really ignored [Huanyu Communications]. In fact, he did not participate in the management and operation, and was used to being a hands-off boss.

Then, Sun Zhenguo added: "It's not that our products are not good, it's mainly because our company has invested a lot in research and development, while [Botao Communications] has invested this part of the expenditure in advertising."

[Botao Communications] can be said to be a leader among domestic mobile phones, but it also has a problem, that is, it does not have its own core technology and its investment in technology research and development is seriously insufficient.

This is a common problem among domestic mobile phone companies at present, and the core is still being assembled.

But BoTao Communication's strength lies in its good marketing and willingness to spend money on advertising. The benefits are obvious. Under the fierce advertising bombardment, BoTao Communication's mobile phone sales are rising steadily.

However, Huanyu Communications, which spent huge amounts of money on technology research and development, was suppressed instead.

All the money is spent on research and development, which will inevitably lead to insufficient advertising expenses. This situation is normal. In the long run, companies like [Huanyu Communications] will definitely have development potential, but in the short term they are no match for others.

"I understand all of this. I need you to tell me whether [BoTao Communications] has the ability to completely squeeze us out of the mobile phone market?"

Du Shaojie nodded, and then asked a soul-searching question.

Of course, he knew that having enough stamina for development was a good thing, but the prerequisite was that he could survive until that day. If he was knocked down halfway, what was the point of talking about stamina?
"Mr. Du, you are worrying too much. Why are domestic mobile phones rising in the recent Chinese New Year? It's not because of how good the quality of domestic mobile phones is or how advanced the technology is, but because they are usable and cheap!

Although our company's mobile phones are not the cheapest, they are definitely the best quality and most technologically advanced among similar products. Therefore, our products also have a large number of fans. No matter how powerful the other party is, it is difficult to capture our base. "

Speaking of this issue, Liu Zijian regained his confidence.

Faced with the fierce offensive of Botao Communications, the performance of Huanyu Communications' mobile phone business may decline, but the opponent does not have the strength to be completely defeated.

Even foreign manufacturers cannot completely eliminate [Huanyu Communications], let alone [Botao Communications].

"That's not bad! Mr. Liu, Mr. Sun, we don't have to worry too much about short-term performance, or even the fluctuation of stock prices. Persistence is victory. What's more, our walkie-talkie and car radio businesses are doing well. The situation is better than I expected."

Du Shaojie breathed a sigh of relief. He was a little anxious before coming here, but now he is not worried about anything.

He believed in Liu Zijian and Sun Zhenguo's judgment. Since the opponent was not able to kill him, he could bear the short-term defeat. When the era of smart phones came, Huanyu Communications would definitely have the last laugh.

Of course, it doesn’t mean we are doing nothing now.

Du Shaojie then discussed some countermeasures with Liu Zijian and Sun Zhenguo. In addition to investing in appropriate advertising, the company could find another way and try simultaneous online and offline marketing.

Online marketing and hunger marketing were the magic weapons for a certain mobile phone company to win in later generations. He had not planned to use them so early, but was forced to do so by the situation.

"It's already this late, let's just have something to eat."

The three of them were discussing animatedly, and before they knew it, it was already late.

Liu Zijian asked the canteen to deliver meals, and they ate and talked in the conference room until the entire plan was finalized.

After a day of discussion, Du Shaojie, Liu Zijian and Sun Zhenguo reached a consensus that the era of "copycat phones" is coming, which will bring challenges as well as opportunities, but they will never back down from the research and development of independent technologies.

"Mr. Du, Mr. Sun, shall we go out for a drink tonight?"

As night fell, Du Shaojie prepared to leave [Huanyu Communications].

At this time, Liu Zijian suddenly smiled and invited the other two to have a drink. He and Sun Zhenguo had been overloaded with work during this period, and they were exhausted physically and mentally. They should relax occasionally.

Du Shaojie had no objection, and Sun Zhenguo had no objection either, so the three of them went to the Seafood Restaurant.

As a large-scale communications company, Liu Zijian and others also have to attend social events. The company can put accounts in each store under Du Shaojie and settle them uniformly at the end of the month.

While eating, no one talked about work anymore, but just chatted.

Liu Zijian said that since the company had cooperation with the Olympic Organizing Committee, they had promised to send an invitation letter to the company, inviting the company's senior management to watch the opening ceremony in person.

"I think there will be three or five spots available. Do you want to go, Mr. Du?"

"Don't worry about me. I have donated some money to the Olympic project in my personal name. People have promised me this a long time ago. You can make your own arrangements by then. You must go if you can."

Du Shaojie laughed and showed off for once.

He personally and several companies under his name donated nearly 100 million yuan to the Olympic projects, so a few tickets to the Olympic opening ceremony are just a small matter.

Liu Zijian also remembered this, reached out and patted his shiny forehead, and laughed. Du Shaojie then realized that time flies, and the opening of the Olympic Games is not far away.

After staying in Shenzhen for a few days, he returned to Guangzhou. Thanks to the rapid development of the country's infrastructure, it is becoming more and more convenient to travel between Guangzhou and Shenzhen, and he now often travels back and forth between the two places.

Driven by Hongsheng Investment, Chuan Shang Ren Jia and Bo Tao Communications both began to exert their strength, and the pressure on Xichuan Restaurant and Huanyu Communications suddenly increased.

Du Shaojie doesn't worry much about the affairs of [Universal Communications]. There is no point in him worrying about it, after all, that is not his area of ​​expertise.

But Xichuan Restaurant is the company he built and his core asset, so he can't just let it go. Now not only the industry knows that the two companies are competing, but even consumers have this feeling.

However, what made the onlookers most dissatisfied was that [Xichuan Restaurant] did not take too many countermeasures under the fierce attack of [Kawakami Family].

For example, a company like [Kawakami Family] often organizes activities, and offers quite a lot of discounts.

The prices of dishes at Kawakami Renjia are already low, and with the addition of activities, the price-performance ratio is extremely high, which attracts many customers to consume. Taking advantage of this favorable trend, Kawakami Renjia began to implement a membership system, guiding customers to recharge and give discounts.

[Xichuan Restaurant] On the surface, there is no action, and it still sticks to its own positioning. But in fact, for such a long time, the company has been working hard to improve its internal strength under the leadership of Du Shaojie and others.

The chef levels of the kitchen staff have been largely upgraded, and the quality of the dishes has also improved significantly compared to the past.

In addition, there is the service. Various considerate services emerge in an endless stream, and customers are simply treated as family members. It is so comfortable! At the beginning, the turnover and profit of [Xichuan Restaurant] had been declining, and it was not until recently that it slowly stopped falling and stabilized.

But that's all. It's not so easy to return to the peak state. After all, in this round of competition, [Nishikawa Restaurant] has been suppressed by [Kawakami Family]. It's good enough to be able to hold on and not retreat.

"Boss, the turnover of [Xichuan Restaurant] has dropped by 20% compared to its peak period, and the profit has dropped by 15%. However, as customers who are looking for cost-effectiveness leave one after another, our business situation has also bottomed out."

morning.

Wu Chenggang made a special report to Du Shaojie. He had previously visited many places for research on behalf of his boss and had acquired some first-hand information. The situation was better than expected.

As long as he can hold on, he believes that the market will soon bottom out and recover.

"From now on, the bottom has been found successfully, but the time for a rebound is not yet ripe. So in this situation, we must be prepared for a long-term battle and must not be blindly optimistic."

Du Shaojie witnessed Wu Chenggang's growth with his own eyes. From an ordinary college student, he not only developed excellent cooking skills, but also had rich experience in the operation and management of catering businesses.

But after all, the other party is too young, and some of his ideas are slightly biased.

Du Shaojie often gives the other person some pointers at times like this. No matter how talented one is, it is different to have someone lead the way than to figure things out on one's own.

"Boss, I am a little optimistic. But I always feel that it is not good to be suppressed by others all the time. Can we fight back appropriately? For example, we can also organize a few activities."

Wu Chenggang felt that what Du Shaojie said was right and that he had indeed taken it for granted.

However, he recently conducted research in other places and heard some voices from the grassroots, and many people felt very aggrieved.

[Xichuan Restaurant] is now basically in a state of not retaliating when being insulted or beaten. Employees even feel that they should engage in a price war with competitors even if it means getting less salary.

The ingredients in the store are top-notch, and the quality of the dishes has already opened up a gap with its competitors. Will they be defeated by their competitors just because of the price?

Many people are unwilling to accept this.

"Talk to Mr. Yu later and come up with a way to calm the employees. It's not a good time to make any big moves. As I said before, as long as you do your best, you will be invincible."

Du Shaojie did not agree to the other party's proposal. Now is not the time to fight a bloody battle with [Kawakami Family].

Ordinary employees of the company only see the opponent's fierce offensive, but fail to see that behind the opponent's arrogance, there is a huge amount of money being burned.

Don’t assume that you will make money if your business is good. The prices of dishes at [Kawakami Renjia] are low to begin with, and with various promotional activities, the profit margin is further compressed.

In order to achieve the effect of a surprise attack, [Kawakami Renjia] opened hundreds of stores at the same time, which not only brought pressure to the management, but also made the other party lose more flexibility in matters such as renting houses.

To put it bluntly, the hidden costs of [Kawakami Renjia] are very high, the gross profit margin has been compressed to a very low level, and it also has to spend huge amounts of advertising costs and labor costs.

For comparison, under the same conditions, the number of employees in [Chuan Shang Ren Jia] is 10% to 15% more than that in [Xichuan Restaurant]. Because the business is so hot and the prices are low, more dishes must be sold for the same turnover.

There are pros and cons to small profits but quick turnover. It is obvious that the pricing system of [Kawakami Renjia] is not reasonable, and they do this only to defeat their competitors.

[Xichuan Restaurant] has its own special circumstances. Its current positioning is clear, which is the level of mid-range restaurant.

Restaurants of this level have certain barriers to entry for consumers. Only customers who care about the dining environment, service level and quality of the food will choose to consume in the restaurant.

The difference in positioning between the two means that Xichuan Restaurant will not engage in a price war with its rivals.

Price is their strength, not Xichuan Restaurant's strength. Xichuan Restaurant's strength is the dining experience. Unless Du Shaojie is stupid, he would abandon his strengths and use his weaknesses to fight against his opponent.

Du Shaojie didn't say too much to Wu Chenggang. Some things require the other party to understand carefully, and it would be meaningless if others said them out loud.

In fact, he had high expectations for Wu Chenggang. If he retired one day, [Bailian Catering Management Company] would be handed over from Yu Jianxin to him.

The helm of his catering business has gone through three generations, and he himself is the founder, which means he is the well-deserved first-generation helmsman.

The second-generation helmsman was Meng Gang, the third-generation helmsman was Yu Jianxin, and he hoped that Wu Chenggang could become the fourth-generation helmsman.

"Okay, boss, I understand."

Wu Chenggang is good in this respect, he will not hide his thoughts, he will tell Du Shaojie directly. But once Du Shaojie makes a decision, he will not hesitate, but execute the order without hesitation.

After coming out of the study, he took Yang Hao and Zhang Xueqi to buy groceries.

The boss said he would not go out today, so Wu Chenggang would cook lunch as usual. But this guy has learned a lot now, and every time he cooks, he will ask two new people to help him.

Du Shaojie doesn't care about this at all.

What he needs to see is Wu Chenggang's improvement in cooking skills. Why bother about so many details? Everyone is eating together anyway, so it's only right for the two newcomers to contribute.

noon.

Wu Chenggang cooked some Chaozhou dishes which were delicious and tasty, and Zou Xiaohe and others praised them continuously.

Du Shaojie also thought that the other party did a good job, but he still pointed out some shortcomings. Only in this way can the other party make further progress. (End of this chapter)